Perry
Perry (Uniform Schoolwear Ltd.) is a privately held British designer and manufacturer, founded in 1991, that produces school uniforms, university boat-club blazers, and bespoke club blazers from its own factory in Leeds, UK, serving UK schools, universities, and sports clubs via e-commerce, telephone, showrooms, and on-site fittings.
- Company typePrivate
- Founded1991
- HeadquartersLeeds, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Perry does
Perry (legal entity: Uniform Schoolwear Ltd., trading as Perry Uniform) is a privately held British designer and manufacturer of distinctive uniform and sportswear, founded in 1991 and operating from its own factory and distribution centre at Wesley House, Carr Crofts Drive, Leeds, UK. The company serves three primary customer segments: UK primary and secondary schools requiring standard school uniforms (trousers, skirts, blazers, ties, and accessories); universities and university sports clubs — particularly boat clubs at Oxford, Cambridge, Edinburgh, Bath, Durham, Southampton, and others — requiring bespoke institutional blazers; and sports clubs, societies, and other organisations requiring custom club blazers across rowing, cricket, rugby, hockey, golf, and regatta contexts, plus opportunistic corporate and military buyers (HSBC, REME, RAF, Met Police, Yeoman Warders).
The product portfolio centres on school uniforms, bespoke club blazers with extensive customisation (cloth colour/stripe, 20+ lining colours, club-crest embroidery, button styles, pocket types, cuffs, braid and cord trim), and matching accessories (waistcoats, ties, bowties, cummerbunds, trousers, caps). Perry's proprietary Intelligent Sizing (i-Size) system is a password-protected, account-based service that creates child profiles from body measurements and recommends uniform size and quantity by school, gender, and year group — designed to reduce sizing errors for parents. School uniform pricing is gated behind login; bespoke blazer pricing is quote-based with minimum order quantities on some items.
The business operates direct-to-consumer through an e-commerce website, telephone ordering (Monday–Friday 9am–5pm), regional showrooms, and on-site fitting visits to clubs. Delivery is free standard UK mainland (2–5 working days), with paid Royal Mail tiers from £6 (First Class) to £25 (Saturday). All revenue streams are one-time purchases with no subscription or recurring model evident. Marketing is driven by content (advice guides, how-to-measure video tutorials), organic social (Facebook, Twitter, Instagram), email newsletter, and Google AdWords remarketing. Technology infrastructure is hosted on UKFast Net Ltd's GDPR-compliant servers.
Perry firmographics
Firmographics- Name
- Perry
- Legal name
- Uniform Schoolwear Ltd.
- Website
- https://perryuniform.co.uk
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Perry (Uniform Schoolwear Ltd.) is a privately held British designer and manufacturer, founded in 1991, that produces school uniforms, university boat-club blazers, and bespoke club blazers from its own factory in Leeds, UK, serving UK schools, universities, and sports clubs via e-commerce, telephone, showrooms, and on-site fittings.
- Ownership category
- akta.pro rank
Perry industry classification
Industry- Product category
- School Uniforms & Custom Apparel
- NAICS
- Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (except Contractors) (31525), Sporting and Athletic Goods Manufacturing (33992), Apparel Accessories and Other Apparel Manufacturing (3159), Sporting Goods Retailers (45911)
- SIC
- Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- School Uniforms (Children) (CRAAAHAE)
- akta.pro secondary industry
- Team Sports Equipment & Uniforms Retail (CRAMABAE)
Keywords
Where Perry is headquartered
LocationHeadquarters
- HQ city
- Leeds
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Perry business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- School Uniform Sales: Direct-to-consumer sales of school uniforms through e-commerce website and telephone ordering. Parents purchase school uniforms for their children based on school-specific requirements.
- Bespoke Club Blazers: Custom-designed and manufactured blazers for sports clubs, universities, and societies. Sales through consultation and bespoke ordering process with minimum order quantities for some items.
- University Uniform Sales: Uniform sales to university boat clubs and sports clubs through the website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free Standard Delivery |
| Unit Pricing | Pay-as-you-go | First Class Delivery |
| Unit Pricing | Pay-as-you-go | Express Delivery |
| Unit Pricing | Pay-as-you-go | Premium Delivery |
| Unit Pricing | Pay-as-you-go | Weekend Delivery |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Perry product offering
Product offeringCore offering
Perry designs and manufactures distinctive school uniforms, university partner blazers, and bespoke crested club sportswear from its factory and distribution centre in Leeds. The company sells a standard sized schoolwear range to parents through e-commerce, phone, showrooms, and on-site fittings, while also producing custom crested and embroidered blazers for schools, universities, and sports/society clubs. A proprietary Intelligent Sizing (i-Size) system supports accurate garment fitting for both individual and institutional orders.
Product overview
Perry is a British designer and manufacturer of distinctive uniform and sportswear for schools, universities and clubs. The company operates from its factory and distribution centre in Leeds. Its product portfolio centers on school uniforms (including trousers, skirts, and standard school wear), bespoke club blazers with extensive customization options (colours, stripes, linings, embroidery, buttons, pockets, cuffs, and trim), and university partner uniforms particularly for boat clubs. Perry also offers an Intelligent Sizing (i-Size) system that uses child measurements to recommend optimal uniform sizes, enhancing the core school uniform offering. Club customers can purchase matching accessories including ties, bowties, cummerbunds, waistcoats, trousers, and caps.
Differentiator
Problem solved
Functional benefit
Products and services
- School Uniforms
Companies that use Perry
Customer profileNamed customers102 records
Segments3 records
Ideal customer profiles2 records
Perry technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Perry partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered infrastructure, operational and marketing.
- UKFast Net LtdinfrastructureUKFast Net Ltd hosts Perry's website on secure servers certified as GDPR compliant. The hosting provider ensures data storage, databases, and application hosting meet security standards.
- Royal MailoperationalRoyal Mail provides delivery services for Perry's standard and first-class deliveries. Customers can arrange returns through Royal Mail using QR codes on receipts.
- Google (AdWords)marketingPerry uses Google AdWords Remarketing to advertise across the internet, displaying targeted ads based on customer browsing history.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Perry competitors and assessment
Company assessmentDirect peers
- Trutex: One of the UK's largest dedicated school uniform manufacturers, supplying primary and secondary schools through retailers and direct channels. Highly comparable to Perry's school uniform core on customer base, product mix and UK-focused go-to-market.
- School Uniform Direct: Online-first school uniform retailer offering branded uniform with next-day delivery. Closely comparable to Perry's e-commerce DTC school uniform motion and price-led positioning in standard uniform items.
- Simarco Bespoke Tailoring: UK bespoke tailor offering club blazers, uniforms and regalia to societies, schools and sporting clubs. Overlaps with Perry on bespoke club blazer design, fittings and made-to-order delivery model.
- Academy School Uniform: UK school uniform specialist with online ordering and school partnership programmes. Mirrors Perry's school-segment model with emphasis on school-specific garment ranges and bespoke school branding.
- Stevensons (MD Schoolwear Group): UK school uniform specialist retailer and manufacturer with multiple high-street branches and online ordering. Overlaps with Perry on school uniform supply, fitting services and direct-to-parent distribution.
- David Luke Schoolwear: UK-based school uniform manufacturer offering tailored and standard uniform ranges to schools. Competes directly with Perry on school blazers and trousers with a similar emphasis on school partnerships and bespoke school branding.
- William Turner Bespoke: British bespoke tailor producing made-to-measure suits and blazers with UK manufacturing. Directly comparable to Perry on bespoke blazer manufacturing capability, club and society customers, and UK-based production.
Emerging players
- Keith Hamshere Sportswear: Specialist rowing apparel and club blazer maker serving UK rowing clubs. Comparable to Perry's bespoke rowing-club blazer offering, though narrower in scope to rowing rather than multi-sport.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Perry social profiles
Digital presencePerry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Perry leadership team
Management profileNumber of profiles
Perry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Perry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Perry
What does Perry do?
Perry designs and manufactures distinctive school uniforms, university partner blazers, and bespoke crested club sportswear from its factory and distribution centre in Leeds. The company sells a standard sized schoolwear range to parents through e-commerce, phone, showrooms, and on-site fittings, while also producing custom crested and embroidered blazers for schools, universities, and sports/society clubs. A proprietary Intelligent Sizing (i-Size) system supports accurate garment fitting for both individual and institutional orders.
Is Perry a public or private company?
Perry is a private company. It is classified as unknown and is currently operating.
When was Perry founded?
Perry was founded in 1991. It employs 11 to 50 people.
Where is Perry based?
Perry is headquartered in Leeds, United Kingdom, in the Europe region.
How does Perry make money?
Three revenue lines are on record. School Uniform Sales are the primary driver. The others are bespoke Club Blazers and university Uniform Sales.
Who are Perry's main competitors?
Direct peers on record are Trutex, School Uniform Direct, Simarco Bespoke Tailoring, Academy School Uniform, Stevensons (MD Schoolwear Group), David Luke Schoolwear and William Turner Bespoke. Keith Hamshere Sportswear is listed as an emerging player.
Does Perry have an API?
No public API is recorded for Perry.
What industry is Perry in?
Perry's product category is School Uniforms & Custom Apparel. Its primary akta.pro industry code is CRAAAHAE, School Uniforms (Children), with a secondary code of CRAMABAE, Team Sports Equipment & Uniforms Retail. Its NAICS code is 315 and its SIC code is 2320.