Resibo

What Resibo does

Resibo is a Polish natural and vegan skincare brand operated by BETLEY Spółka z ograniczoną odpowiedzialnością, headquartered in Świdnica, Poland. The company develops well-aging cosmetic formulations — creams, serums, cleansers, ampoules, eye care, hair masks, and lip products — built around clinically-tested active ingredients, most notably the proprietary SKINectura™ extract, which is documented to reduce wrinkle visibility through tenazine-mediated regulation of collagen and elastin. Products carry vegan, cruelty-free, and GMP certifications, with up to 95.5% natural-origin content in flagship SKUs such as Cream de la Cream.

The commercial model is predominantly direct-to-consumer e-commerce via resibo.pl, supplemented by retail distribution through the Rossmann drugstore chain across Poland and Rossmann's online storefront. Pricing sits in the mid-premium range (39–199 PLN per unit) with a 20% newsletter-driven first-purchase discount and digital gift cards (50–300 PLN). International shipping has been activated to 14 European countries via InPost and Poczta Polska. Marketing is multi-channel: owned social properties on Instagram, Facebook, YouTube, and TikTok, supported by Google Ads, SalesManago email automation, and recurring promotional contests (Black Week, Prezent na Święta) including a co-marketing partnership with jewelry brand Gwiazdka z Nieba.

Resibo is a privately held small enterprise (mały przedsiębiorca per EU Recommendation 2003/361/WE) with 100,000 PLN registered share capital and 11–50 employees. There are no disclosed funding rounds, no parent company, and no institutional investors in the source data. The brand has accumulated multiple industry and consumer-voted awards — five consecutive Love Cosmetics Awards (2019–2023), Glammies (2018, 2019), Instyle Best Beauty Buys (2017), and Perła Rynku Kosmetycznego (2018) — which underpin brand equity in the Polish natural cosmetics segment.

Name

Resibo

Legal name

BETLEY SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄ

Website

https://resibo.pl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Resibo is a Polish vegan and natural skincare brand offering well-aging creams, serums, cleansers, hair, eye, and lip care built around clinically-tested bioactive ingredients, sold direct-to-consumer via resibo.pl and through Rossmann drugstores in Poland.

Ownership category

akta.pro rank

Headquarters

HQ city

Swidnica

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Online direct-to-consumer sales through resibo.pl e-commerce platform. Customers purchase skincare products (creams, serums, cleansers, hair care) at listed prices with free shipping over 199 PLN domestically.
2. Gift Cards: Digital gift cards sold in denominations of 50 PLN, 100 PLN, 150 PLN, 200 PLN, 300 PLN with 1-year validity. Can be used for multiple purchases until balance is exhausted.
3. Retail Distribution: Products sold through Rossmann pharmacy/drugstore chain in Poland, both in physical stores and online drogeria Rossmann.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Resibo manufactures and sells vegan, cruelty-free, natural-origin skincare and haircare products under a well-aging philosophy, formulated with clinically-proven active ingredients including a proprietary SKINectura™ extract. The product portfolio spans facial creams, serums, cleansers, eye and lip care, body care, and hair masks, sold primarily through the brand's own e-commerce store and Rossmann retail/drugstore partnership in Poland.

Product overview

Resibo is a Polish natural skincare brand (well-aging cosmetics) offering advanced facial, body, hair, and eye care products with research-backed formulations. The product portfolio centers on the So Skin line sub-brand alongside the main Resibo line. Face care products include bestselling creams (Our Lightest SPF 50, Cream de la Cream lifting cream, NIGHT.01 filling cream), serums (Heyday vitamin C, Total Retinal, Slow Down Superserum, Get Reti, Into Retinal, Cup of C, On The Glow), cleansers (Rich Peach face wash, Clean Dreams, Melt Away balm), and specialty treatments (The Muse hydro-lifting essence, Eye Guru eye concentrate, Bright Now eye cream, Rise & Shine ampoules). Body products, hair care (Hair Majesty mask), and gift cards complete the offering. Products are distributed through the brand's own e-commerce store (resibo.pl) and retail partnerships including Rossmann stores.

Differentiator

Problem solved

Functional benefit

Products and services

• Our Lightest Ultralight daily facial cream with antioxidants providing SPF 50 sun protection, designed for everyday use as part of a well-aging skincare routine. Volume: 50 ml.
• Heyday Serum Lightweight facial serum with triple vitamin C and antioxidants for brightening and antioxidant protection in a daily skincare routine. Volume: 30 ml.
• NIGHT.01 Filling night cream formulated with cross-linked hyaluronic acid and peptides for overnight skin rejuvenation and hydration.
• Rich Peach Natural hydrating facial wash gel for daily cleansing routines. Volume: 125 ml.
• Cream de la Cream Rich lifting cream formulated with proprietary SKINectura™ extract, copper peptide, niacinamide, hyaluronic acid, and bioactive ceramides for women over 30 seeking anti-aging and lifting benefits. 95.5% natural origin ingredients. Volume: 50 ml.
• Lips On Hybrid serum-lip gloss for lip care in caramel nude shade, combining treatment and color in a single product. Volume: 10 ml.
• Rise & Shine 5-day brightening and lifting cure ampoules with vitamin C and DMAE for intensive facial treatment and radiance boost.
• Total Retinal Advanced anti-aging facial serum formulated with retinal for intensive well-aging skincare treatment.
• Hair Majesty Reconstructive smoothing hair mask designed to repair damaged hair and deliver smoothing effects.
• Eye Guru Eye area concentrate serum for targeted under-eye skincare treatment.
• The Muse Essence Hydro-lifting facial essence for hydration and lifting effects as part of the skincare routine.
• Bright Now Correcting eye cream for targeted eye area skincare treatment. Volume: 15 ml.
• Into Retinal Renewing anti-aging facial serum formulated with 0.05% retinal for skin renewal.
• Melt Away Cleansing balm for makeup removal providing facial cleansing as part of a daily skincare routine. Volume: 100 ml.
• Gift Cards Digital gift cards available in denominations of 50, 100, 150, 200, and 300 PLN, valid for one year from purchase and applicable to all products in the online store.

Quantifiable outcome

• SKINectura™ extract reduces eye wrinkle visibility by 5% after 1 hour, 10% after 28 days of use compared to placebo
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Konarski Dream Factory Sp. z o.o. (Gwiazdka z Nieba)minorGTM or Marketing Partner · 12 December 2025Co-marketing partner for the 'Prezent na Święta' (Christmas Gift) contest. Gwiazdka z Nieba (Christmas Star from Heaven) is a jewelry brand. Joint contest on Instagram where participants could win combined gift sets including both Resibo cosmetics and Gwiazdka z Nieba jewelry products. Cross-promotional collaboration between the two Polish brands.
• Rossmann Supermarkety Drogeryjne Polska Sp. z o.o.coreChannel Partner/ Reseller/ Distributor · 5 May 2025Rossmann is a major Polish pharmacy/drugstore chain and an authorized reseller of Resibo products. The partnership includes exclusive contests where purchasing Resibo products at Rossmann qualifies customers for promotional competitions with prizes including full Resibo skincare sets. Products available both in physical Rossmann stores across Poland and via Rossmann's online store.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• CeraVe: L'Oréal-owned dermocosmetics brand with ceramides and clinical skincare positioning, available through Polish pharmacies and drugstores. Broad incumbent with overlapping clinical skincare claims and Rossmann distribution.
• The Ordinary: Global clinical skincare brand (owned by DECIEM/Estée Lauder) known for affordable, ingredient-focused serums (retinal, vitamin C, niacinamide). Overlaps with Resibo on clinically-proven actives, well-aging positioning, and direct-to-consumer e-commerce model.
• Vichy (L'Oréal): L'Oréal-owned dermocosmetics brand with pharmacy distribution across Poland. Comparable anti-aging portfolio (Liftactiv, Neovadiol) and clinical claims, but at much larger scale through L'Oréal's marketing and R&D budgets.
• Eucerin (Beiersdorf): German dermocosmetics brand with strong pharmacy distribution across Poland and Europe. Comparable on clinical efficacy positioning and anti-aging product range, though much larger scale and broader portfolio.

Direct peers

• YOPE: Polish natural cosmetics brand with strong retail distribution in Polish drugstores including Rossmann. Overlaps with Resibo on natural/vegan positioning, body and home care categories, and Polish market focus.
• Nacomi: Polish natural and vegan cosmetics brand with a similar DTC e-commerce model targeting women 25-45. Comparable in size, country of origin, product positioning, and price range, making it the closest head-to-head competitor in the Polish natural skincare market.
• Ministerstwo Dobrego Mydła (Ministry of Good Soap): Polish natural cosmetics manufacturer with handmade/artisanal positioning, retail presence in Polish concept stores and online. Comparable in size, country of origin, and natural skincare focus.
• Biolaven: Polish natural skincare and hair care brand with similar vegan/cruelty-free positioning, DTC e-commerce, and Rossmann retail presence. Directly comparable product portfolio including facial skincare and hair masks.
• Dr. Hauschka: German natural cosmetics brand with holistic, natural-ingredient philosophy and presence in Polish pharmacies/select retailers. Comparable on natural positioning, anti-aging facial care, and high price-per-unit positioning.

Emerging players

• Paula's Choice: Direct-to-consumer clinical skincare brand with research-backed formulations, comparable to Resibo's 'clinically proven' approach. Overlaps on retinol/retinal serums, vitamin C products, and well-aging customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCDdAEQJySiGOuirWJ8jNABQ/featured
• Facebookfacebook.com/resiboPL
• Instagraminstagram.com/resibobynature/?hl=pl
• LinkedInlinkedin.com/company/resibo

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Resibo