RBG

What RBG does

RBG (Reynolds Bone & Griesbeck, PLC) is a privately held certified public accounting firm headquartered in Memphis, Tennessee, founded in 1923. The firm delivers professional services organized across four core pillars — accounting & audit, tax, client advisory and accounting, and advisory — alongside six industry specialty practices spanning employee benefit plans, financial institutions, manufacturing and distribution, not-for-profit organizations, retail dealerships, and real estate. An affiliated wholly-owned subsidiary, RBG Wealth Advisors, extends the firm into wealth management and financial advisory for high-net-worth clients and families. RBG operates from a single office at 5100 Wheelis Drive in Memphis and serves clients primarily within the Memphis metropolitan area.

Service delivery follows a relationship-led, consultative model organized around industry verticals rather than modular product lines. Pricing is not publicly disclosed; fees are structured around billable hours and fixed-fee arrangements, with prospective clients directed to submit RFPs or contact the firm directly. The firm maintains a digital infrastructure built on standard third-party CPA platforms, including the ClientAxcess client portal and HubSync for secure document exchange, supplemented by content marketing through an active blog, a monthly email newsletter, and a social media presence on LinkedIn, Facebook, and Twitter. The go-to-market motion is sales-led and direct, consistent with traditional professional-services firm distribution.

RBG's competitive positioning rests on long-tenured client relationships, a century of brand reputation, and an emphasis on talent attraction. The firm has received a Top Workplace designation from Accounting Today (limited to 100 firms nationally), ten consecutive years of Top Workplaces recognition from The Commercial Appeal, and a #2 ranking as Best Firm for Young Accountants from Accounting Today in 2021. The firm is partner-owned with no parent company, no external funding, and no reported M&A activity; financial information is not publicly disclosed.

Name

RBG

Legal name

Reynolds Bone & Griesbeck, PLC

Website

https://rbgcpa.com

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

101–250 employees

Short description

RBG (Reynolds Bone & Griesbeck, PLC) is a Memphis-based CPA firm founded in 1923 providing accounting & audit, tax, advisory, and wealth management services to businesses and individuals across six industry specialties, including financial institutions and not-for-profit organizations.

Ownership category

akta.pro rank

Product category

Professional Accounting Services

NAICS

Finance and Insurance (52)

SIC

Finance Services (6199)

akta.pro primary industry

Outsourced Finance & CFO Services (BPAHABAE)

akta.pro secondary industry

Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting) (BPAAAGAJ)

Keywords

• Audit and assurance
• Tax compliance services
• Business advisory services
• Client accounting services
• Wealth management services

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Professional Services Fees: RBG generates revenue through fees for professional accounting, audit, tax compliance, tax advisory, and wealth advisory services. As a traditional CPA firm, revenue is earned through billable hours and fixed-fee arrangements for ongoing client engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

RBG is a Memphis-based certified public accounting firm that provides accounting & audit, tax compliance and planning, client advisory and accounting services (CAAS), and advisory services to businesses, organizations, and high-net-worth individuals. The firm operates with industry specializations across manufacturing & distribution, financial institutions, not-for-profits, retail dealerships, and real estate, and operates a separate wealth management practice through RBG Wealth Advisors.

Product overview

RBG (Reynolds Bone & Griesbeck, PLC) is a Memphis-based CPA firm offering a unified suite of professional services organized around four core pillars: Accounting & Audit, Tax Services, Client Advisory and Accounting Services, and Advisory. These core services are delivered alongside six industry specialty practices (Employee Benefit Plans, Financial Services Group, Manufacturing & Distribution, Not-for-Profit, Retail Dealerships, and Real Estate) and an affiliated wealth management sub-brand, RBG Wealth Advisors. The firm also provides clients with digital engagement tools including the ClientAxcess portal and HubSync for secure document exchange. RBG does not offer a modular software platform; it delivers its services as a traditional professional services firm, with the digital tools serving as client-facing supplements rather than standalone product offerings.

Differentiator

Problem solved

Functional benefit

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• CBIZ: National professional services advisor providing accounting, tax, advisory, and wealth management — directly competitive with RBG's full-service mid-market offering and RBG Wealth Advisors subsidiary.
• BDO USA: Global accounting network's US member firm serving mid-market and growth-stage clients across all of RBG's vertical specialties; competes directly for audit and advisory engagements.
• Crowe LLP: Top-10 US public accounting and consulting firm with deep financial services and manufacturing practices, providing the same audit, tax, and advisory suite as RBG to mid-market clients.
• Plante Moran: Large US accounting and advisory firm serving manufacturing, financial institutions, dealerships, and real estate — directly overlapping RBG's specialty verticals at a larger scale.
• Forvis (formerly FORVIS/BKD): Top-10 US accounting firm formed from the BKD and Dixon Hughes Goodman merger, serving mid-market clients across financial institutions, manufacturing, nonprofits, dealerships, and real estate — directly overlapping RBG's six specialty verticals.

Direct peers

• Wipfli LLP: Top-25 US accounting and advisory firm serving mid-market organizations across manufacturing, dealerships, financial institutions, and nonprofits — comparable size, vertical mix, and regional franchise strategy.
• Horne LLP: Mid-sized regional CPA and advisory firm with deep financial institutions, healthcare, and not-for-profit practices — a close analogue to RBG in scale, vertical specialization, and consultative service model.
• Carr, Riggs & Ingram (CRI): Large regional CPA firm with strong financial institutions, dealerships, and real estate practices; comparable in its multi-vertical specialty approach and relationship-driven mid-market positioning.
• Elliott Davis: Southeast-focused mid-market CPA and advisory firm with similar vertical specialization in financial services, real estate, dealerships, and not-for-profit; closely comparable to RBG in scale and regional franchise model.
• Pannell Kerr Forster (PKF) USA: Mid-tier US accounting network with comparable regional CPA firm structure serving financial institutions, real estate, and not-for-profit — a similar scale and vertical mix peer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/rbgcpa
• Facebookfacebook.com/RBGCPA
• LinkedInlinkedin.com/company/278001

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RBG