Casa do Código

What Casa do Código does

Casa do Código is a Brazilian technology publishing house founded in 2012 that edits and sells technical books in Portuguese covering programming, mobile development, front-end, infrastructure, business/management, and a newly formalized artificial intelligence vertical. The company operates a catalog of roughly 200+ titles authored primarily by working Brazilian practitioners rather than translated foreign works, with content available as digital e-books in PDF and EPUB formats and as print-on-demand physical books fulfilled through a partner printing service. Digital purchases carry lifetime updates when new editions are released.

The company is the publishing arm of Grupo Alun, a diversified Brazilian education conglomerate that also owns Alura (online courses), FIAP (technology university), PM3 (product management training), and the Hipsters ponto Tech podcast network. Casa do Código's e-commerce platform at casadocodigo.com.br integrates Pagar.me for credit card, debit card, and Pix payments, alongside PayPal as an alternative, and the company maintains an active social and content marketing presence across Facebook, Twitter/X, Instagram, and the broader Alura podcast network. Pricing for e-books typically ranges from R$ 29.90 to R$ 99.90, with bundles (e-book + printed book) priced at a premium and a fixed-value gift card (Vale Presente) at R$ 49.90.

The business model is a product-led, self-serve e-commerce operation under a perpetual-license revenue model: one-time purchases of digital or physical books, with digital buyers receiving free future updates. Customer segments are primarily Brazilian software developers and tech students (with secondary reach into tech companies for team training), segmented horizontally by topic rather than by enterprise tier. The legal entity is AOVS Sistemas de Informática S.A. (CNPJ 05.555.382/0001-33), headquartered in São Paulo, Brazil, and the company has 11-50 employees under a small editorial and commercial leadership team.

Name

Casa do Código

Legal name

AOVS Sistemas de Informática S.A.

Website

https://casadocodigo.com.br

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Brazilian technology publishing house (founded 2012) and e-commerce platform that edits and sells roughly 200+ Portuguese-language e-books and print-on-demand books on programming, infrastructure, business, and AI, serving software developers, students, and tech teams within the Grupo Alun ecosystem.

Ownership category

akta.pro rank

Product category

Technical Book Publishing

NAICS

Book Publishers (51313)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro industry

PRIMARYMPAJAMAA

E-book Retail & Reading Platforms (Stores, Apps, Devices)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Digital Publishing Platforms (E-books & Online Articles)

Keywords

• Technical book publishing
• Technology e-books
• Portuguese tech books
• Digital publishing platform
• Programming book catalog

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. E-book Sales: One-time purchase of digital books in PDF and EPUB formats, with lifetime updates to purchased content
2. Print-on-Demand Books: Physical book sales produced on-demand through partner printing service, allowing updated editions to be printed fresh
3. Gift Cards (Vale Presente): Prepaid gift cards at R$ 49.90 that can be redeemed for any book or applied to physical book/combo purchases

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Casa do Código is a Brazilian technology book publisher that edits, publishes, and sells e-books (PDF/EPUB) and print-on-demand physical books covering programming, mobile development, front-end, infrastructure, AI, design/UX, and tech business/management topics. All titles are authored by working Brazilian practitioners and sold directly to Portuguese-speaking developers and tech professionals through its own e-commerce platform, with lifetime free digital updates for purchased e-books.

Product overview

Casa do Código is a Brazilian technology publishing house and e-commerce platform operating under the Alura group. The company publishes and sells e-books and print-on-demand books focused on technology, programming, and business management. The product portfolio is structured as a catalog of approximately 200+ titles organized into five main collections: Programação (Programming) covering languages and frameworks including Java, Python, PHP, .NET, Ruby, Go, JavaScript, and functional programming; Mobile development for iOS, Android, and cross-platform frameworks; Front-end covering HTML, CSS, JavaScript, and frameworks like Angular, Vue.js, and React; Infraestrutura (Infrastructure) including cloud computing, databases, DevOps, and IoT; and Business/Management topics spanning startups, digital marketing, agile methodologies, UX design, product management, and leadership. Additionally, the company offers a gift card product (Vale Presente) and operates a library subscription service (Biblioteca). Books are available in digital formats (PDF, EPUB) and print-on-demand, with free future updates for digital purchases.

Differentiator

Problem solved

Functional benefit

Products and services

• E-books (PDF and EPUB) Digital e-book versions of Casa do Código's tech catalog, available in PDF and EPUB formats with lifetime free updates for purchased titles. Sold as individual perpetual licenses per book.
• Printed Books (Print-on-Demand) Physical copies of Casa do Código's tech catalog, produced on-demand by a partner printing service so customers always receive the most current edition. Sold as individual perpetual purchases.
• Vale Presente (Gift Card) Digital gift card redeemable for any e-book in the Casa do Código catalog or applicable toward printed book and bundle purchases. Fixed value of R$ 49.90.
• Biblioteca (Digital Library) Customer account section of the storefront that grants buyers ongoing access to all purchased e-book content for re-download and reading.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Two partnerships are on record, tiered core.

• Grupo Alun (Alura)coreStrategic or Co-development PartnerCasa do Código is the publishing arm of the Alura ecosystem within Grupo Alun. The company operates alongside Alura online courses, FIAP, PM3 product management courses, and various podcasts (Hipsters ponto Tech, Layers ponto Tech, Dev sem Fronteiras). Cross-promotion occurs through the entire educational ecosystem.
• FIAPcoreChannel Partner/ Reseller/ DistributorPart of the Grupo Alun ecosystem alongside FIAP (technology university). Casa do Código books are referenced and used within FIAP courses and programs.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/casadocodigo
• Facebookfacebook.com/CasaDoCodigo
• LinkedInlinkedin.com/company/casa-do-codigo
• Instagraminstagram.com/casadocodigo

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa do Código