Patterson Irrigator

What Patterson Irrigator does

Patterson Irrigator is a privately-held local community newspaper serving Patterson, California, and the surrounding West Stanislaus County area. Founded in 1911 and operating continuously for over a century, it publishes local news, sports coverage, opinion and editorial content, obituaries, election coverage, and community features on a weekly print cycle (every Thursday). The newspaper is owned by Tank Town Media LLC, a family-operated private media company based in Tracy, California, which acquired it in 2012 along with the Tracy Press; Tank Town Media subsequently divested the sibling Press Banner to NUZ Inc. in September 2020. Will Fleet serves as publisher under the family-owned ownership structure.

The newspaper's core products include a physical weekly print edition with home delivery, an e-Edition digital replica, and a website hosted on the BLOX Content Management System from BLOX Digital that also provides online classifieds (homes, vehicles, jobs) and a local business directory. The technology stack is a standard CMS-based publishing platform with no proprietary AI, custom models, or API integrations disclosed. Distribution spans print home delivery, the e-edition, the website, Facebook, Twitter, YouTube, and a daily email newsletter.

The business model is dual-stream: recurring newspaper subscriptions (print and digital) plus local advertising sold to Patterson-area small businesses, with classifieds and display ad placements as the primary ad inventory. Revenue figures are not publicly disclosed. The company operates with 1-10 employees from its headquarters at 26 N 3rd Street, Patterson, CA, and serves a defined single-community geography with no disclosed plans for geographic expansion.

Name

Patterson Irrigator

Legal name

Tank Town Media LLC

Website

https://ttownmedia.com

Company type

Private

Founded year

1911

Operating status

Operating

Headcount range

1–10 employees

Short description

Patterson Irrigator is a privately-held community newspaper founded in 1911 that serves Patterson, California and West Stanislaus County with weekly print, e-Edition, and online content. Owned by Tank Town Media LLC since 2012, it generates revenue through subscriptions and local advertising.

Ownership category

akta.pro rank

Product category

Local Newspaper Publishing

NAICS

Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Community newspaper publishing
• Local news coverage
• Weekly print newspaper
• Digital e-edition
• Local advertising

Headquarters

HQ city

Patterson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Subscription Revenue: Physical and digital newspaper subscriptions for local community members. Published every Thursday.
2. Advertising: Local advertising options including display ads, classifieds for jobs, vehicles, real estate, rentals, and community announcements. Includes advertising rates and deadlines page for local businesses.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Patterson Irrigator publishes a weekly hometown newspaper for Patterson, California and West Stanislaus County, distributed every Thursday in print and via a digital e-edition. Its core offering is hyperlocal news, sports, opinion, obituaries, election coverage, and community features supported by a website and subscription model, with advertising sold to local businesses and individuals.

Product overview

Patterson Irrigator is a local community newspaper serving Patterson, California, with both digital (website and e-Edition) and print publication channels. The newspaper, which has been operating since 1911 and was purchased by Tank Town Media in 2012, publishes local news, opinion pieces, community features, and sports coverage every Thursday. The product portfolio consists of the core digital website platform, an e-Edition for digital subscribers, and traditional print services with home delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Patterson Irrigator Newspaper (Website) The Patterson Irrigator website is the digital platform for the local hometown newspaper, providing news, opinion, community coverage, and sports content for Patterson, California. It runs on the BLOX Content Management System and is part of the Tank Town Media network.
• e-Edition The digital version of the printed Patterson Irrigator newspaper, available for online viewing, providing subscribers with access to the full print edition in electronic format.
• Print Services Traditional print newspaper services including home delivery, providing local news coverage published every Thursday to subscribers in Patterson and West Stanislaus County.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Tank Town Media LLCcoreOthers · 1 January 2012Parent company that owns and operates the Patterson Irrigator. Tank Town Media LLC purchased Patterson Irrigator in 2012 and continues to publish the newspaper every Thursday. The company also owns Tracy Press. Tank Town Media sold Press Banner to NUZ Inc. in September 2020.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Oakdale Leader: Weekly community newspaper serving Oakdale, CA in the same Stanislaus County region, operating on a comparable local news + subscription + local advertising business model.
• Ceres Courier: Weekly community newspaper covering Ceres, CA — another small Stanislaus County city using the same weekly print + digital subscription + local advertising model.
• Escalon Times: Weekly community newspaper serving Escalon, CA in the same regional cluster, with an analogous hyperlocal print + digital model.
• Ripon Record: Weekly community newspaper covering Ripon, CA in the southern San Joaquin Valley / Stanislaus County region, with comparable operations and audience profile.
• Tracy Press: Sister community newspaper under the same Tank Town Media LLC parent covering Tracy, CA. Operates the identical weekly print + digital model and shares back-office infrastructure, making it the closest direct comparable.
• Manteca Bulletin: Long-running weekly community newspaper serving Manteca, CA — a neighboring San Joaquin Valley city with the same weekly print + digital subscription and local advertising model.
• Turlock Journal: Weekly community newspaper covering Turlock, CA in nearby Stanislaus County with an overlapping regional readership and the same hyperlocal weekly print + digital + classified advertising model.
• Tracy Press (Press Banner): Former Tank Town Media title (sold to NUZ Inc. in 2020) covering the Ripon area; historically shared the same parent, printing schedule, and operational model as Patterson Irrigator.

Broad incumbents

• Modesto Bee: Regional daily newspaper covering Stanislaus County including Patterson. Larger scale and broader geographic coverage, but competes for the same local advertisers and readers in Patterson's trade area.
• Los Angeles Times: Large regional California newspaper that increasingly covers local California communities digitally and competes for California-wide digital advertising budgets — represents the larger-scale incumbent in the same broad newspaper category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/pattirrigator
• YouTubeyoutube.com/user/pattersonirrigator
• Facebookfacebook.com/pattirrigator
• LinkedInlinkedin.com/company/patterson-irrigator

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Patterson Irrigator