PEERS
PEERS is a non-profit, peer-led mental health organization in Oakland, California, providing free culturally responsive support groups, wellness workshops, and youth programs to Alameda and Contra Costa County residents through evidence-based methodologies led by staff with lived experience.
- Company typePrivate
- Founded2001
- HeadquartersOakland, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What PEERS does
PEERS (Peers Envisioning and Engaging in Recovery Services) is a non-profit, peer-led mental health organization founded in 2001 and headquartered in Oakland, California, serving Alameda and Contra Costa County residents. The organization delivers a portfolio of community-based mental health and wellness programs through free support groups, workshops, youth leadership development, and community outreach events, all led by facilitators and coordinators with lived mental health experience. Core program lines include the evidence-based Wellness Recovery Action Plan (WRAP) methodology (licensed from the Copeland Center), the Teens and Young Adults (TYA) program built on Alameda County's Five Pillars of Care framework, the Black Wellness & Resilience (BWR) campaign, Latino/a/x American Action Team (LAAT), Sexuality and Gender Alliance (SAGA), Emotional CPR (eCPR), Tobacco Freedom, Special Messages, and the Lift Every Voice and Speak (LEVS) speakers bureau.
The organization's technology stack is minimal and non-proprietary: a WordPress website, Zoom-based virtual program delivery, and licensed use of established recovery curricula. PEERS operates with 11-50 employees and reported FY 23-24 impact metrics of 268 support groups, 55 workshops, 347 youth participants reached, and 170 community members reached through anti-stigma programming. Revenue derives primarily from Alameda County Behavioral Health Care Services (ACBHCS) government contracts and grants, supplemented by individual donations and limited fee-for-service community education activities such as tobacco harm reduction presentations.
PEERS firmographics
Firmographics- Name
- PEERS
- Legal name
- Peers Envisioning and Engaging in Recovery Services
- Website
- https://peersnet.org
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PEERS is a non-profit, peer-led mental health organization in Oakland, California, providing free culturally responsive support groups, wellness workshops, and youth programs to Alameda and Contra Costa County residents through evidence-based methodologies led by staff with lived experience.
- Ownership category
- akta.pro rank
PEERS industry classification
Industry- Product category
- Peer-Led Mental Health and Wellness Services
- NAICS
- Other Individual and Family Services (624190), Child and Youth Services (62411), Residential Mental Health and Substance Abuse Facilities (62322), Child and Youth Services (624110)
- SIC
- Services-Social Services (8300), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)
- akta.pro secondary industries
- Community Health, Prevention & Health Education (BPAGACAC), Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL), Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)
Keywords
Where PEERS is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
PEERS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Government Contracts and Grants: PEERS receives funding through Alameda County Behavioral Health Care Services contracts and various grants for mental health stigma reduction and wellness programs.
- Donations: The organization accepts donations from individuals and organizations to support peer support services in Alameda and Contra Costa County.
- Community Education Services: PEERS offers tobacco harm reduction presentations and other educational workshops, potentially as a fee-for-service or grant-funded activity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Free Services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
PEERS product offering
Product offeringCore offering
PEERS delivers free, peer-led mental health and wellness programs to Alameda County residents, including structured support groups, facilitator trainings, youth leadership fellowships, and culturally responsive campaigns. Its offerings span the Wellness Recovery Action Plan (WRAP), Teens and Young Adults (TYA), Black Wellness & Resilience, Tobacco Freedom, Special Messages, Lift Every Voice and Speak, SAGA, Buried in Treasures, eCPR, Reflections and Expressions, Latino/a/x American Action Team, and Spirituality Group. All services are provided at no cost to participants and are led by staff and facilitators with lived mental health experience.
Product overview
PEERS (Peers Envisioning and Engaging in Recovery Services) is a peer-led mental health organization offering a comprehensive suite of community-based wellness programs and support services in Alameda County. Rather than a unified software platform, the organization operates as a collection of distinct programmatic offerings centered on peer support, recovery, and stigma reduction. Core programs include the Wellness Recovery Action Plan (WRAP) with its evidence-based support groups and facilitator training; the Teens and Young Adults (TYA) program providing youth leadership development; the Black Wellness & Resilience (BWR) campaign serving the African American community; Tobacco Freedom for smoking cessation; Special Messages for individuals with extraordinary experiences; LEVS speakers bureau; SAGA for LGBTQ+ wellness; Buried in Treasures for hoarding support; eCPR crisis response training; Reflections and Expressions arts therapy; and Spanish-language services through LAAT. All programs emphasize peer-based support, lived experience, cultural responsiveness, and community engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- Wellness Recovery Action Plan (WRAP) An evidence-based wellness program providing structured support groups, facilitator training, and personal wellness planning for individuals dealing with mental health or general health challenges. Includes the WRAP For Re-Entry curriculum for individuals impacted by the justice system.
- Teens and Young Adults (TYA) Program A youth-driven, peer-centered program serving Alameda County youth ages 16-24, offering the Youth Collective Fellowship (5-month leadership program with Fall/Winter and Spring/Summer cohorts), Youth Collective Mentorship, appointment services, and wellness workshops centered on the Five Pillars of Care.
- Black Wellness & Resilience (BWR) Campaign A culturally relevant campaign providing services and resources to the Black community to reduce internal and external mental health stigma, featuring quarterly Action Team meetings, annual provider workshops, and weekly support groups.
- Tobacco Freedom
Quantifiable outcome
- 268 support groups hosted across Alameda County in FY 23-24
- +2 more outcomes
Companies that use PEERS
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles4 records
PEERS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
PEERS partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor, core and moderate.
- SNE CaresminorCommunity partner hosting planting activity at PEERS' Blooming Hope community wellness event in East Oakland.
- Latine Community Wellness ProgramminorPartner contributing community gratitude activity at PEERS' Blooming Hope event.
- Oakland Public LibraryminorCommunity organization connecting with attendees at PEERS Blooming Hope event to share resources.
- Dream Youth ClinicminorYouth-focused health resource connecting with young people at PEERS community events.
- La ClínicaminorHealthcare provider sharing resources and information with community members at PEERS events.
- Mandela ProduceminorFresh produce distributor providing fruits and vegetables at PEERS community wellness events.
- Alameda County Behavioral Health Care Services (ACBHCS)corePrimary government partner providing contracts and funding for mental health stigma reduction, wellness programs, and community services. ACBHCS collaborates with PEERS on the Everyone Counts Campaign targeting underserved communities including African American, Asian American, and Latino/a/x populations.
- Pool of Consumer Champions (POCC)corePEERS collaborates with POCC on the 50 Year History of the Mental Health Consumer Movement project, annual conferences, awards programs, and the Everyone Counts Campaign. POCC represents consumer-run organizations in California.
- BestNowmoderatePEERS collaborates with BestNow taking on interns and offering Emotional CPR (eCPR) training presentations. Joint training programs for youth development.
- Bay Area Community Services (BACS)moderatePEERS conducts wellness activities including t-shirt painting workshops at BACS locations in Pleasanton.
- East Bay Community Recovery ProjectmoderatePEERS provides tobacco harm reduction presentations and education at East Bay Community Recovery Project in Oakland.
- The Copeland CentercorePEERS is certified to provide WRAP facilitator training and certification through the Copeland Center. Facilitator names are listed on The Facilitators Registry managed by the Copeland Center.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
PEERS competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
PEERS social profiles
Digital presencePEERS financial estimates
Financial estimateRevenue estimate
Valuation estimate
PEERS leadership team
Management profileNumber of profiles
Profiles13 records
PEERS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PEERS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PEERS
What does PEERS do?
PEERS delivers free, peer-led mental health and wellness programs to Alameda County residents, including structured support groups, facilitator trainings, youth leadership fellowships, and culturally responsive campaigns. Its offerings span the Wellness Recovery Action Plan (WRAP), Teens and Young Adults (TYA), Black Wellness & Resilience, Tobacco Freedom, Special Messages, Lift Every Voice and Speak, SAGA, Buried in Treasures, eCPR, Reflections and Expressions, Latino/a/x American Action Team, and Spirituality Group. All services are provided at no cost to participants and are led by staff and facilitators with lived mental health experience.
Is PEERS a public or private company?
PEERS is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was PEERS founded?
PEERS was founded in 2001. It employs 11 to 50 people.
Where is PEERS based?
PEERS is headquartered in Oakland, United States, in the North America region.
How does PEERS make money?
Three revenue lines are on record. Government Contracts and Grants are the primary driver. The others are donations and community Education Services.
Does PEERS have an API?
No public API is recorded for PEERS.
What industry is PEERS in?
PEERS's product category is Peer-Led Mental Health and Wellness Services. Its primary akta.pro industry code is HLAFACAN, Peer Support, Recovery Coaching & Sober Living Services, with a secondary code of BPAGACAC, Community Health, Prevention & Health Education. Its NAICS code is 624190 and its SIC code is 8300.