What The Rainmaker Companies does

The Rainmaker Companies is a privately-held professional services training and consulting firm founded in 1990 and headquartered in Franklin, Tennessee, with a London office opened in May 2025. The company serves accounting, legal, and advisory firms through three branded divisions: The Rainmaker Academy (structured multi-month training and coaching programs), The Rainmaker Communities (subscription-based peer groups organized by industry, service line, and role), and The Rainmaker Advisors (strategic growth consulting). Its core offering sits on a proprietary TEAMS methodology (Target, Explore, Align, Motivate, Serve) combined with DiSC-style assessment tools and experiential learning frameworks delivered via a TalentLMS-hosted platform.

The business operates an enterprise B2B go-to-market with multi-month program contracts (6–18 months), annual community memberships, and modular consulting engagements. Pricing is bespoke and quote-based; training is delivered in hybrid in-person and virtual formats, with flagship programs such as the Master Rainmaker Program running since 1991. Customer logos are concentrated in mid-market and large US professional services firms—BDO, CLA, Plante Moran, Forvis Mazars, Wipfli, PKF O'Connor Davies, Aldrich, and others—with 38% of Top 100 US accounting firms reported as customers and approximately 60% of Top 100 firms depending on the Academy.

Growth is founder-led: the company is co-owned by D. Scott Moore and Angie Grissom, with no outside funding. Scale signals include 5,568 professionals trained annually, $1.1B in participant-attributed new revenue tracked yearly, and a 35-year operating history. A specialist practitioner bench—drawn from organizations such as PwC, Thomson Reuters, Mars, and Boeing—delivers programs, while go-to-market relies on direct enterprise sales, industry events, content marketing, and community-led referrals within the professional services ecosystem.

Name

The Rainmaker Companies

Legal name

The Rainmaker Companies

Website

https://therainmakercompanies.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

The Rainmaker Companies is a Nashville-based, founder-owned professional services training and consultancy that helps accounting, legal, and advisory firms develop rainmakers, leaders, and growth capability through three divisions: The Rainmaker Academy, The Rainmaker Communities, and The Rainmaker Advisors.

Ownership category

akta.pro rank

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Training Programs: Revenue generated from customizable training programs including the Master Rainmaker Program (12-18 months), Prodigy Rainmaker Program (6-12 months), Apprentice Rainmaker Program, and Growth Teams Program. Programs are delivered in hybrid formats with in-person and virtual components.
2. Coaching Services: Executive leadership coaching and business development coaching engagements provided to individuals and teams within professional services firms.
3. Community Memberships: Membership-based peer communities organized by industry (Banking, Nonprofit, Manufacturing, Construction), service lines (CAS, Technology, Valuation, Wealth Management), and roles (CEO Grow, Emerging Leaders, Marketing & Business Development, Learning & Development).
4. Strategic Advisory Consulting: Consulting engagements including Growth Capability Assessment, Strategic Growth Planning, Firm Forum & Retreat Facilitation, Client Loyalty & Win-Loss Reviews, Sales Process & Methodology, and Market Potential & Targeting Analysis.
5. Modular Training Sessions: Flexible training modules and workshops offered individually or packaged together, with over 30 custom programs available for various growth and leadership topics.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels11 records

Core offering

The Rainmaker Companies delivers business development, leader development, client experience, coaching, and strategic consulting services to professional services firms, primarily in accounting, law, and advisory. Its three operating divisions are The Rainmaker Academy® (training programs and coaching), The Rainmaker Communities (membership-based peer groups organized by industry, service line, and role), and The Rainmaker Advisors (strategic growth consulting engagements). Offerings are delivered in hybrid in-person and virtual formats to firms globally from offices in Franklin, Tennessee and London, UK.

Product overview

The Rainmaker Companies operates as a professional services training and consulting firm organized around three core divisions: The Rainmaker Academy® (training, coaching, and talent development programs), The Rainmaker Communities (professional membership-based peer groups), and The Rainmaker Advisors (strategic growth consulting and advisory services). The company offers a comprehensive portfolio of programs including business development training programs (Master Rainmaker Program, Prodigy Rainmaker Program, Apprentice Rainmaker Program, Growth Teams Program), leader development programs (Executive Leader Program, Authentic Leader Program, Emerging Leader Program, Leader Essentials Program), client experience programs (Five Star Client Service Program), coaching services (Executive Leadership Coaching, Business Development Coaching), workshops and modular training sessions, and strategic consulting services (Growth Capability Assessment, Strategic Growth Planning, Sales Process & Methodology, Client Loyalty & Win-Loss Reviews, Market Potential & Targeting Analysis, Firm Forum & Retreat Facilitation). The company serves professional service firms globally with locations in Nashville, TN and London, UK.

Differentiator

Problem solved

Functional benefit

Brands

• The Rainmaker Academy®: Provider of customizable learning, coaching and development programs specifically designed for professional service firms, building capability in business development, leadership, and client experience across all levels.
• The Rainmaker Communities
• The Rainmaker Advisors

Products and services

• The Rainmaker Academy® Customizable learning, coaching, and development programs specifically designed for professional service firms, building capability in business development, leadership, and client experience across all levels.
• The Rainmaker Communities Professional membership-based peer groups that build connections, foster collaboration, and facilitate knowledge sharing within specific strategic niche markets, advisory service lines, and leadership roles.
• The Rainmaker Advisors Strategic advisory and consulting practice for firms and their leaders that provides targeted consulting, facilitation, and hands-on implementation support to help firms assess growth opportunities and strengthen strategies.
• Master Rainmaker Program The industry's original signature business development program since 1991, an immersive 12-18 month transformational leadership and business development experience (56 CE hours) that builds skills to develop lasting, high-value client relationships. Delivered in hybrid format with four in-person two-day sessions in Nashville, two online half-day sessions, and four one-hour individual coaching sessions.
• Prodigy Rainmaker Program A fully virtual 6-12 month program (12 CE hours) designed to develop emerging leaders early in their careers through practical, manageable business development training based on Rainmaker Academy concepts. Includes six online two-hour group training sessions and four online half-hour individual coaching sessions; open classes capped at 12 participants.
• Apprentice Rainmaker Program A virtual, on-demand 6-12 month business development training experience designed to help firms build foundational selling skills across emerging leaders and professionals, with video modules, participant guides, and facilitator resources. Can be internally led, self-paced, or Rainmaker-facilitated.
• Growth Teams Program A 6-12 month program (8-16 CE hours) for segment leaders and their selected growth-focused team members that builds and equips high-performance core teams to drive the strategic growth of a firm's highest-potential market segments through assessing growth capability, creating actionable strategic growth plans, and connecting with industry peers.
• Executive Leader Program A 12-18 month program (up to 72 CE hours) for experienced leaders that develops capabilities to build trust, foster accountability, strengthen collaboration, navigate conflict, and create high-performing teams aligned around a common purpose. Hybrid experience with four in-person workshops, virtual sessions, and four individual coaching sessions.
• Authentic Leader Program A 9-12 month leader development program (up to 24 CE hours) through which participants strengthen their ability to communicate strategically, build influence, coach others, lead client relationships, and navigate complex leadership situations with confidence.
• Emerging Leader Program A 9-18 month program (up to 24 CE hours) that helps high-potential professionals build skills needed to communicate effectively, manage priorities, strengthen professional relationships, deliver exceptional client experiences, and increase influence within the firm.
• Leader Essentials Program A program for new professionals and associates that develops professional habits, communication skills, and relationship-building capabilities needed to contribute effectively and establish a strong foundation for long-term career growth.
• Five Star Client Service Program A client experience program that helps firms understand the power of branding and build a culture of consistency across all levels and areas of expertise, focusing on people and processes and teaching that firms cannot provide excellent external service without first practicing excellent internal service.
• Executive Leadership Coaching Coaching designed to improve people development skills, client service, practice development, leadership, and profitability, tailored to individuals to help them achieve new heights in performance and results.
• Business Development Coaching Focused coaching that helps leaders and teams pursue opportunities, deepen client relationships, and drive growth through strengthening pursuit and client team performance while applying proven business development practices in real time.
• Modular Training Sessions Over 30 custom training programs offering flexible modules for a variety of growth and leadership topics with implementation support and follow-up, available individually or packaged together for maximum impact.
• Workshops & Keynotes Impactful business development workshops, conference sessions, and keynote presentations designed to equip professionals with practical strategies they can apply immediately.
• CEO Grow Community™ A professional peer community designed for growth-minded firm leaders who want to continue learning and honing their skills while leveraging a community of peers for accountability and results.
• Growth Capability Assessment An assessment that provides a framework for growth strategy development by exploring the current state of six key areas that directly impact firm growth and comparing it to benchmarks of high-growth firms.
• Strategic Growth Planning & Consulting Consulting engagement that helps firms move beyond broad ambition into focused decision-making, guiding leadership teams through identifying growth priorities, clarifying strategic choices, and developing actionable plans.
• Firm Forum & Retreat Facilitation Customized retreat facilitation services for partner retreats, leadership retreats, firm-wide meetings, and industry-focused meetings, designed to accomplish firm objectives through engaging content on business development and leadership.
• Sales Process & Methodology Service that helps firms design and implement a sales process based on proven best practices and tailored to the specific needs of the firm, establishing a repeatable approach to client pursuits.
• Client Loyalty & Win-Loss Reviews Services that include comprehensive client loyalty studies and win-loss reviews to gather and analyze client insights, helping firms improve win rates, shorten selling cycles, increase deal sizes, and strengthen brand.
• Market Potential & Targeting Analysis Analysis service that helps firms establish a focused targeting strategy with market research to identify specific prospects matching ideal client profiles and facilitating workshops for prioritization of targets.

Quantifiable outcome

• $1.1 Billion in new revenue tracked by participants annually
• +5 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Rainmaker Resource PartnersminorOthers · 9 May 2025External resource partners that provide practical tools, special offers, and trusted knowledge to Rainmaker Communities members. These partners support the community ecosystem by offering relevant resources and tools for professional development.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Surgent Accounting & Financial Education: Provider of continuing professional education (CPE), exam review, and professional development for accounting and finance professionals. Most directly comparable to Rainmaker's Academy programs because both sell recurring learning content and credentials to U.S. accounting firms.
• Becker Professional Education: Long-established CPA, CMA, and finance exam prep and professional education company serving accounting students and professionals. Comparable to Rainmaker in the training-and-certification layer and in selling to the same accounting talent pipeline.
• Sandler Training: Global sales and business development training franchise with a proprietary methodology sold via certified trainers. Closely mirrors Rainmaker's TEAMS methodology-based sales training model and enterprise coaching engagement structure.
• The Ken Blanchard Companies: Leadership and management training company built around proprietary content (e.g., Situational Leadership) and a certified-trainer delivery model. Comparable to Rainmaker's Leader Development Programs and Executive Leader Program offerings.
• Wilson Learning: Sales, leadership, and customer experience training provider selling into global enterprises with proprietary content and certified facilitators. Comparable to Rainmaker's combination of business development, leadership, and client experience programs.
• The Brooks Group: Sales training and consulting firm specialized in value-based selling and sales management for B2B and professional services organizations. Comparable to Rainmaker's business development coaching, sales process consulting, and rainmaker development focus.

Broad incumbents

• FranklinCovey: Large, publicly adjacent leadership and execution training firm with content like 'The 7 Habits' and a global certified-coach network. Overlaps Rainmaker's leadership development and sales performance offerings, and Rainmaker's own trainer Julie McPherson previously worked at Franklin Covey.
• Development Dimensions International (DDI): Large leadership and talent development firm serving global enterprises with assessments, leadership programs, and consulting. Overlaps Rainmaker's Emerging/Executive Leader Programs and coaching practice at a much larger enterprise scale.
• BTS Group: Global professional services firm that designs business acumen, leadership, and sales simulation-based learning for large enterprises. Comparable to Rainmaker's strategic growth consulting, sales methodology, and experiential learning programs.
• Korn Ferry: Global organizational consulting firm offering leadership development, executive coaching, and talent solutions. Comparable to Rainmaker's executive leadership coaching and advisor offerings, particularly for large enterprise professional services clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@TheRainmakerCompanies
• Facebookfacebook.com/Rainmakercompanies
• LinkedInlinkedin.com/company/the-rainmaker-academy-and-consulting-group
• Instagraminstagram.com/therainmakercompanies
• Xx.com/RainmakerCPAs

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Rainmaker Companies