AFMG Technologies

What AFMG Technologies does

AFMG Technologies GmbH is a Berlin-based developer of industry-standard acoustic simulation and measurement software for the professional audio industry, operating under the Ahnert Feistel Media Group brand. The company's flagship product, EASE 5, is an electroacoustic and room-acoustic simulation platform built around the proprietary Acousteer real-time simulation engine, which uses hybrid CPU/GPU architecture to deliver sub-0.1 second response times for interactive sound system design. The broader portfolio spans eleven products covering distributed loudspeaker modeling (EASE Focus, EASE Address), loudspeaker data analysis (EASE SpeakerLab), mass notification design (EASE Evac), live and electronic measurement (AFMG SysTune, AFMG EASERA), numerical optimization for FIR filter tuning (AFMG FIRmaker), acoustic material simulation (AFMG SoundFlow, AFMG Reflex), and a programmable GLL Plug-In API for third-party extensibility.

The company serves three primary customer segments: acoustic consultants, sound engineers, and sound system manufacturers, with adjacent use cases in emergency mass notification system design and environmental noise assessment. Revenue is generated through a mix of time-limited subscriptions on EASE 5 (one-year or two-year license terms with Initial Fee plus Renewal Fee structure) and perpetual licensing on legacy products, supplemented by paid training classes delivered globally through certified distribution partners and direct programs. AFMG distributes through its own e-commerce portal and a network of regional partners including Boutique Pro Audio (Spanish-speaking Latin America, effective January 2026) and GUZ BOX Design + Audio (Australia, New Zealand, South-East Asia), and co-develops its core platform in cooperation with SDA Software Design Ahnert GmbH. The company is privately held with 51-100 employees and has no disclosed external funding.

Name

AFMG Technologies

Legal name

AFMG Technologies GmbH

Website

https://afmg.eu

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

AFMG Technologies GmbH develops industry-standard acoustic simulation and measurement software, led by the EASE 5 platform and its Acousteer real-time engine, serving acoustic consultants, sound engineers, and sound system manufacturers worldwide through subscription and perpetual licensing plus certified training partners.

Ownership category

akta.pro rank

Product category

Acoustic Simulation Software

NAICS

Computer Systems Design Services (541512)

SIC

Measuring & Controlling Devices, Nec (3829)

akta.pro primary industry

Audio Plugins & Virtual Instruments (VST/AU/AAX) (MPAIAIAB)

Keywords

• Acoustic simulation software
• Room acoustic modeling
• Sound system design
• Loudspeaker measurement
• Acoustic measurement software

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licenses - EASE 5: EASE 5 uses a time-limited license model with one-year or two-year terms. Customers pay an Initial Fee to start, then Renewal Fees upon expiration. Includes continuous updates within the license term at no additional cost.
2. Software Licenses - Legacy Products: Other AFMG software (excluding EASE 5) uses perpetual licenses with no expiration date. Minor version upgrades are included; major version upgrades require additional payment at a discounted rate.
3. Training and Classes: AFMG and certified partners provide paid training programs for EASE software, including in-person classes in various global locations and online training sessions.
4. Educational and Research Licenses: Special pricing programs available for educational institutions and research organizations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

AFMG Technologies develops and sells industry-standard acoustic simulation and measurement software for professional audio applications. The flagship product, EASE 5, provides electro- and room-acoustic simulation with the proprietary Acousteer real-time engine, and is complemented by specialized tools for sound system design (EASE Focus, EASE Address), loudspeaker data analysis (EASE SpeakerLab, GLL Plug-In API), mass notification design (EASE Evac), live and electronic acoustic measurement (AFMG SysTune, AFMG EASERA), acoustic material analysis (AFMG SoundFlow, AFMG Reflex), and FIR-filter optimization (AFMG FIRmaker).

Product overview

AFMG Technologies provides a comprehensive suite of measurement and simulation software for audio and acoustics. The core product family includes EASE 5, the flagship electro- and room-acoustic simulation platform featuring the Acousteer real-time engine, alongside specialized tools: EASE Evac for mass notification systems, EASE Focus for loudspeaker aiming, EASE SpeakerLab for loudspeaker data analysis, and EASE Address for distributed systems. Supporting products include AFMG SysTune (live measurements), AFMG EASERA (acoustic measurements), AFMG FIRmaker (numerical optimization), AFMG SoundFlow (absorption analysis), AFMG Reflex (reflection/diffusion simulation), and the GLL Plug-In API for extensibility. The company also partners with SDA Software Design Ahnert GmbH for development and distribution.

Differentiator

Problem solved

Functional benefit

Brands

• EASE: Industry-standard acoustic simulation software for sound system design
• EASE SpeakerLab
• EASE Evac
• EASE Focus
• EASE Address
• AFMG SysTune
• AFMG EASERA
• AFMG Reflex
• AFMG SoundFlow
• AFMG FIRmaker
• GLL Plug-In API
• Acousteer

Products and services

• EASE 5 Third Edition Modern electro- and room-acoustic simulation software platform featuring the Acousteer real-time engine for interactive sound system design, SketchUp and Vectorworks Spotlight 3D model import, and standard-conform STI/RT calculations. Targeted at acoustic consultants, sound engineers, and sound system manufacturers.
• EASE Evac Design and simulation software for mass notification and emergency evacuation systems, used by safety and evacuation system designers to predict coverage and intelligibility.
• EASE Focus
• EASE SpeakerLab
• EASE Address
• AFMG SysTune
• AFMG EASERA
• AFMG FIRmaker
• AFMG SoundFlow
• AFMG Reflex
• GLL Plug-In API
• EASE Training and Certification Programs

Quantifiable outcome

• Response times of less than 0.1 seconds on modern systems for interactive acoustic modeling

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature11 records

Partnerships

Four partnerships are on record, tiered regional, core and minor.

• Boutique Pro AudioregionalChannel Partner/ Reseller/ Distributor · 1 January 2026Effective January 1, 2026, Boutique Pro Audio assumes the distributorship for AFMG products in Spanish-speaking Latin America. This partnership enhances regional access to expert support, professional consulting, and EASE 5 training programs.
• SDA Software Design Ahnert GmbHcoreStrategic or Co-development PartnerAFMG works in close cooperation with SDA Software Design Ahnert GmbH to develop and distribute software for electro-acoustic and room-acoustic modeling, electronic and acoustic measurements, applications in engineering and physics, and RF and infrared simulation.
• GUZ BOX Design + AudioregionalChannel Partner/ Reseller/ DistributorGUZ BOX design + audio is the distribution partner and certified training provider for AFMG software products throughout Australia, New Zealand and South-East Asia. Provides local sales, support, and EASE training certification.
• d&b audiotechnik Asia Pacific Pte. Ltd.minorOthersTraining venue partner for EASE 5 training sessions in Singapore. Training conducted at d&b audiotechnik Asia Pacific Pte. Ltd. facility.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CATT-Acoustic: Swedish developer of CATT-Acoustic, the closest direct competitor to EASE for room acoustic and sound system prediction in professional audio consulting. Targets the same acoustic consultants and system designers with a similar offline simulation paradigm.
• Odeon (Odeon A/S): Danish developer of ODEON, a long-standing direct peer to EASE in room acoustics simulation used by acoustic consultants for concert halls, auditoriums, and other venues. Competes head-to-head on prediction fidelity and consultant workflows.
• d&b audiotechnik ArrayCalc: Native sound system design and line-array prediction tool from d&b audiotechnik. A direct peer in venue-system simulation and an AFMG training venue partner, with partly overlapping use cases for sound system designers.
• Meyer Sound MAPP Online: Meyer Sound's free loudspeaker system prediction tool. Direct peer to EASE Focus for line-array and distributed-system aiming, particularly in projects anchored to Meyer Sound loudspeakers.
• L-Acoustics Soundvision: 3D sound system design and prediction platform from L-Acoustics. Direct peer to EASE Focus for line-array and venue loudspeaker system simulation, with the same manufacturer-data advantage among L-Acoustics users.
• Rational Acoustics Smaart: Industry-standard real-time sound measurement and analysis software. Direct peer to AFMG SysTune for live and installed-sound tuning, used by sound engineers worldwide.

Broad incumbents

• Bose Professional Modeler: Bose Professional's room acoustic and sound system simulation software. Acts as a broad incumbent bundled into Bose's commercial audio portfolio, serving similar consultants and integrators on Bose-tilted projects.
• SoundPLAN: Established global incumbent in environmental noise mapping and prediction, headquartered in Germany. A broader peer for the noise assessment adjacency AFMG is moving into via its EASE-to-IMMI bridge.
• Brüel & Kjær (HBK) PULSE & acoustics suite: Industrial and acoustic measurement hardware-plus-software portfolio from HBK. Broad incumbent in acoustic and vibration measurement that overlaps with AFMG EASERA in lab-grade acoustic analysis.

Emerging players

• Wölfel IMMI: Environmental noise prediction software from Wölfel. Currently an integration partner of AFMG via the EASE-to-IMMI APS workflow, and an emerging adjacent peer for environmental noise use cases that overlap with EASE customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@AFMG.Simulation.Measurement
• Facebookfacebook.com/AFMG.Simulation.Measurement
• LinkedInlinkedin.com/company/afmg-technologies-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AFMG Technologies