The Sweat Lab
The Sweat Lab is a Calgary-based boutique fitness studio offering cross-training group classes (Barre, Yoga, Strength, Circuit, Spin, Pilates), personal training, nutrition coaching, functional lab testing, and instructor certification programs to local consumers and select corporate groups.
- Company typePrivate
- Founded2013
- HeadquartersCalgary, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Sweat Lab does
The Sweat Lab is a privately held boutique fitness studio founded circa 2013 in Calgary, Alberta, operating from a single location at 288 St Moritz Dr SW. The studio offers a cross-training methodology combining six group class formats (Barre, Yoga, Strength Training, Circuit Training, Spin, and Pilates) with adjacent wellness services including 1:1 personal training, nutrition coaching, functional lab testing, and red light infrared sauna. Founded by Raeanne (with co-owner and senior spin instructor Matt), the business has expanded from an initial spin-only offering into a multi-modal studio with approximately 17 instructors and a community-oriented direct-to-consumer model.
Revenue is generated through a hybrid mix of recurring subscriptions (Sweat Monthly at $209/mo, Sweat Plus Yearly at $230/yr), class packages (Sweat 10 at $200), drop-in passes ($28), and add-on services such as personal training and tiered nutrition coaching. One-time-fee offerings include instructor certification programs (200-hour Aalaya Yoga Teacher Training, 30-hour Mat Pilates Training), corporate and private group events for up to 30 attendees, and destination wellness retreats (The Movement Retreat in Baja Sur, Mexico, priced at $2,200-$2,600 USD). The technology stack is minimal: Mindbody for class booking, membership management, and payments, plus Jotform for sauna waivers and third-party payment processors.
The business operates with no disclosed external funding or institutional investors, supported by a self-generated sub-brand ecosystem (The Collective summit, Red Carpet Gala in partnership with CMHA Calgary, The Movement Retreat) that functions as both marketing channels and incremental revenue. Customer segments span general fitness enthusiasts, personal training and nutrition coaching clients, corporate groups, wellness retreat participants, and aspiring instructors pursuing certification.
The Sweat Lab firmographics
Firmographics- Name
- The Sweat Lab
- Legal name
- The Sweat Lab
- Website
- https://thesweatlab.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Sweat Lab is a Calgary-based boutique fitness studio offering cross-training group classes (Barre, Yoga, Strength, Circuit, Spin, Pilates), personal training, nutrition coaching, functional lab testing, and instructor certification programs to local consumers and select corporate groups.
- Ownership category
- akta.pro rank
The Sweat Lab industry classification
Industry- Product category
- Boutique Fitness Studio
- NAICS
- Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)
- akta.pro primary industry
- Functional Fitness / Cross-Training Groups (HSADABAH)
- akta.pro secondary industries
- Strength & Conditioning Personal Training (HSADAAAB), Strength & Conditioning Bootcamps (HSADABAB), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)
Keywords
Where The Sweat Lab is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
The Sweat Lab business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Group Fitness Classes: Revenue from drop-in classes and multi-class packages (Sweat 10, Drop-In) for Barre, Yoga, Strength Training, Circuit, Spin, and Pilates sessions.
- Membership Plans: Monthly and yearly membership subscriptions providing unlimited or discounted access to group classes, including student/senior discount tiers.
- Personal Training: One-on-one customized coaching sessions with personalized training plans, expert form correction, accountability, and progress tracking.
- Nutrition Coaching: Tiered nutrition coaching services including Pulse Check Discovery Call, Custom Macro Strategy Session, and 12-Week Lifestyle Program with ongoing support and education.
- Red Light Sauna: Infrared sauna sessions offered as drop-in ($20-$30) or yearly membership, supporting recovery, circulation, and skin health.
- Instructor Training Programs: Mat Pilates training (30 hours) and Aalaya Yoga Teacher Training (200-hour certification) for aspiring instructors.
- Group Events & Private Bookings: Customized corporate events, team building sessions, birthdays, and celebrations for groups up to 30 people.
- Wellness Retreats: Movement Retreat in Baja Sur, Mexico (November 16-20, 2026) with 4 nights/5 days of luxury accommodations, meals, movement practices, and activities. Pricing: Single $2,600 USD, Double $2,200 USD/person.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | 1 Week LAB Newbie - Introductory trial for new members |
| Subscription | Pay-as-you-go | Sweat 10 - 10-class package |
| Unit Pricing | Pay-as-you-go | Drop-In - Single class pass |
| Subscription | Monthly | Sweat Monthly - Recurring membership |
| Subscription | Annual | Sweat Plus Yearly - Annual membership with savings |
| Unit Pricing | Pay-as-you-go | Red Light Sauna - Wellness recovery service |
| One time/ perpetual license | Multi-year contract | Movement Retreat Mexico - 4 nights/5 days wellness retreat |
| Subscription | Monthly | Personal Training - 1:1 customized coaching |
| Subscription | Multi-year contract | Nutrition Coaching Programs |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
The Sweat Lab product offering
Product offeringCore offering
The Sweat Lab is a Calgary-based boutique fitness studio that delivers cross-training group fitness classes (Barre, Yoga, Strength, Circuit, Spin, Pilates) supplemented by 1:1 personal training, nutrition coaching, functional lab testing, and red light infrared sauna recovery services. It also operates instructor certification programs (200-hour yoga, 30-hour mat Pilates) and destination wellness retreats in Mexico.
Product overview
The Sweat Lab is a fitness studio offering a cross-training approach that combines strength, cardio, mobility, and recovery. The core offering consists of group fitness classes (Barre, Yoga, Strength Training, Circuit Training, Spin, and Pilates), supplemented by personal training, nutrition coaching, functional lab testing, and red light sauna recovery services. The studio also provides professional development through yoga and Pilates teacher training programs, and hosts wellness events including the Movement Retreat, The Collective summit, and the biennial Red Carpet Gala supporting mental health. Membership tiers and drop-in options provide flexible access to the studio's offerings.
Differentiator
Problem solved
Functional benefit
Brands
- The Movement Retreat: A 4-night, 5-day wellness retreat held at Casa Tara in Baja Sur, Mexico, featuring Pilates, Barre, yoga, meditation, and farm-to-table meals.
- The Collective
- Red Carpet Gala
- Aalaya Yoga Teacher Training
- Core | Pilates Training
Products and services
- Group Fitness Classes (Barre, Yoga, Strength, Circuit, Spin, Pilates) Cross-training group fitness classes combining strength, cardio, mobility, and recovery. Includes low-impact Barre, grounding Yoga, progressive Strength Training, dynamic Circuit Training, high-energy Spin, and precision Pilates classes for adults of all fitness levels in Calgary.
- 1:1 Personal Training Fully customized one-on-one coaching designed around individual goals, fitness level, and lifestyle, including customized training plans, expert coaching and form correction, accountability, and progress tracking.
- Nutrition Coaching
Quantifiable outcome
- Clients report losing 15+ lbs and significant body composition improvements
- +3 more outcomes
Companies that use The Sweat Lab
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles5 records
The Sweat Lab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
The Sweat Lab partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship, core and minor.
- CMHA Calgary (Canadian Mental Health Association)flagshipThe Sweat Lab hosts the biennial Red Carpet Gala in partnership with CMHA Calgary Division to support mental health initiatives. The event has raised over $100,000 to date. Next gala scheduled for January 2027 at Mercato West.
- MindbodycoreMindbody is the booking and scheduling platform used for class registration, membership management, and payment processing for all studio services.
- Casa TaracoreLuxury oceanfront venue hosting The Movement Retreat in Baja Sur, Mexico. Provides 4-night accommodations, farm-to-table meals, private beach access, and serene retreat environment.
- La Moringa ChefsminorLocal chefs providing nourishing meals for retreat participants during The Movement Retreat in Mexico.
- Mercato WestminorEvent venue hosting The Sweat Lab's biennial Red Carpet Gala in Calgary.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
The Sweat Lab competitors and assessment
Company assessmentDirect peers
- SoulCycle: SoulCycle is a premium indoor cycling studio brand offering branded spin classes, shoe rentals, and instructor-led community experiences. Comparable to The Sweat Lab's spin-class format and instructor-led community model.
- Pure Barre: Pure Barre is a North American boutique barre franchise offering low-impact, high-intensity barre classes with membership-based pricing. Directly comparable to The Sweat Lab's barre, Pilates, and strength class formats and its premium-priced subscription model.
- The Bar Method: The Bar Method operates a boutique barre studio chain with class packages, memberships, and teacher training. Comparable to The Sweat Lab on class format (barre-focused), community-driven positioning, and multi-tier pricing.
- F45 Training: F45 is a global functional training franchise built around 45-minute group circuit and strength-conditioning classes. Directly comparable on the cross-training/strength-conditioning group class model and premium drop-in pricing structure.
- Club Pilates: Club Pilates is a fast-growing boutique Pilates franchise with reformer and mat classes, monthly memberships, and instructor certification. Comparable to The Sweat Lab's Pilates format, membership pricing, and teacher training program.
- Modo Yoga: Modo Yoga is a North American hot yoga and teacher training studio chain with memberships and 200-hour certification programs. Directly comparable on yoga class delivery and teacher training line, similar community positioning.
- Barry's Bootcamp: Barry's is a premium boutique fitness brand combining strength and cardio interval training in a high-intensity group format with tiered class packages. Comparable on the strength/conditioning boutique class model and premium pricing.
- 9Round Fitness: 9Round is a boutique kickboxing-themed circuit training franchise with 30-minute rotating workouts and recurring memberships. Comparable to The Sweat Lab's circuit training format and small-group, high-intensity group class pricing model.
Broad incumbents
- Orangetheory Fitness: Orangetheory is a large-scale boutique fitness franchise with group interval training, heart-rate-monitored classes, and tiered memberships. Comparable as a larger, established group-fitness competitor pursuing similar Calgary consumer wallets.
- GoodLife Fitness: GoodLife Fitness is Canada's largest fitness chain with hundreds of clubs offering group classes, personal training, and memberships. Comparable as a broader incumbent competing for the same Calgary fitness consumer with a wider, less specialized offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Sweat Lab social profiles
Digital presenceThe Sweat Lab financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Sweat Lab leadership team
Management profileNumber of profiles
Profiles4 records
The Sweat Lab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Sweat Lab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Sweat Lab
What does The Sweat Lab do?
The Sweat Lab is a Calgary-based boutique fitness studio that delivers cross-training group fitness classes (Barre, Yoga, Strength, Circuit, Spin, Pilates) supplemented by 1:1 personal training, nutrition coaching, functional lab testing, and red light infrared sauna recovery services. It also operates instructor certification programs (200-hour yoga, 30-hour mat Pilates) and destination wellness retreats in Mexico.
Is The Sweat Lab a public or private company?
The Sweat Lab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Sweat Lab founded?
The Sweat Lab was founded in 2013. It employs 11 to 50 people.
Where is The Sweat Lab based?
The Sweat Lab is headquartered in Calgary, Canada, in the North America region.
How does The Sweat Lab make money?
Eight revenue lines are on record. Group Fitness Classes are the primary driver. The others are membership Plans, personal Training, nutrition Coaching, red Light Sauna, instructor Training Programs, group Events & Private Bookings and wellness Retreats.
Who are The Sweat Lab's main competitors?
Direct peers on record are SoulCycle, Pure Barre, The Bar Method, F45 Training, Club Pilates, Modo Yoga, Barry's Bootcamp and 9Round Fitness. Broad incumbents are Orangetheory Fitness and GoodLife Fitness.
Does The Sweat Lab have an API?
No public API is recorded for The Sweat Lab.
What industry is The Sweat Lab in?
The Sweat Lab's product category is Boutique Fitness Studio. Its primary akta.pro industry code is HSADABAH, Functional Fitness / Cross-Training Groups, with a secondary code of HSADAAAB, Strength & Conditioning Personal Training. Its NAICS code is 61162 and its SIC code is 7997.