What Selectamark Security Systems plc does

Selectamark Security Systems plc, founded 1985 and headquartered in Locksbottom, Kent, is a UK family-owned supplier of property marking, forensic coding and asset identification solutions used to deter theft and enable recovery of stolen goods. The technology stack spans chemical etching (SelectaMARK stencils and compounds patented from 1984), forensic marking combining DNA coding with microdot technology and UV tracers (SelectaDNA), high-durability security labels (SelectaLABEL/TESA), RFID-based identification (passive and active tags), and cloud-based secure asset registers (LPS1224-certified). The company operates a portfolio of six distinct sub-brands — SelectaMARK, SelectaDNA, SelectaLABEL, BikeRegister (the UK's national cycle database used by every UK police force), Asset Register, and Chelsea Clip — with registered trademarks and LPS certifications forming the compliance backbone.

Revenue is generated across both hardware and recurring/managed streams: unit-priced marking products (SelectaDNA household kits at £75/100 items, commercial kits at £1,200/6,000 items, UV detection lamps £16-£215), volume-discounted labels and stencils (TESA labels from £202/100 units), subscription-style lifetime registration on the BikeRegister and Asset Register databases, and adjacencies such as the Selectamark Consultancy staffed by former Scotland Yard detectives. Distribution combines direct sales to UK police forces, B2B/B2C e-commerce through six branded websites, a UK reseller base, and an international distributor network spanning 30+ countries.

Customer concentration is diversified across UK police and local authorities, education (1,500+ schools secured; ~200,000 items marked), B2B (construction, social housing, healthcare, retail/hospitality, automotive/FIA), marine/leisure (5,000+ Boat Watch members), and residential consumers, with insurance endorsement (Allianz, Aviva) acting as a referral channel. The firm holds Secured by Design Police Preferred Specification, is the world's first LPS1224:Issue3 certified asset registration provider, and maintains ISO9001, ISO14001 and ISO27001 certifications, positioning it for tenders where compliance prerequisites narrow the supplier field.

Name

Selectamark Security Systems plc

Legal name

Selectamark Security Systems plc

Website

https://selectamark.co.uk

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Selectamark Security Systems plc supplies forensic property marking, chemical etching, RFID, and security-label solutions to police, education, B2B, marine, healthcare, and government customers across 30+ countries from its UK headquarters, anchored by its SelectaDNA, SelectaMARK, BikeRegister and Asset Register brands.

Ownership category

akta.pro rank

Product category

Security Marking and Asset Identification

NAICS

Security Systems Services (56162)

SIC

Services-Detective, Guard & Armored Car Services (7381)

akta.pro primary industry

IT Asset Discovery, Inventory & CMDB Services (BPAEAOAE)

Keywords

• Property marking systems
• Forensic asset identification
• Security marking products
• Cycle registration database
• RFID asset tracking

Headquarters

HQ city

Kent

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Security Marking Products: Sale of chemical etching compounds, stencils, and marking kits for permanent property marking. Products include SelectaMark stencils, tubes of marking compounds, and complete marking kits.
2. Forensic Marking Products: Sale of SelectaDNA forensic marking products including bottles for household use (£75 for up to 100 items), commercial kits for 6000 items (£1200), and SelectaDNA Grease for metal theft prevention.
3. Asset Labels and Security Labels: Sale of SelectaLabel security labels, TESA security labels, Supermark labels, and custom asset labels. Pricing varies by quantity and type.
4. Bike Registration Services: BikeRegister database services for cycle identification and registration. Provides lifetime protection for registered bicycles.
5. Asset Management Database Services: Cloud-based secure asset register services for managing IT and equipment asset registers with lifetime registration included with SelectaDNA purchase.
6. UV Lights and Equipment: Sale of UV lamps and equipment for detecting forensic markings including UV500 (£16.50), UV3D Fraud Detector (£52.40), UV1160 (£108.45), UV650 (£156.00), UV1140C (£138.85), and Long Range UV Torch (£215.00).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Selectamark Security Systems plc manufactures and supplies property marking, forensic coding, and asset identification solutions across multiple brands. Its core products include the SelectaMARK chemical etching system, SelectaDNA forensic marking with DNA coding and microdot technology, SelectaLABEL security and asset labels, the BikeRegister national cycle database, a cloud-based Asset Register, and the Chelsea Clip bag-theft deterrent. The company combines physical marking consumables (stencils, etching compounds, labels) with secure online registration databases to deter theft and enable recovery of stolen property.

Product overview

Selectamark Security Systems plc is a property marking, forensic coding and asset identification solutions provider. The company operates under a multi-brand portfolio including SelectaMARK (chemical etching system for visible property marking), SelectaDNA (forensic marking with DNA coding and microdot technology), SelectaLABEL (security and asset labels), BikeRegister (national cycle database), Asset Register (cloud-based asset management), and Chelsea Clip (handbag theft deterrent). The core offering combines physical marking products (stencils, compounds, labels, warning signs) with digital registration databases (LPS 1224 certified secure asset registers) to deter theft and enable property recovery. The company also offers specialized solutions including RFID tags for marine and caravan protection, UV detection lights, and sector-specific products for construction, education, healthcare, and marine markets.

Differentiator

Problem solved

Functional benefit

Products and services

• SelectaMARK Chemical Etching System Original chemical etching property marking system using stencils and etching compound to permanently mark equipment with postcode and owner identification. Used by businesses, police and private customers across every continent to deter theft and enable recovery.
• SelectaDNA Forensic Marking Forensic marking products that combine unique DNA coding (four chemicals A, T, C, G forming unique sequences) with microdot technology and UV tracers. Sold in household kits (£75 for up to 100 items) and commercial kits (£1,200 for 6,000 items). Includes SelectaDNA Grease for metal theft prevention.
• SelectaLABEL Security and Asset Labels Supplier of security and asset labels including TESA security labels (resistant to -50C to 200C, tampering, abrasion, chemicals and weather), Supermark Classic and Custom labels, LogoMark stencils and tamper-evident asset identification labels for construction and other equipment.
• BikeRegister National Cycle Database UK's national cycle database and online bicycle identification and registration initiative used by every UK Police Force to reduce cycle theft, identify stolen bikes and assist in owner recovery.
• Secure Asset Register (LPS 1224 Database) Cloud-based solution to manage and track the value and physical location of company assets, helping manage fixed asset registers of IT and other equipment. Certified to LPS1224:Issue3 standard for secure asset registration services - Selectamark is the world's first company certified to this standard.
• Chelsea Clip Unique deterrent product preventing snatch-and-grab theft of handbags and personal belongings from public places such as pubs, restaurants, and hotels. Installed at exclusive venues including The Waldorf Hilton, The Langham, Harrods and Selfridges.
• Boatmark (RFID Marine Marking) RFID-based marking solution for marine craft and equipment, integrated with Hull Identification Number (HIN) and registered on the LPS 1224 database. Used in marine marking schemes with 5,000+ Boat Watch members in the Falmouth area.
• E-plate Electronic Vehicle Identification Electronic transmitter chip built into vehicle registration plates whose signals are read by receivers regardless of line of sight for access control and movement tracking.
• Catalytic Converter Marking Kit Kit containing two tough and heat resistant TESA security labels for marking catalytic converters to prevent theft and enable identification by Police and Scrap Metal Dealers. Priced at £24.99 per vehicle.
• UV Detection Lights Range of UV lamps and torches for detecting SelectaDNA and other forensic markings, including UV500 (£16.50), UV3D Fraud Detector (£52.40), UV1160 (£108.45), UV650 Illuminator II (£156.00), UV1140C (£138.85) and Long Range UV Torch (£215.00).

Quantifiable outcome

• Reduces burglaries and theft by up to 83%
• +8 more outcomes

Named customers12 records

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

13 partnerships are on record, tiered minor and core.

• British CyclingminorStrategic or Co-development PartnerPartnership for BikeRegister cycle marking initiative. British Cycling endorsement of bike marking scheme to promote cycling security and reduce theft.
• Metropolitan Police ServicecoreStrategic or Co-development PartnerBikeRegister used by every UK Police Force including Met Police for cycle marking campaigns. Met Police credit SelectaDNA with significant crime reductions. Partnership on crime prevention initiatives.
• CycleschememinorChannel Partner/ Reseller/ DistributorPartnership for BikeRegister cycle marking through Cyclescheme workplace cycling benefit program.
• Allianz InsuranceminorGTM or Marketing PartnerInsurance partner recommending SelectaDNA products to policyholders for theft prevention and premium reduction.
• Aviva InsuranceminorGTM or Marketing PartnerInsurance partner recommending Selectamark products to policyholders.
• The Security InstituteminorStrategic or Co-development PartnerProfessional security industry body partnership for security standards and best practices.
• Kings College LondonminorStrategic or Co-development PartnerAcademic partnership for security research and development initiatives.
• Land SheriffsminorStrategic or Co-development PartnerPartnership with rural crime prevention organization for property marking schemes.
• FIA (Fédération Internationale de l'Automobile)coreChannel Partner/ Reseller/ DistributorFIA selected Selectamark's TESA Security Labels to mark Formula 1 Grand Prix electronic equipment. High-profile endorsement of product quality and durability.
• Caribbean Insurers LimitedminorGTM or Marketing PartnerBVI-based insurance agency sponsoring Marine Marking Initiative hardware and recommending scheme to clients with potential insurance excess reduction.
• Selectamark Consultancy PartnerscoreStrategic or Co-development PartnerLed by former Scotland Yard officers, the consultancy comprises former senior police detectives with 90% from Scotland Yard's Specialist Fraud and Serious Crime Squads. Provides international law enforcement advisory services.
• YG ConsultantsminorImplementation/ SI/ Consulting PartnerGovernment-approved training provider for port facility, company and ship security officers. Partnership for International Ship and Port Facility Security (ISPS) Code training.
• MarinserveminorStrategic or Co-development PartnerMaritime consultancy providing surveys and training programmes for ship security assessments and plans approved worldwide.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Impinj: Leading provider of RFID tag chips and reader infrastructure. Operates upstream of Selectamark's RFID solutions and competes for the broader RAIN RFID asset tracking budget in retail, logistics, and industrial segments.
• Zebra Technologies: Global leader in RFID tags, barcode labels, and asset tracking solutions. Competes with Selectamark's RFID and asset label product lines as part of a broader enterprise identification portfolio.
• Securitas: Global security services conglomerate offering guarding, electronic security, and risk solutions. Competes indirectly via integrated security offerings for the same enterprise and public sector customers.
• Johnson Controls (Tyco/ADT): Diversified building security and fire protection major including the ADT brand. Competes for security budgets across commercial and public sector accounts where Selectamark also sells marking and asset register solutions.

Direct peers

• SmartWater Group: UK-based forensic marking company using similar DNA-coded liquid technology for property marking and offender identification. Direct competitor to SelectaDNA across police, insurance, and consumer channels.
• Tracker Network (UK): UK stolen vehicle recovery specialist using VHF/GPS tracking technology, partnered with UK police. Competes with Selectamark for the asset protection and recovery budget of vehicle owners and insurers.
• Applied DNA Sciences: US-listed DNA-based marking and authentication technology company serving industrial, supply chain, and law enforcement markets. Competes head-to-head with SelectaDNA in forensic property marking applications.
• Datatag ID Limited: UK security marking specialist providing tamper-evident identification systems for motorcycles, cycles, plant, and equipment. Closely competes with Selectamark's SelectaMARK and BikeRegister offerings in the UK police-preferred specification market.

Others

• Cellebrite: Digital forensics provider for law enforcement. While not a direct competitor to physical property marking, it serves the same UK police and investigative customer base and overlaps with Selectamark Consultancy's forensic advisory work.

Emerging players

• Alula: Connected security and home automation provider focused on professional security dealers. Represents an emerging adjacent competitor combining intrusion detection with emerging IoT-based asset awareness.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/selectamark-security-systems-plc
• Xx.com/selectamark

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selectamark Security Systems plc