Simply Bank
Simply Bank is an FDIC-insured community bank founded in 1890 in Dayton, Ohio, serving consumer, small-business, and wealth management clients with deposit products, lending, and digital banking across regional branches.
- Company typePrivate
- Founded1890
- HeadquartersDayton, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Simply Bank does
Simply Bank is a community bank founded in 1890 and headquartered in Dayton, Ohio, providing personal banking, business banking, and wealth management services under FDIC-insured, Equal Housing Lender, and NMLS #401915 charters (operationally referenced as First Financial Bank NA in the available data). Its product suite spans consumer deposit products (checking, savings, CDs), consumer lending (mortgages, construction loans, HELOCs, refinance, auto, personal, credit cards), business financing (commercial real estate, agriculture, government loan programs, express small business loans), business services (merchant services, accounts receivable/payable, fraud protection), and wealth advisory. Distribution operates through physical branches plus dedicated digital banking portals for personal, business, and wealth clients, with a structured "Friends of First" referral program as a customer acquisition channel. Revenue mechanics are typical of community banking — net interest income from deposits and loans, fee income from merchant services and wealth advisory, with pricing not publicly disclosed. The most recent strategic action is the announced November 2025 acquisition of CedarStone Financial by parent First Financial Corp., executed amid a broader slowdown in bank M&A activity.
Simply Bank firmographics
Firmographics- Name
- Simply Bank
- Website
- https://mysimplybank.com
- Company type
- Private
- Founded year
- 1890
- Headcount range
- 11–50 employees
- Short description
- Simply Bank is an FDIC-insured community bank founded in 1890 in Dayton, Ohio, serving consumer, small-business, and wealth management clients with deposit products, lending, and digital banking across regional branches.
- Ownership category
- akta.pro rank
Simply Bank industry classification
Industry- Product category
- Retail Banking
- NAICS
- Commercial Banking (522110), Commercial Banking (52211)
- SIC
- National Commercial Banks (6021)
- akta.pro primary industry
- Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)
- akta.pro secondary industries
- Retail Lending (Personal Loans, Auto, Credit Lines) (FSABAAAB), Small Business Banking (Microbusiness/Sole Proprietor) (FSABAAAI)
Keywords
Where Simply Bank is headquartered
LocationHeadquarters
- HQ city
- Dayton
- HQ country
- United States
- HQ region
- North America
Markets served
Simply Bank business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Distribution channels4 records
Marketing channels2 records
Simply Bank product offering
Product offeringCore offering
Simply Bank is a full-service community bank delivering personal banking (checking, savings, CDs, mortgages, HELOCs, consumer loans, auto loans, credit cards), business banking and financing (business loans, commercial real estate, agriculture and government-backed loan programs, merchant services), and wealth management advisory services to individuals, businesses, and high-net-worth clients. Banking delivery is supported by an online and mobile digital banking platform alongside physical branch locations in its regional footprint.
Product overview
First Financial Bank offers a comprehensive banking platform providing business banking, personal banking, wealth management, and lending products. The digital banking platform serves as the primary channel for customers to access checking, savings, loans, and financial services. Business offerings include financing, commercial real estate, and business services (merchant services, fraud protection). Personal offerings include checking, savings, home loans (mortgages, HELOC), and personal loans. The platform architecture includes online and mobile banking access across all product lines.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Banking Mobile and online banking platform enabling customers to manage accounts, transfer funds, pay bills, and access financial services anytime, anywhere.
- Business Banking Comprehensive business banking suite including financing, checking, savings, CDs, and credit cards designed for business growth and operations.
- Business Financing Business lending solutions including business loans, commercial real estate financing, express small business loans, agriculture loans, and government loan programs.
- Business Services Operational services including accounts receivable, merchant services, accounts payable, fraud protection, and money management.
- Personal Banking Consumer banking services including checking accounts, savings accounts, and certificates of deposit.
- Home Loans Residential lending products including mortgages, construction loans, mortgage refinance, and home equity lines of credit (HELOC).
- Personal Borrowing Consumer lending including personal loans, auto loans, and credit cards for individual borrowers.
- Wealth Management Wealth management and advisory services for clients to grow and protect their assets.
Companies that use Simply Bank
Customer profileSegments3 records
Ideal customer profiles3 records
Simply Bank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Simply Bank partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Simply Bank competitors and assessment
Company assessmentDirect peers
- LCNB Corp. Community bank holding company based in Lebanon, Ohio, with branch network across Southwest Ohio including the Dayton metro — direct geographic and product-line overlap with Simply Bank.
- Stock Yards Bancorp: Kentucky-based community bank offering commercial, consumer, and wealth management banking — comparable full-service community banking model and product breadth.
- WesBanco, Inc. Regional bank holding company headquartered in Wheeling, WV, with consumer and commercial banking plus trust and wealth services across the Midwest — overlapping product suite and multi-state community bank model.
- Park National Corporation: Ohio-based community bank holding company offering personal, business, and wealth management services across multiple regions — directly comparable operating model and product mix to Simply Bank.
- S&T Bancorp: Pennsylvania-based community bank holding company providing commercial, consumer, and wealth management banking — comparable mid-sized regional community bank profile.
- Heartland Financial USA / HTLF: Multi-state community bank holding company operating independent regional banks across the Midwest and Southwest with similar personal/business/wealth offerings.
- Civista Bancshares: Ohio community bank holding company serving Northeast Ohio and adjacent markets with consumer, commercial, and mortgage lending — overlapping regional Ohio community bank positioning.
Emerging players
- First Internet Bancorp: Indiana-based digital-first community bank offering consumer and small business banking primarily online — competes for the same digitally-engaged retail and SMB customers Simply Bank targets through its digital platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Simply Bank compliance and trust
Trust signalCompliance3 records
Simply Bank financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simply Bank leadership team
Management profileNumber of profiles
Profiles1 record
Simply Bank funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simply Bank M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simply Bank
What does Simply Bank do?
Simply Bank is a full-service community bank delivering personal banking (checking, savings, CDs, mortgages, HELOCs, consumer loans, auto loans, credit cards), business banking and financing (business loans, commercial real estate, agriculture and government-backed loan programs, merchant services), and wealth management advisory services to individuals, businesses, and high-net-worth clients. Banking delivery is supported by an online and mobile digital banking platform alongside physical branch locations in its regional footprint.
When was Simply Bank founded?
Simply Bank was founded in 1890. It employs 11 to 50 people.
Where is Simply Bank based?
Simply Bank is headquartered in Dayton, United States, in the North America region.
Who are Simply Bank's main competitors?
Direct peers on record are LCNB Corp., Stock Yards Bancorp, WesBanco, Inc., Park National Corporation, S&T Bancorp, Heartland Financial USA / HTLF and Civista Bancshares. First Internet Bancorp is listed as an emerging player.
Does Simply Bank have an API?
No public API is recorded for Simply Bank.
What industry is Simply Bank in?
Simply Bank's product category is Retail Banking. Its primary akta.pro industry code is FSABAAAA, Mass-Market Consumer Deposit Banking (Checking/Savings), with a secondary code of FSABAAAB, Retail Lending (Personal Loans, Auto, Credit Lines). Its NAICS code is 522110 and its SIC code is 6021.