What Centre for Coaching does

Centre for Coaching is a Switzerland-anchored coaching and leadership development organisation operating across Switzerland, South Africa, and Australia under multiple legal entities (Centre for Coaching SUI Sàrl, CfCSLeadership Consulting Sàrl, and Centre for Coaching (Pty) Ltd). Founded in 2001–2002 at the University of Cape Town's Graduate School of Business—Africa's first coach training organisation of its kind—it delivers an integrated portfolio built around the proprietary Integral Coaching methodology developed in partnership with New Ventures West (San Francisco) and the International Coach Federation (ICF). The methodology takes a holistic view across spiritual, cognitive, emotional, relational, and somatic dimensions and underpins all programmes.

The revenue model combines (1) ICF-accredited certification fees—Coaching for Development (CfD, 6 months, CHF 4,690, 90 ACSTH hours) and Professional Coaching Course (PCC, 12 months, CHF 11,500, 196 ACTP hours), (2) a Leadership Conversations series of one-day workshops (CHF 300–580 each), (3) tailored corporate leadership programmes and customised accredited training for organisations building internal coaching capacity, and (4) one-to-one and team coaching engagements delivered through a vetted international pool of certified Integral Coaches. Delivery is primarily live-virtual via Zoom, with face-to-face modules at Château de Bossey (Switzerland) and UCT GSB (South Africa).

Go-to-market is sales-led and field-driven: enterprise outreach to blue-chip multinationals (Barclays, BMW, Standard Bank, Old Mutual, BOBST, ABSA, BAT, Toyota Tsusho, ASTRON) sits alongside an individual funnel of aspiring coaches, supported by website enquiry forms, discovery calls, content marketing, organic social, alumni referrals, and credibility from the UCT GSB, ICF, and COMENSA accreditations. The firm claims 1,500+ certified Integral Coaches trained, experience in 29 countries, and 23+ years of operating history, but operates with a lean 1–10 person team.

Name

Centre for Coaching

Legal name

Centre for Coaching Sàrl / Centre for Coaching (Pty) Ltd / CfCSLeadership Consulting Sàrl

Website

https://centreforcoaching.ch

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Centre for Coaching is a Switzerland-headquartered coaching and leadership development firm operating across Switzerland, South Africa, and Australia. It delivers ICF-accredited Integral Coaching certification programmes, executive and team coaching, and tailored corporate leadership development for multinational enterprises and individual professionals.

Ownership category

akta.pro rank

Product category

Executive Coaching & Leadership Development Services

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

C-Suite & Senior Executive Coaching (EDABANAA)

akta.pro secondary industries

Team & Group Executive Coaching (Leadership Teams) (EDABANAF), Strategy, Decision-Making & Business Acumen Coaching (EDABANAH), Executive Presence & Communication Coaching (EDABANAE)

Keywords

• Executive coaching services
• Leadership development programs
• Coaching certification courses
• Team coaching solutions
• Integral coaching methodology

Headquarters

HQ city

Le Vaud

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Certification Programme Fees: Revenue from accredited coaching certification programmes including Coaching for Development (6-month, CHF 4,690) and Professional Coaching Course (12-month, CHF 11,500). Programmes include coaching for individuals and organisations, delivered in virtual and in-person formats.
2. One-to-One and Team Coaching Services: Direct coaching revenue from individual leadership coaching, team coaching, and group/collective coaching engagements for executives, leaders, and teams at blue-chip organisations globally.
3. Corporate Solutions and Leadership Programmes: Tailored corporate coaching services, leadership development programmes, and team coaching engagements co-created with corporate clients. Includes workshops, coaching circles, and executive education interventions.
4. Short Courses and Masterclasses: Revenue from standalone short courses including 'Leader as Coach' (CHF 580), 'Mentor – Amplifying Talent' (CHF 300), 'Building and Rebuilding Trust' (CHF 300), 'Confronting with Courage' (CHF 300), and 'Feedback and Development' (CHF 300), plus masterclass series for alumni.
5. Customised Accredited Training for Organisations: Organisational training engagements that build internal coaching capacity, including baseline competence workshops, intermediate coaching programmes, and year-long certification programmes customised for corporate clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

Centre for Coaching is a private coaching and leadership development organisation delivering ICF- and UCT GSB-accredited integral coaching certification programmes and tailored corporate coaching services. Core offerings include the six-month Coaching for Development (CfD) course and twelve-month Professional Coaching Course (PCC) certification pathway, a Leadership Conversations series of one-day workshops, executive 1:1 and team coaching, and customised corporate leadership programmes. Programmes are delivered live-virtually via Zoom or in-person at facilities in Switzerland and South Africa.

Product overview

Centre for Coaching is a coaching and leadership development organisation offering an integrated portfolio of programmes and services built around its proprietary Integral Coaching methodology. The core offering consists of two ICF-accredited certification programmes: the six-month Coaching for Development (CfD) — a stand-alone qualification providing 90 ACSTH hours — and the year-long Professional Coaching Course (PCC) — an ACTP-accredited programme providing 196 hours, available only to CfD graduates. Together, CfD and PCC constitute an 18-month journey totalling 286 hours, meeting ICF MCC credential requirements. Complementing the certification track are Master Classes (one-day deepening workshops for alumni) and a Leadership Conversations series of six one-day workshops (Leader as Coach, Alignment and Delegation, Feedback and Development, Confronting with Courage, Building and Rebuilding Trust, and Mentor – Amplifying Talent). Corporate clients receive Tailored Leadership Programmes and Customised Accredited Coaching Training, while individuals access True Leadership (1-on-1 executive coaching) and One-to-One and Team Coaching services. Introductory workshops on Leading through Coaching, Mentoring, and Building Resilience provide entry-level offerings. All programmes are delivered in live-virtual format via Zoom or face-to-face, with accreditation from New Ventures West (San Francisco), the International Coach Federation (ICF), and the University of Cape Town Graduate School of Business.

Differentiator

Problem solved

Functional benefit

Brands

• Coaching for Development (CfD): Six-month online programme combining study and practical application of Integral Coaching for those passionate about growth and development
• Professional Coaching Course (PCC)
• Leadership Conversations Series
• True Leadership

Products and services

• Coaching for Development (CfD) A six-month online programme combining the study and practical application of Integral Coaching; accredited by ICF (ACSTH, 90 hours) and the University of Cape Town GSB. Designed for individuals passionate about growth, serving as a stand-alone qualification and prerequisite for the Professional Coaching Course. Delivered live-virtually via Zoom.
• Professional Coaching Course (PCC) A year-long, four-module coaching certification programme delivered virtually (16 contact days) under New Ventures West auspices, providing 196 ICF ACTP hours. CfD + PCC together provide 286 hours fulfilling ICF MCC credential requirements. Open to CfD graduates.
• Master Classes One-day interactive workshops for Centre for Coaching and New Ventures West graduates, covering topics such as Resilience, Leadership Presence, Coaching the Body, Identity, Contribution, and Meaning. Available face-to-face and via live-virtual format.
• True Leadership One-to-one executive coaching for leaders, focusing on holistic development that aligns inner strengths (thoughts, emotions, values) with outward behaviours. Offered as three True Leadership Packages with varying levels of engagement and reporting.
• Leadership Conversations Series A series of six one-day workshops grounded in Integral Coaching theory to develop leadership conversation skills: Leader as Coach, Alignment and Delegation, Feedback and Development, Confronting with Courage, Building and Rebuilding Trust, and Mentor – Amplifying Talent. Workshops are registered as individual UCT short courses.
• Leader as Coach A two-day introductory workshop teaching the fundamentals of coaching as a leadership approach. Covers coaching language and flow, practising coaching skills with peers, and using Coaching Circles as an action-learning method. Accredited by the Association of Coaching (AC), UK. Price: CHF 580 per participant.
• Alignment and Delegation One-day workshop on mastering requests, promises, and offers, and the essentials of delegating authority. Grounded in Integral theory and Speech Acts language theory. Price: CHF 300 per participant. Upcoming date: 27 March 2026.
• Feedback and Development One-day workshop on giving and receiving developmental feedback, incorporating Integral theory. Aims to create collaborative environments where team members develop through constructive feedback conversations. Price: CHF 300 per participant. Upcoming date: 22 May 2026.
• Confronting with Courage One-day workshop equipping leaders with skills and techniques for direct, constructive conversations that lead to growth and understanding. Delivered live-virtually via Zoom. Price: CHF 300 per participant. Upcoming date: 26 June 2026.
• Building and Rebuilding Trust One-day workshop on building and maintaining trust effectively, understanding elements that reinforce trust boundaries, and learning tools for trust restoration when compromised. Live-virtual format. Price: CHF 300 per participant. Upcoming date: 21 August 2026.
• Mentor – Amplifying Talent One-day workshop exploring the how and what of mentoring — identifying mentoring candidates, building mutual respect and trust, and gaining practical techniques for impactful mentoring relationships. Part of Leadership Conversations series. Price: CHF 300 per participant.
• Tailored Leadership Programmes Customised leadership development programmes for top teams, high-potential employees, emerging leaders, and transformation teams. Includes workshops, team coaching, and 1:1 coaching, delivered face-to-face or live-virtual. Can be accredited by UCT GSB.
• Customised Accredited Coaching Training for Organisations Customised in-house coaching training for organisations building internal coaching capacity, ranging from baseline competence workshops through intermediate coaching programmes to year-long certification programmes. Builds internal coaching culture and addresses accreditation requirements.
• One-to-One and Team Coaching Coaching services delivered through an international pool of certified Integral Coaches across three formats: 1-on-1 individual coaching, team coaching, and group/collective coaching. Uses an integral approach focusing on self-awareness, somatic awareness, relational awareness, and systems awareness. Served clients in 29 countries across blue-chip organisations.
• Leading through Coaching (Introductory Workshop) Two-day introductory workshop on the fundamentals of coaching, suitable as a foundation for the full Coaching for Development programme. Run regularly for organisations such as BMW, Barclays, Chevron, and Toyota.
• Building Resilience – A Journey to Thriving in Adversity One-day experiential workshop on resilience, exploring zones of tolerance and anti-fragility, assessing individual resilience levels, and designing a personalised resilience roadmap.

Quantifiable outcome

• 286 hours of ICF-approved coach training (CfD + PCC combined) — fulfilling ICF MCC credential requirements
• +4 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• New Ventures West (NVW)coreStrategic or Co-development PartnerNew Ventures West, founded in 1987 in San Francisco and present on 5 continents, is one of the leading coaching schools in the USA dedicated to having people be both effective and fulfilled as integral coaches. Centre for Coaching is a Learning Partner of NVW. Directors Janine Ahlers and Craig O'Flaherty are Senior Faculty of NVW. NVW developed the ICF-accredited course content and certifies the programme leaders including Centre for Coaching faculty. The PCC is run under the auspices of NVW.
• International Coach Federation (ICF)coreStrategic or Co-development PartnerThe International Coach Federation is the leading global organisation dedicated to advancing the coaching profession by setting high standards, providing independent certification, and building a worldwide network of trained coaching professionals. Centre for Coaching's programmes are accredited by ICF, with CfD providing 90 ACSTH hours and PCC providing 196 ACTP hours (combined 286 hours for MCC credential).
• University of Cape Town Graduate School of Business (UCT GSB)coreStrategic or Co-development PartnerCentre for Coaching is a Specialised Centre at UCT GSB, a global top-50 executive school. Courses form part of GSB Executive Education suite, informed by academic rigour and coaching practice. Participants earn certificates from UCT GSB. Janine Ahlers is Senior Lecturer at UCT, lecturing in Coaching and Leadership Development to MBA and Executive Education students. Centre for Coaching (Pty) Ltd is a joint venture between Centre for Coaching and UCT GSB.
• Coaches and Mentors of South Africa (COMENSA)minorOthersCOMENSA (launched April 2006) is an inclusive umbrella professional association for individual and corporate providers, buyers, and trainers of coaching and mentoring services. Centre for Coaching is a registered Training Institution and Coaching/Mentoring Company member. Facilitators Craig O'Flaherty and Janine Ahlers are individual members.
• Association of Coaching (UK)minorStrategic or Co-development PartnerThe Association of Coaching (AC), headquartered in the UK, has accredited the 'Leader as Coach' 2-day course delivered by Centre for Coaching. This accreditation signifies that the course meets specific standards set forth by the AC, which is recognised both nationally and internationally.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Meyler Campbell: UK-based executive coaching qualification provider serving senior leaders through accredited coaching programmes and corporate engagements. Comparable in ICF-aligned certification, executive coaching focus, and customised corporate training offerings.
• Center for Creative Leadership (CCL): Global leadership development provider offering executive coaching, leadership programmes, and corporate customised training. Highly comparable in target customer (senior executives) and product mix (coaching + customised leadership programmes), with deeper scale and broader geographic footprint.
• Coaches Training Institute (CTI): Major ICF-accredited coach training school offering certification programmes and corporate coaching. Direct comparable on coach certification, ICF accreditation pathway, and individual/leadership coaching services.
• iPEC Coaching: ICF-accredited coach training school offering certification programmes and corporate coaching solutions. Comparable on individual certification track, ICF ACTP accreditation, and corporate customised training.
• New Ventures West: San Francisco-based integral coach training school and methodology partner of Centre for Coaching. Directly comparable as a coach certification provider with the same Integral Coaching framework, ICF accreditation, and faculty overlap.
• Hudson Institute of Coaching: ICF-accredited coach training school offering certification programmes for individuals and customised corporate coaching. Comparable on certification depth, ICF pathway, and corporate engagement model.

Broad incumbents

• Korn Ferry: Global organisational consulting firm with a substantial leadership development and executive coaching practice. Overlaps with Centre for Coaching on enterprise leadership programmes and senior-executive coaching but operates at much larger scale and broader service portfolio.
• Egon Zehnder: Global leadership advisory firm with executive coaching and leadership development offerings for C-suite and senior executives. Comparable in target buyer (CEO/senior leadership teams) and customised coaching engagements, but part of a broader advisory portfolio.
• FranklinCovey: Global leadership and organisational performance training provider offering coaching, workshops, and corporate programmes. Comparable on enterprise leadership training, though typically serves a broader mid-management base alongside senior executives.
• Heidrick & Struggles: Global executive search and leadership advisory firm with executive coaching and leadership development services. Comparable on enterprise coaching for senior leaders, but as part of a much broader talent advisory portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/centre4coaching
• Facebookfacebook.com/CentreforCoachingSwitzerland
• LinkedInlinkedin.com/company/centre-for-coaching---switzerland
• Instagraminstagram.com/cfc_switzerland

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centre for Coaching