Innovative Management Partner

What Innovative Management Partner does

Innovative Management Partner (IMP) is a privately held management consulting firm founded in 1996 and headquartered in Innsbruck, Austria, with additional offices in Vienna, Munich, Appenzell (Switzerland), and São Paulo. The firm serves large enterprises and innovation-driven organizations across DACH and selectively in LATAM, helping clients align existing business models to the future, build new disruptive business logics, and boost innovation performance. Named clients include Jettainer/Lufthansa Cargo, A*STAR Singapore, Ritter Sport, Zeppelin, Microsoft Retail, and Adidas.

IMP's core product is the 'Open Approach,' a collaborative strategy methodology that deliberately mixes internal client stakeholders with external experts, in contrast to closed executive-team strategy work. This methodology is operationalized through three artifacts: the IMP Business Logic Framework (a holistic model covering positioning, value chain, revenue logic, and go-to-market), the IMP Nightmare Competitor Challenge (a workshop format for identifying and countering digital disruption, delivered 100+ times), and the IMP Experts Community (a curated network of ~1,700 lateral thinkers, technology experts, entrepreneurs, and lead users organized into 95 expertise clusters across 25 nationalities). Thought leadership is published via books and articles in Harvard Business Review, MIT Sloan Management Review, Strategic Management Journal, and Harvard Business Manager, where IMP has won recognition awards in 2022, 2024, and 2026.

The business model is a quote-based professional services engagement model delivered through direct enterprise sales. Core FTE headcount is in the 11–50 range, with the Experts Community providing flexible delivery capacity. Ownership is partner-led, with Prof. Dr. Stephan Friedrich von den Eichen and Markus Anschober as Managing Partners and additional regional partners in Austria, Germany, Switzerland, and Brazil. No external institutional investment, M&A, funding rounds, or product launches beyond the codified consulting formats are reported.

Name

Innovative Management Partner

Legal name

Innovative Management Partner Unternehmensberatungs GmbH

Website

https://impconsulting.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Innovative Management Partner is a DACH-headquartered management consulting firm that helps large enterprises realign business models, build disruptive new logics, and boost innovation performance using its proprietary Open Approach methodology and a 1,700-member Experts Community.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Innovation, Product & R&D Consulting (BPAHACAM)

akta.pro secondary industries

Organization Design & Change Management Consulting (BPAHACAD), Business Process & Digital Transformation Consulting (BPAEAAAD)

Keywords

• Management consulting services
• Business model innovation
• Open strategy advisory
• Innovation management consulting
• Corporate strategy consulting

Headquarters

HQ city

Innsbruck

HQ country

Austria

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategy and Innovation Consulting Services: Professional consulting services focused on aligning existing business models to the future, creating new disruptive business logics, and boosting innovation performance through innovation ecosystems. Services are delivered along specific focus areas where IMP makes the difference for clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Innovative Management Partner is a strategy and innovation management consulting firm that helps enterprises align existing business models to the future, create new disruptive business logics, and boost innovation performance through innovation ecosystems. Services are delivered via the proprietary "Open Approach" methodology, in which heterogeneous groups of internal client stakeholders and external experts from a 1,700-strong global community collaborate to develop solutions. Deliverables include consulting engagements, the IMP Business Logic Framework for analysis, and the Nightmare Competitor Challenge workshop format.

Product overview

IMP Consulting operates as a management consulting firm offering a single integrated portfolio of consulting services centered around its Open Approach methodology. The core offering consists of three strategic focus areas (aligning business models to the future, creating disruptive business logics, and boosting innovation performance), supported by the IMP Business Logic Framework for strategy analysis, the IMP Nightmare Competitor Challenge format for disruption identification, and access to the IMP Experts Community of 1,700+ specialists. The company also publishes thought leadership books and articles through leading academic journals.

Differentiator

Problem solved

Functional benefit

Brands

• IMP Nightmare Competitor Challenge: A unique open format where selected members of the client, IMP co-innovators, and hand-picked externals from the IMP global Experts Community work side by side to develop disruptive new business models. Described as a more than 100 times proven successful format.
• IMP Experts Community
• IMP Business Logic Framework

Products and services

• Open Approach Consulting Engagements
• IMP Focus Areas Consulting
• IMP Business Logic Framework Analysis
• IMP Nightmare Competitor Challenge
• IMP Experts Community Engagement

Quantifiable outcome

• Over 100 Nightmare Competitor Challenges successfully completed
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• IMP Experts Community MemberscoreStrategic or Co-development PartnerIMP Experts Community is a viable network of 1,700 lateral thinkers, technology experts, market experts, entrepreneurs & start-ups, digital disruptors, value adding partners, lead users and potential clients. They co-innovate with IMP on client engagements, bringing diverse perspectives through cross-fertilization.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Innosight: Founded by Clayton Christensen, Innosight is a strategy and innovation consulting firm focused on business model innovation and disruptive transformation, with a similar boutique scale and methodology-led value proposition to IMP.
• Board of Innovation: A global innovation consultancy that helps corporates build new business models and run innovation sprints; comparable to IMP in its focus on innovation strategy and open, cross-functional workshop formats.
• Strategos: Innovation strategy consulting firm advising global enterprises on business model innovation and growth strategy, closely aligned with IMP's three focus areas of business model alignment, disruption, and innovation performance.
• Mach49: Growth strategy and innovation consultancy that helps large corporates build new growth engines through internal ventures and adjacencies; competes with IMP for enterprise business-model-innovation mandates.
• Fahrenheit 212: Innovation consultancy owned by Troy Capital that focuses on business model reinvention and growth strategy for Fortune 500 clients, directly comparable to IMP's disruptive business logic and Nightmare Competitor offerings.

Broad incumbents

• McKinsey & Company: Global management consulting incumbent with a dedicated McKinsey Innovation practice covering business model reinvention and growth, overlapping with IMP's focus areas but serving them as part of a much broader portfolio.
• Boston Consulting Group: Global strategy consultancy with BCG Henderson Institute and Innovation Centers, offering overlapping capabilities in business model innovation and digital disruption strategy at much larger scale than IMP.
• Doblin (Deloitte): Deloitte's innovation design consultancy focused on business model innovation and human-centered transformation, with overlapping offerings to IMP's Open Approach but delivered through Deloitte's broader professional services platform.

Regional players

• Roland Berger: European-headquartered strategy consultancy with strong DACH presence and innovation practice, competing with IMP for mid-cap and large-cap German-speaking enterprise transformation engagements.
• Porsche Consulting: German management consultancy owned by Porsche AG with deep DACH industrial and automotive client base; competes with IMP for German enterprise innovation and strategy mandates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/innovative-management-partner-imp
• Facebookfacebook.com/impconsulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innovative Management Partner