West Side Tire & Auto

What West Side Tire & Auto does

West Side Tire & Auto is a family-owned automotive service company founded in 1984 in Oshkosh, Wisconsin, operating three retail locations across two brands: West Side Tire & Auto (Oshkosh West) and Cliff's Tire & Battery (Oshkosh North and Ripon). The company provides comprehensive tire sales and installation alongside automotive maintenance and repair services spanning engine rebuilds, transmission service, brake systems, exhaust and muffler work, electrical systems, suspension (shocks and struts), automotive diagnostics, and 24/7 towing and roadside assistance. ASE-certified technicians staff the locations, and the company holds memberships in the Goodyear Tire and Service Network, NAPA Auto Care Center, and accreditation from the Motorist Assurance Program — distinguishing credentials that support access to national parts/warranty networks and validated service standards.

The underlying service operation relies on standard automotive diagnostic and repair equipment rather than proprietary platforms, software products, or technology IP. Pricing is quote-based and not publicly disclosed, with pay-as-you-go billing, occasional promotional discounts (e.g., $10 off premium oil changes), and parts-and-labor warranties. Go-to-market is direct-to-consumer through three physical storefronts serving individual vehicle owners in Oshkosh and Ripon, WI, complemented by a website quote-request funnel and multi-channel organic presence on Facebook, Twitter, Yelp, Pinterest, YouTube, and Google Business Profile.

Revenue is generated through three streams: labor charges from automotive repair and maintenance services, hardware sales from new and used tires (primarily Goodyear alongside other major brands, spanning passenger, light truck, lawn and garden, commercial, and farm applications), and fees from towing and roadside assistance. The customer base is horizontally segmented as individual vehicle owners with no disclosed enterprise or fleet concentration, and customer acquisition leans on local reputation, word-of-mouth referrals, and ongoing maintenance relationships rather than paid acquisition.

Name

West Side Tire & Auto

Legal name

West Side Tire & Auto

Website

https://westsidetire.com

Company type

Private

Founded year

1984

Operating status

Operating

Short description

West Side Tire & Auto is a family-owned automotive service company founded in 1984, operating three Wisconsin locations under the West Side Tire & Auto and Cliff's Tire & Battery brands serving Oshkosh and Ripon consumers with tires, full-service repairs, and 24/7 towing.

Ownership category

akta.pro rank

Product category

Automotive Repair and Tire Services

NAICS

Tire Dealers (441340), Automotive Repair and Maintenance (8111), General Automotive Repair (811111)

SIC

Services-Automotive Repair, Services & Parking (7500), Retail-Auto & Home Supply Stores (5531)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industries

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF), Mobile Tire Service & Emergency Roadside (On-Site) (TLAKADAC)

Keywords

• Auto repair services
• Tire sales
• Vehicle maintenance
• Roadside assistance
• Automotive diagnostics

Headquarters

HQ city

Oshkosh

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Automotive Repair Services: Labor charges for repair and maintenance services including engine repair, transmission service, brake service, electrical systems, diagnostics, and exhaust/muffler work.
2. Tire Sales and Installation: Sales and installation of new and used tires for passenger vehicles, light trucks, lawn and garden equipment, commercial vehicles, and farm equipment. Primary brands include Goodyear.
3. Towing and Roadside Assistance: 24-hour roadside assistance and towing services, including lockout key retrieval, flat tire replacement, and vehicle recovery.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

West Side Tire & Auto is a family-owned automotive service shop that sells new and used tires (primarily Goodyear and other major brands) and provides a full range of vehicle repair and maintenance services. Offerings include engine repair and rebuilds, transmission service, brake service, electrical system repair, suspension/shocks/struts work, muffler and exhaust services, automotive diagnostics, routine maintenance (oil changes, tune-ups, alignments), and 24/7 towing and roadside assistance.

Product overview

West Side Tire & Auto is a family-owned automotive service company operating under two brands across three locations in Oshkosh and Ripon, Wisconsin. The company offers a unified portfolio of tire products and automotive repair services, primarily dealing in Goodyear tires alongside other major brands. Core offerings include tire sales and installation, comprehensive auto maintenance (tune-ups, oil changes, alignments), and specialized repair services spanning engine rebuilds, transmission service, brake systems, exhaust/muffler work, electrical systems, shocks/struts, and automotive diagnostics. The company operates 24/7 towing and roadside assistance. All services are delivered by ASE-certified technicians. The West Side Tire & Auto brand serves the Oshkosh West location, while the Cliff's Tire & Battery sub-brand operates the Oshkosh North and Ripon facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Tire Sales and Installation Comprehensive tire products including new and used tires for passenger vehicles, light trucks, lawn and garden equipment, commercial vehicles, and farm equipment. Primarily deals with Goodyear tires while also carrying other major brands.
• Auto Maintenance Services Preventive maintenance services including tune-ups, air conditioning and heating system service, fluids and oil changes, belt and hose replacements, and wheel alignments for individual vehicle owners.
• Auto Electrical Repair Diagnosis and repair of automotive electrical and electronic systems, including shorts, grounds, open and resistance problems, wiring harness and connector repair, and electrical wiring solutions.
• Automotive Diagnostics Computer diagnostics services to identify vehicle issues, focusing on accurate identification of problems to ensure only necessary repairs are performed.
• Brake Service Complete brake system services including disc brake rotors and pads, calipers, drum brakes, wheel cylinders, hydraulic system components, master cylinder, and parking brake repairs.
• Mufflers and Exhaust Services Exhaust system inspection and repair services covering muffler, catalytic converter, exhaust manifold, exhaust pipes, tail pipe, and resonator.
• Shocks and Struts Suspension component services including shocks and struts replacement, suspension bushing repairs, ball joints, and wheel alignments for improved vehicle handling and tire wear.
• Transmission Service Automatic transmission repair and service using state-of-the-art technology, including diagnostic services and repair recommendations by ASE Certified technicians.
• Engine Repair and Rebuilds Engine repair, rebuilding, and replacement services. Engine rebuilding can provide cost savings of up to half the cost of full engine replacement.
• 24/7 Towing and Roadside Assistance Round-the-clock towing and roadside assistance services including lockout key retrieval, flat tire replacement, auto recovery, and private property towing.

Quantifiable outcome

• Customers recommend the shops based on professional, timely service at reasonable prices

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Goodyear Tire and Service NetworkcoreChannel Partner/ Reseller/ DistributorWest Side Tire & Auto is a Goodyear Tire and Service Network member, providing Goodyear tires and related automotive services. Primarily deals with Goodyear tires while also carrying other major tire brands.
• NAPA Auto Care CentercoreChannel Partner/ Reseller/ DistributorAccredited NAPA Auto Care Center, providing customers with access to NAPA parts and warranty support.
• ASE (National Institute for Automotive Service Excellence)coreTechnology or IntegrationAll automotive technicians are ASE certified, demonstrating technical competency and professional credentials in automotive repair.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/westsidetire
• YouTubeyoutube.com/c/Westsidetire
• Facebookfacebook.com/Westsidetirewi
• Pinterestpinterest.com/pin/httpautoserviceoshkoshcom-west-side-tire-amp-auto-repair-oshkosh-wi-experts-discuss-factory-scheduled-m--210332245072136754

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about West Side Tire & Auto