Name

Sofit

Legal name

Sofit Corp. (쏘핏 주식회사)

Website

https://sofit.kr

Company type

Private

Founded year

2022

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Creator Advertising Services: Performance marketing services for brands including content planning, production, and promotion through creator collaborations. The company delivers integrated campaigns with measurable ROAS outcomes.
2. MCN Management Services: Creator management services supporting content production, revenue generation, and skill development. Services include content creation, advertising, social growth strategies, business partnerships, and legal/risk management support.
3. Private Label Products: From Start to Finish of Brand - SOFIT goes beyond simple production to guarantee real results by analyzing fandom data and collaborating with creators to deliver optimal private label products.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Sofit is a VisualCommerce platform that operates a data-validated influencer network to connect women's sportswear and underwear brands with content creators for performance marketing campaigns. The company delivers end-to-end campaign services including creator matching, content planning, production, promotion, and ROAS optimization, alongside MCN creator management and private label product development services.

Product overview

Sofit is a women's sportswear and underwear fashion curation platform operating as a Visual Commerce ecosystem. The core platform aggregates over 200 brand offerings and connects them with consumers through influencer content. The product portfolio consists of Creator Market for brand-creator campaign matching, Creator Advertise for short-form video advertising, MCN Services for creator management and growth, and PB (Private Brand) for private label product development. The platform emphasizes data-driven matching of creators with brands and products, with unique filtering technologies for size recommendations.

Differentiator

Problem solved

Functional benefit

Products and services

• Creator Market An integrated content solution platform that matches creators with brands for campaign-based marketing. Provides data-driven precise matching, content planning and production, promotion setup and launch, and multi-phase promotion optimization to drive brand impact and sales outcomes. Targeted at fashion brands.
• Creator Advertise Short-form video advertising service creating top-tier Reels content that drives results. Produces Emotional Reels, On-site Reels, and Informational Reels with strategies combining trends and data, tailored for brand needs with 3-second attention capture and 10-second conversion focus.
• MCN (Multi-Channel Network) Services Creator management services supporting content creation, revenue generation, and skill development. Includes content production, advertising, social growth strategies, business partnerships, and legal and risk management support from the creator's perspective. Targeted at influencers and content creators.
• PB (Private Brand) Private label product development service that analyzes fandom data and collaborates with creators to deliver optimal private label products. Goes beyond simple production to guarantee real results with peak performance journey support for brands.

Quantifiable outcome

• Up to 3000% advertising ROAS achieved for brand campaigns
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• GoodscflowminorOthersLogistics partner providing shipping, return, and collection information for product delivery.
• Korea Employment InformationminorOthersCall center services for customer and order information management.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• 29CM: 29CM is a Korean curated fashion and lifestyle commerce platform emphasizing brand discovery through editorial content and partnerships. Comparable to Sofit's curation-plus-content approach for fashion, though broader in category scope.
• W Concept: W Concept is a Korean online fashion mall curating domestic and global designer brands. Comparable to Sofit's curated marketplace model for fashion brands, with broader category scope but similar curation and brand-partner orientation.
• Musinsa: Musinsa is Korea's largest fashion commerce platform, serving both consumers and brands with curated apparel, content, and brand-marketing services. Comparable to Sofit as a Korean fashion curation and brand-marketing platform, though at much larger scale and broader apparel scope.
• IHQ (formerly Saramandaia): IHQ operates one of Korea's largest MCNs (formerly Saramandaia) and influencer marketing businesses. Directly comparable to Sofit's MCN operations and brand-creator matching capabilities in Korea.
• Playlist Global: Playlist Global is one of Korea's largest MCNs and digital entertainment companies managing creators across platforms. Comparable to Sofit's MCN service offering creator management, content production, and brand partnerships.
• Vamp (Dawin VFX / Vamp Inc.): Vamp is a Korean influencer marketing platform and MCN that connects brands with creators for campaigns. Directly comparable to Sofit's Creator Market and MCN Services offering in the same Korean market.
• ZigZag: ZigZag is a Korean fashion shopping app aggregating multiple brand catalogs with discovery and comparison features. Comparable to Sofit's B2C platform that aggregates 200+ fashion brands with content-driven discovery.

Emerging players

• Aspire (formerly AspireIQ): Aspire is a global influencer marketing platform connecting brands with creators for performance campaigns. Comparable to Sofit's Creator Market service, with a global rather than Korean focus.

Others

• Cafe24: Cafe24 is a leading Korean e-commerce platform-as-a-service provider powering many Korean D2C brands. Comparable as adjacent infrastructure enabling the same Korean e-commerce ecosystem in which Sofit operates.

Regional players

• Bucketplace (오늘의집/TodayHouse): Bucketplace operates a Korean home/lifestyle curation platform with content-driven discovery. Comparable to Sofit's content-led curation platform model, but in the home/lifestyle vertical rather than sportswear.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sofit