CertiPUR-US
- Company typePrivate
- Founded2008
- HeadquartersRochester, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
CertiPUR-US firmographics
Firmographics- Name
- CertiPUR-US
- Legal name
- Alliance for Flexible Polyurethane Foam, Inc.
- Website
- https://certipur.us
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
CertiPUR-US industry classification
Industry- Product category
- Product Certification Services
- NAICS
- Urethane and Other Foam Product (except Polystyrene) Manufacturing (32615)
- SIC
- Plastics Foam Products (3086)
- akta.pro primary industry
- Polyurethane (PU) Flexible Foam Manufacturing (IMANAIAC)
- akta.pro secondary industries
- Polymer Foams & Cellular Materials (PU Foams, EPS/XPS, Structural Foams) (IMAEANAL), Biodegradation/Compostability Testing, Certification & Standards Services (IMANANAI)
Keywords
Where CertiPUR-US is headquartered
LocationHeadquarters
- HQ city
- Rochester
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CertiPUR-US business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Others
Revenue model
- Foam Producer Certification Fees: Foam producers pay fees for certification of their foam products. The certification process takes approximately 60-90 days including 21-30 days for analytical testing. Certified foams must be re-certified every six months for the first year, then annually.
- Manufacturer/Retailer Registration: Registration for manufacturers and retailers who want to use the CertiPUR-US name and logo is free. Companies must register and be verified to use the trademark.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free registration for manufacturers and retailers |
| Other | Multi-year contract | Foam producer certification fees |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
CertiPUR-US product offering
Product offeringCore offering
CertiPUR-US certifies flexible polyurethane foam (slabstock and molded, including conventional, memory/viscoelastic, high resilience, super-soft, and biobased foams) through independent ISO 17025-accredited laboratories that test content, emissions, and durability against technical guidelines aligned with GHS standards. Foam producers pay certification fees for testing and annual recertification, while downstream manufacturers and retailers register for free to use the CertiPUR-US name and logo on products containing certified foam.
Product overview
CertiPUR-US is a foam certification program administered by Alliance for Flexible Polyurethane Foam, Inc. The program offers certification of flexible polyurethane foam (both slabstock and molded) meeting rigorous standards for content, emissions, and durability. Key products include: the core CertiPUR-US Foam Certification Program, the Directory of Participating Companies (website and mobile app), Online Certificate of Knowledge Course, Certified 25% Biobased Foam specialization, and Approved Testing Laboratories network. Supporting products include registration Forms (A, B, C), Marketing Tools (logo files, hangtags, labels), and the Home Sweet Foam Blog. Companies must register (via Forms A/B/C) and renew annually to use the trademark.
Differentiator
Problem solved
Functional benefit
Products and services
- CertiPUR-US Foam Certification Program
Quantifiable outcome
- VOCs below 0.5 parts per million
- +2 more outcomes
Companies that use CertiPUR-US
Customer profileSegments4 records
Ideal customer profiles3 records
CertiPUR-US technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
CertiPUR-US partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Eurofins Product Testing A/S (Denmark)coreApproved testing laboratory for CertiPUR-US certification. Located in Galten, Denmark, Eurofins conducts VOC emissions testing and content analysis for foam samples submitted for certification.
- Intertek (United States)coreApproved testing laboratory for CertiPUR-US certification. Located in Kentwood, Michigan, USA. Intertek conducts VOC testing and content analysis for foam samples.
- TÜV Rheinland LGA Products GmbH (Germany)coreApproved testing laboratory for CertiPUR-US certification. Located in Nuremberg, Germany. Conducts emissions testing and content analysis for foam certification.
- Beta AnalyticcoreIndependent ISO 17025-accredited laboratory that specializes in biobased testing services for CertiPUR-US certified 25% biobased foams. Uses Accelerator Mass Spectrometer (AMS) instrument to measure biobased carbon content per ASTM D6866-22 Method B standard.
- Wright Global GraphicsminorPartnered company that produces and sells hangtags, labels (iron-on, sew-on, pressure-sensitive), and customized display materials for registered CertiPUR-US companies.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
CertiPUR-US competitors and assessment
Company assessmentDirect peers
- CertiPUR (Europe): CertiPUR is the European counterpart administered by EUROPUR, offering voluntary certification for flexible polyurethane foam with similar content, emissions, and durability criteria. It is the most directly comparable organization to CertiPUR-US, serving the same role for the European market.
- GREENGUARD (UL Solutions): GREENGUARD is a third-party indoor air quality certification program for low-emitting products including foam, furniture, and building materials. It directly competes with CertiPUR-US in certifying low-VOC foam products, though it covers a broader product portfolio.
- OEKO-TEX: OEKO-TEX certifies textiles and related materials for harmful substances across the supply chain. While focused on textiles and leather, it overlaps with CertiPUR-US in addressing consumer concerns about chemical exposure in home furnishings and bedding.
- Cradle to Cradle Products Innovation Institute: Cradle to Cradle Certified is a multi-attribute sustainability certification evaluating material health, reutilization, renewable energy, water stewardship, and social fairness. It competes with CertiPUR-US for sustainability-oriented foam and furniture brand certifications.
Emerging players
- Global Organic Textile Standard (GOTS): GOTS is the leading processing standard for organic textiles, with growing relevance to certified foam/home furnishing products. It represents an emerging third-party certification competing for sustainability-conscious mattress and furniture brand budgets.
Broad incumbents
- UL Solutions: UL Solutions is a global safety science company offering testing, inspection, and certification across hundreds of product categories. It is a broad incumbent in the certification space and owns the GREENGUARD brand, giving it scale advantages versus CertiPUR-US.
- SGS: SGS is one of the world's largest testing, inspection, and certification companies. It provides foam and material testing services and could expand its foam certification programs to compete directly with CertiPUR-US.
- Bureau Veritas: Bureau Veritas is a global testing, inspection, and certification firm with broad materials and consumer product capabilities. Its existing infrastructure and global lab network could be redirected to launch competing foam certifications.
- Intertek: Intertek is a global Total Quality Assurance provider that is already an approved CertiPUR-US testing laboratory. Its intimate knowledge of the program and global testing infrastructure position it as a potential competitor that could launch its own competing foam certification.
- TÜV Rheinland: TÜV Rheinland is a global testing and certification provider headquartered in Germany. As an approved CertiPUR-US laboratory with strong European and Asian presence, it has the technical and brand capabilities to develop a competing foam safety certification.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
CertiPUR-US social profiles
Digital presenceCertiPUR-US compliance and trust
Trust signalCompliance1 record
CertiPUR-US financial estimates
Financial estimateRevenue estimate
Valuation estimate
CertiPUR-US leadership team
Management profileNumber of profiles
Profiles9 records
CertiPUR-US funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CertiPUR-US M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CertiPUR-US
What does CertiPUR-US do?
CertiPUR-US certifies flexible polyurethane foam (slabstock and molded, including conventional, memory/viscoelastic, high resilience, super-soft, and biobased foams) through independent ISO 17025-accredited laboratories that test content, emissions, and durability against technical guidelines aligned with GHS standards. Foam producers pay certification fees for testing and annual recertification, while downstream manufacturers and retailers register for free to use the CertiPUR-US name and logo on products containing certified foam.
Is CertiPUR-US a public or private company?
CertiPUR-US is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was CertiPUR-US founded?
CertiPUR-US was founded in 2008. It employs 1 to 10 people.
Where is CertiPUR-US based?
CertiPUR-US is headquartered in Rochester, United States, in the North America region.
How does CertiPUR-US make money?
Two revenue lines are on record. Foam Producer Certification Fees are the primary driver. The others are manufacturer/Retailer Registration.
Who are CertiPUR-US's main competitors?
Direct peers on record are CertiPUR (Europe), GREENGUARD (UL Solutions), OEKO-TEX and Cradle to Cradle Products Innovation Institute. Global Organic Textile Standard (GOTS) is listed as an emerging player. Broad incumbents are UL Solutions, SGS, Bureau Veritas, Intertek and TÜV Rheinland.
Does CertiPUR-US have an API?
No public API is recorded for CertiPUR-US.
What industry is CertiPUR-US in?
CertiPUR-US's product category is Product Certification Services. Its primary akta.pro industry code is IMANAIAC, Polyurethane (PU) Flexible Foam Manufacturing, with a secondary code of IMAEANAL, Polymer Foams & Cellular Materials (PU Foams, EPS/XPS, Structural Foams). Its NAICS code is 32615 and its SIC code is 3086.