What Dimex does

Dimex Oy is a Finnish, family-owned workwear manufacturer founded in 1982 and headquartered in Leppävirta, with a secondary office in Helsinki. The company designs, produces and sells certified protective workwear, gloves and accessories — 310+ SKUs across jackets, trousers, overalls, vests, fleeces, base layers, T-shirts, hoodies, gloves and accessories — engineered for Finnish occupational conditions and sized for Finnish body types. Its technical platform is built around proprietary fabric systems (MultiChem inherent flame resistance, MultiStretch inherent stretch with flame protection) and a wide stack of European safety certifications (EN ISO 13688, EN 20471, EN 1149-5, EN 11611/11612, EN 61482-2, EN 342, EN 343, EN 13034, plus glove standards EN ISO 21420/388/407), with ethical sourcing governed by amfori BSCI membership.

Dimex monetizes through a three-channel go-to-market: Dimex PRO, a B2B e-commerce storefront offering the full catalog at VAT 0% to registered businesses; Dimex Black, a B2C consumer webstore; and a nationwide authorized retailer network supported by an online dealer locator. Products are unit-priced in euros (roughly €4–€350 per item, pay-as-you-go), with no subscription or licensing component. Design and quality assurance sit in Finland, while physical production is distributed across Estonia, Ukraine, Portugal, China and Pakistan. The primary customer base is B2B professional workers in construction, industry, welding, electrical work, cold/rain environments and chemical handling, with B2C consumers and authorized retailers as secondary channels. Operational performance is reported at 98.7% delivery reliability and a 0.10% complaint rate. The company is privately held with no disclosed investors, funding rounds or parent entity.

Name

Dimex

Legal name

Dimex Oy

Website

https://www.dimex.fi/

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Dimex Oy is a Finnish, family-owned workwear manufacturer (founded 1982) that designs and sells 310+ certified protective clothing, gloves and accessories through Dimex PRO (B2B), Dimex Black (B2C) and authorized retailers, serving professional workers in construction, industry and utilities across the Nordic region.

Ownership category

akta.pro rank

Product category

Protective Workwear

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Fire-Resistant (FR) & Arc-Rated Apparel (CRAAALAD)

akta.pro secondary industries

Flame & Heat Protective Foundry/Welding Apparel (CRAAALAL), Chemical-Resistant & Hazardous Materials Protective Clothing (CRAAALAI), Cut-Resistant & Anti-Puncture Workwear (CRAAALAK), Protective & Work Accessories Manufacturing (Safety Gloves/Hi-Vis Accessories) (IMAOAFAH), Safety, PPE & Workwear Retail (Gloves, Respirators, Eye/Ear Protection) (CRAIADAK)

Keywords

• Protective workwear
• Flame resistant clothing
• High visibility apparel
• Workwear manufacturing
• Safety workwear

Headquarters

HQ city

Leppävirta

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. B2B Workwear Sales (Dimex PRO): Direct business-to-business sales of professional workwear, safety equipment, and accessories to companies and organizations. Products sold with VAT 0% to registered businesses.
2. B2C Workwear Sales (Dimex Black): Consumer retail sales of workwear products through consumer-focused e-commerce channel.
3. Retailer/Distributor Sales: Wholesale distribution through authorized retailer network across Finland.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Dimex Oy designs, manufactures and sells protective workwear and accessories — including work jackets, trousers, overalls, vests, fleeces, base layers, T-shirts, hoodies, work gloves, and related accessories — for Finnish and Nordic working conditions. Products carry European safety certifications for high-visibility, flame/heat resistance, arc flash, electrostatic, cold and rain protection. The portfolio is sold through a B2B channel (Dimex PRO), a B2C channel (Dimex Black) and an authorized Finnish retailer network.

Product overview

Dimex is a Finnish workwear manufacturer established in 1982, producing high-design work clothing for various industries including construction, industry, and maintenance. The product portfolio includes workwear (Työvaatteet), work jackets (Työtakit), work overalls (Työhaalarit), work pants and shorts (Työhousut), T-shirts and pique shirts (T-paidat), hoodies and knitwear (Hupparit), work vests (Työliivit), fleeces and mid-layers (Fleecet), underwear (Alusasut), work gloves (Työkäsineet), and accessories (Asusteet). The collection features safety-certified products including high-visibility clothing, flame-resistant clothing, cold-protection gear, and multi-use garments. Products are designed in Finland for Finnish workers and sized for Finnish bodies, with ongoing development based on real user experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Työvaatteet (Workwear) Core workwear garments designed for Finnish working conditions; sized for Finnish body types and developed based on real user feedback; built for durability and full-day comfort.
• Työtakit (Work Jackets) Work jackets for jobs where clothing must withstand use and function in varying conditions; protect, fit well, and support movement through the workday. Prices range roughly €96.81 to €314.74 (VAT 0%).
• Työhaalarit (Work Overalls / Coveralls) Work overalls and coveralls (full-coverage and open-front styles) designed to withstand use and follow movement in varying conditions; MultiChem flame-resistant coveralls priced €259.00 to €270.84 (VAT 0%).
• Työhousut ja -shortsit (Work Pants and Shorts) Work trousers, bib pants, and work shorts designed to withstand heavy daily use; function in varying conditions and support movement; work trousers priced €74.50 to €286.85 (VAT 0%).
• T-paidat ja pikeet (T-shirts and Pique Shirts) Work T-shirts and pique shirts designed for breathability, comfort, and full-day wear; safety t-shirts from €31.08 (VAT 0%).
• Hupparit, colleget ja neulostakit (Hoodies, College Jackets and Knitwear) Hoodies, college jackets, and knitwear designed for everyday work use; reliable in varied conditions and offer comfort in different work situations.
• Työliivit (Work Vests) Lightweight, durable work vests including EN 20471 high-visibility safety vests; offer good visibility, layering flexibility and freedom of movement; safety vests from €103.59 (VAT 0%).
• Fleecet ja välikerrastot (Fleeces and Mid-layers) Fleeces and mid-layers providing warmth, breathability, and comfort in varying Finnish conditions; function as reliable mid-layers throughout the workday.
• Alusasut (Base Layers and Underwear) Base layer tops and underwear designed for thermal balance and moisture transfer; comfortable throughout the workday.
• Työkäsineet (Work Gloves) Work gloves for hand protection and comfort in all weather; certified to EN ISO 21420, EN 388, EN 407; basic nitrile gloves from €3.98 and winter mechanics CUT D gloves up to €14.90.
• Asusteet ja tarvikkeet (Accessories and Supplies) Accessories including headwear, knee pads, ID pockets, belts, suspenders, detachable pockets, socks, and safety glasses; priced individually (e.g. knee pads €10.36, ID pockets €5.15, belts €15.94, socks €10.28–€15.86).

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• amfori BSCIcoreStrategic or Co-development PartnerDimex is a member of amfori BSCI, committed to ethical working conditions, environmental protection, and responsible business practices throughout the entire supply chain. Membership involves adherence to 13 fundamental labor principles including worker rights, non-discrimination, fair compensation, reasonable working hours, occupational health and safety, prohibition of child labor, prohibition of forced labor, environmental protection, and ethical business practices.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Snickers Workwear: Swedish premium workwear brand specializing in functional work trousers, jackets and accessories for tradespeople. Direct competitor to Dimex in the Nordic professional workwear segment with overlapping product categories and a similar design-led positioning.
• Blåkläder: Swedish workwear manufacturer producing durable, certified workwear for construction, industry and transport. Closely comparable to Dimex on product breadth, EN-certified safety range and Nordic B2B distribution model.
• Fristads: Swedish workwear brand with a broad portfolio of workwear, hi-vis and flame-resistant clothing. Competes with Dimex in Northern Europe across similar certifications and end-customer segments.
• Mascot International: Danish workwear manufacturer offering workwear, safety footwear and PPE across Europe. Highly comparable in product mix, multi-channel distribution (B2B, retail, e-commerce) and focus on certified protective workwear.
• Engelbert Strauss: German family-owned workwear and PPE specialist with strong B2B catalog, certified safety apparel and accessories. Direct comparable to Dimex on owner-operator profile, workwear depth and B2B go-to-market.
• Helly Hansen Workwear: Norwegian workwear division of Helly Hansen producing protective and weather-resistant workwear for industrial and offshore use. Comparable to Dimex in Nordic climate-driven design, certified protection and B2B sales.
• Portwest: Irish-headquartered global manufacturer of workwear, safety footwear and PPE. Overlaps with Dimex in certified hi-vis, FR and multi-hazard workwear, with a much larger international distribution footprint.
• Würth Modyf / Würth Workwear: European workwear brand of the Würth Group, offering certified workwear and corporate-wear programs. Comparable to Dimex in B2B uniform programs and certified workwear for industrial customers.

Broad incumbents

• Dickies: Global workwear and apparel brand owned by VF Corporation, with deep workwear heritage. Broader and more mass-market than Dimex, but competes in the same construction and industrial workwear category across Europe.
• 3M Personal Safety Division: Global PPE conglomerate whose workwear and protective apparel range competes with Dimex in arc-rated, FR and chemical-protective clothing categories as part of a much broader safety portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@dimexworkwear5256
• Facebookfacebook.com/dimexworkwear
• Instagraminstagram.com/dimexworkwear
• LinkedInlinkedin.com/company/dimex-workwear

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dimex