6IXTY8IGHT

What 6IXTY8IGHT does

6IXTY8IGHT is a Hong Kong-headquartered intimate apparel and casualwear retailer founded in 2002, operating under the legal entity 6IXTY 8IGHT Limited. The company targets young women aged 18–35 across Greater China and Southeast Asia (Hong Kong, Mainland China, Taiwan, Singapore, Malaysia), offering a one-stop assortment spanning bras (wireless, seamless, push-up, lace, front-closure, strapless), panties (Peach Fit, seamless, lace, modal, cotton), homewear (pajama sets, night dresses, loungewear), casual clothing (tops, bottoms, dresses, denim), and accessories. Product differentiation rests on proprietary features including 7A-level antibacterial fabric certification, TENCEL Modal fabric integration, Jelly bonding technology for wireless bras, and the signature Peach Fit panty design.

The company monetizes through direct product sales via company-owned retail stores, e-commerce websites (regional storefronts for HK/Macau, Taiwan, Singapore, Malaysia), and a mobile application, complemented by a franchise-operated store network that extends geographic reach. Pricing is positioned at accessible mass-market levels (panties HK$38–48 each, bras HK$68–168, homewear HK$198–248) with combo deals (5 panties for HK$148) and free delivery above HK$299. The 68 GIRLS loyalty program (Basic/Gold/Pink tiers) and licensed IP collaborations (Sanrio's Pochacco, Peanuts/Snoopy, Disney/Pixar) drive repeat purchase and brand engagement.

Distribution comprises 200+ physical stores across the region per the franchise portal (the main website cites 100+), supported by a franchise partnership model that allows third-party operators to run stores in licensed territories. Headcount is reported in the 1,001–5,000 range. The company is privately held with no disclosed external private equity or venture capital backing, and operates with founder Erik Ryd in a founding capacity.

Name

6IXTY8IGHT

Legal name

6IXTY 8IGHT Limited

Website

https://6ixty8ight.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

6IXTY8IGHT is a Hong Kong-founded (2002) intimate apparel and casualwear brand targeting young women in Greater China and Southeast Asia, selling bras, panties, homewear, and clothing through 200+ retail stores, franchise partners, e-commerce sites, and a mobile app.

Ownership category

akta.pro rank

Product category

Women's Intimate Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Retail-Women's Clothing Stores (5621), Women's, Misses', Children's & Infants' Undergarments (2340)

akta.pro primary industry

Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)

akta.pro secondary industries

Intimates, Lingerie & Sleepwear Retail (CRAAABAF), Women’s Apparel Retail (CRAAABAB)

Keywords

• Women's lingerie
• Intimate apparel
• Underwear retail
• Homewear clothing
• Franchise fashion

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: Revenue generated from direct sales of bras, panties, loungewear, homewear, clothing, and accessories through company-owned retail stores and e-commerce platforms.
2. Franchise Revenue: Revenue generated from franchise partnerships where franchisees operate 6IXTY8IGHT stores, paying franchise fees and potentially royalties.
3. Loyalty Program & Membership: Revenue supported by loyalty program that drives repeat purchases through points rewards, birthday coupons, and member-exclusive offers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

6IXTY8IGHT designs, manufactures, and sells its own branded women's lingerie, underwear, homewear, casual apparel, and accessories, including bras, panties, pajamas, loungewear, tops, bottoms, dresses, denim, socks, and silicone nipple covers. Products are sold through company-owned and franchised physical retail stores, regional e-commerce websites, and a mobile app across Hong Kong, Macau, Mainland China, Taiwan, Singapore, and Malaysia. The assortment is organized around core categories and themed collections (POCHACCO, PEANUTS™/Snoopy, Solutions, Denim, Designer, Modal, Cooling, Sporty Chic) supported by a multi-tier 68 GIRLS loyalty program.

Product overview

6IXTY8IGHT is a Hong Kong-based fashion lingerie brand founded in 2002, offering a comprehensive one-stop shopping destination for young women. The core product portfolio centers on bras (Wireless, Seamless, Push-up, Bralettes, Lace, Front Closure, Strapless) and panties (Peach Fit, Seamless, Lace, Modal, Cotton), complemented by homewear (Pajama Sets, Night Dresses, Loungewear), clothing (Tops, Bottoms, Dresses, Denim), and accessories (Socks). The brand differentiates through licensed IP collections (POCHACCO, PEANUTS™/Snoopy, Disney/Pixar) and material-focused collections featuring TENCEL™ Modal fabric. Special functional collections include the Solutions line for adhesive/sticky bras and nipple covers, the DENIM collection, and the Designer Collection for premium styles. The company operates a loyalty program (68 GIRLS) and mobile app, with over 200 stores across Greater China and Southeast Asia serving customers through both physical retail and e-commerce.

Differentiator

Problem solved

Functional benefit

Products and services

• Bras Core intimates category including wireless, seamless, push-up, bralettes and bra tops, romantic lace, front closure, and strapless bras and bra accessories, designed for everyday and occasion wear by young women.
• Panties Core underwear category featuring Peach Fit, seamless, lace and mesh, soft Modal (TENCEL™ Modal), and cotton styles for young women.
• Homewear Home and sleepwear range including pajama sets, night dresses, slip dresses, loungewear, and fleece pieces for women.
• Clothing Casual apparel including tops, bottoms, shorts/skirts/skorts, dresses, and cardigans/jackets for young women.
• Accessories Fashion accessories including socks and other general accessories sold alongside the core apparel and intimates range.
• POCHACCO Collection Licensed IP collection featuring Sanrio's Pochacco character on panties, pajama sets, and other apparel items.
• PEANUTS™ Collection Licensed IP collection featuring Peanuts/Snoopy characters across multiple product categories within the brand assortment.
• Solutions Collection Functional intimates assortment including seamless, strapless, adhesive/sticky bras, silicone nipple covers, and multiway bras designed for specific outfit needs.
• Denim Collection Denim apparel assortment including jeans, denim shorts, skirts, and denim dresses in various washes and cuts.
• Designer Collection Premium designer-style lingerie featuring elegant materials such as satin and delicate lace trims.
• Modal Collection Products made with TENCEL™ Modal fabric, marketed as twice as soft as cotton, for superior everyday comfort.
• Reusable Silicone Nipple Covers Self-adhesive, reusable, breathable silicone nipple covers marketed as a year-round wardrobe essential.

Quantifiable outcome

• Over 200 stores across Greater China and Southeast Asia
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves2 records

Expansion highlights4 records

Broad incumbents

• Triumph International: Global European-headquartered intimates leader with strong Asia presence; comparable in product category and broad assortment, but operates at higher price points and broader demographic.
• Wacoal (華歌爾): Japanese-founded intimates leader with significant Asia retail; competes in similar product categories (bras, panties, loungewear) but skews toward older and higher-income customers.
• Uniqlo: Global fast-fashion retailer with a growing innerwear/loungewear category in Asia; competes for the same young women's share-of-wallet at highly competitive price points and much larger scale.
• Victoria's Secret: Global intimates and loungewear brand with active Asia expansion; overlapping target customer (young women) but much broader assortment and significantly larger brand and capital base.
• Marks & Spencer (Lingerie): UK heritage retailer with an established intimates and loungewear assortment in Hong Kong and Singapore; comparable in-store and online assortment overlap with mid-market positioning.

Direct peers

• Etam: French-founded intimates and apparel brand with retail operations across Greater China and SEA; comparable in store-led GTM, young-women focus, and accessible price points.
• Embry Form (安莉芳): Hong Kong-founded intimates manufacturer and retailer with deep China/HK distribution; comparable in product breadth (bras, panties, loungewear) and Hong Kong heritage.
• Cosmo Lady (都市麗人): Hong Kong-listed mass-market Chinese intimates retailer targeting young women across China; directly comparable in price point, demographic, and store-based GTM, with larger scale in Mainland China.
• Aimer (愛慕): Leading Chinese intimates brand with multi-brand portfolio across mass and premium tiers; comparable in product mix, multi-channel retail, and Asian young-women focus.

Emerging players

• Savage X Fenty: Digital-native intimates and loungewear brand targeting young women globally; comparable in target demographic and category, with an asset-light DTC model that pressures traditional store-based peers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/6IXTY8IGHT68
• Instagraminstagram.com/accounts/login/?utm_source=HKSITE&utm_medium=HKSITE&utm_campaign=IG
• Xx.com/6ixty8ight68

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 6IXTY8IGHT