Platinum Guild International

What Platinum Guild International does

Platinum Guild International (PGI) is a global marketing organisation founded in 1975 and headquartered in Hong Kong, established to develop the global platinum jewellery market as a new demand source for platinum on behalf of its funders, leading platinum producers of South Africa. PGI operates through wholly-owned regional entities in China, India, Japan, South Korea, USA, and, since 2025, the Middle East (UAE), running consumer marketing campaigns, educational programs, and business development services targeting both trade (retailers, manufacturers, designers) and end consumers. The organisation maintains a portfolio of region-specific consumer brands including Platinum Days of Love, Platinum Evara, and Men of Platinum (India), Platinum Woman (Japan), Pt Moment (China), and Platinum Born (USA), each tailored to local bridal, men's, and women's jewellery occasions.

PGI's core products are branded collection strategies, trade programmes, and marketing services rather than physical jewellery, although it publishes the annual Platinum Jewellery Business Review, PGI Insight research reports, and the USA Retail Barometer. Its underlying technology investments centre on platinum material innovation and additive manufacturing: the Inoveo Platinum alloy (developed with Valterra Platinum and Alloyed, tested by 30+ manufacturers) and the TÙSAIRE 3D printed platinum jewellery line (created with Progold S.p.A. using laser powder bed fusion). Distribution is built on regional retail partnerships with names like Chow Tai Fook, 4℃, Vendome Aoyama, Ginza Tanaka, and Ponte Vecchio, alongside dozens of dedicated platinum wholesale showrooms in Shenzhen and the PGI USA Business Development Grand Program offering up to $500K to manufacturers, designers, or retailers.

PGI's business model is funded by platinum producer contributions rather than direct consumer or retailer revenue, functioning as an industry trade body that creates consumer ounce demand by identifying and developing opportunities for platinum in jewellery with partners. The organisation runs multi-channel campaigns including celebrity endorsements (MS Dhoni in India, Yang Yang in China, Fuka Koshiba in Japan), red carpet PR at events like the Academy Awards and Met Gala, the annual Platinum Jewellery Business Review industry event, and social media presence across Facebook, Instagram, WeChat, Weibo, LinkedIn, and YouTube. With 51-100 employees, PGI is a relatively lean operation leveraging its 50-year history and category-defining brand portfolio to drive measurable market outcomes, including 56% YoY fabrication growth in China (2025), 24%+ non-bridal sales growth in USA (2026 Retail Barometer), and 28% market share of Japan's white metal jewellery category.

Name

Platinum Guild International

Legal name

Platinum Guild International Hong Kong Limited

Website

https://platinumguild.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

51–100 employees

Short description

Platinum Guild International (PGI) is a Hong Kong-based, producer-funded marketing organisation founded in 1975 that develops the global platinum jewellery market across China, India, Japan, USA, and the Middle East through region-specific consumer brands, retail partnerships, and trade programmes.

Ownership category

akta.pro rank

Product category

Platinum Jewellery Marketing

NAICS

Jewelry and Silverware Manufacturing (339910), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)

SIC

Jewelry, Precious Metal (3911), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)

akta.pro secondary industries

Fine Jewelry Wholesale & Trading (CRAKAAAL), Wedding Bands (Bridal Rings) (CRAKACAB)

Keywords

• Platinum jewellery marketing
• Jewellery market development
• Branded jewellery collections
• Precious metals promotion
• Luxury jewellery trade partnerships

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Membership and Programme Services: PGI is funded by leading platinum producers of South Africa. Revenue supports the development of the global platinum jewellery market through marketing programmes, consumer education, trade partnerships, and branded collection development across key markets.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Platinum Guild International is a producer-funded marketing organization that develops the global platinum jewellery market by building and managing regional platinum jewellery brands (Platinum Days of Love, Men of Platinum, Platinum Evara, Platinum Born, Platinum Woman, Pt Moment), running consumer marketing campaigns, publishing market intelligence (Platinum Jewellery Business Review, PGI Insight), and partnering with jewellery retailers, manufacturers, and designers across China, India, Japan, USA, and the Middle East to grow demand for platinum in fine jewellery.

Product overview

Platinum Guild International (PGI) is a marketing organization created in 1975 to develop the global platinum jewellery market as a new demand source for platinum. PGI operates market-specific branded collection strategies across five key markets: China (Pt Moment), India (Platinum Days of Love, Platinum Evara, Men of Platinum, Platinum Ivara), Japan (Platinum Woman), South Korea, and USA (Platinum Born). The organization publishes annual research through the Platinum Jewellery Business Review and PGI Insight, and supports innovation through programs like the Progol3D Design Contest. PGI also introduced Inoveo Platinum, a new platinum alloy developed with Valterra Platinum and Alloyed to improve manufacturing efficiencies.

Differentiator

Problem solved

Functional benefit

Brands

• Platinum Days of Love: Platinum jewellery brand focused on love and gifting occasions in India
• Platinum Evara
• Men of Platinum
• Platinum Born
• Platinum Woman
• Pt Moment
• Platinum Love Bands

Products and services

• Platinum Days of Love (India)

Quantifiable outcome

• Platinum jewellery demand reached its highest level since 2019 in 2025, growing across all markets despite metal price headwinds.
• +4 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• 4℃, Vendome Aoyama, Ginza Tanaka, Ponte Vecchio (Japan)coreStrategic or Co-development Partner · 1 December 2025PGI Japan launched the Platinum Woman brand in collaboration with leading Japanese jewellery brands 4℃, Vendome Aoyama, Ginza Tanaka, and Ponte Vecchio. Each brand contributes distinct designs to the Platinum Woman collection, with products available at the companies' online stores and in-store locations.
• Men of Platinum x MS DhonicoreGTM or Marketing Partner · 1 October 2025PGI India launched the Men of Platinum MS Dhoni Signature Edition Collection in October 2024, featuring cricket legend MS Dhoni. The collection includes a fan engagement campaign #MomentWithMahi, with a fan meet-and-greet event held at Taj Lands End, Mumbai in February 2026.
• Progol3D Design Contest (Progold S.p.A.)minorStrategic or Co-development Partner · 1 January 2025The 10th Progol3D Design Contest organized by Progold S.p.A., supported by Pomellato and Platinum Guild International, culminated on 16th January 2026 in Vicenza, Italy, showcasing student designs using additive manufacturing techniques for fine jewellery.
• Valterra PlatinumcoreStrategic or Co-development Partner · 1 June 2024Valterra Platinum collaborated with Alloyed to develop Inoveo Platinum — a new platinum alloy brand introduced to the jewellery industry in June 2024, designed to improve manufacturing efficiencies and address challenges jewellers face when working with platinum. Executive Head of Marketing Hilton Ingram participated in the PGI 2025 PJBR panel discussion.
• Progold S.p.A.coreStrategic or Co-development PartnerProgold collaborated with Platinum Guild International and designer Maeve Gillies to create the TÙSAIRE collection — the first commercially available 3D printed platinum jewellery line using laser powder bed fusion technology. This partnership represents a milestone in additive manufacturing for luxury jewellery production, with the collection now commercially available.
• TUV IndiaminorImplementation/ SI/ Consulting PartnerTUV India provides quality assurance for Platinum Love Bands jewellery products. Each piece is stamped 'Pt950' and quality-verified by TUV India, ensuring consumer confidence in platinum purity and craftsmanship.
• Chow Tai FookcoreStrategic or Co-development PartnerThe world's largest jewellery retailer collaborated with PGI to launch 'The Angle of Peace' platinum jewellery collection for Chow Tai Fook's 90th Anniversary, featuring over 20 designs exclusively in platinum.
• Platinum Advisory Council (PAC)coreStrategic or Co-development PartnerPGI hosts annual Platinum Advisory Council (PAC) meetings with leading brands, distributors and retailers of the platinum jewellery industry in China for in-depth discussions on PGI's strategy, branding, marketing, and trends.
• I-PRIMO (China)minorChannel Partner/ Reseller/ DistributorChinese jewellery retailer I-PRIMO collaborated with PGI on the 'Platinum Journey of Love' sales activation roadshow, launched at Beijing APM on China's Internet Valentine's Day (20 May 2021).
• Metals FocusminorStrategic or Co-development PartnerMetals Focus, represented by Director of PGM Research Wilma Swarts, participated in the PGI 2025 PJBR panel discussion on capturing platinum jewellery development opportunities through the widening price gap between platinum and gold.
• Weston BeamorminorStrategic or Co-development PartnerManaging Director Andrew Morton of Weston Beamor participated in the PGI 2025 PJBR panel, discussing how the industry could capture platinum jewellery substitution opportunities from white gold, particularly in 14K and above purity segments.

Scale indicators15 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCOvrygkk4tMyCULf5Quu-Uw
• Facebookfacebook.com/JewelryPlatinum.US
• LinkedInlinkedin.com/company/platinum-guild-international-2901
• Instagraminstagram.com/platinum_jewelry

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Platinum Guild International