Window Magic

What Window Magic does

Window Magic is a Delhi-headquartered Indian fenestration manufacturer founded in 2002 that produces uPVC and aluminium windows and doors for residential, commercial, institutional, hospitality, and government customers. The company sells two core product lines: a uPVC range manufactured under technical collaboration with Germany's Kommerling, and an aluminium range developed through collaborations with France-based AluPure and Technal, offered across four price tiers (Economy, Premium, Luxury, Ultra-luxury). Its product portfolio includes casement, sliding, tilt & turn, top-hung, fixed, lift & slide, and slide & fold systems in both materials, alongside specialty offerings such as pergolas, skylights, the Soleil Thermalbreak Series, the Titane Heavy Duty Door, and 70+ color/finish options. Window Magic has also expanded beyond fenestration into the Oil & Gas sector, supplying well-head pumping equipment to the Government of India.

The company's business model is project-based and sales-led: sales executives conduct on-site consultations, develop custom designs and quotes, coordinate manufacturing, and supervise professional installation with documented quality protocols. Pricing is quote-driven (not publicly disclosed) and revenue is recognized as one-time product sales bundled with installation and design consultation services rather than recurring or subscription contracts. Window Magic distributes exclusively through direct sales rather than third-party resellers, and its client base spans individual homeowners, architecture firms, construction companies, commercial developers, and government agencies. Notable contract wins include the BDD Chawls redevelopment in Worli, Mumbai (aluminium windows across 33 towers, 2026-2030), the Hulhumalé Phase II social housing project in Maldives (1,400 residential units in partnership with NBCC and VCL, 2025), and a portfolio of institutional and education clients such as Pathways Schools. The company is privately held, operates with 501-1,000 employees, and has no disclosed external funding.

Name

Window Magic

Legal name

Window Magic

Website

https://windowmagicindia.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Window Magic is a Delhi-based Indian fenestration manufacturer producing uPVC and aluminium windows and doors under German (Kommerling) and French (Technal/AluPure) technology collaborations, serving residential, commercial, institutional, hospitality, and government customers through direct sales and professional installation.

Ownership category

akta.pro rank

Product category

Fenestration Products

NAICS

Metal Window and Door Manufacturing (332321), Sheet Metal Work Manufacturing (332322)

SIC

Metal Doors, Sash, Frames, Moldings & Trim (3442), Sheet Metal Work (3444)

akta.pro primary industry

Windows (IMADAIAC)

akta.pro secondary industries

Custom Window & Door Fabrication & Replacement (HSAPAJAI), Aluminum Value-Added Components (Automotive, Aerospace, Packaging, Building Systems) (IMAKACAM)

Keywords

• UPVC window manufacturing
• Aluminium door systems
• Fenestration products
• Casement sliding windows
• Architectural glazing solutions

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. uPVC Windows and Doors Sales: Sale of manufactured uPVC windows and doors in various styles (casement, sliding, tilt & turn, top-hung, fixed, lift & slide, slide & fold). Revenue is generated through direct product sales to end customers including residential, commercial, institutional, and government buyers. The company handles the full cycle from design consultation through installation.
2. Aluminium Windows and Doors Sales: Sale of aluminium fenestration products across Economy, Premium, Luxury, and Ultra-luxury ranges, including aluminium casement windows and doors, sliding systems, pergolas, skylights, and specialty products like Soleil Thermalbreak Series and Titane Heavy Duty Door.
3. Installation Services: Professional installation services offered as part of the customer experience, including site inspection, measurement, fitting, sealing, and post-installation cleaning. This is bundled with product sales rather than sold independently.
4. Custom Design and Consultation: Sales executive-led consultation process involving site visits, design team coordination, aperture examination, and final quotation generation for customized fenestration solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Window Magic manufactures and supplies uPVC and aluminium windows and doors for residential, commercial, and institutional buildings. The uPVC products are manufactured using German technology in collaboration with Kommerling, while aluminium products are developed through partnerships with AluPure and Technal. The product range includes casement, sliding, tilt & turn, top-hung, fixed, lift & slide, and slide & fold systems, bundled with professional installation and customer support services.

Product overview

Window Magic is a manufacturer and supplier of fenestration (windows and doors) products established in 2002, operating as a single unified product portfolio comprising two core product lines: uPVC Windows and Doors and Aluminium Windows and Doors. The uPVC line is manufactured using German technology in collaboration with Kommerling and includes casement windows/doors, top hung windows, fixed windows, sliding windows/doors, tilt & turn windows, and slide & fold systems. The Aluminium line, developed through partnerships with AluPure and Technal, offers products across four tiers (Economy, Premium, Luxury, Ultra-luxury) including casement windows/doors, sliding systems, lift & slide doors, and specialized offerings such as pergolas, skylights, Soleil Thermalbreak Series, and Titane Heavy Duty Door. Both product lines support color/finish customization options and are complemented by professional installation and customer service offerings. The company serves residential, commercial, and institutional building segments.

Differentiator

Problem solved

Functional benefit

Products and services

• uPVC Windows and Doors uPVC windows and doors manufactured using German technology in collaboration with Kommerling. The range includes casement, sliding, tilt and turn, top-hung, fixed, lift & slide, and slide & fold window styles, along with doors, insect screens, and glass options. Products are all-weather, eco-friendly, heat and noise-resistant, and designed for residential, commercial, and institutional applications.
• Aluminium Windows and Doors Premium aluminium fenestration products developed through collaborations with AluPure and Technal, available in Economy, Premium, Luxury, and Ultra-luxury ranges. Includes casement windows and doors, sliding systems, lift and slide doors, and specialized products such as pergolas, skylights, Soleil Thermalbreak Series, and Titane Heavy Duty Door for residential, commercial, and institutional uses.
• Professional Installation Services Professional installation services including pre-order site consultation, measurement, quote generation, installation by trained staff with proper sealing techniques using polyurethane foam fixing and silicone sealant, and post-installation trims and caulking. Includes defined quality protocols such as 150-250mm screw fixing distances from corners and minimum 2 screw fixings per jamb.
• Customer Services and End Support Comprehensive customer support including complaint resolution within 48 hours for operational issues and 72-hour resolution for parts replacement and alignment issues. Includes glass pane measurement and ordering, and regular customer updates on service timelines.

Quantifiable outcome

• Completes installation for 1,400 residential units in Hulhumalé Phase II, Maldives
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• NBCC (National Buildings Construction Corporation)coreImplementation/ SI/ Consulting Partner · 27 November 2025Window Magic collaborated with NBCC and VCL in the Hulhumalé Phase II social housing project in Maldives, installing engineered uPVC doors and windows for 1,400 residential units. NBCC served as the implementing agency for this government affordable housing project, highlighting Indo-Maldivian cooperation in sustainable construction.
• VCL Constructions LtdcoreStrategic or Co-development Partner · 27 November 2025VCL Constructions collaborated with NBCC and Window Magic in the Hulhumalé Phase II social housing project in Maldives. VCL represents the construction partner in this Indo-Maldivian sustainable construction initiative for 1,400 residential units.
• KommerlingcoreTechnology or IntegrationWindow Magic has a technical collaboration with Kommerling for uPVC profiles and door/window systems. This German technology partnership enables Window Magic to produce all-weather, eco-friendly, heat and noise-resistant uPVC windows and doors for residential, commercial, and institutional applications.
• TechnalcoreTechnology or IntegrationTechnal provides aluminium technology collaboration for Window Magic's Luxury and Ultra-luxury aluminium window and door product ranges. This French technology partnership provides advanced aluminium fenestration systems with high-end functionality.
• AluPurecoreTechnology or IntegrationAluPure provides aluminium technology collaboration for Window Magic's Economy and Premium aluminium window and door product ranges, complementing the Technal partnership for higher-tier products. Together, these collaborations give Window Magic's products an extra edge in the market.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Fenesta (DCM Shriram): India's largest organized uPVC and aluminium windows/doors brand, serving residential and commercial segments with a pan-India dealer network. Directly comparable to Window Magic in product range, technology partnerships, and target segments, but with significantly larger scale and brand reach.
• Aparna Venster: Indian uPVC windows and doors manufacturer owned by Aparna Enterprises, offering design, manufacture, and installation services. Closely comparable to Window Magic in product portfolio and full-service installation model.
• Encraft India: Indian uPVC and aluminium fenestration manufacturer offering casement, sliding, tilt & turn and other window systems. Directly comparable in product range and target customer segments, with similar end-to-end installation services.
• Deceuninck India: Belgian uPVC systems supplier operating in India, providing window and door profiles to fabricators and developers. Comparable to Window Magic as another European-technology-backed uPVC manufacturer, though more of a profile supplier than a fully integrated manufacturer-installer.
• Aluplast India: Indian arm of German uPVC profile manufacturer Aluplast, supplying window and door systems. Similar to Window Magic in the European-technology uPVC value chain, serving the same residential and commercial segments in India.

Broad incumbents

• REHAU India: German polymer specialist with a significant Indian fenestration business (uPVC windows/doors) leveraging its global parent brand. Comparable to Window Magic through its German uPVC technology pedigree, but operates as part of a much larger global group with broader product lines.
• Schüco India: German premium aluminium and steel fenestration systems provider with Indian operations. Comparable to Window Magic on the aluminium product side, particularly in luxury and commercial segments, though part of a far larger international group.
• Reynaers India: Belgian aluminium fenestration systems supplier with Indian presence, offering premium windows, doors, and curtain walls. Directly comparable to Window Magic's aluminium line, particularly the Luxury/Ultra-luxury tiers, but with global scale and broader system offerings.
• Jindal Aluminium: India's largest aluminium extrusion manufacturer, supplying profiles used in fenestration, architectural, and industrial applications. Adjacent peer to Window Magic as an upstream supplier of aluminium profiles used in window/door fabrication, but at vastly greater scale and broader product mix.
• Saint-Gobain India (Glass & Fenestration): Multinational building materials group with significant Indian glass and fenestration operations, including glass solutions for windows and architectural applications. Comparable to Window Magic on the glass/window interface and serves overlapping commercial and residential segments at a much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=tjBUfX5teYo
• Xx.com/windowmagicIND
• Facebookfacebook.com/WindowMagicIndiaa
• LinkedInlinkedin.com/company/window-magic

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Window Magic