Winter Water Factory
Winter Water Factory is a Brooklyn-based, privately held apparel brand founded in 2002 that designs, screen-prints, and sells 100% organic cotton clothing for babies, children, and adults direct-to-consumer online, with wholesale distribution and recurring designer collaborations.
- Company typePrivate
- Founded2002
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Winter Water Factory does
Winter Water Factory is a privately held, Brooklyn-based apparel brand founded in 2002 by Stefanie Lynen and Todd Warnock that designs, produces, and sells screen-printed clothing for babies, children, and adults. Its core technology is screen printing on 100% organic cotton textiles using water-based inks and low-impact dyes; fabric is milled and printed in Los Angeles and cut-and-sewn in the company's own factory in Brooklyn's Sunset Park neighborhood. The product portfolio spans Baby (0M–18M rompers, tees, dresses, leggings, accessories), Kids (2T–10 tops, bottoms, dresses, pajamas), and Adult/Women's (XS–XXXL dresses, tops, sweatshirts), with additional home/nursery items such as blankets and crib sheets.
The business operates a direct-to-consumer model through its own e-commerce storefront (winterwaterfactory.com) with unit pricing ranging from roughly $19 for baby hats to $132 for bundled rompers, plus free domestic shipping on orders over $95. Revenue is supplemented by wholesale distribution to retail boutiques and an event-driven layer of designer collaborations (MAIKA, Ashley Toth, Rachel Mercier, Rashida Coleman-Hale, Mochi Kids, House That Lars Built, Jashar Awan, Jessica Nielsen, Maja Faber, Chantell Marlow) and a licensed Fraggle Rock capsule. Marketing is run primarily through Instagram, Facebook, and an email newsletter managed via Klaviyo, with Rebuy powering on-site product recommendations. The company remains entirely founder-owned with no disclosed institutional funding, no subsidiaries, and operates exclusively within the United States.
Winter Water Factory firmographics
Firmographics- Name
- Winter Water Factory
- Legal name
- Winter Water Factory
- Website
- https://winterwaterfactory.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Winter Water Factory is a Brooklyn-based, privately held apparel brand founded in 2002 that designs, screen-prints, and sells 100% organic cotton clothing for babies, children, and adults direct-to-consumer online, with wholesale distribution and recurring designer collaborations.
- Ownership category
- akta.pro rank
Winter Water Factory industry classification
Industry- Product category
- Organic Cotton Children's Apparel
- NAICS
- Cut and Sew Apparel Manufacturing (3152), Apparel Manufacturing (315), Textile and Fabric Finishing and Fabric Coating Mills (3133)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Knit Outerwear Mills (2253)
- akta.pro primary industry
- Children’s & Infant Apparel Cut & Sew (IMAOAEAJ)
- akta.pro secondary industry
- Outerwear & Performance Apparel Cut & Sew (IMAOAEAB)
Keywords
Where Winter Water Factory is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Winter Water Factory business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Direct E-commerce Sales: Direct-to-consumer online sales through winterwaterfactory.com, selling baby, kids, and adult organic cotton clothing. Customers can purchase individual items or bundles.
- Wholesale Distribution: Distribution through retail store partners. The website references a 'Retailers' page and 'WHOLESALE INQUIRIES' page, indicating B2B wholesale channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Free shipping on orders $95+ |
| Unit Pricing | Pay-as-you-go | Women's Dresses - Price range $59.00 - $108.00 |
| Unit Pricing | Pay-as-you-go | Kids Rainbows Collection items |
| Unit Pricing | Pay-as-you-go | Summer 26 Collection price ranges |
| Unit Pricing | Pay-as-you-go | Baby Bundles and Gift Sets |
| Unit Pricing | Pay-as-you-go | Lap Tees |
| Transaction based/ take rate | Pay-as-you-go | Promotional discount code |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Winter Water Factory product offering
Product offeringCore offering
Winter Water Factory designs, manufactures, and sells 100% organic cotton screen-printed clothing for babies, children, and adults under its own brand. The company operates a vertical US production model where fabric is milled and printed in Los Angeles using water-based inks and low-impact dyes, then cut and sewn in its own Brooklyn, NY factory. Products are sold direct-to-consumer through its e-commerce storefront and to independent retail partners via wholesale.
Product overview
Winter Water Factory is a Brooklyn-based print-focused children's and women's clothing brand established in 2002, specializing in screen-printed textiles made from 100% organic cotton. The product portfolio spans three core categories: Baby Clothing (rompers, tees, dresses, leggings, bloomers, hats, blankets, and crib sheets sized 0M-18M), Kids Clothing (tops, shorts, pants, dresses, and pajamas sized 2T-10), and Adult/Women's Clothing (dresses, tops, and sweatshirts sized XS-XXXL). All products feature the company's signature bold, playful prints and are manufactured in their Brooklyn factory, with fabric milled and printed in Los Angeles. The company also offers seasonal collections and designer collaborations such as the MAIKA partnership and Year of the Horse Lunar New Year collection.
Differentiator
Problem solved
Functional benefit
Products and services
- Baby Clothing Organic cotton rompers, tees, dresses, leggings, bloomers, and accessories sized for infants from 0M to 18M, designed for comfort and everyday wear with bold screen-printed prints.
- Kids Clothing Organic cotton tops, bottoms, shorts, pants, dresses, and pajamas for children sized 2T through 10, featuring bold screen-printed prints.
- Adult / Women's Clothing Organic cotton dresses, tops, and sweatshirts for adults in sizes XS through XXXL, designed for matching with children.
- Baby Bundles Pre-packaged gift sets and multi-item bundles including romper bundles, dress bundles, and curated baby gift collections priced between $58 and $132.
- Home & Nursery Accessories Organic cotton nursery items including blankets and crib sheets for baby room décor.
- Maika x Winter Water Factory Collaboration 31-product designer collaboration capsule with MAIKA featuring MAIKA's exclusive prints across baby, kids, and adult categories.
- Year of the Horse Collection Lunar New Year 2026 designer collaboration with Ashley Toth featuring three limited-edition graphic tees celebrating the year of the horse.
- Fraggle Rock Licensed Collection Licensed collaboration featuring Fraggle Rock characters on Winter Water Factory children's clothing.
- Summer 2026 New Arrivals Collection 236-product seasonal launch across baby, kids, and adult categories featuring prints including Cherries Red, Ocean Life Navy, Bees Blue, and Rainbows, with item prices ranging from $19 for knotted baby hats to $69 for adult sweatshirts.
Quantifiable outcome
- All products made in USA with organic cotton certified to federal organic regulations
- +1 more outcomes
Companies that use Winter Water Factory
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles3 records
Winter Water Factory technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
Winter Water Factory partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Ashley TothcoreDesigner collaboration for the Year of the Horse Lunar New Year 2026 collection, creating three fun graphic tees celebrating the zodiac year
- MAIKAcoreDesigner collaboration producing a collection of clothing featuring MAIKA's designs across baby, kids, and adult categories
- Rachel MercierminorDesigner collaboration featuring Rachel Mercier's artwork on Winter Water Factory clothing products
- Rashida Coleman-HaleminorDesigner collaboration featuring Rashida Coleman-Hale's designs on Winter Water Factory clothing products
- Jessica NielsenminorDesigner collaboration featuring Jessica Nielsen's artwork on Winter Water Factory clothing products
- Maja FaberminorDesigner collaboration featuring Maja Faber's designs on Winter Water Factory clothing products
- Jashar AwanminorDesigner collaboration featuring Jashar Awan's artwork on Winter Water Factory clothing products
- House That Lars BuiltminorDesigner collaboration featuring House That Lars Built's distinctive aesthetic on Winter Water Factory clothing products
- Chantell MarlowminorDesigner collaboration featuring Chantell Marlow's designs on Winter Water Factory clothing products
- Mochi KidsminorCollaboration with Mochi Kids brand for children's clothing collection
- Fraggle RockcoreLicensed collaboration featuring Fraggle Rock characters on Winter Water Factory children's clothing
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Winter Water Factory competitors and assessment
Company assessmentBroad incumbents
- Pact: Organic cotton basics brand spanning adult, kids, and baby. Operates broadly in the same organic cotton category with broader assortment and larger scale than Winter Water Factory.
- Burt's Bees Baby: Organic cotton baby clothing, bedding, and accessories line owned by a much larger CPG parent. Comparable on organic cotton baby positioning and certified materials; competes at meaningfully broader scale.
Direct peers
- Under the Nile: Organic baby and kids apparel brand with US/Egyptian organic cotton sourcing. Directly comparable on organic certification and baby/kids product mix, though with different sourcing footprint.
- Tea Collection: Premium kidswear brand known for globally-inspired prints and baby/kids/adult matching. Comparable on print-led differentiation, family-matching assortment, and DTC-plus-boutique wholesale model.
- Monica + Andy: Premium DTC organic baby and kids clothing brand. Directly competes on organic cotton, gender-neutral prints, and Made-in-USA positioning; serves the same parent buyer with a similar premium price point.
- Colored Organics: 100% organic cotton baby and kids apparel with playful designs. Overlaps directly on organic positioning, baby/kids focus, and DTC-led distribution.
- Finn + Emma: Organic baby clothing and accessories brand with playful prints and matching family apparel. Comparable on organic cotton, baby-led assortment, and DTC/retail hybrid distribution.
- Hanna Andersson: Long-established organic cotton children's apparel brand with strong DTC and retail wholesale. Comparable on organic positioning and family/matching apparel, though significantly larger and more distribution-heavy.
- Kate Quinn Organics: Organic cotton baby and kids clothing brand with whimsical prints. Closely comparable on organic certification, print-led design, and DTC/wholesale hybrid model.
Emerging players
- Mori: Organic baby and kids sleepwear and clothing brand that has scaled internationally with venture backing. Comparable on organic cotton positioning; differs in product emphasis (sleepwear) and scale.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Winter Water Factory social profiles
Digital presenceWinter Water Factory financial estimates
Financial estimateRevenue estimate
Valuation estimate
Winter Water Factory leadership team
Management profileNumber of profiles
Profiles2 records
Winter Water Factory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Winter Water Factory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Winter Water Factory
What does Winter Water Factory do?
Winter Water Factory designs, manufactures, and sells 100% organic cotton screen-printed clothing for babies, children, and adults under its own brand. The company operates a vertical US production model where fabric is milled and printed in Los Angeles using water-based inks and low-impact dyes, then cut and sewn in its own Brooklyn, NY factory. Products are sold direct-to-consumer through its e-commerce storefront and to independent retail partners via wholesale.
Is Winter Water Factory a public or private company?
Winter Water Factory is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Winter Water Factory founded?
Winter Water Factory was founded in 2002. It employs 1 to 10 people.
Where is Winter Water Factory based?
Winter Water Factory is headquartered in Brooklyn, United States, in the North America region.
How does Winter Water Factory make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale Distribution.
Who are Winter Water Factory's main competitors?
Broad incumbents on record are Pact and Burt's Bees Baby. Direct peers are Under the Nile, Tea Collection, Monica + Andy, Colored Organics, Finn + Emma, Hanna Andersson and Kate Quinn Organics. Mori is listed as an emerging player.
Does Winter Water Factory have an API?
No public API is recorded for Winter Water Factory.
What industry is Winter Water Factory in?
Winter Water Factory's product category is Organic Cotton Children's Apparel. Its primary akta.pro industry code is IMAOAEAJ, Children’s & Infant Apparel Cut & Sew, with a secondary code of IMAOAEAB, Outerwear & Performance Apparel Cut & Sew. Its NAICS code is 3152 and its SIC code is 2300.