Mathematical Association of America

What Mathematical Association of America does

The Mathematical Association of America (MAA) is a 501(c)(3) nonprofit professional membership organization that serves mathematicians, mathematics educators, students, and STEM industry professionals across the United States and Canada. Founded in 1915 with origins traced to The American Mathematical Monthly established in 1894, the MAA operates from its headquarters at 11 Dupont Circle NW in Washington, DC, and an American Mathematics Competitions office in Annapolis Junction, MD. The organization's core product surface is organized across five pillars: (1) peer-reviewed publications including the American Mathematical Monthly, Mathematics Magazine, College Mathematics Journal, Scatterplot: The MAA Journal of Data Science, Math Horizons, MAA Convergence, and the joint AMS|MAA Press book program; (2) mathematics competitions including the American Mathematics Competitions (AMC 8/10/12, AIME, USAMO, USAJMO) and the Putnam Competition; (3) professional development including the annual MAA MathFest conference, MAA Project NExT for new PhDs, the NSF-funded OPEN Math online workshops, and the SIAM co-sponsored PIC Math program; (4) educational resources such as the MAA Notes Volumes (over 99 titles), the CUPM Compendium, and the MAA Instructional Practices Guide; and (5) grant programs including the Tensor Grant Program for women and underrepresented groups and the National Math Talent Fund. Underlying technology consists of a digital membership and content platform, the MAA Connect online community, and competition administration systems for AMC and Putnam.

The MAA connects 20,000+ members through 29 regional sections in the US and Canada, Special Interest Groups (SIGMAAs), the annual MAA MathFest, and the MAA Connect online community. Revenue is generated through six streams: membership dues (subscription/recurring), publications and book sales (subscription/recurring), competition registration and store sales (transaction fees), event registration such as MathFest (transaction fees), grant funding from the National Science Foundation, the Tensor Foundation, and the John and Mary Neff Foundation, and professional services including the Career Center and advertising. Go-to-market is sales-led and event-driven, with maa.org as the primary direct channel, supplemented by Taylor & Francis as a publishing distributor for Mathematics Magazine and a regional sections network that functions as a chapter-style reseller layer. The organization is governed by a Board of Directors elected from the membership, with Jenna P. Carpenter serving as MAA President (term 2025-2027) and Dr. Camille McKayle designated as incoming Executive Director effective September 1, 2026.

Customer segments span K-12 students, K-12 educators, higher education students, higher education faculty, and STEM industry professionals, all served through dedicated audience-specific resource paths on maa.org. Marketing is multi-channel across the MAA website, the Math Values Blog, LinkedIn, Facebook, Instagram, YouTube, email newsletter, and earned media press releases. Strategic positioning in 2025-2026 includes an upcoming Generative AI and Mathematics Education Convening at the MAA headquarters on June 15-16, 2026, and continued investment in the data science and faculty development verticals through Scatterplot and OPEN Math, respectively.

Name

Mathematical Association of America

Legal name

Mathematical Association of America

Website

https://maa.org

Company type

Private

Founded year

1894

Operating status

Operating

Headcount range

51–100 employees

Short description

The Mathematical Association of America is a 501(c)(3) nonprofit professional membership organization serving 20,000+ mathematicians, educators, and students across the US and Canada through peer-reviewed publications, mathematics competitions, professional development programs, regional sections, and an annual conference.

Ownership category

akta.pro rank

Product category

Professional Association and Mathematics Education Services

NAICS

Educational Services (611), Educational Support Services (611710), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600), Miscellaneous Publishing (2741)

akta.pro primary industry

Math Competitions & Tournament Organizers (EDAMAEAH)

akta.pro secondary industries

Math Competition Administration Services (Proctoring, Grading, Logistics) (EDAMAEAO), Competition Coaching & Training Programs (AMC/AIME/USAMO/MathCounts) (EDAMAEAA), Math Talent Search & Gifted/Accelerated Math Programs (EDAMAEAJ)

Keywords

• Mathematics professional association
• Mathematics education resources
• Academic publishing services
• Mathematics competitions administration
• Professional development programs

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Dues: Annual membership fees providing access to publications, resources, community, and member benefits including the MAA Member Library and MAA Connect.
2. Publications and Book Sales: Revenue from journals including American Mathematical Monthly, Mathematics Magazine, College Mathematics Journal, Math Horizons, Scatterplot, and MAA Convergence, as well as books from AMS|MAA Press and Notes volumes.
3. Competition Fees and Products: Revenue from AMC competition registration and sale of past competition materials, problem sets, and solutions through the MAA store.
4. Event Registration: Registration fees for MAA MathFest and other professional development events, workshops, and conferences.
5. Grant Funding: Funding from National Science Foundation, Tensor Foundation, and other foundations for specific programs including OPEN Math, Tensor Grants, and outreach initiatives.
6. Professional Services: Career Center services and advertising opportunities through publications.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels11 records

Core offering

The Mathematical Association of America is a nonprofit professional membership organization that serves mathematicians, educators, students, and mathematics enthusiasts. It provides peer-reviewed publications, administers national and international mathematics competitions for K-12 and undergraduate students, delivers professional development programs and conferences, and offers curriculum, instructional, and grant programs supported by foundation funding.

Product overview

The Mathematical Association of America is a professional membership organization serving mathematicians, educators, students, and mathematics enthusiasts. Its product portfolio is organized around five core areas: (1) Publications including journals (American Mathematical Monthly, Mathematics Magazine, College Mathematics Journal, Scatterplot), the Math Values Blog, and the AMS|MAA Press book program; (2) Competitions including the American Mathematics Competitions (AMC 8/10/12, AIME, USAMO, USAJMO) and the Putnam Competition; (3) Professional Development including MAA MathFest (annual conference), MAA Project NExT (for new PhDs), OPEN Math (NSF-funded online workshops), and PIC Math (career preparation with industry); (4) Educational Resources including MAA Notes Volumes (curriculum guides, teaching practices, assessment), the Instructional Practices Guide, and CUPM Compendium; and (5) Grant Programs including the MAA Tensor Grant Program for underrepresented groups. The organization connects over 20,000 members through SIGMAAs, regional Sections, and annual MathFest events.

Differentiator

Problem solved

Functional benefit

Brands

• American Mathematics Competitions (AMC): Mathematical competitions for students including AMC 8, AMC 10, AMC 12, AIME, USAMO, and USAJMO.
• MAA MathFest
• MAA Project NExT
• MAA Connect
• The American Mathematical Monthly
• Mathematics Magazine
• The College Mathematics Journal
• Scatterplot
• MAA Putnam Competition
• SIGMAAs
• CUPM
• OPEN Math
• PIC Math

Products and services

• American Mathematical Monthly The Association's flagship peer-reviewed journal, published ten times per year, featuring articles, notes, and features about mathematics and the profession. Targeted at academic mathematicians, educators, and serious mathematics enthusiasts.
• Mathematics Magazine An expository journal publishing five issues per year, appealing to a broad mathematical audience including strong undergraduate students. Targeted at mathematics educators and students.
• College Mathematics Journal An expository journal focused on mathematical topics inspired by the undergraduate mathematics curriculum, particularly the first two years. Targeted at undergraduate mathematics faculty and students.
• Scatterplot: The MAA Journal of Data Science A digital journal providing research and expository content at the intersection of mathematics, data science, and educational practice. Targeted at mathematicians, data scientists, and educators.
• Math Horizons MAA publication focused on undergraduate mathematics education, accessible to undergraduate students. Targeted at undergraduate mathematics students and faculty.
• AMS|MAA Press MAA's book publishing program operated jointly with the American Mathematical Society, offering mathematical texts, monographs, and resources. Targeted at academic mathematicians, graduate students, and mathematics libraries.
• American Mathematics Competitions (AMC) A series of standardized examinations and competitions for K-12 students, including AMC 8, AMC 10, AMC 12, AIME, USAMO, and USAJMO. The competitions serve as the top-tier pathway to the USA Mathematical Olympiad. Targeted at K-12 students, teachers, and schools seeking mathematics enrichment and competition.
• MAA Putnam Competition Annual mathematics competition for undergraduate students in the United States and Canada. Targeted at undergraduate mathematics students.
• MAA MathFest Annual summer meeting sharing the latest in mathematical research and education with a diverse audience nationwide. The largest community gathering of mathematicians, students, and enthusiasts. Targeted at academic mathematicians, educators, students, and mathematics enthusiasts.
• MAA Project NExT Professional development program supporting new PhDs in mathematics as they begin their careers, providing mentorship, community, and guidance on teaching. Targeted at new mathematics PhDs entering faculty positions.
• MAA Career Center Job board and career resources for mathematics professionals and students. Targeted at job-seeking mathematicians, mathematics students, and employers in the mathematics field.
• MAA Membership Annual membership program offering multiple membership types including standard, student, and institutional memberships with varying benefits, including access to the MAA Member Library, MAA Connect community, publications, and member resources. Targeted at mathematicians, mathematics educators, and students.
• MAA Notes Volumes Extensive series of educational volumes (over 99 volumes) covering curriculum resources, teaching practices, assessment, history of mathematics, and professional development for undergraduate mathematics education. Targeted at mathematics faculty and curriculum designers.
• CUPM Compendium Two volumes collecting work by the MAA Committee on the Undergraduate Program in Mathematics (CUPM). Volume 1 focuses on curriculum and program structures; Volume 2 explores pedagogy, assessment, and strategies for diverse student pathways. Targeted at mathematics faculty and curriculum committees.
• OPEN Math Online Professional Enhancement and Capacity Building for Instructional Practices in Undergraduate Mathematics, providing high-quality online professional development workshops around themes of active learning for higher education math faculty through a National Science Foundation grant. Targeted at higher education mathematics faculty.
• PIC Math Preparation for Industrial Careers in Mathematical Sciences, a joint MAA and SIAM program that prepares students for industrial careers by engaging them in research problems from industry. Targeted at mathematics students and faculty.
• MAA Tensor Grant Program Funded by the Tensor Foundation, supports projects that provide mathematics enrichment to encourage women and pre-college girls to study mathematics and support underrepresented groups in mathematical sciences, with each project grant capped at $8,000. Targeted at project leads serving underrepresented groups in mathematics.
• National Math Talent Fund Program supporting mathematically talented students. Targeted at talented mathematics students.

Quantifiable outcome

• Over 20,000 members served in the United States and Canada
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Transforming Post-Secondary Education in Mathematics (TPSE Math)minorStrategic or Co-development Partner · 1 January 2022TPSE Math co-sponsored the 2022 Interdisciplinary Data Science Workshop with MAA and SIAM, funded by NSF grant DMS-1722275.
• Society for Industrial and Applied Mathematics (SIAM)coreStrategic or Co-development Partner · 1 January 2017SIAM co-sponsors the PIC Math (Preparation for Industrial Careers in Mathematical Sciences) program with MAA. The program prepares students for industrial careers by engaging them in research problems from industry. Co-sponsored workshops and initiatives.
• University of Colorado BouldercoreStrategic or Co-development PartnerCollaborative partner in the OPEN Math project. CU-Boulder is supported by NSF Award No. DUE-2111273 and leads the evaluation component of the program with evaluation led by their team.
• American Mathematical Society (AMS)coreStrategic or Co-development PartnerMAA and AMS jointly operate AMS|MAA Press, the publishing program for mathematical books and resources, serving the broader mathematics community.
• Brigham Young UniversityminorStrategic or Co-development PartnerBYU hosted PIC Math Workshops on Data Science in 2017 and 2019 on their campus in Provo, Utah, providing facilities for the hands-on training for faculty.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• American Mathematical Society (AMS): The other major U.S. mathematics professional society. AMS and MAA jointly operate AMS|MAA Press and serve overlapping faculty/student/researcher audiences with journals, conferences, and member services.
• Society for Industrial and Applied Mathematics (SIAM): Co-sponsors PIC Math with MAA and serves a closely overlapping applied-math/STEM professional audience. SIAM competes with MAA for the same faculty and industry-professional mindshare.
• National Council of Teachers of Mathematics (NCTM): The dominant U.S. K-12 math educator membership organization. NCTM overlaps directly with MAA's K-12 educator audience and curriculum/PD offerings, making it the most direct peer in the K-12 segment.
• American Statistical Association (ASA): Closely adjacent professional society serving statisticians and data scientists. ASA's Scatterplot-adjacent focus and member-base overlap (especially via MAA's Scatterplot journal on data science) make it a structural peer in mission and business model.
• Institute of Mathematical Statistics (IMS): Professional society for statistics and probability researchers. Overlapping membership with MAA's higher-ed faculty audience and similar journal/conference revenue model make IMS a direct operational peer.

Emerging players

• Art of Problem Solving (AoPS): A for-profit education company specializing in math competition preparation and advanced K-12 math. AoPS serves the same competition-prep market that feeds into MAA's AMC pipeline, often capturing prep revenue MAA does not.

Broad incumbents

• Khan Academy: Large-scale free math education platform reaching millions of K-12 students. Khan Academy competes for student math learning time and increasingly offers competition-aligned content, overlapping with MAA's K-12 enrichment audience.
• American Economic Association (AEA): Discipline-society analog for economics. AEA operates under the same nonprofit membership + journal + conference model and serves as a useful structural comparable for MAA's scale and revenue mix.
• Sigma Xi, The Scientific Research Honor Society: Broader scientific honor society with overlapping faculty membership. Operates a similar membership + publication model, though across all STEM disciplines rather than focused on mathematics.

Others

• Math Olympiad Foundation / International Math Olympiad organization: International body that MAA's USAMO/USAJMO feed into. Operationally adjacent as the upstream/downstream node in the global competition pipeline MAA administers for the U.S.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MAAvideo
• Facebookfacebook.com/maanews
• LinkedInlinkedin.com/company/mathematical-association-of-america
• Instagraminstagram.com/maanews_
• Xx.com/maanow

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Mathematical Association of America