axaio software
axaio software gmbh, a Berlin-based developer of Adobe InDesign/Illustrator/InDesign Server plug-ins, automates PDF output workflows and PDF/UA accessibility tagging for enterprise publishing houses, print service providers, and packaging teams via MadeToTag, MadeToPrint, and MadeForLayers product lines.
- Company typePrivate
- Founded2006
- HeadquartersBerlin, Germany
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What axaio software does
axaio software gmbh is a Berlin-based, privately held software developer founded in 2006 that builds proprietary plug-ins for Adobe InDesign, Adobe InDesign Server, Illustrator, and InCopy focused on two problems: automating print and PDF export workflows inside professional publishing systems, and producing accessible tagged PDF files conforming to the PDF/UA standard. The product line spans MadeToTag and MadeToTag Automate (accessible PDF/UA export, with the latter automating export server-side via Adobe InDesign Server), MadeToPrint along with MadeToPrint Server and MadeToPrint Auto (standardized, scripted printing and export, including hotfolder-based automation), and MadeForLayers (management of complex multi-language, layer-heavy layouts).
Underlying technology is a set of deep Adobe scripting and plug-in integrations with a proprietary PDF post-processing engine for accessibility tagging, plus certified connectors into the dominant editorial/DAM and automation platforms used by publishing and prepress customers — vjoon K4, WoodWing Studio/Enterprise, Quark Publishing Platform, Enfocus Switch (with a dedicated configurator), Van Gennep PlanSystem4, and an AWS SQS input path added in MadeToPrint Server version 3.6.361. Distribution and integration architecture is therefore characterized by partner-channel reach and workflow-level lock-in rather than standalone SaaS delivery.
The company operates a hybrid revenue model. MadeToTag transitioned from perpetual licenses to annual and multi-year subscriptions (single-user rates of €365/year or €690/two years) with the InDesign 2026 release; MadeToPrint Server and MadeToTag Automate are subscription SKUs priced at €2,999–€4,999 per year depending on platform edition and instance count; legacy MadeToPrint Auto remains available as a perpetual license at €2,490–€4,490 with a mandatory first-year Software Support and Maintenance Agreement (SMA) at 20% of list price. Sales are conducted exclusively to businesses, freelancers, and public institutions through a direct e-commerce storefront, email-based enterprise sales, and integration partner channels, with payment processing handled by sister company callas software GmbH at the same Berlin address. Customer base is concentrated in enterprise publishing and prepress (Ringier AG, Hearst Magazines, Bauer Media Group, Mondadori Group, Communisis, Northstar Travel Group) with expanding positioning around organizations needing PDF/UA compliance under the German BFSG and European Accessibility Act.
axaio software firmographics
Firmographics- Name
- axaio software
- Legal name
- axaio software gmbh
- Website
- https://axaio.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- axaio software gmbh, a Berlin-based developer of Adobe InDesign/Illustrator/InDesign Server plug-ins, automates PDF output workflows and PDF/UA accessibility tagging for enterprise publishing houses, print service providers, and packaging teams via MadeToTag, MadeToPrint, and MadeForLayers product lines.
- Ownership category
- akta.pro rank
axaio software industry classification
Industry- Product category
- Publishing Workflow Software
- NAICS
- Software Publishers (513210), Graphic Design Services (54143)
- SIC
- Services-Prepackaged Software (7372), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Digital Publishing Creation & Formatting Tools (EPUB, conversion, layout) (MPAJAMAG)
Keywords
Where axaio software is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
axaio software business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Licensing: Starting with MadeToTag version 4.0, axaio transitioned to subscription licensing model. Subscriptions are independent of operating system and InDesign version. Single-user licenses available with 1-year and 2-year options.
- Perpetual Licenses: Legacy perpetual licenses for MadeToTag version 3.x and older remain valid. Customers with valid maintenance contracts receive subsequent subscriptions at previous maintenance prices. Sold exclusively to entrepreneurs, businesses, freelancers, and public institutions.
- Software Support and Maintenance Agreement (SMA): Optional but mandatory first year for MadeToPrint Auto. Includes free updates/upgrades and technical support. SMA fee is 20% of list price per year, providing technical and financial planning security.
- Enterprise/Volume Licensing: Volume license pricing available for enterprise deployments. Pricing for multiple instances (e.g., MadeToPrint Server for vjoon K4 at €4,999/year) and custom enterprise quotes available upon request.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | MadeToTag single-user subscription - 1 year |
| Subscription | Multi-year contract | MadeToTag single-user subscription - 2 year |
| Subscription | Annual | MadeToTag Automate for Adobe InDesign Server - 1 year |
| Subscription | Annual | MadeToPrint Server Standard - Annual subscription |
| Subscription | Annual | MadeToPrint Server for vjoon K4 - Annual subscription |
| Subscription | Annual | MadeToPrint Server for WoodWing Studio - Annual subscription |
| Subscription | Annual | MadeToPrint Server with Jobticket mode - Annual subscription |
| One time/ perpetual license | Multi-year contract | MadeToPrint Auto for Adobe InDesign |
| One time/ perpetual license | Multi-year contract | MadeToPrint Auto for vjoon K4, WoodWing Studio, Illustrator, QuarkXPress, Quark Publishing Platform |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
axaio software product offering
Product offeringCore offering
axaio software develops and sells Adobe InDesign, InDesign Server, and Illustrator plug-ins that standardize and automate output workflows in publishing and graphical production. Its products enable organizations to create PDF/UA-compliant accessible PDFs, automate print and digital export processes, and manage complex layered multi-language documents. Solutions are sold to publishing houses, advertising agencies, prepress service providers, public agencies, insurance companies, and packaging companies worldwide.
Product overview
axaio software offers a suite of Adobe InDesign and Illustrator plug-ins focused on PDF output automation and accessibility. The core products include: MadeToTag (desktop plug-in for PDF/UA accessible PDF export), MadeToTag Automate (server-based automated PDF/UA export via InDesign Server), MadeToPrint (standardizes and automates print/export workflows for InDesign and Illustrator), MadeToPrint Server (enterprise server version with multi-instance support and editorial system integrations), MadeToPrint Auto (hot folder-based automation), and MadeForLayers (layer management for complex documents). Products integrate with editorial systems including WoodWing Studio, vjoon K4, Van Gennep PlanSystem4, Quark Publishing Platform, and automation tools like Enfocus Switch.
Differentiator
Problem solved
Functional benefit
Brands
- MadeToTag: Adobe InDesign plug-in to prepare and export documents as accessible, tagged PDF files conforming to the PDF/UA standard.
- MadeToPrint
- MadeForLayers
- MadeToTag Automate
Products and services
- MadeToTag Adobe InDesign plug-in that prepares and exports documents as accessible, tagged PDF files conforming to the PDF/UA standard, with automated table tagging, metadata handling, alternate text management, and PDF post-processing. Designed for publishing houses, agencies, and organizations that must meet PDF/UA accessibility compliance such as the German Accessibility Strengthening Act (BFSG) and the European Accessibility Act (EAA).
- MadeToTag Automate Plug-in for Adobe InDesign Server that fully automates server-based export of accessible PDF/UA files for high-volume, scalable workflows. Provides a scripting interface for automated processing across multiple server instances and supports export to PDF/UA and PDF/A-2a. Targeted at organizations requiring high-volume accessible PDF production.
- MadeToPrint Plug-in for Adobe InDesign and Illustrator that optimizes, standardizes, and speeds up printing and exporting of layout documents. Includes hotfolder automation, job sets, layer views, preflight checks, imposition, and integration with publishing systems such as vjoon K4 and WoodWing. Designed for publishing houses, prepress service providers, and creative teams needing reliable, repeatable output across multiple workstations.
- MadeToPrint Server Server-based output automation solution for Adobe InDesign Server that provides true output server capability with remote configuration, multiple instance processing, and certified integrations with vjoon K4 and WoodWing Studio editorial systems. Targeted at publishing houses producing large volumes of newspapers, magazines, and other layout-driven content under deadline.
- MadeToPrint Auto Adobe InDesign and Illustrator plug-in with integrated hot folder support that delivers fully automated print and export workflows. Includes connectors for WoodWing Studio, vjoon K4, Enfocus Switch, Quark Publishing Platform, and Van Gennep PlanSystem4. Designed for production teams that need unattended, condition-controlled output from publishing and editorial systems.
- MadeForLayers Plug-in for Adobe InDesign and Illustrator that streamlines creation and editing of complex, layer-heavy documents through efficient layer organization with layer views. Supports multi-language layouts and regional variants. Used by packaging design teams, advertising agencies, and publishers that produce many layered variants of the same document.
Quantifiable outcome
- Saves 60-90 minutes of valuable working time per day
- +2 more outcomes
Companies that use axaio software
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
axaio software technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
axaio software partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, secondary and operational.
- vjoon K4coreDeep integration partnership with vjoon K4 publishing system. MadeToPrint Server and MadeToPrint Auto include specific configurations for vjoon K4 5.9 support. Status-based output directly from within the publishing system. Annual subscription pricing at €4,999 for Multi Instance use with vjoon K4.
- WoodWing Studio/EnterprisecoreCertified integration with WoodWing Studio and WoodWing Enterprise editorial systems. MadeToPrint includes specific integrations for WoodWing platforms. Enables fully-automated, status-based output directly from publishing system. Ringier AG case study demonstrates successful integration with WoodWing Enterprise.
- Enfocus SwitchcoreEnfocus Switch automation platform integration. axaio provides configurator for Enfocus Switch enabling easy configuration of entire workflow. MadeToPrint available optionally for Enfocus Switch. Also used for MadeToTag Automate integration (coming soon).
- Quark Publishing PlatformsecondaryIntegration partnership with Quark Publishing Platform for MadeToPrint Auto. Available as product variant at €4,490 license price.
- Van Gennep PlanSystem4secondaryMadeToPrint integrates with Van Gennep PlanSystem4 editorial system. Bauer Media Group uses MadeToPrint for PlanSystem 4 in their production process.
- callas software GmbHoperationalSister company handling payment transaction processing for axaio software web shop. Located at Schoenhauser Allee 6-7, 10119 Berlin, Germany. Provides payment services including PayPal, Stripe, Giropay, Visa, Mastercard, American Express.
Scale indicators4 records
Recent moves5 records
Expansion highlights6 records
axaio software competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights5 records
Customer concentration
axaio software social profiles
Digital presenceaxaio software financial estimates
Financial estimateRevenue estimate
Valuation estimate
axaio software leadership team
Management profileNumber of profiles
Profiles1 record
axaio software funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
axaio software M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about axaio software
What does axaio software do?
axaio software develops and sells Adobe InDesign, InDesign Server, and Illustrator plug-ins that standardize and automate output workflows in publishing and graphical production. Its products enable organizations to create PDF/UA-compliant accessible PDFs, automate print and digital export processes, and manage complex layered multi-language documents. Solutions are sold to publishing houses, advertising agencies, prepress service providers, public agencies, insurance companies, and packaging companies worldwide.
Is axaio software a public or private company?
axaio software is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was axaio software founded?
axaio software was founded in 2006. It employs 1 to 10 people.
Where is axaio software based?
axaio software is headquartered in Berlin, Germany, in the Europe region.
How does axaio software make money?
Four revenue lines are on record. Subscription Licensing is the primary driver. The others are perpetual Licenses, software Support and Maintenance Agreement (SMA) and enterprise/Volume Licensing.
Does axaio software have an API?
No public API is recorded for axaio software.
What industry is axaio software in?
axaio software's product category is Publishing Workflow Software. Its primary akta.pro industry code is MPAJAMAG, Digital Publishing Creation & Formatting Tools (EPUB, conversion, layout). Its NAICS code is 513210 and its SIC code is 7372.