UBI

What UBI does

UBI Federal Credit Union (legally United Business & Industry Federal Credit Union) is a member-owned cooperative financial institution headquartered at 120 Woodford Avenue in Plainville, Connecticut, with a second branch in Bristol, CT. Founded in 1950, the credit union serves individual consumers and local business members with a full suite of retail banking products including savings accounts, Kasasa-branded high-interest checking (up to 5.00% APY), certificates (3-month to 60-month terms), money market accounts, IRAs, HSAs, club accounts, and youth savings, alongside a lending portfolio of credit cards, auto loans, personal loans, mortgages and home equity, and student loans. The institution is NCUA-insured, member of Americas Credit Unions, and is not publicly traded or venture-backed.

The credit union operates a technology stack built on the Jack Henry Razr platform branded as "Hometech" for online and mobile banking, supplemented by the TONI automated phone banking system. Loan origination is handled through MeridianLink, rewards checking is delivered via the Kasasa program, and free credit monitoring is provided through SavvyMoney. Payment processing runs on MasterCard rails with NYCE, Cirrus, and Allpoint ATM network access, and the website is WCAG 2.2 Level AA certified via AudioEye. Distribution combines the two physical branches with a 24/7 digital channel and an indirect auto lending partnership network of 200+ regional dealerships.

The revenue model is conventional for a credit union: net interest income from the loan portfolio (auto, personal, mortgage, credit card) less interest paid on deposits, supplemented by transaction fees (ATM, overdraft, early withdrawal) and investment income on unloaned deposits. Pricing is published transparently (e.g., auto loans starting at 4.24% APR for 48-month terms, personal loans at 8.74% APR for 36 months, certificates ranging 1.00%-3.75% APY). The go-to-market is direct-to-consumer, focused on the local CT community, with no disclosed enterprise customers, no funding rounds, no M&A activity, and no public revenue figures.

Name

UBI

Legal name

United Business & Industry Federal Credit Union

Website

https://ubifcu.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

UBI Federal Credit Union is a member-owned cooperative financial institution headquartered in Plainville, Connecticut, offering consumer and business banking, lending, and digital services across two CT branches, with a 200+ dealer indirect auto loan network.

Ownership category

akta.pro rank

Product category

Retail Banking / Credit Union Services

NAICS

Credit Unions (522130)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industries

Credit Cards & Revolving Credit (FSABAAAC), Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL), HELOC Origination (Revolving Lines of Credit) (FSALAGAB)

Keywords

• Retail banking services
• Credit union deposits
• Consumer lending
• Auto loan financing
• Mortgage loans

Headquarters

HQ city

Plainville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Interest Income: Credit unions generate revenue primarily through interest earned on loans including auto loans, personal loans, mortgages, home equity loans, and credit cards
2. Fee Income: Various fees including ATM fees, overdraft fees, early withdrawal penalties on certificates, and service fees as outlined in the fee schedule
3. Investment Income: Income from investments of deposits not loaned out, generating returns on member deposits

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

UBI Federal Credit Union is a member-owned credit union providing retail banking deposit products (savings, certificates, checking, money market, IRA, HSA), consumer lending products (auto, personal, mortgage, home equity, student loans, credit cards), insurance services, and 24/7 digital banking via its Hometech online and mobile platform. It also offers free credit score monitoring through SavvyMoney and loan origination through MeridianLink, backed by NCUA-insured deposits and ATM access across the NYCE, Cirrus, and Allpoint networks.

Product overview

UBI Federal Credit Union is a member-owned financial institution offering a comprehensive suite of banking products and services. The portfolio includes deposit products (Savings Accounts with Kasasa Saver rewards, Certificates, Money Market, IRA, Health Savings, Club, and Youth accounts), lending products (Credit Cards, Auto Loans, Personal Loans, Mortgages, and Student Loans), and digital banking services (Hometech online banking platform, Mobile Banking app, and TONI phone banking). Core products are the deposit and lending offerings, while the Hometech digital banking platform serves as the access layer for all accounts, with integrations to payment networks (MasterCard, NYCE, Cirrus, Allpoint), rewards programs (Kasasa, SavvyMoney), and loan processing (MeridianLink).

Differentiator

Problem solved

Functional benefit

Brands

• Hometech: Digital banking platform and online banking service offered by UBI Federal Credit Union
• Kasasa
• Kasasa Saver Account

Products and services

• Hometech Online Banking Digital banking platform enabling 24/7 account access via personal computer, mobile devices, and phone (TONI). Covers deposits, withdrawals, transfers, loan payments, and balance inquiries for UBI members.
• Savings Accounts Savings products including Master Share, UBI Savings, Youth Share, Secondary Share, and Kasasa Saver high-yield account offering up to 2.50% APY on balances up to $100,000. For credit union members.
• Certificates Term savings products with fixed rates ranging from 3-month to 60-month terms, with APYs from 1.00% to 3.75%. Minimum $1,000 opening balance. NCUA-insured. Early withdrawal penalties apply.
• Money Market Accounts Savings account with competitive market-based rates for balances of $2,500 or more. For members seeking higher-yield deposit options with check-writing access.
• IRA Accounts Individual Retirement Accounts for long-term retirement savings with tax-advantaged growth. For members planning retirement savings.
• Health Savings Accounts Tax-advantaged savings for individuals enrolled in high-deductible health insurance plans. For members with HDHP coverage seeking tax-advantaged medical expense savings.
• Club Accounts Specialized savings accounts for specific goals including Christmas Club and Vacation Club with tiered dividend rates. For members saving for recurring seasonal expenses.
• Youth Savings Account Savings account designed for young savers with competitive rates and no minimum balance requirements. For youth and minors building savings habits.
• Checking Accounts (Kasasa) High-interest checking account offering up to 5.00% APY with Kasasa rewards program, featuring community banking rewards and digital wallet compatibility. For members meeting qualifying activity requirements.
• Credit Cards Credit card products including rewards cards and starter cards for building credit, with features including digital wallet compatibility and fraud protection. For members seeking revolving credit and rewards.
• Auto Loans Vehicle financing for new and used vehicles with competitive rates. Pre-approval available. Partnered with over 200 car dealers for dealer-locator services. Example: 48-month term at 4.24% APR.
• Personal Loans Unsecured loans for personal expenses with fixed rates and terms. Starting APR of 8.74% for 36-month terms. For members borrowing for personal expenses.
• Mortgage & Home Equity Loans Home purchase financing and equity extraction options including home equity lines of credit (HELOC) and fixed-rate mortgages. For members buying homes or extracting equity.
• Student Loans Education financing for undergraduate and graduate students with competitive rates and flexible repayment options. For members funding higher education expenses.
• Insurance Services Insurance products including coverage for auto, home, life, and other personal insurance needs through partner providers. For members seeking bundled personal insurance offerings.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• KasasacoreGTM or Marketing PartnerKasasa provides UBI's high-interest checking account rewards program, offering members up to 5.00% APY on qualifying balances. This partnership enables UBI to offer competitive reward rates to attract and retain members.
• MeridianLinkcoreTechnology or IntegrationMeridianLink provides the online loan application platform used by UBI for auto loans and other lending products, enabling seamless digital application processing.
• Auto Dealership Network (200+ dealers)coreChannel Partner/ Reseller/ DistributorUBI has established partnerships with over 200 car dealerships in the region to provide auto financing. Dealers refer customers to UBI for vehicle loans, creating a referral network for loan originations.
• MasterCardcoreTechnology or IntegrationMasterCard provides debit card processing and network services for UBI's Master Money Debit Card, enabling point-of-sale and online transactions.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Pentagon Federal Credit Union: Major federally chartered member-owned credit union providing consumer and business banking including deposits, credit cards, mortgages, and auto loans, competing for the same retail financial services segments but at materially larger asset scale.
• Alliant Credit Union: Large, digitally-led federal credit union serving members nationwide with checking, savings, lending, and credit cards. Offers a comparable product mix to UBI but at greater scale and with broader digital capabilities.
• Bethpage Federal Credit Union: Larger, federally chartered member-owned credit union offering a comprehensive product suite including loans, deposits, credit cards, and digital banking. Shares UBI's NCUA-insured cooperative model with broader geographic reach across Long Island and the Northeast.

Regional players

• Chelsea Groton Bank: Connecticut community bank providing deposit accounts, consumer loans, mortgages, and digital banking tools to individuals and local businesses in eastern and southeastern Connecticut.
• Thomaston Savings Bank: Mutual savings bank headquartered in Connecticut offering community-based deposit, mortgage, and consumer lending services in overlapping central and western Connecticut markets.
• Liberty Bank: Connecticut-headquartered mutual savings bank offering retail banking, consumer lending, mortgages, and digital services to community members across the same geography, with a wider branch footprint but comparable consumer focus.

Direct peers

• Mutual Security Credit Union: Connecticut-based community credit union offering savings, checking, consumer loans, and digital banking services to a similar member demographic within the state.
• Sikorsky Financial Credit Union: Connecticut-headquartered federal credit union serving the local community with a comparable suite of deposits, loans, mortgages, credit cards, and digital banking. Closest comp in geography, charter type, and product set.
• Connex Credit Union: Connecticut-based federal credit union offering consumer and business banking, lending, and digital services to members across southern New England, directly overlapping UBI's products and member base.
• CorePlus Federal Credit Union: Community-focused federal credit union serving Connecticut residents and businesses with deposits, consumer lending, mortgages, and digital banking products highly comparable to UBI's offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ubifcu
• Instagraminstagram.com/ubifederalcreditunion
• Xx.com/ubifcu

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UBI