Lancelot Asset Management
Lancelot Asset Management is an independent, privately held Swedish asset manager (founded 1989, Stockholm) offering three mutual funds, discretionary management, and financial advisory to institutional, HNW, and retail clients across Sweden.
- Company typePrivate
- Founded1989
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Lancelot Asset Management does
Lancelot Asset Management AB is a privately held, independent Swedish asset manager founded in 1989 and headquartered at Nybrokajen 7 in Stockholm. The firm manages three proprietary mutual funds — Lancelot Sverige (Swedish small-cap equities, ~20 holdings, ~100% equity allocation), Lancelot Global (concentrated global equities benchmarked to MSCI World NDTR), and Lancelot Stabil (mixed allocation fund of equities and bonds benchmarked to the 360-day Swedish T-bill) — with combined AUM of approximately MSEK 5,737 as of May 2026. All three funds are classified as Article 8 under SFDR, with ESG screening layered through Sustainalytics, Bloomberg, and internal scoring, and the firm is a UN PRI signatory.
The firm complements the funds with two service lines: Discretionary Management (Discretionär förvaltning), where bespoke portfolios are managed directly for institutions (foundations, insurance companies, pension funds, church organizations) and HNW individuals/entrepreneurs using individual securities and/or the firm's own funds, and independent Financial Advisory (Finansiell rådgivning). Distribution runs through a direct high-touch channel for mandates above SEK 500,000-1,000,000 and via Avanza and Nordnet online brokerages with minimums as low as SEK 100 for retail access.
Revenue is generated through annual management fees of 1.0-1.3%, performance fees of 15-20% above benchmark with high watermarks, and individually negotiated discretionary management fees. The investment process is fundamentally driven, emphasizing management meetings, site visits, and primary research, with all portfolios constructed on a per-client basis using no model portfolios. Leadership changes in 2025-2026 (Johan Swahn joining Lancelot Global, Adam Nyström recruited for a planned global small-cap fund launching by September 1, 2026) signal a measured but deliberate expansion of the product and team footprint after more than a decade of stable operations.
Lancelot Asset Management firmographics
Firmographics- Name
- Lancelot Asset Management
- Legal name
- Lancelot Asset Management AB
- Website
- https://lancelot.se
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lancelot Asset Management is an independent, privately held Swedish asset manager (founded 1989, Stockholm) offering three mutual funds, discretionary management, and financial advisory to institutional, HNW, and retail clients across Sweden.
- Ownership category
- akta.pro rank
Lancelot Asset Management industry classification
Industry- Product category
- Asset Management
- NAICS
- Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910), Open-End Investment Funds (52591)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)
- akta.pro secondary industry
- Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions) (FSAAACAG)
Keywords
Where Lancelot Asset Management is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Lancelot Asset Management business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Fund Management Fees: Lancelot charges annual management fees for its three funds. For Lancelot Sverige and Lancelot Global Class A, the fee is 1.0% per year. Lancelot Global Class B charges 1.3% per year. Lancelot Stabil charges 1.0% per year.
- Performance Fees: Lancelot Global charges a performance fee of 20% of total return exceeding the benchmark index (MSCI World NDTR). Lancelot Stabil charges 15% of return exceeding the reference rate (360-day Swedish Treasury Bill rate). Both funds have high watermark provisions.
- Discretionary Management Fees: For discretionary management services, fees are individually tailored and can consist of fixed fees, variable fees, or both. Typically includes a fixed management fee plus a performance-related component based on returns exceeding an agreed benchmark rate.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Lancelot Sverige A - Direct investment minimum SEK 1,000,000 |
| Subscription | Annual | Lancelot Sverige B - Lower minimum investment via platforms |
| Subscription | Annual | Lancelot Global A - Direct investment minimum SEK 1,000,000 |
| Subscription | Annual | Lancelot Global B - Higher management fee, lower performance fee |
| Subscription | Annual | Lancelot Stabil - Allocation fund |
| Subscription | Annual | Discretionary Management - Customized pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Lancelot Asset Management product offering
Product offeringCore offering
Lancelot Asset Management is a Swedish asset manager founded in 1989 and based in Stockholm. It offers actively managed investment funds (Lancelot Sverige, Lancelot Global, Lancelot Stabil), discretionary portfolio management, and financial advisory services to private, corporate, and institutional clients.
Product overview
Lancelot Asset Management is an independent Swedish asset manager offering a unified suite of investment products and services. The core offering consists of three proprietary funds: Lancelot Sverige (Swedish equity fund), Lancelot Global (global equity fund), and Lancelot Stabil (allocation fund combining equities and bonds). These are complemented by two service offerings: Diskretionär förvaltning (discretionary management using direct securities selection or allocation across the proprietary funds) and Finansiell rådgivning (independent financial advisory). The products work together to allow clients to customize their risk and return profile through the fund family or access tailored discretionary management and advisory services.
Differentiator
Problem solved
Functional benefit
Brands
- Lancelot Sverige: Swedish equity fund investing in approximately 20 smaller listed companies with high potential over 3-5 years. The equity share is typically 100%.
- Lancelot Global
- Lancelot Stabil
- Lancelot Global Småbolag
Products and services
- Lancelot Sverige An actively managed fund focused on the Swedish equity market, with fund assets of MSEK 1,552, available to private, corporate, and institutional investors.
- Lancelot Global An actively managed global equity fund with fund assets of MSEK 3,310, offered to private, corporate, and institutional investors.
- Lancelot Stabil An actively managed fund with fund assets of MSEK 875, offered to private, corporate, and institutional investors.
- Discretionary Management Discretionary portfolio management service in which Lancelot manages client assets on a mandate basis for private, corporate, and institutional clients.
- Financial Advisory Financial advisory services provided to private, corporate, and institutional clients.
Quantifiable outcome
- Lancelot Sverige has returned 592.1% since inception (November 2012 to May 2026)
- +2 more outcomes
Companies that use Lancelot Asset Management
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Lancelot Asset Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Lancelot Asset Management partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- GES Investment Services ABcoreGES Investment Services AB provides regular ethical screening of Lancelot's discretionary portfolios against international conventions and guidelines related to environment, human rights, labor, and corruption. This partnership supports Lancelot's responsible investment approach.
- SustainalyticscoreSustainalytics provides ESG data and analysis for Lancelot's funds. The external analysis complements Lancelot's internal ESG scoring and is used to screen investments for compliance with international norms and conventions.
- Skandinaviska Enskilda Banken AB (SEB)coreSEB serves as the custodian/depositary bank for Lancelot's funds, holding fund assets and providing settlement and administrative services. SEB is also the depositary for Lancelot Stabil (based in Luxembourg).
- FundRock Management Company S.A.minorFundRock Management Company S.A. serves as the management company for Lancelot Stabil (Luxembourg-domiciled fund).
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Lancelot Asset Management competitors and assessment
Company assessmentDirect peers
- Lannebo Fonder: Swedish independent boutique asset manager offering concentrated equity and mixed-allocation funds to retail and institutional clients, with a similar long-term active philosophy and Avanza/Nordnet distribution. Closely comparable in size, strategy mix, and client base to Lancelot.
- Öhman Fonder: Independent Swedish asset manager owned by the Öhman family, offering actively managed equity, allocation, and alternative funds to private and institutional clients. Comparable in independent ownership structure, active philosophy, and Swedish retail/institutional focus.
- Cliens Kapitalförvaltning: Swedish independent asset manager offering discretionary management and a focused equity fund range to private and institutional clients. Comparable boutique scale and active value-driven approach.
- Didner & Gerge Fonder: Swedish independent active equity manager running concentrated equity funds distributed through Avanza/Nordnet, with similar retail-channel dynamics and active-management value proposition to Lancelot Sverige and Global.
- Enter Fonder: Swedish active equity boutique offering concentrated Swedish and Nordic equity funds to retail and institutional investors. Comparable independent boutique positioning and Avanza/Nordnet distribution model.
- Skagen Fonder: Norwegian-rooted Nordic boutique active manager offering concentrated global and Nordic equity funds distributed across Sweden via online brokerages. Closely comparable in active concentrated philosophy and Nordics cross-border retail presence.
Broad incumbents
- Handelsbanken Fonder: Asset management arm of major Swedish bank Handelsbanken, offering a broad fund range including Swedish equities, global equities, and allocation funds. Competes with Lancelot on the same Avanza/Nordnet shelf but at much larger scale and lower fee points.
- Swedbank Robur: Largest Nordic asset manager affiliated with Swedbank, offering Swedish/global equity and allocation funds including the small-cap franchise where Adam Nyström previously worked. Directly comparable in product categories but vastly larger scale.
- Carnegie Fonder: Investment-banking-led Nordic asset manager offering active equity and mixed funds, distributed to Swedish/Nordic institutional and retail clients. Comparable in offering set but with broader corporate/IB platform behind it.
- Nordea Funds: Asset management arm of major Nordic bank Nordea, including the global equity franchise where Johan Swahn previously worked. Directly competes with Lancelot Global in Swedish/Nordic institutional and retail channels at much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Lancelot Asset Management social profiles
Digital presenceLancelot Asset Management compliance and trust
Trust signalCompliance4 records
Lancelot Asset Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lancelot Asset Management leadership team
Management profileNumber of profiles
Profiles9 records
Lancelot Asset Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lancelot Asset Management M&A and investment
M&A and investmentM&A
Investments4 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lancelot Asset Management
What does Lancelot Asset Management do?
Lancelot Asset Management is a Swedish asset manager founded in 1989 and based in Stockholm. It offers actively managed investment funds (Lancelot Sverige, Lancelot Global, Lancelot Stabil), discretionary portfolio management, and financial advisory services to private, corporate, and institutional clients.
Is Lancelot Asset Management a public or private company?
Lancelot Asset Management is a private company. It is classified as management employee owned and is currently operating.
When was Lancelot Asset Management founded?
Lancelot Asset Management was founded in 1989. It employs 11 to 50 people.
Where is Lancelot Asset Management based?
Lancelot Asset Management is headquartered in Stockholm, Sweden, in the Europe region.
How does Lancelot Asset Management make money?
Three revenue lines are on record. Fund Management Fees are the primary driver. The others are performance Fees and discretionary Management Fees.
Who are Lancelot Asset Management's main competitors?
Direct peers on record are Lannebo Fonder, Öhman Fonder, Cliens Kapitalförvaltning, Didner & Gerge Fonder, Enter Fonder and Skagen Fonder. Broad incumbents are Handelsbanken Fonder, Swedbank Robur, Carnegie Fonder and Nordea Funds.
Does Lancelot Asset Management have an API?
No public API is recorded for Lancelot Asset Management.
What industry is Lancelot Asset Management in?
Lancelot Asset Management's product category is Asset Management. Its primary akta.pro industry code is FSAAABAD, Advisory Portfolio Management (Non-Discretionary), with a secondary code of FSAAACAG, Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions). Its NAICS code is 523940 and its SIC code is 6282.