Casa do Código
Brazilian technology publishing house (founded 2012) and e-commerce platform that edits and sells roughly 200+ Portuguese-language e-books and print-on-demand books on programming, infrastructure, business, and AI, serving software developers, students, and tech teams within the Grupo Alun ecosystem.
- Company typePrivate
- Founded2012
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Casa do Código does
Casa do Código is a Brazilian technology publishing house founded in 2012 that edits and sells technical books in Portuguese covering programming, mobile development, front-end, infrastructure, business/management, and a newly formalized artificial intelligence vertical. The company operates a catalog of roughly 200+ titles authored primarily by working Brazilian practitioners rather than translated foreign works, with content available as digital e-books in PDF and EPUB formats and as print-on-demand physical books fulfilled through a partner printing service. Digital purchases carry lifetime updates when new editions are released.
The company is the publishing arm of Grupo Alun, a diversified Brazilian education conglomerate that also owns Alura (online courses), FIAP (technology university), PM3 (product management training), and the Hipsters ponto Tech podcast network. Casa do Código's e-commerce platform at casadocodigo.com.br integrates Pagar.me for credit card, debit card, and Pix payments, alongside PayPal as an alternative, and the company maintains an active social and content marketing presence across Facebook, Twitter/X, Instagram, and the broader Alura podcast network. Pricing for e-books typically ranges from R$ 29.90 to R$ 99.90, with bundles (e-book + printed book) priced at a premium and a fixed-value gift card (Vale Presente) at R$ 49.90.
The business model is a product-led, self-serve e-commerce operation under a perpetual-license revenue model: one-time purchases of digital or physical books, with digital buyers receiving free future updates. Customer segments are primarily Brazilian software developers and tech students (with secondary reach into tech companies for team training), segmented horizontally by topic rather than by enterprise tier. The legal entity is AOVS Sistemas de Informática S.A. (CNPJ 05.555.382/0001-33), headquartered in São Paulo, Brazil, and the company has 11-50 employees under a small editorial and commercial leadership team.
Casa do Código firmographics
Firmographics- Name
- Casa do Código
- Legal name
- AOVS Sistemas de Informática S.A.
- Website
- https://casadocodigo.com.br
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Brazilian technology publishing house (founded 2012) and e-commerce platform that edits and sells roughly 200+ Portuguese-language e-books and print-on-demand books on programming, infrastructure, business, and AI, serving software developers, students, and tech teams within the Grupo Alun ecosystem.
- Ownership category
- akta.pro rank
Casa do Código industry classification
Industry- Product category
- Technical Book Publishing
- NAICS
- Book Publishers (51313)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- E-book Retail & Reading Platforms (Stores, Apps, Devices) (MPAJAMAA)
Keywords
Where Casa do Código is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Casa do Código business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- E-book Sales: One-time purchase of digital books in PDF and EPUB formats, with lifetime updates to purchased content
- Print-on-Demand Books: Physical book sales produced on-demand through partner printing service, allowing updated editions to be printed fresh
- Gift Cards (Vale Presente): Prepaid gift cards at R$ 49.90 that can be redeemed for any book or applied to physical book/combo purchases
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | E-book single purchase |
| One time/ perpetual license | Pay-as-you-go | Physical book single purchase |
| One time/ perpetual license | Pay-as-you-go | Bundle (E-book + Physical) |
| One time/ perpetual license | Pay-as-you-go | Gift Card |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Casa do Código product offering
Product offeringCore offering
Casa do Código is a Brazilian technology book publisher that edits, publishes, and sells e-books (PDF/EPUB) and print-on-demand physical books covering programming, mobile development, front-end, infrastructure, AI, design/UX, and tech business/management topics. All titles are authored by working Brazilian practitioners and sold directly to Portuguese-speaking developers and tech professionals through its own e-commerce platform, with lifetime free digital updates for purchased e-books.
Product overview
Casa do Código is a Brazilian technology publishing house and e-commerce platform operating under the Alura group. The company publishes and sells e-books and print-on-demand books focused on technology, programming, and business management. The product portfolio is structured as a catalog of approximately 200+ titles organized into five main collections: Programação (Programming) covering languages and frameworks including Java, Python, PHP, .NET, Ruby, Go, JavaScript, and functional programming; Mobile development for iOS, Android, and cross-platform frameworks; Front-end covering HTML, CSS, JavaScript, and frameworks like Angular, Vue.js, and React; Infraestrutura (Infrastructure) including cloud computing, databases, DevOps, and IoT; and Business/Management topics spanning startups, digital marketing, agile methodologies, UX design, product management, and leadership. Additionally, the company offers a gift card product (Vale Presente) and operates a library subscription service (Biblioteca). Books are available in digital formats (PDF, EPUB) and print-on-demand, with free future updates for digital purchases.
Differentiator
Problem solved
Functional benefit
Products and services
- E-books (PDF and EPUB) Digital e-book versions of Casa do Código's tech catalog, available in PDF and EPUB formats with lifetime free updates for purchased titles. Sold as individual perpetual licenses per book.
- Printed Books (Print-on-Demand) Physical copies of Casa do Código's tech catalog, produced on-demand by a partner printing service so customers always receive the most current edition. Sold as individual perpetual purchases.
- Vale Presente (Gift Card) Digital gift card redeemable for any e-book in the Casa do Código catalog or applicable toward printed book and bundle purchases. Fixed value of R$ 49.90.
- Biblioteca (Digital Library) Customer account section of the storefront that grants buyers ongoing access to all purchased e-book content for re-download and reading.
Companies that use Casa do Código
Customer profileSegments3 records
Ideal customer profiles3 records
Casa do Código technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Casa do Código partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Grupo Alun (Alura)coreCasa do Código is the publishing arm of the Alura ecosystem within Grupo Alun. The company operates alongside Alura online courses, FIAP, PM3 product management courses, and various podcasts (Hipsters ponto Tech, Layers ponto Tech, Dev sem Fronteiras). Cross-promotion occurs through the entire educational ecosystem.
- FIAPcorePart of the Grupo Alun ecosystem alongside FIAP (technology university). Casa do Código books are referenced and used within FIAP courses and programs.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Casa do Código competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Casa do Código social profiles
Digital presenceCasa do Código financial estimates
Financial estimateRevenue estimate
Valuation estimate
Casa do Código leadership team
Management profileNumber of profiles
Profiles3 records
Casa do Código funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Casa do Código M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Casa do Código
What does Casa do Código do?
Casa do Código is a Brazilian technology book publisher that edits, publishes, and sells e-books (PDF/EPUB) and print-on-demand physical books covering programming, mobile development, front-end, infrastructure, AI, design/UX, and tech business/management topics. All titles are authored by working Brazilian practitioners and sold directly to Portuguese-speaking developers and tech professionals through its own e-commerce platform, with lifetime free digital updates for purchased e-books.
Is Casa do Código a public or private company?
Casa do Código is a private company. It is classified as corporate owned and is currently operating.
When was Casa do Código founded?
Casa do Código was founded in 2012. It employs 11 to 50 people.
Where is Casa do Código based?
Casa do Código is headquartered in São Paulo, Brazil, in the Latin America region.
How does Casa do Código make money?
Three revenue lines are on record. E-book Sales are the primary driver. The others are print-on-Demand Books and gift Cards (Vale Presente).
Does Casa do Código have an API?
No public API is recorded for Casa do Código.
What industry is Casa do Código in?
Casa do Código's product category is Technical Book Publishing. Its primary akta.pro industry code is MPAJAMAA, E-book Retail & Reading Platforms (Stores, Apps, Devices). Its NAICS code is 51313 and its SIC code is 2731.