Amada UK

What Amada UK does

Amada UK is the United Kingdom operating subsidiary of AMADA Co., Ltd., the Japanese industrial group founded in 1946 by Isamu Amada. Operating from its Kidderminster headquarters and serving customers across the United Kingdom and Ireland, the company manufactures, sells, and services sheet metal processing machinery — including fibre laser cutting machines, punch/laser combination machines, press brakes (bending machines), laser welding systems, stamping presses, grinding and shearing technology, and robotic automation cells. It complements this core hardware portfolio with proprietary software (marketed around 'right first time' production), Industry 4.0 solutions such as V-factory IoT remote support and the LIVLOTS lot tracking and inspection system, and a wide range of associated services including training, technical support, machine relocation, and financing. The company serves a horizontal customer base of sheet metal fabricators and contract manufacturers — three named mid-market references being Greenfield Engineering, Protektor Group UK Ltd, and Swan Engineering Ltd — and is part of AMADA's broader European platform of 10 branches across 13 countries with approximately 1,500 employees serving around 30,000 customers.

The business model combines capital-equipment sales with a high-retention recurring revenue annuity. Revenue streams include machine hardware sales, software licences and support contracts, spare parts (a UK central warehouse stocks over 20,000 SKUs with 76% same-day dispatch,), tooling sold through a dedicated hotline and webshop, and service and maintenance contracts that achieve a 97% retention rate. The AMADA Webshop (webshop.amada.eu/uk_en) provides an e-commerce channel for consumables, while enterprise field sales and a service network of over 165 customer support staff handle complex equipment sales and after-sales support. Financial services are also offered to facilitate machine purchases. The go-to-market is enterprise-focused, with multi-year service contracts, quote-based hardware pricing, and integration of remote support via TeamViewer.

From a strategic position, Amada UK is a wholly-owned subsidiary within a global group of 100+ companies and 8,000–9,000+ employees, and ISO 14001 environmental certification has been maintained across AMADA locations since 1998. Recent strategic activity has centred on Industry 4.0 / software ecosystem expansion and product refreshes such as the SRB-1003 press brake. A leadership discontinuity arose in March 2026 with the death of AMADA European CEO Alan Parrott, which represents a near-term transition risk for the European organisation that oversees UK operations.

Name

Amada UK

Legal name

Amada United Kingdom Limited

Website

https://amada.eu

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

101–250 employees

Short description

Amada UK is the UK and Ireland subsidiary of Japanese industrial group AMADA Co., Ltd., selling, servicing, and supporting fibre laser cutters, press brakes, punching, welding, and automation machinery for sheet metal fabricators and contract manufacturers, with a high-retention service, parts, and software annuity.

Ownership category

akta.pro rank

Product category

Sheet Metal Machinery and Automation

NAICS

Metalworking Machinery Manufacturing (33351)

SIC

Metalworkg Machinery & Equipment (3540)

akta.pro primary industry

Sheet Metal Machinery (Laser/Plasma/Waterjet Cutting, Punching) (IMAHADAD)

akta.pro secondary industry

Metal Forming & Fabrication Machines (Presses, Bending, Shearing, Stamping) (IMAHADAC)

Keywords

• Sheet metal machinery
• Laser cutting machines
• Press brake bending
• Metal fabrication equipment
• Manufacturing automation systems

Headquarters

HQ city

Kidderminster

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Machine Sales: Sale of sheet metal processing machinery including laser cutting, punching, combination, bending, welding machines, stamping presses, grinding, and shearing technology
2. Software Licenses and Contracts: Software solutions with support contracts providing updates, security, and remote support
3. Spare Parts: Genuine OEM parts supply through Parts Hotline with same-day shipping and premium delivery options
4. Tooling: Punch press and press brake tooling including standard and special tools through dedicated tooling hotline and webshop
5. Service and Maintenance Contracts: Service contracts covering unlimited machine hours, labour, travel, scheduled services, and preferential discounts on parts and tools. 97% contract retention rate
6. Financial Services: Financing options for machine purchases

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Amada UK manufactures, sells, and services sheet metal processing machinery, including fibre laser cutting machines, punching machines, punch/laser combination machines, press brakes (bending machines), laser welding machines, stamping presses, grinding and shearing equipment, and automation/robotic cells. The offering is complemented by proprietary AMADA software, Industry 4.0 solutions (V-factory, LIVLOTS), tooling, genuine spare parts, training, technical support, and financing for industrial sheet metal fabricators in the UK and Ireland.

Product overview

Amada UK offers a comprehensive portfolio of sheet metal processing solutions under a unified platform architecture. The core product lines include Laser Cutting Machines (fibre laser technology), Punching Machines, Combination Machines (punch/laser), Bending Machines, Laser Welding Machines, Stamping Presses, Grinding Technology, Shearing Technology, and Inspection Systems. Supporting the core machines are add-on modules including Software (for right-first-time production), Spare Parts, Tooling (punch press and press brake), V-factory & IoT Remote Support (Industry 4.0), LIVLOTS, Pre-Owned machines, and BLANK to BEND workflow integration. The company also provides associated services including Financial Services, Training Courses, Technical Support (hotline, remote, on-site), Machine Relocation, Essential Solutions, and an AMADA Webshop for tooling and consumables. The product ecosystem is designed for the complete sheet metal manufacturing lifecycle from cutting and forming to quality inspection and ongoing maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• Laser Cutting Machines Fibre laser cutting machines designed to meet all sheet metal production requirements, for industrial sheet metal fabricators.
• Punching Machines Punch press machines capable of complex forming, tapping, and producing high-quality finished products, for sheet metal fabricators.
• Combination Machines Punch/laser combination machines equipped with a fibre laser engine for flexibility and maximum productivity in sheet metal production.
• Bending Machines Press brake bending solutions ranging from stand-alone machines to robotic cells, for varied application needs. Includes the SRB-1003 press brake.
• Laser Welding Machines Laser welding solutions for precision welding applications in sheet metal processing.
• Automation Systems Automated systems and robotic cells for sheet metal processing operations, enabling lights-out production and workflow integration.
• Stamping Presses Stamping press systems for metal forming applications.
• Grinding Technology Grinding solutions for sheet metal finishing applications.
• Shearing Technology Shearing technology including guillotine shears for cutting sheet metal.
• Inspection System Formed part scanning and inspection systems for quality control in sheet metal production.
• AMADA Software AMADA software solutions ensuring right-first-time production, licensed to customers with support contracts for updates, security, and remote support.
• Spare Parts Genuine OEM spare parts for AMADA machines sold via the Parts Hotline with same-day shipping and premium delivery options.
• Tooling Punch press and press brake tooling, including standard and special tools, sold via dedicated tooling hotline and webshop.
• V-factory & IoT Remote Support Industry 4.0 solution for remote machine monitoring, diagnostics, and support on AMADA equipment.
• LIVLOTS Industry 4.0 solution for lot tracking and production optimization across sheet metal manufacturing operations.
• Pre-Owned Machines Pre-owned AMADA machines and equipment offered for resale to customers seeking lower-cost entry into AMADA equipment.
• BLANK to BEND Integrated end-to-end workflow solution spanning blanking through bending operations, linking multiple AMADA machines into a single production line.
• Financial Services Financing options offered to customers purchasing AMADA equipment, supporting capital expenditure decisions.
• Training Courses Paid training programmes for operators and engineers on AMADA equipment operation, programming, and maintenance.
• Support Contracts Multi-year service and maintenance contracts covering unlimited machine hours, labour, travel, scheduled services, and preferential discounts on parts and tools. 97% contract retention rate.
• Machine Relocation Professional relocation services for moving AMADA machines between customer sites.
• Essential Solutions Essential maintenance and support packages for AMADA equipment, providing baseline service coverage for customers.
• AMADA Webshop E-commerce platform for ordering tooling and consumables online, serving as a self-service sales channel for AMADA customers.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Prima Power: Manufacturer of sheet metal working machinery including 2D/3D laser cutting, punch-laser combos, bending, and automation. Direct peer to Amada UK in laser, punching, and bending machines for industrial fabricators.
• Salvagnini: Italian manufacturer of flexible sheet metal machinery, including panel benders, punch-laser combos, and integrated FMS lines. Direct peer to Amada UK's punching, laser, and automation offerings, particularly in automated blank-to-bend workflows.
• Trumpf: German-headquartered global leader in laser cutting, punching, bending, and automation for sheet metal. Directly competes with Amada UK on fibre laser machines, press brakes, and integrated automation cells for the same UK/EU contract fabricator and OEM customers.
• Bystronic: Swiss-based sheet metal processing equipment maker offering laser cutting, bending, and automation solutions. Direct competitor to Amada UK's core product lines, serving overlapping UK and European contract manufacturing customers with comparable fibre laser and press brake systems.
• LVD Group: Belgian sheet metal machinery maker producing laser cutting, press brakes, shears, and automation. Comparable to Amada UK across the sheet metal workflow and competes in the same UK and European mid-market fabricator segment.

Broad incumbents

• Cincinnati Incorporated: US-based manufacturer of metal fabrication equipment including laser cutting, press brakes, and shears. Comparable product overlap with Amada UK in sheet metal machinery, though with a more North American customer base.
• DMG Mori: Global machine tool and additive manufacturing incumbent offering turning, milling, and laser technologies. Overlaps with Amada UK in industrial laser/automation, but operates a much broader portfolio beyond sheet metal processing.
• Mazak: Japanese broad-line machine tool and laser cutting manufacturer with a global installed base. Competes with Amada in laser cutting and broader machine tool categories, but its portfolio spans many industries beyond sheet metal.

Regional players

• Murata Machinery: Japanese manufacturer of sheet metal fabrication systems (laser, turret punch press) and material handling. Comparable to Amada in product line, but primarily serves the Japanese and broader Asia-Pacific market with limited direct UK presence.

Others

• ESAB Corporation: Global welding and cutting equipment maker overlapping with Amada UK in laser welding and cutting adjacencies. Not a direct sheet metal machinery peer, but a related supplier of welding technology to overlapping industrial customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AmadaUKLTD
• YouTubeyoutube.com/user/amadaukltd
• Facebookfacebook.com/Amadauk
• LinkedInlinkedin.com/company/amada-united-kingdom-limited/?viewAsMember=true
• Instagraminstagram.com/amadaunitedkingdom

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amada UK