Eve Hansen

What Eve Hansen does

Eve Hansen is a direct-to-consumer natural skincare and essential oils brand headquartered in the Los Angeles, California area. Founded in 2016, the company sells cleansers, toners, serums, moisturizers, eye gels, face oils, sheet masks, and essential/carrier oils through a single owned Shopify storefront at evehansen.com. Its positioning emphasizes natural, vegan, cruelty-free, dermatologist-tested, and Made in USA product attributes at accessible price points ranging from $11.24 to $34.99 per SKU, with a flagship Anti-Aging Serum Set bundle priced at $39.99 and 1,240+ verified reviews. A premium sub-brand, Clean Essentials, extends the portfolio into dermatologist-tested vitamin C formulations.

The commerce architecture is built on Shopify with PCI-DSS compliant payment processing across Visa, MasterCard, American Express, Shop Pay, and Google Pay, plus an integration with Recharge Payments for subscription and recurring orders. The company operates with a small team (1-10 employees) and no disclosed external funding, suggesting founder-led and self-capitalized operations. No patents, trademarks, regulatory actions, partnerships, executive team details, or M&A activity are on record.

The revenue model combines one-time unit-priced e-commerce sales with a Subscribe & Save subscription tier that delivers a 10% discount on recurring monthly, bi-monthly, or quarterly orders. Customer acquisition is driven by organic TikTok virality (the homepage features "As Seen on TikTok"), an Instagram presence at @evehansenbeauty, content marketing through blog posts and downloadable e-books, and email list building via a 10% first-order incentive. The company claims 150k+ happy customers and 200,000+ customers overall, with order fulfillment limited to the United States and free standard shipping on orders above $49. A 30-day money-back guarantee is offered.

Name

Eve Hansen

Legal name

Eve Hansen

Website

https://evehansen.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Eve Hansen is a direct-to-consumer natural skincare and essential oils brand based in Los Angeles, California, selling vegan and cruelty-free facial care, masks, and oils through its own Shopify storefront to health-conscious and value-conscious beauty consumers across the United States.

Ownership category

akta.pro rank

Product category

Natural Skincare Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Natural/Organic & Clean Skincare (CRABAAAH)

akta.pro secondary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

Keywords

• Natural skincare products
• Essential oils
• Anti-aging serums
• Facial cleansers
• Vegan skincare

Headquarters

HQ city

Burbank

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchases of skincare products (cleansers, serums, moisturizers, essential oils, masks) via e-commerce storefront. Individual products range from $11.24 to $34.99.
2. Subscription/Recurring: Subscribe & Save model offering 10% discount on recurring deliveries. Products automatically delivered on customer-selected schedules (monthly, bi-monthly, or quarterly). Powered by Recharge Payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Eve Hansen is a direct-to-consumer brand that formulates, manufactures, and sells natural skincare and essential oil products through its own e-commerce website. The portfolio spans cleansers, toners, serums, moisturizers/creams, eye gels, face oils, sheet masks, and essential/carrier oils, plus bundled sets and gift cards, targeting health-conscious consumers seeking vegan, cruelty-free, made-in-USA skincare at accessible price points.

Product overview

Eve Hansen is a direct-to-consumer natural skincare and essential oils brand based in Los Angeles, California. The company offers a diverse portfolio of skincare products organized into several product lines: (1) the core Classic/Daily Routine collection featuring cleansers (Vitamin C Cleanser), toners (Organic Rose Water Spray, Vitamin C Toner), serums (Hyaluronic Acid Serum, Vitamin C+E Serum, Retinol Serum, Anti-Aging Serum Set, Vitamin C Facial Serum), moisturizers/creams (Vitamin C Moisturizer, Vitamin C Night Repair Cream), eye care (Vitamin C Eye Gel, Peptide Eye Gel), face oils (Blue Tansy Rejuvenating Face Oil, Rose Camellia Face Oil, Golden Rosehip Face Oil), masks (Moisture Infusion Collagen Sheet Mask Set, Stress-Free Skin Hydrating Sheet Mask Set), and essential/carrier oils (Organic Tea Tree Oil, Organic Eucalyptus Oil, Castor Oil, Organic Rosehip Oil); and (2) the Clean Essentials premium sub-brand featuring dermatologist-tested vitamin C formulations. Products are marketed as natural, organic, vegan, cruelty-free, and made in the USA, with the company emphasizing quality, effectiveness and affordability in the natural beauty segment.

Differentiator

Problem solved

Functional benefit

Products and services

• Vitamin C Cleanser A gentle daily vitamin C face wash that lifts away dirt, oil, and makeup while brightening skin, leaving it clean and soft without stripping, sold direct-to-consumer.
• Organic Rose Water Spray USDA organic rose water facial toner providing soothing hydration and pH balance for all skin types, particularly suitable for sensitive skin.
• Hyaluronic Acid Serum Hydrating serum that plumps and moisturizes skin, reducing the appearance of fine lines and wrinkles.
• Vitamin C Toner Skin-balancing vitamin C toner for all skin types, made in USA with organic ingredients.
• Vitamin C+E Serum Brightening anti-wrinkle serum combining vitamin C and E for concentrated antioxidant protection and skin radiance.
• Retinol Serum Anti-aging serum with retinol to reduce fine lines, wrinkles, and improve skin texture.
• Anti-Aging Serum Set Bundle of three serums designed to brighten, firm, and hydrate skin as part of a complete anti-aging routine; the top-rated bestseller with 1,240+ five-star reviews.
• Vitamin C Facial Serum Brightening vitamin C serum targeting wrinkles and improving complexion, made in USA with organic ingredients.
• Vitamin C Night Repair Cream Night cream with vitamin C for overnight skin repair and rejuvenation, reducing signs of aging.
• Vitamin C Moisturizer Age-resisting protective moisturizer for all skin types with organic ingredients, providing hydration and protection.
• Blue Tansy Rejuvenating Face Oil Rejuvenating facial oil with blue tansy for skin repair and a calming, spa-like experience.
• Rose Camellia Face Oil Skin rejuvenation facial oil combining rose and camellia for nourishing and revitalizing effects.
• Golden Rosehip Face Oil Face oil with golden rosehip for skin nourishment and repair.
• Vitamin C Eye Gel Anti-aging brightening eye gel with vitamin C to reduce dark circles and signs of aging around the eyes.
• Peptide Eye Gel Eye gel with peptides for anti-aging benefits around the delicate eye area.
• Moisture Infusion Collagen Facial Sheet Mask Set Collagen-boosting sheet mask set (5X) that boosts elasticity and hydration for instant glow.
• Stress-Free Skin Hydrating Sheet Mask Set Antioxidant-infusion hydrating sheet mask set (5X) for stress-free, moisturized skin.
• Organic Tea Tree Essential Oil USDA organic tea tree essential oil for therapeutic and skincare applications.
• Organic Eucalyptus Oil Organic eucalyptus essential oil in 4 oz size for aromatherapy and wellness uses.
• Castor Oil Organic castor oil in 2 oz size for skin, hair, and wellness applications.
• Organic Rosehip Oil Pure organic undiluted rosehip oil with dropper for easy application.
• Clean Essentials Collection Premium dermatologist-tested skincare sub-line featuring vitamin C face wash, toner, serum, eye gel, moisturizer, and night cream with enhanced formulations.
• Eve Hansen Gift Card Gift cards available in $25 increments for purchasing Eve Hansen skincare products.

Quantifiable outcome

• 100% Satisfaction Guarantee with 30-day money-back return policy
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cocokind: Cocokind is a natural, sustainability-positioned skincare brand with overlapping serums, moisturizers, oils, and masks at similar accessible price points, sold DTC through Shopify and growing via retail placements.
• Versed Skincare: Versed is a clean, vegan, affordable skincare DTC brand targeting similar Gen Z and Millennial shoppers with comparable price points ($12-$35) and a similar product taxonomy (cleansers, serums, moisturizers, masks).
• Herbivore Botanicals: Herbivore is a natural, Instagram-native DTC skincare brand competing in face oils, serums, and toners with similar botanical positioning to Eve Hansen's rose water, hyaluronic, and vitamin C lines.
• The Ordinary (DECIEM): The Ordinary is the benchmark affordable, ingredient-led skincare brand sold DTC and via retail, focusing on actives like Vitamin C, hyaluronic acid, retinol, and peptides - the exact competitive set Eve Hansen operates in, with very similar price architecture ($7-$30).
• The Inkey List: The Inkey List is an affordable, ingredient-transparent skincare brand built around the same Vitamin C, hyaluronic acid, retinol, and peptide heroes Eve Hansen sells, at comparable sub-$30 pricing and distributed through its own DTC site plus Sephora.

Emerging players

• Youth To The People: Youth To The People is a natural, superfood-ingredient skincare brand with overlapping cleansers, serums, moisturizers, and eye care sold DTC and via Sephora, sharing the natural-positioning customer base Eve Hansen targets.

Broad incumbents

• Drunk Elephant: Drunk Elephant is a clean, biocompatible skincare brand owned by Shiseido with overlapping vitamin C, hyaluronic acid, retinol, and peptide serums, positioned at a higher price tier and distributed DTC plus Sephora and Ulta.
• Tatcha: Tatcha is a prestige natural-derived skincare brand owned by Unilever competing in the same cleansers, essences, serums, and moisturizers categories, sold DTC plus Sephora and Ulta at higher price points than Eve Hansen.
• Burt's Bees: Burt's Bees is a long-established natural personal-care brand owned by Clorox spanning skincare, lip care, and body care. It shares Eve Hansen's natural, cruelty-free positioning and Made in USA/value-tier pricing, but with far broader mass retail distribution.

Others

• SheaMoisture: SheaMoisture is a natural-ingredient personal-care brand owned by Unilever spanning skincare, haircare, and bath - useful adjacent reference for the natural-and-affordable value positioning Eve Hansen occupies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/evehansenbeauty
• Xx.com/evehansenbeauty
• LinkedInlinkedin.com/company/evehansen

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eve Hansen