EIC Insurance Services

What EIC Insurance Services does

EIC Insurance Services is an FCA-authorised independent insurance broker headquartered in Tring, Hertfordshire, serving individuals and small-to-medium businesses across the home counties of Bedfordshire, Hertfordshire, Buckinghamshire and surrounding areas. The firm was established in 1973 as EIC Financial Services and evolved into an independent insurance brokerage in 1990, completing over five decades of continuous operation and marking its 50th anniversary in 2023. It operates as a private, management-owned entity with no external venture capital, private equity backing, or parent company, and is registered in England and Wales as E.I.C. Insurance Services Ltd (Company Number 02331080).

The company's offering is organised into two divisions: Property Insurance (contractors all risks, residential and commercial landlords, professional indemnity, liability) and Commercial Insurance (commercial combined, contractors all risks, landlords, tradesman and professional liability, professional indemnity, motor fleet, directors and officers, retail and offices, pubs and restaurants, GAP commercial, commercial contents, cyber liability, and group travel and accident). EIC delivers these products through personalised advisory rather than a proprietary technology platform: there is no public API, no software product, and no documented AI or machine-learning capability. Customers are paired with named account handlers, and EIC accesses a broad panel of insurers and specialist providers to source coverage for non-standard risks that direct channels may decline.

EIC generates revenue through insurance brokerage commissions earned from insurers for arranging and administering policies, with an annual billing cadence and quote-based pricing tailored to each client. The go-to-market is sales-led and community-led, combining direct office service, website quote requests, local business networking across Hertfordshire, and word-of-mouth referrals supported by an educational blog targeting specific towns and business types. The firm is run by a 12-person team led by Managing Director Charlie Hicks and includes a Chartered Insurance Broker (FCII-qualified), account executives, account handlers, commercial account handlers, and an operations manager, reflecting a stable, relationship-driven operating model rather than a scaling technology business.

Name

EIC Insurance Services

Legal name

E.I.C. Insurance Services Ltd

Website

https://eicinsurance.co.uk

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

EIC Insurance Services is an FCA-regulated independent insurance broker based in Tring, Hertfordshire, providing commercial and property insurance products to individuals and small-to-medium businesses across Bedfordshire, Hertfordshire, Buckinghamshire and beyond since 1973.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Captive Insurance Advisory & Management (FSAEADAF)

Keywords

• Insurance brokerage services
• Commercial insurance
• Property insurance
• Landlord insurance
• Professional indemnity

Headquarters

HQ city

Tring

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Revenue model

1. Insurance Brokerage Commissions: As an independent insurance broker, EIC earns commissions from insurance providers for arranging and administering insurance policies on behalf of clients. They access a vast insurance market including specialist providers to find appropriate coverage.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

EIC Insurance Services is an independent insurance broker that arranges and administers commercial and personal insurance policies on behalf of clients. It sources coverage from multiple insurers including specialist providers, then delivers tailored policies across property insurance (landlords, contractors all risks, professional indemnity, liability) and commercial insurance (combined, motor fleet, D&O, cyber liability, pubs & restaurants, retail & offices, GAP, commercial contents, group travel). The offering is advisory and intermediation-led, not technology-based.

Product overview

EIC Insurance Services is an independent insurance broker established in 1973, offering a comprehensive portfolio of insurance products and advisory services. The company operates under two main divisions: Property Insurance (covering contractors all risks, residential and commercial landlords, professional indemnity, and liability) and Commercial Insurance (offering 13 distinct products including commercial combined, motor fleet, directors & officers, cyber liability, and pubs & restaurants insurance). Rather than a unified software platform, the offering consists of professional insurance brokerage services delivered through personalised advisory, with each product category representing a distinct insurance coverage type arranged on behalf of clients across the UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Contractors All Risks Insurance

Quantifiable outcome

• FCA regulated broker since 1973

Named customers4 records

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• Howden Insurance Brokers: Howden is a large UK-focused independent insurance broker with a similar model of placing commercial and personal lines through multiple insurer panels. While significantly larger, it competes for the same SMB and mid-market clients across the UK and represents the consolidation path relevant to EIC.
• Towergate Insurance: Towergate is a UK insurance broker and intermediary offering commercial and personal lines including property, motor fleet, and liability products. It serves SMB and mid-market segments comparable to EIC's customer base.
• Bluefin Insurance Group: Bluefin is a UK insurance broker specializing in commercial lines for SMEs and mid-market clients. It places coverages across property, liability, motor fleet, and professional indemnity through multiple insurer panels — a comparable product set and customer segment to EIC.
• BIB Insurance Brokers: BIB Insurance Brokers is a UK independent broker offering commercial and personal lines including property, motor, and liability coverages. As a similarly sized independent broker, it is directly comparable to EIC in business model, target customer, and product breadth.
• Adrian Flux: Adrian Flux is a UK independent specialist insurance broker known for non-standard and niche personal and commercial lines. It competes with EIC in specialty placements and demonstrates the specialty-broker positioning relevant to EIC's higher-margin lines.

Broad incumbents

• Marsh Commercial: Marsh Commercial is the UK SMB-focused division of Marsh, the global broker. It serves commercial clients with property, liability, motor fleet, and cyber products similar to EIC, but operates at much larger scale and as part of a global brokerage platform.
• Arthur J. Gallagher UK: Gallagher UK is a major global broker with a substantial UK commercial brokerage operation. It places the same commercial lines EIC brokers (PI, D&O, cyber, motor fleet, property) but serves larger mid-market and corporate clients in addition to SMBs.
• Aon UK: Aon is one of the world's largest insurance brokers with a substantial UK presence. While its primary focus is mid-market and corporate clients, it competes for the same commercial insurance categories as EIC and represents an alternative for larger EIC clients as they grow.
• Lockton UK: Lockton is a major independent global broker with a significant UK operation. It places commercial and specialty lines (PI, D&O, cyber, property) through multi-carrier panels, competing in the same product categories EIC serves but at larger client sizes.

Regional players

• County Insurance: County Insurance is a UK regional broker offering commercial and personal insurance. Comparable to EIC in scale and independent broker model, though it serves different regional geographies within the UK.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/eicinsurance
• LinkedInlinkedin.com/company/eic-insurance-services-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EIC Insurance Services