Platinum Guild International
Platinum Guild International (PGI) is a Hong Kong-based, producer-funded marketing organisation founded in 1975 that develops the global platinum jewellery market across China, India, Japan, USA, and the Middle East through region-specific consumer brands, retail partnerships, and trade programmes.
- Company typePrivate
- Founded1975
- HeadquartersHong Kong, Hong Kong SAR China
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Platinum Guild International does
Platinum Guild International (PGI) is a global marketing organisation founded in 1975 and headquartered in Hong Kong, established to develop the global platinum jewellery market as a new demand source for platinum on behalf of its funders, leading platinum producers of South Africa. PGI operates through wholly-owned regional entities in China, India, Japan, South Korea, USA, and, since 2025, the Middle East (UAE), running consumer marketing campaigns, educational programs, and business development services targeting both trade (retailers, manufacturers, designers) and end consumers. The organisation maintains a portfolio of region-specific consumer brands including Platinum Days of Love, Platinum Evara, and Men of Platinum (India), Platinum Woman (Japan), Pt Moment (China), and Platinum Born (USA), each tailored to local bridal, men's, and women's jewellery occasions.
PGI's core products are branded collection strategies, trade programmes, and marketing services rather than physical jewellery, although it publishes the annual Platinum Jewellery Business Review, PGI Insight research reports, and the USA Retail Barometer. Its underlying technology investments centre on platinum material innovation and additive manufacturing: the Inoveo Platinum alloy (developed with Valterra Platinum and Alloyed, tested by 30+ manufacturers) and the TÙSAIRE 3D printed platinum jewellery line (created with Progold S.p.A. using laser powder bed fusion). Distribution is built on regional retail partnerships with names like Chow Tai Fook, 4℃, Vendome Aoyama, Ginza Tanaka, and Ponte Vecchio, alongside dozens of dedicated platinum wholesale showrooms in Shenzhen and the PGI USA Business Development Grand Program offering up to $500K to manufacturers, designers, or retailers.
PGI's business model is funded by platinum producer contributions rather than direct consumer or retailer revenue, functioning as an industry trade body that creates consumer ounce demand by identifying and developing opportunities for platinum in jewellery with partners. The organisation runs multi-channel campaigns including celebrity endorsements (MS Dhoni in India, Yang Yang in China, Fuka Koshiba in Japan), red carpet PR at events like the Academy Awards and Met Gala, the annual Platinum Jewellery Business Review industry event, and social media presence across Facebook, Instagram, WeChat, Weibo, LinkedIn, and YouTube. With 51-100 employees, PGI is a relatively lean operation leveraging its 50-year history and category-defining brand portfolio to drive measurable market outcomes, including 56% YoY fabrication growth in China (2025), 24%+ non-bridal sales growth in USA (2026 Retail Barometer), and 28% market share of Japan's white metal jewellery category.
Platinum Guild International firmographics
Firmographics- Name
- Platinum Guild International
- Legal name
- Platinum Guild International Hong Kong Limited
- Website
- https://platinumguild.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Platinum Guild International (PGI) is a Hong Kong-based, producer-funded marketing organisation founded in 1975 that develops the global platinum jewellery market across China, India, Japan, USA, and the Middle East through region-specific consumer brands, retail partnerships, and trade programmes.
- Ownership category
- akta.pro rank
Platinum Guild International industry classification
Industry- Product category
- Platinum Jewellery Marketing
- NAICS
- Jewelry and Silverware Manufacturing (339910), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)
- SIC
- Jewelry, Precious Metal (3911), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)
- akta.pro primary industry
- Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)
- akta.pro secondary industries
- Fine Jewelry Wholesale & Trading (CRAKAAAL), Wedding Bands (Bridal Rings) (CRAKACAB)
Keywords
Where Platinum Guild International is headquartered
LocationHeadquarters
- HQ city
- Hong Kong
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices7 records
Markets served
Platinum Guild International business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Membership and Programme Services: PGI is funded by leading platinum producers of South Africa. Revenue supports the development of the global platinum jewellery market through marketing programmes, consumer education, trade partnerships, and branded collection development across key markets.
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Platinum Guild International product offering
Product offeringCore offering
Platinum Guild International is a producer-funded marketing organization that develops the global platinum jewellery market by building and managing regional platinum jewellery brands (Platinum Days of Love, Men of Platinum, Platinum Evara, Platinum Born, Platinum Woman, Pt Moment), running consumer marketing campaigns, publishing market intelligence (Platinum Jewellery Business Review, PGI Insight), and partnering with jewellery retailers, manufacturers, and designers across China, India, Japan, USA, and the Middle East to grow demand for platinum in fine jewellery.
Product overview
Platinum Guild International (PGI) is a marketing organization created in 1975 to develop the global platinum jewellery market as a new demand source for platinum. PGI operates market-specific branded collection strategies across five key markets: China (Pt Moment), India (Platinum Days of Love, Platinum Evara, Men of Platinum, Platinum Ivara), Japan (Platinum Woman), South Korea, and USA (Platinum Born). The organization publishes annual research through the Platinum Jewellery Business Review and PGI Insight, and supports innovation through programs like the Progol3D Design Contest. PGI also introduced Inoveo Platinum, a new platinum alloy developed with Valterra Platinum and Alloyed to improve manufacturing efficiencies.
Differentiator
Problem solved
Functional benefit
Brands
- Platinum Days of Love: Platinum jewellery brand focused on love and gifting occasions in India
- Platinum Evara
- Men of Platinum
- Platinum Born
- Platinum Woman
- Pt Moment
- Platinum Love Bands
Products and services
- Platinum Days of Love (India)
Quantifiable outcome
- Platinum jewellery demand reached its highest level since 2019 in 2025, growing across all markets despite metal price headwinds.
- +4 more outcomes
Companies that use Platinum Guild International
Customer profileNamed customers12 records
Segments7 records
Ideal customer profiles3 records
Platinum Guild International technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Platinum Guild International partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- 4℃, Vendome Aoyama, Ginza Tanaka, Ponte Vecchio (Japan)corePGI Japan launched the Platinum Woman brand in collaboration with leading Japanese jewellery brands 4℃, Vendome Aoyama, Ginza Tanaka, and Ponte Vecchio. Each brand contributes distinct designs to the Platinum Woman collection, with products available at the companies' online stores and in-store locations.
- Men of Platinum x MS DhonicorePGI India launched the Men of Platinum MS Dhoni Signature Edition Collection in October 2024, featuring cricket legend MS Dhoni. The collection includes a fan engagement campaign #MomentWithMahi, with a fan meet-and-greet event held at Taj Lands End, Mumbai in February 2026.
- Progol3D Design Contest (Progold S.p.A.)minorThe 10th Progol3D Design Contest organized by Progold S.p.A., supported by Pomellato and Platinum Guild International, culminated on 16th January 2026 in Vicenza, Italy, showcasing student designs using additive manufacturing techniques for fine jewellery.
- Valterra PlatinumcoreValterra Platinum collaborated with Alloyed to develop Inoveo Platinum — a new platinum alloy brand introduced to the jewellery industry in June 2024, designed to improve manufacturing efficiencies and address challenges jewellers face when working with platinum. Executive Head of Marketing Hilton Ingram participated in the PGI 2025 PJBR panel discussion.
- Progold S.p.A.coreProgold collaborated with Platinum Guild International and designer Maeve Gillies to create the TÙSAIRE collection — the first commercially available 3D printed platinum jewellery line using laser powder bed fusion technology. This partnership represents a milestone in additive manufacturing for luxury jewellery production, with the collection now commercially available.
- TUV IndiaminorTUV India provides quality assurance for Platinum Love Bands jewellery products. Each piece is stamped 'Pt950' and quality-verified by TUV India, ensuring consumer confidence in platinum purity and craftsmanship.
- Chow Tai FookcoreThe world's largest jewellery retailer collaborated with PGI to launch 'The Angle of Peace' platinum jewellery collection for Chow Tai Fook's 90th Anniversary, featuring over 20 designs exclusively in platinum.
- Platinum Advisory Council (PAC)corePGI hosts annual Platinum Advisory Council (PAC) meetings with leading brands, distributors and retailers of the platinum jewellery industry in China for in-depth discussions on PGI's strategy, branding, marketing, and trends.
- I-PRIMO (China)minorChinese jewellery retailer I-PRIMO collaborated with PGI on the 'Platinum Journey of Love' sales activation roadshow, launched at Beijing APM on China's Internet Valentine's Day (20 May 2021).
- Metals FocusminorMetals Focus, represented by Director of PGM Research Wilma Swarts, participated in the PGI 2025 PJBR panel discussion on capturing platinum jewellery development opportunities through the widening price gap between platinum and gold.
- Weston BeamorminorManaging Director Andrew Morton of Weston Beamor participated in the PGI 2025 PJBR panel, discussing how the industry could capture platinum jewellery substitution opportunities from white gold, particularly in 14K and above purity segments.
Scale indicators15 records
Recent moves7 records
Expansion highlights5 records
Platinum Guild International competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
Platinum Guild International social profiles
Digital presencePlatinum Guild International financial estimates
Financial estimateRevenue estimate
Valuation estimate
Platinum Guild International leadership team
Management profileNumber of profiles
Profiles8 records
Platinum Guild International subsidiaries and ownership
Company hierarchySubsidiaries5 records
Platinum Guild International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Platinum Guild International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Platinum Guild International
What does Platinum Guild International do?
Platinum Guild International is a producer-funded marketing organization that develops the global platinum jewellery market by building and managing regional platinum jewellery brands (Platinum Days of Love, Men of Platinum, Platinum Evara, Platinum Born, Platinum Woman, Pt Moment), running consumer marketing campaigns, publishing market intelligence (Platinum Jewellery Business Review, PGI Insight), and partnering with jewellery retailers, manufacturers, and designers across China, India, Japan, USA, and the Middle East to grow demand for platinum in fine jewellery.
Is Platinum Guild International a public or private company?
Platinum Guild International is a private company. It is classified as corporate owned and is currently operating.
When was Platinum Guild International founded?
Platinum Guild International was founded in 1975. It employs 51 to 100 people.
Where is Platinum Guild International based?
Platinum Guild International is headquartered in Hong Kong, Hong Kong SAR China, in the Asia region.
How does Platinum Guild International make money?
One revenue line is on record: membership and Programme Services.
Does Platinum Guild International have an API?
No public API is recorded for Platinum Guild International.
What industry is Platinum Guild International in?
Platinum Guild International's product category is Platinum Jewellery Marketing. Its primary akta.pro industry code is CRAKAAAD, Precious Metal Jewelry (Gold/Platinum/Silver), with a secondary code of CRAKAAAL, Fine Jewelry Wholesale & Trading. Its NAICS code is 339910 and its SIC code is 3911.