Roll-o-Matic

What Roll-o-Matic does

Roll-o-Matic A/S is a privately held Danish industrial equipment manufacturer, founded in 1967 and headquartered in Vissenbjerg, Denmark, with regional offices in the United States (Lancaster, TX) and Latin America (Mexico City). The company designs and builds high-performance, modular converting lines for the production of bags on roll, industrial film and protection products, serving converters in consumer goods packaging (shopping bags, produce bags), industrial film (construction, agriculture), waste management and industrial sacks, e-commerce protective packaging (air pillows, air cushions) and specialized formats such as dog waste bags and disposable aprons. Its core modular product platforms are the Delta Line (versatile roll-bag machines in 1+ lanes), the Omega Line (high-volume bottom/star-sealed bag production up to 6 lanes), the Compact Line (low-investment entry-level) and a portfolio of high-speed winders (HRW, HSW, IHW, HMW, RW, FW series), supplemented by a Roll Carton Packer for end-of-line automation. Its technology stack centers on proprietary sealing technology refined over 50+ years, a patent-pending rotary cutting system on the Delta W wave-top machine, the data-driven Roll-o-View IIoT platform (live OEE, remote diagnostics, energy and maintenance tracking), and certified sustainability documentation under ISO 14067.

Name

Roll-o-Matic

Legal name

Roll-o-Matic A/S

Website

https://roll-o-matic.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

101–250 employees

Short description

Roll-o-Matic is a Danish manufacturer, founded 1967, of modular automated converting lines — roll-bag machines and industrial winders — sold to plastics and packaging converters in 60+ countries, with supporting IIoT monitoring and aftermarket service.

Ownership category

akta.pro rank

Product category

Industrial Packaging Machinery

akta.pro primary industry

Packaging Line Automation, Robotics & Integration (Controls, Turnkey Lines) (IMALAOAL)

akta.pro secondary industries

Form-Fill-Seal (Vertical & Horizontal) Machines (IMALAOAA), Wrapping & Bundling Equipment (Shrink/Stretch) (IMAHAOAD)

Keywords

• Roll-bag converting machines
• Industrial winding equipment
• Packaging machinery
• Converting solutions
• Industrial film production

Headquarters

HQ city

Vissenbjerg

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Manufacturing Equipment Sales: Sale of high-end converting lines, roll-bag machines, winders, and production equipment for bags on roll and industrial film
2. Spare Parts: Full range of original spare parts with same-day dispatch for orders before CET 02:00 PM; documentation maintained for equipment delivered over the last 40 years
3. Customer Care Services: Commissioning, on-site service, preventive maintenance, service inspections, training, and support services delivered by specialist engineers and technicians
4. Service Contracts: Long-term service contracts providing ongoing maintenance and support throughout equipment lifetime

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Roll-o-Matic designs, manufactures, and services modular industrial converting lines that produce bags on roll, industrial film, and protective packaging. The portfolio spans roll-bag machines (Delta Line, Omega Line, Compact Line), high-speed winders, air pillow and air cushion lines, apron and perforator equipment, the Roll-o-View IIoT platform, and fully turnkey automated packaging and palletizing integrations, supported by global customer care, spare parts, and service contracts.

Product overview

Roll-o-Matic is a Danish industrial equipment manufacturer offering a modular portfolio of converting solutions for the packaging industry. The core product line consists of roll-bag machines (Delta Line, Omega Line, Compact Line) that produce various bag types on rolls, complemented by winding solutions (HRW, HSW, IHW, HMW, RW, FW series) for high-speed film winding. Additional equipment includes air pillows/air cushions lines (Omega F), apron lines, perforators, and the Roll Carton Packer for automated packaging. The offerings are enhanced by the Roll-o-View IIoT platform for data-driven production monitoring, Customer Care services (commissioning, training, spare parts, maintenance), and fully customized solutions. The modular architecture enables customers to build tailored production lines combining converting, packaging, and palletizing equipment that can be configured for both in-line and out-of-line operation.

Differentiator

Problem solved

Functional benefit

Brands

• Roll-o-View: IIoT platform for real-time production monitoring and data-driven decision-making
• SMART-solution
• Delta Line
• Omega Line
• Compact Line
• HRW Winder
• HMW Winder
• RW Series
• Delta max
• Delta W
• Delta T
• Delta DT
• Apron Line

Products and services

• Delta Line roll-bag machines Versatile production lines for all kinds of bags on roll in 1, 2 or more lanes, with a proven sealing concept for reliability, flexibility, and reduced waste; supports bottom-sealed, side-sealed, star-sealed, T-shirt, draw tape, and wave-top bag types.
• Omega Line bag production lines High-performance dedicated lines for high-volume production of bottom-sealed and star-sealed bags on roll with thin gauge film in up to 6 lanes, including specialized variants for fruit/vegetable bags and air pillows.
• Compact Line Entry-level single-lane production line for bottom or star-sealed bags on roll with medium or heavy gauge film, positioned for low-investment bag production needs.
• Industrial Winders (HRW, HSW, IHW, HMW, RW, FW series) High-speed winding solutions for bags, film, and nonwoven with or without cores in up to 6 lanes, spanning High-speed Roll Winder (HRW), High-Speed Winder (HSW), Interleaved High-speed Winder (IHW), High-speed Multilane Winder (HMW), Roll Winder (RW), and Flat sheet Winder (FW).
• Air Pillows & Air Cushions (Omega F) High-speed production line for air pillow and air cushion protection products for the packaging industry in up to 4 lanes, targeted at e-commerce protective packaging applications.
• Apron Line Dedicated converting line for production of disposable aprons on rolls in 1 or 2 lanes.
• Perforator High-speed converting equipment for perforation of table covers, drop cloths, and cover foil on rolls.
• Customer Care Services Comprehensive post-sale support offering for Roll-o-Matic equipment, including commissioning, on-site service, technical support, spare parts, preventive maintenance, service inspections, training, and long-term service contracts delivered by specialist engineers and technicians.

Quantifiable outcome

• Machines documented running at full speed after 16 years (Silvex customer testimony)
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Automation PartnerscoreTechnology or IntegrationRoll-o-Matic collaborates with trusted automation partners to integrate downstream solutions such as automatic packaging and palletizing as part of complete turnkey setups. These partnerships enable seamless production flow from converting to end-of-line handling.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Atlas Converting Equipment: UK manufacturer of slitting, winding, and rewinding machinery for film and paper. Direct competitor to Roll-o-Matic's HRW, HMW, and RW winder product lines.
• Marchante: French manufacturer of plastic bag-making equipment including T-shirt, star-sealed, and bottom-sealed bags on roll. Direct European competitor in roll-bag converting lines.
• Totani Corporation: Japanese manufacturer of plastic bag-making machinery (T-shirt, bottom-sealed, side-sealed bags). Direct international peer competing for roll-bag production line orders across Asia-Pacific and beyond.
• Nief Plastic: Italian manufacturer of bag-making machinery for plastic film packaging, including T-shirt and bottom-sealed bag production. Direct European peer in roll-bag converting equipment.
• Holweg: French-headquartered manufacturer of bag-making, slitting and printing equipment for paper and plastic packaging. Direct peer in roll-bag converting solutions across Europe and the Americas.
• KOCH Pac-Systeme: German manufacturer of packaging machinery specializing in sachets, stick packs, flat pouches, and roll-bag formats. Direct peer in roll-bag and converting equipment serving the same plastic packaging customers.

Regional players

• Mamata Machinery: Indian manufacturer of bag-making and flexible packaging machinery with global reach. Regional competitor offering cost-competitive equipment in markets where Roll-o-Matic operates through distributors.

Broad incumbents

• Comexi: Spanish manufacturer of flexographic printing, slitting, laminating, and converting equipment for flexible packaging. Broad incumbent with overlapping converting capabilities to Roll-o-Matic's portfolio.
• Windmöller & Hölscher (W&H): Large German flexible packaging machinery manufacturer producing extrusion, printing, and converting equipment for plastic film and bag production. Broad incumbent that overlaps with Roll-o-Matic in bag/converting lines but serves a much wider equipment portfolio.

Emerging players

• Karlville: US-based manufacturer of pouch-making, slitting, and shrink-sleeve equipment targeting flexible packaging converters. Emerging player focused on specific converting use cases that intersect with Roll-o-Matic's bag-on-roll solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCSZeACuL5dSGayNbyRXxqrA
• LinkedInlinkedin.com/company/roll-o-matic-a-s

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roll-o-Matic