Window Magic
Window Magic is a Delhi-based Indian fenestration manufacturer producing uPVC and aluminium windows and doors under German (Kommerling) and French (Technal/AluPure) technology collaborations, serving residential, commercial, institutional, hospitality, and government customers through direct sales and professional installation.
- Company typePrivate
- Founded2002
- HeadquartersNew Delhi, India
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Window Magic does
Window Magic is a Delhi-headquartered Indian fenestration manufacturer founded in 2002 that produces uPVC and aluminium windows and doors for residential, commercial, institutional, hospitality, and government customers. The company sells two core product lines: a uPVC range manufactured under technical collaboration with Germany's Kommerling, and an aluminium range developed through collaborations with France-based AluPure and Technal, offered across four price tiers (Economy, Premium, Luxury, Ultra-luxury). Its product portfolio includes casement, sliding, tilt & turn, top-hung, fixed, lift & slide, and slide & fold systems in both materials, alongside specialty offerings such as pergolas, skylights, the Soleil Thermalbreak Series, the Titane Heavy Duty Door, and 70+ color/finish options. Window Magic has also expanded beyond fenestration into the Oil & Gas sector, supplying well-head pumping equipment to the Government of India.
The company's business model is project-based and sales-led: sales executives conduct on-site consultations, develop custom designs and quotes, coordinate manufacturing, and supervise professional installation with documented quality protocols. Pricing is quote-driven (not publicly disclosed) and revenue is recognized as one-time product sales bundled with installation and design consultation services rather than recurring or subscription contracts. Window Magic distributes exclusively through direct sales rather than third-party resellers, and its client base spans individual homeowners, architecture firms, construction companies, commercial developers, and government agencies. Notable contract wins include the BDD Chawls redevelopment in Worli, Mumbai (aluminium windows across 33 towers, 2026-2030), the Hulhumalé Phase II social housing project in Maldives (1,400 residential units in partnership with NBCC and VCL, 2025), and a portfolio of institutional and education clients such as Pathways Schools. The company is privately held, operates with 501-1,000 employees, and has no disclosed external funding.
Window Magic firmographics
Firmographics- Name
- Window Magic
- Legal name
- Window Magic
- Website
- https://windowmagicindia.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Window Magic is a Delhi-based Indian fenestration manufacturer producing uPVC and aluminium windows and doors under German (Kommerling) and French (Technal/AluPure) technology collaborations, serving residential, commercial, institutional, hospitality, and government customers through direct sales and professional installation.
- Ownership category
- akta.pro rank
Window Magic industry classification
Industry- Product category
- Fenestration Products
- NAICS
- Metal Window and Door Manufacturing (332321), Sheet Metal Work Manufacturing (332322)
- SIC
- Metal Doors, Sash, Frames, Moldings & Trim (3442), Sheet Metal Work (3444)
- akta.pro primary industry
- Windows (IMADAIAC)
- akta.pro secondary industries
- Custom Window & Door Fabrication & Replacement (HSAPAJAI), Aluminum Value-Added Components (Automotive, Aerospace, Packaging, Building Systems) (IMAKACAM)
Keywords
Where Window Magic is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Window Magic business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- uPVC Windows and Doors Sales: Sale of manufactured uPVC windows and doors in various styles (casement, sliding, tilt & turn, top-hung, fixed, lift & slide, slide & fold). Revenue is generated through direct product sales to end customers including residential, commercial, institutional, and government buyers. The company handles the full cycle from design consultation through installation.
- Aluminium Windows and Doors Sales: Sale of aluminium fenestration products across Economy, Premium, Luxury, and Ultra-luxury ranges, including aluminium casement windows and doors, sliding systems, pergolas, skylights, and specialty products like Soleil Thermalbreak Series and Titane Heavy Duty Door.
- Installation Services: Professional installation services offered as part of the customer experience, including site inspection, measurement, fitting, sealing, and post-installation cleaning. This is bundled with product sales rather than sold independently.
- Custom Design and Consultation: Sales executive-led consultation process involving site visits, design team coordination, aperture examination, and final quotation generation for customized fenestration solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom fenestration solutions priced per project based on specifications |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Window Magic product offering
Product offeringCore offering
Window Magic manufactures and supplies uPVC and aluminium windows and doors for residential, commercial, and institutional buildings. The uPVC products are manufactured using German technology in collaboration with Kommerling, while aluminium products are developed through partnerships with AluPure and Technal. The product range includes casement, sliding, tilt & turn, top-hung, fixed, lift & slide, and slide & fold systems, bundled with professional installation and customer support services.
Product overview
Window Magic is a manufacturer and supplier of fenestration (windows and doors) products established in 2002, operating as a single unified product portfolio comprising two core product lines: uPVC Windows and Doors and Aluminium Windows and Doors. The uPVC line is manufactured using German technology in collaboration with Kommerling and includes casement windows/doors, top hung windows, fixed windows, sliding windows/doors, tilt & turn windows, and slide & fold systems. The Aluminium line, developed through partnerships with AluPure and Technal, offers products across four tiers (Economy, Premium, Luxury, Ultra-luxury) including casement windows/doors, sliding systems, lift & slide doors, and specialized offerings such as pergolas, skylights, Soleil Thermalbreak Series, and Titane Heavy Duty Door. Both product lines support color/finish customization options and are complemented by professional installation and customer service offerings. The company serves residential, commercial, and institutional building segments.
Differentiator
Problem solved
Functional benefit
Products and services
- uPVC Windows and Doors uPVC windows and doors manufactured using German technology in collaboration with Kommerling. The range includes casement, sliding, tilt and turn, top-hung, fixed, lift & slide, and slide & fold window styles, along with doors, insect screens, and glass options. Products are all-weather, eco-friendly, heat and noise-resistant, and designed for residential, commercial, and institutional applications.
- Aluminium Windows and Doors Premium aluminium fenestration products developed through collaborations with AluPure and Technal, available in Economy, Premium, Luxury, and Ultra-luxury ranges. Includes casement windows and doors, sliding systems, lift and slide doors, and specialized products such as pergolas, skylights, Soleil Thermalbreak Series, and Titane Heavy Duty Door for residential, commercial, and institutional uses.
- Professional Installation Services Professional installation services including pre-order site consultation, measurement, quote generation, installation by trained staff with proper sealing techniques using polyurethane foam fixing and silicone sealant, and post-installation trims and caulking. Includes defined quality protocols such as 150-250mm screw fixing distances from corners and minimum 2 screw fixings per jamb.
- Customer Services and End Support Comprehensive customer support including complaint resolution within 48 hours for operational issues and 72-hour resolution for parts replacement and alignment issues. Includes glass pane measurement and ordering, and regular customer updates on service timelines.
Quantifiable outcome
- Completes installation for 1,400 residential units in Hulhumalé Phase II, Maldives
- +2 more outcomes
Companies that use Window Magic
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
Window Magic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Window Magic partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- NBCC (National Buildings Construction Corporation)coreWindow Magic collaborated with NBCC and VCL in the Hulhumalé Phase II social housing project in Maldives, installing engineered uPVC doors and windows for 1,400 residential units. NBCC served as the implementing agency for this government affordable housing project, highlighting Indo-Maldivian cooperation in sustainable construction.
- VCL Constructions LtdcoreVCL Constructions collaborated with NBCC and Window Magic in the Hulhumalé Phase II social housing project in Maldives. VCL represents the construction partner in this Indo-Maldivian sustainable construction initiative for 1,400 residential units.
- KommerlingcoreWindow Magic has a technical collaboration with Kommerling for uPVC profiles and door/window systems. This German technology partnership enables Window Magic to produce all-weather, eco-friendly, heat and noise-resistant uPVC windows and doors for residential, commercial, and institutional applications.
- TechnalcoreTechnal provides aluminium technology collaboration for Window Magic's Luxury and Ultra-luxury aluminium window and door product ranges. This French technology partnership provides advanced aluminium fenestration systems with high-end functionality.
- AluPurecoreAluPure provides aluminium technology collaboration for Window Magic's Economy and Premium aluminium window and door product ranges, complementing the Technal partnership for higher-tier products. Together, these collaborations give Window Magic's products an extra edge in the market.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Window Magic competitors and assessment
Company assessmentDirect peers
- Fenesta (DCM Shriram): India's largest organized uPVC and aluminium windows/doors brand, serving residential and commercial segments with a pan-India dealer network. Directly comparable to Window Magic in product range, technology partnerships, and target segments, but with significantly larger scale and brand reach.
- Aparna Venster: Indian uPVC windows and doors manufacturer owned by Aparna Enterprises, offering design, manufacture, and installation services. Closely comparable to Window Magic in product portfolio and full-service installation model.
- Encraft India: Indian uPVC and aluminium fenestration manufacturer offering casement, sliding, tilt & turn and other window systems. Directly comparable in product range and target customer segments, with similar end-to-end installation services.
- Deceuninck India: Belgian uPVC systems supplier operating in India, providing window and door profiles to fabricators and developers. Comparable to Window Magic as another European-technology-backed uPVC manufacturer, though more of a profile supplier than a fully integrated manufacturer-installer.
- Aluplast India: Indian arm of German uPVC profile manufacturer Aluplast, supplying window and door systems. Similar to Window Magic in the European-technology uPVC value chain, serving the same residential and commercial segments in India.
Broad incumbents
- REHAU India: German polymer specialist with a significant Indian fenestration business (uPVC windows/doors) leveraging its global parent brand. Comparable to Window Magic through its German uPVC technology pedigree, but operates as part of a much larger global group with broader product lines.
- Schüco India: German premium aluminium and steel fenestration systems provider with Indian operations. Comparable to Window Magic on the aluminium product side, particularly in luxury and commercial segments, though part of a far larger international group.
- Reynaers India: Belgian aluminium fenestration systems supplier with Indian presence, offering premium windows, doors, and curtain walls. Directly comparable to Window Magic's aluminium line, particularly the Luxury/Ultra-luxury tiers, but with global scale and broader system offerings.
- Jindal Aluminium: India's largest aluminium extrusion manufacturer, supplying profiles used in fenestration, architectural, and industrial applications. Adjacent peer to Window Magic as an upstream supplier of aluminium profiles used in window/door fabrication, but at vastly greater scale and broader product mix.
- Saint-Gobain India (Glass & Fenestration): Multinational building materials group with significant Indian glass and fenestration operations, including glass solutions for windows and architectural applications. Comparable to Window Magic on the glass/window interface and serves overlapping commercial and residential segments at a much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Window Magic social profiles
Digital presenceWindow Magic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Window Magic leadership team
Management profileNumber of profiles
Window Magic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Window Magic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Window Magic
What does Window Magic do?
Window Magic manufactures and supplies uPVC and aluminium windows and doors for residential, commercial, and institutional buildings. The uPVC products are manufactured using German technology in collaboration with Kommerling, while aluminium products are developed through partnerships with AluPure and Technal. The product range includes casement, sliding, tilt & turn, top-hung, fixed, lift & slide, and slide & fold systems, bundled with professional installation and customer support services.
Is Window Magic a public or private company?
Window Magic is a private company. It is classified as unknown and is currently operating.
When was Window Magic founded?
Window Magic was founded in 2002. It employs 501 to 1,000 people.
Where is Window Magic based?
Window Magic is headquartered in New Delhi, India, in the Asia region.
How does Window Magic make money?
Four revenue lines are on record. uPVC Windows and Doors Sales are the primary driver. The others are aluminium Windows and Doors Sales, installation Services and custom Design and Consultation.
Who are Window Magic's main competitors?
Direct peers on record are Fenesta (DCM Shriram), Aparna Venster, Encraft India, Deceuninck India and Aluplast India. Broad incumbents are REHAU India, Schüco India, Reynaers India, Jindal Aluminium and Saint-Gobain India (Glass & Fenestration).
Does Window Magic have an API?
No public API is recorded for Window Magic.
What industry is Window Magic in?
Window Magic's product category is Fenestration Products. Its primary akta.pro industry code is IMADAIAC, Windows, with a secondary code of HSAPAJAI, Custom Window & Door Fabrication & Replacement. Its NAICS code is 332321 and its SIC code is 3442.