Gibson Athletic

Name

Gibson Athletic

Legal name

CPG Fitness, LLC

Website

https://gibsonathletic.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Gymnastics Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992), Other Leather and Allied Product Manufacturing (3169), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949), Leather & Leather Products (3100)

akta.pro primary industry

Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI)

akta.pro secondary industry

Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ)

Keywords

• Gymnastics grips
• Gymnastics equipment
• Leather hand grips
• Gymnastics chalk
• Wrist supports

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: E-commerce sales of gymnastics grips, chalk, and accessories directly to consumers (gymnasts, parents) and B2B customers (coaches, gyms). One-time product purchases with varying price points based on product tier and brand (Gibson vs Reisport).
2. B2B Wholesale: Wholesale and distributor pricing program for coaches, gym owners, and institutions. Priority access to products and fast U.S. fulfillment for business customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Gibson Athletic manufactures and sells premium gymnastics grips, competition-grade block chalk, and wrist support accessories, handcrafting its Gibson-branded grips (Rainbow, Just Right, Summit tiers) in Denver, Colorado. The company is also the exclusive U.S. distributor of Swiss-designed Reisport grips, including the ProTec leather laminate line used by Olympic champions. Products are sold direct-to-consumer via gibsonathletic.com and through a B2B wholesale program serving coaches, gym owners, and training institutions.

Product overview

Gibson Athletic is a family-owned gymnastics equipment manufacturer founded in 1975, headquartered in Denver, Colorado. The company produces a portfolio of gymnastics grips and accessories organized into two main lines: its proprietary Gibson brand (Rainbow, Just Right, and Summit tiers) and distributed Reisport brand (Swiss-designed premium and ProTec grips). Gibson grips progress from beginner (Rainbow) to advanced beginner (Just Right) to early competitor (Summit), while Reisport grips serve advanced to elite gymnasts (Levels 5+) with standard and ProTec (advanced leather laminate) options. The product portfolio also includes wrist support accessories (wristbands, wrist savers, wrist supports) and Taiwan-sourced competition-grade chalk. Gibson is the exclusive U.S. importer of Reisport grips. The company manufactures Rainbow, Just Right, and Summit grips in Denver, Colorado.

Differentiator

Problem solved

Functional benefit

Products and services

• Gibson Rainbow Grips Soft leather beginner gymnastics grips with bright-colored hook-and-loop closures designed for Levels 0-1. Finger holes slide onto middle and fourth finger and rest at top of palm. Available in blue, pink, and black. Priced from $5.49 (sale) to $10.99 regular.
• Gibson Just Right Uneven Bar Grips Narrow-fit leather grips for youth gymnasts ages 7-12 designed for advanced beginners (Levels 1-4). Features slim silhouette for optimal hand-to-bar contact. Available in double/single buckle or hook-and-loop options at $49.99.
• Gibson Just Right Uneven Bar Neo Grips Combines Just Right slim silhouette with built-in soft suede-like neoprene wristbands for 2-in-1 hand and wrist protection. Neoprene hook-and-loop closure with high-quality leather construction. Recommended for Advanced Beginners Levels 1-4 at $54.99.
• Gibson Summit Uneven Bar Grips High-quality American leather grips for early competing gymnasts (Levels 1-4). Wider leather palm suited for more advanced athletes. Available in hook-and-loop and double buckle closures at $39.99 (sale from $54.99).
• Gibson Summit High Bar Grips Three-hole high bar grips for early competing male athletes (Levels 1-4). Slim dowel design with high-quality American leather, available in hook-and-loop and double buckle closures.
• Gibson Summit Ring Grips Two-hole ring grips for early competing male athletes (Levels 1-4). Wide dowel design with high-quality American leather for rigorous male athletes. Available in hook-and-loop and double buckle closures.
• Reisport Women's Uneven Bar Grips Swiss-designed premium leather grips for advanced gymnasts (Levels 5+). Two finger holes and securely glued/sewn rubber dowel. Available in double buckle and hook/loop closures at $64.99.
• Reisport Women's Hyper Protec Uneven Bar Grips Advanced Swiss leather laminate technology grips for elevated gymnasts (Levels 5+). Triple the strength of ordinary leather with less than 1% stretch. Double buckle closure for durability and maximum performance.
• Reisport Women's Elite Protec Uneven Bar Grips Elite-level hook-and-loop closure grips with advanced Swiss leather laminate technology. Crafted from leather laminate triple the strength of ordinary leather with less than 1% stretch. Women's Elite Protec Uneven Bar Grips at $74.99.
• Reisport Men's High Bar Grips Swiss-designed three-finger-hole high bar grips with slim rubber dowel. Designed for advanced gymnasts with highest quality leather and finest fittings. Available in hook/loop and double buckle closures.
• Reisport Men's Ring Grips Swiss-designed two-finger-hole ring grips with large rubber dowel for secure grip during ring performances. Easy on/easy off hook-and-loop wrist closure. Premium leather for advanced gymnasts.
• Reisport Men's Hyper Protec High Bar Grips Double buckle wrist closure grips crafted from leather laminate three times stronger than ordinary leather. Less than 1% stretch with signature Swiss Protec technology for longer-lasting reliable grip on high bar.
• Reisport Men's Hyper Protec Ring Grips Double buckle closure grips crafted from leather laminate three times stronger than ordinary leather. Less than 1% stretch for maximum reliability and longer-lasting solution for gymnastics ring performance.
• Reisport Men's Elite Protec High Bar Grips Hook-and-loop closure grips delivering superior durability with leather laminate three times stronger than ordinary leather. Less than 1% stretch with Swiss technology for reliable, longer-lasting grip on high bar.
• Reisport Men's Elite Protec Ring Grips Hook-and-loop closure grips crafted from leather laminate three times stronger than ordinary leather. Less than 1% stretch for unrivaled durability and longer-lasting reliable grip throughout ring performance.
• Gibson Wristbands Thicker high-quality wristbands designed to resist pulls from hook-and-loop grips. 4.5 inches long for complete coverage and protection when wearing gymnastics grips. Available in white, lime green, black, pink, and orange at $11.99.
• Gibson Wrist Savers Constructed of 1/4 inch high-grade neoprene with tapered shape and glued tape seam. 5 inches long. Available in four sizes (X-Small to Large) and four colors (black, red, white, royal blue). Priced at $19.99.
• Gibson WristEez High-quality suede-like wrist support designed to prevent damaging hyper-flexion in the wrist. Sold as a pair. Available in black or sand. Sizes based on body weight (X-Small: under 69 lb, Small: 69-115 lb, Medium: 115-150 lb, Large: 150-210 lb) at $44.99.
• Reisport Wristbands Stretchable 5-inch wristbands that protect wrists when using grips. One size fits all.
• Reisport Wrist Supports Leather wrist supports with velcro band to help prevent dorsal hyper-flexion. Thick velcro strap allows adjustable fit for any wrist. One size only. Sold as a pair at $44.99.
• Gibson Taiwan Premium Block Gym Chalk Premium magnesium carbonate chalk sourced from Taiwan. Low-dust formula with eight dense 2 oz blocks per 1 lb box. No additives, pigments, or scents. Suitable for gymnastics, weightlifting, climbing, and CrossFit at $14.99 (sale from $17.99).
• Gibson Athletic Gift Card Digital gift cards available in denominations of $10, $25, $50, and $100. Can be sent as gifts with custom recipient email and personal message.

Quantifiable outcome

• 50+ years in business serving gymnasts from recreational to Olympic levels
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• ReisportcoreChannel Partner/ Reseller/ DistributorGibson Athletic is the exclusive U.S. distributor and importer of Swiss-designed Reisport grips. Reisport is the world's most trusted name in elite gymnastics equipment, used by Olympic champions worldwide. Gibson offers the complete Reisport lineup including standard leather grips and advanced ProTec leather laminate grips.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• GK Elite Sportswear: Largest U.S. gymnastics apparel/leotard manufacturer serving the same competitive gymnastics ecosystem (Levels 1–10, elite). Adjacent product category but same customer base, retail channels, and competitive gymnastics community.
• Mondor: Canadian manufacturer of gymnastics and dance apparel/activewear serving the same competitive gymnast and dance studio market. Adjacent product but shared customer base and B2B distribution through gyms and coaches.
• Rogue Fitness: Largest U.S. strength/CrossFit equipment brand selling chalk, grips, and hand protection products to functional fitness athletes. Overlaps with Gibson's CrossFit and chalk product extension into adult athletes.

Direct peers

• Reisport: Swiss manufacturer of premium gymnastics grips and the world's most-trusted elite gymnastics equipment brand. Direct comparable in product, customer, and category — also Gibson's exclusive U.S. distribution partner, making them simultaneously supplier and closest peer.
• Bear KompleX: U.S.-based manufacturer of gymnastics and CrossFit hand grips with similar premium positioning, leather and synthetic grip constructions, and target market of competitive gymnasts and functional fitness athletes.
• US Glove: Direct-to-consumer American manufacturer of gymnastics grips, dowel grips, and ring grips serving competitive gymnasts across levels. Closely overlaps with Gibson's own-brand manufacturing line and competes for the same coach/gym distribution channels.

Emerging players

• Destira: Niche gymnastics apparel brand targeting competitive gymnasts with a strong direct-to-consumer digital presence. Competes for the same customer wallet share within competitive gymnastics families.
• Pine Tar: Direct-to-consumer gymnastics and fitness hand-grip brand competing on design and digital marketing. Smaller scale but directly competitive in the modern gymnastics grip category.
• Bucked Up (Grip Brand): Sports/lifestyle brand with an expanding gymnastics and functional fitness grip line, competing with Gibson in the entry-level and CrossFit-adjacent segments with a more aggressive digital/social marketing approach.

Regional players

• Beastmaker: UK-based climbing and finger-strength training equipment brand. Adjacent hand-grip product category (training boards, grip aids) and shared end-user of athletes who train grip strength, but primarily serves a different sport and geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/gibsonathletic
• Xx.com/gibsonathletic

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gibson Athletic