Globetrotter Group

Name

Globetrotter Group

Legal name

Globetrotter Travel Service AG

Website

https://globetrotter.ch

Company type

Private

Founded year

1974

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Bern

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Travel Agency Services: Full-service travel agency offering customized travel packages including flights, accommodations, rental vehicles, campers, tours, and travel insurance. Revenue generated through commissions from suppliers and service fees.
2. Package Tours: Curated group tours and travel experiences sold as packages, including Explora tours and specialty travel programs.
3. Online Booking Commissions: Commissions from online bookings of flights, rental cars, and vacation properties through the Globetrotter website.
4. Specialized Travel Services: Business travel, premium travel, group travel, and visa services with specialized consultation.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Globetrotter Group is a Swiss travel agency that sells customized travel packages and experiences (flights, accommodations, rental vehicles, tours, group travel, accessible travel) through a combination of physical Reisebüros (travel agency branches) across Switzerland, an online booking platform, and personalized consultation with travel advisors. Revenue is generated primarily through commissions from travel suppliers and service fees on customized itineraries, supported by a catalog of over 1,115 curated travel experiences.

Product overview

Globetrotter Group operates as a Swiss travel service provider with a multi-channel distribution model combining physical travel agencies with online booking platforms. The core offering centers on personalized travel consultation (Globetrotter Reiseberatung) backed by a network of Reisebüros (travel agencies) across Switzerland, supplemented by online self-service tools for flights, car rentals, and holiday apartments. The product portfolio spans diverse travel types (culinary, adventure, family, safari), specialized services (accessible travel, group travel, visa service), and content platforms (travel blog, magazine). The company maintains distinct divisions for different market segments: Sportreisen for sports travel, Business Travel for corporate clients, and Premium Travel for luxury services. Digital engagement is facilitated through the 'Mein Reisetyp' personality quiz, while merchandise products like the Lotta card game and SWIZA pocket knife extend the brand into travel accessories.

Differentiator

Problem solved

Functional benefit

Brands

• Sportreisen: Specialized sports travel division
• Business Travel
• Premium Travel
• Globetrotter Reiseberatung
• Globetrotter-Magazin
• Visa Service

Products and services

• Reiseerlebnisse (Travel Experiences) Over 1,115 curated travel experiences spanning culinary tours, family trips, camper rentals, safari adventures, and group travel, sold to individual and family customers through physical branches and the online platform.
• Globetrotter Reiseberatung (Travel Consultation) Personalized travel advisory service connecting customers with travel experts who provide insider tips, custom itinerary planning, and comprehensive trip organization.
• Reisebüros (Travel Agency Branches) Physical branch network of travel agencies across Switzerland offering in-person travel consultation, with virtual 360° tours available for remote exploration.
• Flug Online Buchen (Online Flight Booking) Self-service platform for booking flights online directly.
• Mietwagen Online Buchen (Online Car Rental) Self-service platform for booking rental cars and campers online.
• Ferienwohnung Online Buchen (Holiday Apartment Booking) Self-service platform for booking vacation apartments and holiday homes online.
• Reisen für Gruppen (Group Travel) Specialized group travel arrangements for organizations, companies, and collectives, coordinated through Globetrotter's Group Travel service line.
• Visa Service Assistance with visa applications and processing for international travel.
• Barrierefreies Reisen (Accessible Travel) Specialized travel services for persons with disabilities, including wheelchair-accessible travel arrangements and expert consultation.
• Sportreisen (Sports Travel) Specialized sports travel division for sports-related travel, including support for athletes and sports organizations such as Swiss Olympic, Swiss Paralympic, and Special Olympics Switzerland.
• Business Travel Corporate travel services for business clients and organizations, delivered as a dedicated Globetrotter sub-brand.
• Premium Travel Luxury and high-end travel services for premium-segment customers, delivered as a dedicated Globetrotter sub-brand.

Quantifiable outcome

• ~50,000 customers served annually

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• DiFoldminorGTM or Marketing Partner · 22 November 2024DiFold, a startup, formed a strategic alliance with Globetrotter to expand market presence and credibility. The partnership helped DiFold leverage Globetrotter's industry network and presence at events like ISPO.
• Swiss ParalympiccoreStrategic or Co-development Partner · 12 March 2024Globetrotter extended its partnership with Swiss Paralympic, continuing to provide travel services for Paralympic athletes and programs. This follows the earlier extension of the Swiss Olympic partnership.
• Special Olympics SwitzerlandcoreStrategic or Co-development Partner · 12 March 2024Globetrotter continues as travel partner for Special Olympics Switzerland, supporting athletes with comprehensive travel services.
• Swiss OlympiccoreStrategic or Co-development Partner · 17 August 2023Globetrotter remains the preferred travel partner for Swiss Olympic and the Swiss Olympic Team through 2030. This seven-year partnership extension demonstrates long-term commitment to supporting Swiss athletes.
• ExploracoreStrategic or Co-development PartnerExplora is a specialized tour operator whose program is offered through Globetrotter. The partnership provides authentic, emotionally engaging group travel experiences.
• TransaminorGTM or Marketing PartnerTransa is an outdoor equipment partner, appearing as a partner logo on Globetrotter's website for outdoor travel gear.
• myclimateminorGTM or Marketing Partnermyclimate is a Swiss climate protection organization partner, supporting Globetrotter's responsible travel initiatives.
• fairunterwegsminorGTM or Marketing Partnerfairunterwegs is a fair travel organization partner, collaborating on responsible tourism initiatives.
• OceanCareminorGTM or Marketing PartnerGlobetrotter supports OceanCare through whale sponsorship, demonstrating commitment to marine conservation.
• Vögeli AGminorGTM or Marketing PartnerPrint production partner using Cradle to Cradle certified printing processes for Globetrotter's printed materials.

Scale indicators4 records

Recent moves6 records

Direct peers

• Hotelplan Schweiz: Hotelplan is one of the largest Swiss travel agency groups, offering package tours, individual travel, and online booking across Switzerland — directly comparable to Globetrotter's retail-agency-plus-online model in the same Swiss domestic market.
• Kuoni Reisen (DER Touristik Suisse): Kuoni is a heritage Swiss travel brand (now part of DER Touristik) offering premium, leisure, and group travel through physical agencies and online channels — a direct competitor to Globetrotter in the Swiss retail travel market.
• TUI Suisse: TUI Suisse is the Swiss arm of global tour operator TUI, offering package holidays, cruises, and agency services across Switzerland — directly competing for Swiss outbound travelers with similar full-service travel products.
• FTI Touristik: FTI is a major European tour operator with a Swiss presence, offering package tours and individual travel arrangements — a comparable tour-operator-plus-agency model targeting the same Swiss customer base.
• DER Touristik Suisse: DER Touristik is a leading European travel group with a Swiss subsidiary, offering package tours, specialty travel, and agency services — a broad incumbent in the same Swiss market.
• Interhome: Interhome is a Swiss-headquartered vacation rental specialist offering holiday home bookings across Europe — overlaps directly with Globetrotter's online holiday apartment booking and Swiss heritage.

Broad incumbents

• Booking.com (Switzerland): Booking.com is the dominant global OTA with massive Swiss consumer usage for accommodation and increasingly flight booking — represents the digital self-service alternative to Globetrotter's advisor-led model.
• Expedia Group: Expedia operates multiple OTA brands globally and competes with Swiss travel agencies for online travel bookings, especially in flights and packages — broad incumbent pressuring traditional agency commission economics.

Emerging players

• Studiosus Reisen: Studiosus is a German specialty tour operator offering high-quality escorted group tours with strong cultural focus — comparable to Globetrotter's premium/curated group travel positioning under Globetrotter Tours AG.

Regional players

• STA Travel (legacy) / Switzerland Travel Centre: Switzerland Travel Centre is a Swiss destination management and travel services company focused on promoting Switzerland as a destination — adjacent but region-specific comparison for travel distribution in the Swiss market.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/globetrotter-travel-service

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Globetrotter Group