MetroPro Realty

Name

MetroPro Realty

Legal name

MetroPro Realty

Website

https://metroprorealty.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Real Estate Commission: Traditional real estate brokerage earning commissions on property sales. Works with sellers to enhance properties and help them sell quickly at the highest prices. Also earns fees for buyer representation and property management services including condo association management and rental management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

MetroPro Realty is a full-service independent real estate brokerage that represents residential buyers and sellers, manages condominium associations and rental properties, delivers home staging and interior design, and provides collaborative brokerage services for real estate developers. The firm operates on Chicago's South Side with emphasis on luxury homes, new developments, condos, cooperatives, vacant land, and select commercial properties.

Product overview

MetroPro Realty is a full-service real estate brokerage operating as a unified platform with multiple integrated service divisions. The core brokerage handles residential and commercial buying, selling, and investments, supported by dedicated Property Management, Staging & Design, Developer Services, and Condominium Association Services divisions. All services share common resources including an on-staff interior decorator/designer, graphic designer, and a network of 19 agent specialists to provide end-to-end real estate solutions from property search through closing.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Real Estate Brokerage Full-service residential and commercial real estate brokerage serving the South Side of Chicago, specializing in luxury properties, new developments, resale condos, cooperatives, buildings, vacant land, and commercial property.
• Buyer Representation Services Buyer representation services that use technology tools to help clients locate properties, negotiate purchases, and find optimal financing options.
• Seller Representation Services Property selling services including property enhancement consultation, professional photography, full-color brochures, and marketing to achieve highest and best prices with quick sales.
• Property Management Services Full-service property management offering standard and enhanced service tiers for condominium associations, rental buildings, and individual condo/unit owners, including collections, budgets, maintenance, vendor contracts, and financial statements.
• Condominium Association Management Management services for condominium associations including serving as primary board contact, rule enforcement, annual meeting preparation, reserve account management, and capital improvement project oversight.
• Home Staging & Interior Design Home staging and interior design services including market-ready property preparation, empty nester solutions, design consultations, and color consulting to help sellers enhance properties for faster sales at higher prices.
• Developer Services Collaborative design and brokerage services for real estate developers, from project inception through final closing, including property acquisition, floor plan creation, finish selection, color consulting, proposal writing, and marketing campaigns.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• @properties: Chicago-based residential real estate brokerage with strong presence in luxury and urban neighborhoods, including the South Side. Comparable as a full-service brokerage competing for the same sellers and buyers in overlapping Chicago geographies.
• Compass: Tech-enabled residential brokerage with a luxury focus and proprietary agent platform. Comparable as a full-service brokerage targeting similar seller and buyer segments with an emphasis on marketing and presentation quality.
• Berkshire Hathaway HomeServices KoenigRubloff: Chicago-area franchise of a national brokerage network serving urban and luxury markets. Comparable as a competing Chicago brokerage with a brand-affiliated agent model and similar service breadth.
• Sotheby's International Realty: Luxury-focused residential brokerage network. Comparable because MetroPro's mix of multi-million-dollar mansions, luxury condos, and high-end marketing parallels the premium-listing positioning of Sotheby's affiliates.
• Engel & Völkers: International brokerage with a luxury and urban focus and design-forward branding. Comparable as a boutique-style brokerage competing in luxury urban markets with strong marketing capabilities.
• HomeSmart: Independent-model brokerage with a low-fee structure and broad national footprint. Comparable as an alternative brokerage model competing for independent agents and tech-savvy buyers and sellers in similar urban markets.

Broad incumbents

• Coldwell Banker: National full-service residential brokerage with significant Chicago presence. Comparable as a broader incumbent competing for the same sellers and buyers with a wider geographic and product portfolio than MetroPro.
• Keller Williams Realty: Large agent-centric brokerage franchise with significant Chicago presence. Comparable as a competing full-service brokerage model with a broad agent network and similar residential transaction focus.

Emerging players

• Redfin: Tech-enabled residential brokerage and portal. Comparable as an alternative brokerage model leveraging proprietary technology for listing search, virtual tours, and agent productivity — a counterpoint to MetroPro's traditional, non-proprietary tech approach.

Others

• Village Green: National residential property management company. Comparable as an adjacent player in the property management services that MetroPro Property Management offers, illustrating the scale and competitive landscape for the firm's recurring-revenue arm.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/MetroProChicago
• Facebookfacebook.com/MetroProRealtyChicago
• Instagraminstagram.com/metroprorealty
• LinkedInlinkedin.com/company/metropro-realty

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MetroPro Realty