Kataria Automobiles

What Kataria Automobiles does

Kataria Automobiles is an authorized multi-brand automobile dealership group headquartered in Ahmedabad, Gujarat, India, operating as the automotive retail arm of the Kataria Group (founded 1956 by Mr. Shobhagmal Kataria). The business holds dealership rights for six automotive original equipment manufacturers: Maruti Suzuki (and its premium Nexa sub-brand), Porsche, BharatBenz (commercial vehicles via wholly-owned subsidiary Kataria Trucking / Kataria Motors Pvt. Ltd.), TVS Motor Company, Honda Motorcycle and Scooter India, and Ather Energy (electric two-wheelers). It operates brand-specific showrooms and authorized service workshops in at least eight cities — Ahmedabad, Surat, Vadodara, Navsari, Vapi, Anand, Bangalore, and Rajkot.

The company operates a conventional authorized-dealership model with no proprietary technology platform: each brand runs a separate subdomain website (hosted via CarDekho infrastructure for Maruti/Honda/TVS, and Porsche/BharatBenz/Ather via OEM-managed dealer portals). Core offerings span new vehicle sales, manufacturer-warranty after-sales service, genuine spare parts, vehicle finance facilitation (EMI calculator on website), insurance renewal, and accessories fitment including pre-delivery inspection. There are no APIs, SDKs, mobile applications, or disclosed integrations in the input data.

Revenue is generated through five streams: one-time vehicle sales at manufacturer-specified ex-showroom prices (primary), recurring after-sales workshop services, hardware sales (spare parts and accessories), and commission-based finance and insurance brokerage. The pricing model is unit-based pay-as-you-go at manufacturer-disclosed prices; no proprietary tiers exist. The stated workforce is approximately 2,000 employees (per company website), serving a cumulative customer base of more than 200,000 families. Primary customers are individual/family vehicle buyers across personal transportation needs, with a secondary segment of commercial fleet operators served via the BharatBenz franchise; no named enterprise anchor accounts are disclosed.

Name

Kataria Automobiles

Legal name

Kataria Automobiles Pvt. Ltd.

Website

https://kataria.co.in

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Kataria Automobiles is a multi-brand authorized vehicle dealership group in Gujarat, India, representing Maruti Suzuki, Nexa, Porsche, BharatBenz, TVS, Honda, and Ather Energy across 8+ cities, serving retail and commercial customers with vehicle sales, after-sales service, finance, and insurance.

Ownership category

akta.pro rank

Headquarters

HQ city

Ahmedabad

HQ country

India

HQ region

Asia

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sales of new vehicles including Maruti Suzuki, Porsche, BharatBenz, TVS, Honda, and Nexa brands through authorized dealership agreements
2. After-sales Service: Workshop and service station operations providing vehicle maintenance and repairs
3. Spare Parts: Genuine spare parts sales for all represented vehicle brands
4. Finance and Insurance: Vehicle financing consultancy and insurance services with loan EMI calculator available on website
5. Accessories: Vehicle accessories and fitment services including PDI (Pre-Delivery Inspection)

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Kataria Automobiles is an authorized multi-brand vehicle dealership group that sells new cars, two-wheelers, electric scooters, and commercial trucks through physical showrooms across Gujarat and Bangalore. The company also operates authorized service workshops and supplies genuine spare parts, with ancillary support for vehicle finance and insurance arranged through partners. Revenue is generated through new vehicle sales (Maruti Suzuki, Nexa, Porsche, TVS, Honda, Ather, BharatBenz), workshop servicing, and sale of accessories and spare parts.

Product overview

Kataria Automobiles is a multi-brand authorized vehicle dealership group operating in Gujarat, India. The company functions as an authorized dealer for six major automotive brands: Maruti Suzuki (including Nexa premium sub-brand), Porsche, BharatBenz (commercial trucks via Kataria Trucking), TVS Motor Company, Honda Motorcycles & Scooters India, and Ather Energy (electric vehicles). The business operates on a dealership network model with showrooms and workshops across multiple cities including Ahmedabad, Surat, Navsari, Vapi, Vadodara, Anand, and Bangalore. Core offerings include new vehicle sales across cars, motorcycles, scooters, and commercial trucks, supplemented by ancillary services such as vehicle finance/loans, insurance renewal, and after-sales workshop/maintenance services. The company serves retail customers through brand-specific subdomains and maintains separate service operations for Maruti, TVS, and Honda product lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Maruti Suzuki Car Dealership Authorized Maruti Suzuki car dealership offering the Arena range of passenger cars with sales, consultancy, finance assistance, after-sales service, and access to genuine spare parts. Targeted at individual and family vehicle buyers in Gujarat seeking affordable and reliable personal transportation.
• TVS Two-Wheeler Dealership Authorized TVS Motor Company dealership offering the full TVS two-wheeler portfolio including motorcycles (Apache series, Raider, Ronin, Sport, Star City Plus, Radeon, XL100) and scooters (Jupiter, Zest, NTORQ) along with bike loans, insurance, and service booking. Targeted at individual retail buyers of two-wheelers in Ahmedabad and surrounding markets.
• Honda Two-Wheeler Dealership Authorized Honda Motorcycle and Scooter India dealership providing Honda motorcycles and scooters including Activa, Dio, and Shine series, with sales, finance, insurance, and workshop servicing. Operated through showrooms in Surat (Piplod, Athwa Lines, Magdalla Road) and workshops. Targeted at individual and family buyers of premium two-wheelers in South Gujarat.
• BharatBenz Commercial Vehicle Dealership (Kataria Trucking) Authorized BharatBenz (Daimler India) dealership under Kataria Trucking/Kataria Motors Pvt. Ltd. offering commercial trucks with German engineering, including spare parts supply and end-to-end after-sales service. Targeted at commercial fleet operators, logistics companies, and transport businesses across the region.
• Porsche Centre Ahmedabad Authorized Porsche dealer in Ahmedabad representing the Porsche brand in Gujarat, offering Porsche sports cars and luxury vehicles with sales and service support. Targeted at high-net-worth individual buyers and luxury sports car enthusiasts in Gujarat.
• Ather Energy Electric Scooter Dealership Authorized Ather Energy dealer offering electric scooters with connected features and sustainable mobility solutions alongside traditional fuel vehicles in the dealership network.
• Nexa Premium Vehicle Dealership Maruti Suzuki's premium Nexa dealership offering premium cars such as Ignis, Swift, Dzire, Baleno, Ciaz, S-Cross, and Vitara Brezza through showrooms in Surat, Vadodara, Bangalore, Ahmedabad, Vapi, and Rajkot. Targeted at buyers seeking premium Maruti Suzuki vehicles.
• Vehicle Finance Services Financial services including bike loans, car loan assistance, EMI calculator tool, and documentation support for salaried and self-employed customers purchasing vehicles through the dealership, facilitating finance arrangements with partner financiers.
• Vehicle Insurance Services Insurance renewal services for two-wheelers, including policy details entry and renewal processing for customers purchasing through Honda and TVS dealerships.
• Vehicle Service and Maintenance Workshops Authorized workshop services for TVS and Honda two-wheelers, including free service, paid service, and accessory fitting with pickup and drop options for customer convenience. Targeted at existing vehicle owners requiring routine maintenance and repairs.

Quantifiable outcome

• One of the biggest Transport Operators in India with 60 branches
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Maruti SuzukicoreChannel Partner/ Reseller/ Distributor · 1 January 1996Most trusted Maruti car dealership since 1996, one of the flagship operations of Kataria Group with showrooms in Ahmedabad, Surat, Navsari, and Vapi
• Nexa (Maruti Premium)coreChannel Partner/ Reseller/ DistributorAuthorized Nexa dealership for premium Maruti vehicles with showrooms in Surat, Vadodara, Bangalore, Ahmedabad, Vapi, and Rajkot
• Porsche IndiacoreChannel Partner/ Reseller/ DistributorPorsche Centre Ahmedabad - authorized luxury sports car dealership representing Porsche brand in Gujarat
• TVS Motor CompanycoreChannel Partner/ Reseller/ DistributorAuthorized TVS two-wheeler dealership since 2003, selling complete range of TVS motorcycles and scooters with showrooms and workshops in Ahmedabad
• Honda IndiacoreChannel Partner/ Reseller/ DistributorAuthorized Honda two-wheeler dealership selling Honda motorcycles and scooters with showrooms in Surat (Piplod, Athwa Lines, Citylight) and workshops
• BharatBenz (Daimler India)coreChannel Partner/ Reseller/ DistributorKataria Trucking division - authorized BharatBenz commercial vehicle dealership offering trucks with German engineering backed by Kataria industry expertise
• Ather EnergyminorChannel Partner/ Reseller/ DistributorElectric vehicle partnership offering Ather electric scooters alongside traditional fuel vehicles

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Regional players

• Lathia Group: Established Gujarat-based automotive dealer and service group with multi-brand presence — a regional peer that competes with Kataria directly within Gujarat's home market.

Direct peers

• Heritage Auto (Jupiter Wagons Ltd): Multi-city authorized Hyundai and other OEM dealership group operating workshops, parts, and finance services — a comparable multi-brand authorized dealer with similar service-anchored revenue mix.
• Sai Service Private Limited: Multi-city authorized Maruti Suzuki dealer with workshop, parts, and finance operations across Maharashtra — directly comparable to Kataria's Maruti Arena and Nexa franchise footprint and service offering.
• Bhandari Group (Bhandari Automobiles): Multi-brand authorized car and commercial vehicle dealer group in India, with Maruti, Hyundai, and other OEM franchises — a comparable multi-brand authorized dealer with similar operations.
• Bird Automotive (Porsche, Bentley, Lamborghini): Authorized luxury and high-performance car dealer in India, including competing Porsche franchise territory — a direct peer in the luxury authorized retail segment that competes for high-net-worth customers.
• Landmark Cars Limited: Publicly listed Indian multi-brand car dealership group with authorized rights for Maruti, Honda, Renault, and other OEMs across multiple cities — the closest listed comparable in business model and brand mix to Kataria.
• Concorde Motors (India): Authorized dealer for Mercedes-Benz, BMW, Volvo, and other premium brands in South India — directly comparable to Kataria's luxury franchise (Porsche) and premium new-car business model.

Emerging players

• Spinny: Tech-enabled used car retailer in India offering full-stack online-to-offline transactions with home delivery and inspection — an emerging player gradually shifting consumer purchase behavior away from traditional dealers.
• Cars24: India's largest used car online retailer with full-stack transactions and a growing used-car market share — an emerging player that competes with the used-car and trade-in side of traditional dealer operations.
• CarDekho (CarTrade Tech): India's leading online auto platform for new and used car discovery, comparison, and finance — a disruptive emerging player that notably built the Kataria website and is reshaping how consumers reach dealers like Kataria.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/KatariaAuto
• Facebookfacebook.com/katariaautomobile
• LinkedInlinkedin.com/company/kataria-automobiles

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kataria Automobiles