ProCare

What ProCare does

ProCare 株式会社プロケア is a Tokyo-based, privately-held childcare services company founded in 1999. It operates three integrated service lines: nursery school operations (保育事業) for pre-school children, after-school programs (学童事業) — comprising registered after-school childcare clubs and unregistered after-school children's classrooms — for elementary-school-age children, and designated management of public childcare support facilities (子育て支援施設の指定管理者・利用者支援) under contract to local municipalities. Its nursery schools are operated under the ちゃいれっく (Chilec) sub-brand, and the company maintains a related affiliation with S-Life Partners 株式会社 within the broader group ecosystem.

The company's business model blends B2C and B2B revenue. On the B2C side, families enroll directly into privately operated Chilec-branded nursery schools and after-school clubs, generating enrollment fees. On the B2B side, ProCare wins designated management contracts (指定管理者制度) with Japanese local governments (自治体) to operate public childcare and after-school facilities, and engages real estate developers seeking childcare operators for residential developments. Pricing is not publicly disclosed; municipal contracts are negotiated, and private enrollment is arranged per facility. Distribution is entirely domestic and concentrated in the Kanto region. Marketing and recruitment run through the corporate website (procare.co.jp), a dedicated Chilec nursery site (chilec.procare.co.jp), and a ProCare Recruit Instagram channel.

Technically, ProCare is a labor-intensive services business with no disclosed proprietary technology platform, no public API, and no AI/ML components referenced. Its competitive position rests on 25+ years of operational experience, trained childcare staff supported by an internal organizational and employee education system, and credentialed incumbency in tendered municipal contracts. Recent strategic activity — the June 2026 opening of Chilec Horinouchi-Higashi Nursery following the privatization of the former Suginami Ward municipal facility, and the planned April 2027 opening of Chilec Seta Nursery — indicates ongoing, ward-by-ward capacity expansion across the Kanto region anchored in Japan's municipal childcare privatization trend.

Name

ProCare

Legal name

株式会社プロケア

Website

https://procare.co.jp

Company type

Private

Founded year

1999

Operating status

Operating

Short description

ProCare is a Tokyo-based, privately-held Japanese childcare services company founded in 1999 that operates nursery schools, after-school clubs, and designated public childcare facilities under the Chilec sub-brand for families and local municipalities in the Kanto region.

Ownership category

akta.pro rank

Product category

Childcare Services

NAICS

Child Care Services (62441)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Infant-Focused Childcare Centers (EDACAAAF)

akta.pro secondary industry

School-Age Wraparound Care (Ages 3–5) (EDACAHAA)

Keywords

• Childcare services
• Nursery school operations
• After-school clubs
• Designated facility management
• Childcare support facilities

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Childcare Facility Operations: Operation of nursery schools (保育事業) and after-school clubs (学童事業) through government contracts and private operations. Revenue generated from municipal contracts for designated management services and private enrollment fees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

ProCare Co., Ltd. (株式会社プロケア) is a Tokyo-based Japanese childcare services company that operates nursery schools (保育事業), after-school childcare clubs and children's classrooms (学童事業), and provides designated management and user support services for public childcare support facilities under municipal contracts. Since 1999, it has delivered early childhood care, after-school programs, and managed public childcare facilities under the ちゃいれっく (Chilec) sub-brand and the ProCare parent brand.

Product overview

ProCare (株式会社プロケア) is a Japanese childcare and after-school services provider that operates a unified portfolio of childcare-related services. The company offers three core service lines: (1) 保育事業 (Childcare Services) - nursery school operations since 1999, (2) 学童事業 (After-school Services) - comprising 放課後児童クラブ (registered after-school childcare clubs) and 放課後子供教室 (unregistered after-school children's classrooms), and (3) 子育て支援施設の指定管理者・利用者支援 (Childcare Support Facility Management). Under the ちゃいれっく (Chilec) sub-brand, ProCare operates individual nursery school facilities that have been privatized from municipal management. The services are delivered through government contracts and direct enrollment, not as a technology product platform.

Differentiator

Problem solved

Functional benefit

Brands

• ちゃいれっく: Brand name for nursery schools (保育園). ProCare operates nursery schools under the 'ちゃいれっく' brand, such as ちゃいれっく堀ノ内東保育園 and ちゃいれっく瀬田保育園.

Products and services

• 保育事業 (Childcare Services / Nursery School Operations) Nursery school operations providing childcare services for children through trained staff and educational programs, operated since 1999 under the ProCare and ちゃいれっく (Chilec) sub-brands, serving families with children including facilities such as ちゃいれっく堀ノ内東保育園 and ちゃいれっく瀬田保育園.
• 学童事業 (After-school Club and Children's Classroom Services) After-school childcare operations comprising registered 放課後児童クラブ (after-school childcare clubs) and unregistered 放課後子供教室 (after-school children's classrooms), operating under government contracts to provide care and activities for school-age children of working parents during and after school hours including summer breaks, while the children's classrooms additionally offer safe activity spaces for all elementary school children without capacity limits.
• 子育て支援施設の指定管理者・利用者支援 (Designated Management and User Support for Childcare Support Facilities) Designated management services (指定管理者) for public childcare support facilities and user support (利用者支援) operations delivered under contracts with local municipal governments, covering outsourced management of childcare support facilities.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• S-Life Partners (株式会社S-Life Partners)minorStrategic or Co-development PartnerRelated company within the ProCare group ecosystem. S-Life Partners is listed as a related site, suggesting a collaborative or affiliated business relationship in the childcare/lifestyle support sector.

Scale indicators1 record

Recent moves7 records

Expansion highlights4 records

Direct peers

• Kids Smile Holdings: Japanese nursery and after-school operator with both private and municipal-contract facilities across multiple prefectures. Comparable to ProCare in service mix and reliance on designated management contracts as a growth lever.
• Ambitious: Japanese childcare and after-school operator with both directly operated facilities and designated manager contracts. Similar mix of B2C enrollment and B2G contract revenue to ProCare.
• JP-Holdings: Japan's largest listed childcare group, operating the largest number of certified nursery centers and after-school clubs under both private and designated-manager structures. Closest publicly traded parallel to ProCare's three-pillar nursery / after-school / designated-manager model.
• Global Kids Company: Japanese childcare operator running nursery schools and after-school clubs, with active participation in municipal designated manager tenders. Comparable operating footprint and business mix to ProCare.
• Human Life Holdings: Japan-based operator of nursery schools and after-school children's programs, including both registered and unregistered formats. Overlaps directly with ProCare's nursery and gakudo service pillars.
• Poppins Holdings: One of Japan's largest private nursery school and after-school care operators, running both directly operated and government-contracted (designated manager) facilities. Directly comparable to ProCare across center-based nursery, after-school, and B2G designated management service lines.
• Avec Group Holdings: Operator of nursery schools and after-school programs in Japan under a multi-brand portfolio, with revenue from both private enrollment and municipal designated management. Highly comparable service lines and operating model to ProCare.

Broad incumbents

• Bright Horizons Family Solutions: Large US-headquartered childcare and early education operator with employer-sponsored centers, backup care, and early learning programs. A broader incumbent in the same industry category, useful as a scale benchmark for childcare facility operators like ProCare.

Others

• S-Life Partners: Related company within the ProCare group ecosystem, operating in the childcare and lifestyle support space. Included as an ecosystem participant / affiliated entity rather than a direct competitor.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/procare_recruit/?hl=ja

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProCare