What Bernstein Medical does

Bernstein Medical — Center for Hair Restoration is a single-location, cash-pay medical practice based in midtown Manhattan that performs surgical and non-surgical hair restoration for men and women. Founded in 2005 by Dr. Robert M. Bernstein, a Columbia University Clinical Professor of Dermatology credited with pioneering Follicular Unit Transplantation (FUT) in 1995, the practice is now a division of Schweiger Dermatology Group following a 2017 integration. Core surgical offerings are Robotic Follicular Unit Extraction (R-FUE) using the ARTAS robotic system, manual Follicular Unit Extraction (FUE), and FUT with stereo-microscopic graft dissection; the practice has used the ARTAS platform since 2011 and currently operates the 9x version, which adds AI-assisted density detection and a 20% speed improvement over the prior generation. Specialty services include hair transplant repair, transgender hair restoration, and eyebrow transplantation, complemented by non-surgical treatments such as Propecia/Finasteride, oral and topical Minoxidil, PRP, Scalp Micro-Pigmentation, Alma TED, and multiple low-level laser therapy devices.

The practice operates on a fee-for-service cash-pay model: procedure pricing scales with graft count and technique (FUT vs. FUE vs. Robotic FUE), consultations are either paid (Patterned Hair Loss consultation, Comprehensive Hair Loss Evaluation, virtual visits) or complimentary (surgical photo assessment), and financing is available through CareCredit. Insurance is not accepted because hair restoration is classified as cosmetic. Patient acquisition is driven by board-certified-physician-led consultations, an extensive educational website optimized for organic search, active social channels (Facebook, Twitter, YouTube, Instagram), email newsletters, and consistent earned media placements in outlets such as the Oprah Winfrey Show, Vogue, Allure, and the New York Post, supported by referrals from stylists and plastic surgeons. Revenue is highly fragmented across individual consumers, and the practice leverages AAAHC national accreditation and multiple "Top Doctor" recognitions to defend a premium positioning within the New York metropolitan hair restoration market.

The business is mature and self-sustaining — founded on the founder's 1995 pioneering work, operating from a single facility with 11-50 employees, and showing no history of venture or private equity funding. Growth is incremental rather than capacity-driven, executed through service-line broadening (Alma TED, SMP, transgender and eyebrow specialties), technology refresh (ARTAS 9x upgrade), and remote-patient capture via virtual consultations and complimentary photo assessments that extend the addressable market beyond the immediate New York geography.

Name

Bernstein Medical

Legal name

Bernstein Medical Center for Hair Restoration

Website

https://bernsteinmedical.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Bernstein Medical is a single-location Manhattan hair restoration practice founded in 2005 by Dr. Robert Bernstein, offering FUT, robotic FUE, and non-surgical treatments to individual consumer patients on a cash-pay basis. It is a division of Schweiger Dermatology Group.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Surgical Hair Transplant Procedures: Primary revenue from Follicular Unit Transplantation (FUT) and Follicular Unit Extraction (FUE) hair transplant surgeries. Cost varies by number of grafts transplanted and procedure type. All FUE procedures use the ARTAS robotic system.
2. Hair Transplant Repair Procedures: Revenue from corrective procedures including graft excision, combined repairs, scar camouflage, and plug removal for patients with unsatisfactory prior hair transplants.
3. Medical Treatments: Revenue from prescription medications (Propecia/Finasteride, oral Minoxidil) and treatments including Alma TED, PRP injections, Scalp Micro-Pigmentation, and Laser Therapy devices.
4. Consultation Fees: Fees for in-person consultations, virtual consultations, and complimentary surgical photo assessments. Consultation for Patterned Hair Loss and Comprehensive Hair Loss Evaluation are the two consultation types offered.
5. Specialty Procedures: Eyebrow transplants, transgender hair transplants, and other specialty restoration services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Bernstein Medical is a New York City-based hair restoration practice offering surgical hair transplant procedures including Follicular Unit Transplantation (FUT), Follicular Unit Extraction (FUE), and Robotic FUE using the ARTAS system. The practice also provides medical and non-surgical hair loss treatments for patients experiencing various forms of alopecia.

Product overview

Bernstein Medical is a hair restoration medical practice offering a comprehensive portfolio of surgical and non-surgical hair loss treatments. The core surgical offerings include Robotic Hair Restoration (R-FUE) using the ARTAS robotic system, Follicular Unit Transplantation (FUT), and Follicular Unit Extraction (FUE). These surgical services are complemented by medical treatments including Propecia (finasteride), Rogaine (minoxidil), oral minoxidil, Platelet-Rich Plasma (PRP), Scalp Micro-Pigmentation (SMP), Laser Therapy, and Alma TED. Specialized services include Hair Transplant Repair, Transgender Hair Transplants, and Eyebrow Transplants. The practice utilizes advanced technology platforms including the ARTAS 9x robotic system with AI capabilities for graft selection and density monitoring, and the ARTAS Hair Studio for 3D treatment planning. Consultations are available in-person, via video, or through complimentary online photo assessments.

Differentiator

Problem solved

Functional benefit

Products and services

• Follicular Unit Transplantation (FUT)

Quantifiable outcome

• Hair transplants typically undetectable after 10 days
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

One partnership is on record.

• ARTAS / Restoration RoboticscoreTechnology or IntegrationExclusive technology partnership for robotic hair transplant procedures. All FUE procedures at Bernstein Medical use the ARTAS robotic system. The practice was among the first adopters of robotic FUE technology and has extensive experience with the system. Restoration Robotics (now part of Venus Technologies) provides the ARTAS system which Dr. Bernstein helped develop through clinical input.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• True & Dorin Medical Group: True & Dorin is a New York-based hair restoration practice offering FUT, FUE, and robotic procedures with a focus on natural hairlines. Direct local competitor to Bernstein Medical, comparable in surgeon-led consultations, premium pricing, and surgical technique emphasis.
• HairClub: HairClub is a national hair restoration and replacement provider offering surgical transplants (FUE/FUT), PRP, and non-surgical solutions. Overlaps directly with Bernstein Medical on surgical and medical hair loss treatments, particularly in the male-pattern-baldness segment.
• Parsa Mohebi Hair Restoration: Parsa Mohebi Hair Restoration is a California-based practice with multiple locations offering FUE, FUT, and ARTAS robotic procedures. Comparable to Bernstein Medical on robotic FUE adoption, medical-adjunct offerings (PRP, finasteride), and physician-led delivery.
• Shapiro Medical Group: Shapiro Medical Group is a Minnesota-based hair restoration practice offering FUT, FUE, and medical treatments with an emphasis on physician-performed procedures. Compares to Bernstein Medical on surgical technique focus, board-certified surgeon involvement, and full medical treatment offerings.
• MediTresse: MediTresse is a multi-location women's hair restoration practice offering surgical and non-surgical treatments targeted at female pattern hair loss. Compares to Bernstein Medical on female hair loss segment, medical-plus-surgical offering, and physician-led consultations.
• Ziering Medical: Ziering Medical is a celebrity-reputation hair transplant practice offering FUE, FUT, and ARTAS robotic procedures. Compares to Bernstein Medical in premium positioning, board-certified surgeon-led model, and surgical technique breadth, including transgender and ethnic hair restoration specialties.
• Bosley: Bosley is one of the largest U.S. hair restoration chains offering FUT, FUE, and non-surgical treatments across multiple markets. It is a direct competitor to Bernstein Medical on core surgical hair restoration services and target demographic (men with androgenetic alopecia).
• Bauman Medical: Bauman Medical is a Boca Raton-based, surgeon-led hair restoration practice offering FUE, FUT, ARTAS robotic, PRP, and medical therapies. Comparable to Bernstein Medical in physician-delivered-only model, premium positioning, and full-stack surgical-plus-medical offering.

Others

• Restoration Robotics (Venus Concept / Venus Technologies): Venus Technologies (formerly Restoration Robotics) is the manufacturer of the ARTAS robotic hair restoration system used by Bernstein Medical for all FUE procedures. It is an ecosystem/technology partner rather than a direct competitor, but its product roadmap directly shapes Bernstein's clinical offering.

Regional players

• Hasson & Wong: Hasson & Wong is a Vancouver-based hair transplant clinic known for high-volume FUT and FUE procedures with strong international patient demand. Comparable to Bernstein Medical on FUT specialization and premium international referral positioning, though based in Canada.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/BernsteinHair
• YouTubeyoutube.com/user/BernsteinMedical
• Facebookfacebook.com/bernstein.medical.hair.restoration
• Instagraminstagram.com/bernstein_medical

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bernstein Medical