MVT

What MVT does

MVT (legal entity: MVT Public Relations) is a private, boutique strategic communications consultancy founded in 2006 and headquartered in Evanston, Illinois at 1421 Sherman Avenue, Suite 101. The firm operates with 11-50 employees, including eight named partners (Matt Van Tuinen, Chris Taylor, Sara Romano, Shane Winn, Mitch Arman, Ian Rapport, Michael Barthelemy, and Marci May), and is structured as a partner-led professional services practice rather than a technology platform. MVT does not develop proprietary technology products; its offering is built on communications expertise applied to the global sports sponsorship ecosystem.

The firm's service offering is organized around four core capabilities: Sponsorship Narrative Strategy, Strategic Communications Planning, Media Activation, and Campaign Insights & Analysis. These are delivered to two primary client segments: global brands with sports sponsorship portfolios (e.g., Cisco Systems, lululemon) and sports organizations and events (e.g., NFL, McLaren Racing, BNP Paribas Open, International Tennis Hall of Fame, The National Sports Collectors Convention, LPGA golfer Nelly Korda). MVT's go-to-market is enterprise field sales conducted through direct client engagement, professional networks, and an inbound contact model via mvtpr.com, supported by a content-marketing presence including case studies and an active LinkedIn page. Revenue is generated through bespoke professional-services engagements on undisclosed custom terms, with no public pricing, no disclosed funding events, and no evidence of external investment or parent-company ownership; the firm appears to be a bootstrapped, independent consultancy.

Name

MVT

Legal name

MVT Public Relations

Website

https://mvtpr.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

MVT is a boutique strategic communications consultancy that helps global brands and sports organizations translate sponsorship investments into integrated communications programs, media activations, and measurement frameworks, with a partner-led team and clients including Cisco, the NFL, and McLaren Racing.

Ownership category

akta.pro rank

Product category

Strategic Communications Consulting

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Sports Brand Strategy & Creative Services (Design, Content, Social) (MPAKAKAF)

akta.pro secondary industries

Media & Broadcast Sponsorship (In-Game Broadcast, Streaming Sponsorship) (MPAKALAF), Content & Messaging Strategy (Positioning, Narrative) (MPAAAFAK), Sports Branded Content (Team/League/Brand Integrations) (MPADAEAI)

Keywords

• Sports partnership communications
• Sponsorship public relations
• Strategic communications consulting
• Media activation services
• Sports marketing communications

Headquarters

HQ city

Evanston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Strategic Communications Consulting Services: MVT generates revenue through providing strategic communications consulting services to brands and sports organizations. The company helps clients translate sponsorship investments into structured communications programs, encompassing sponsorship narrative strategy, strategic communications planning, media activation, and campaign analysis. Revenue is derived from professional service engagements with enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

MVT is a boutique strategic communications consultancy that helps global brands and sports organizations translate sponsorship investments into structured communications programs. Its offering spans sponsorship narrative strategy, strategic communications planning, media activation, and campaign insights and analysis, delivered to enterprise clients across the global sports ecosystem.

Product overview

MVT is a strategic communications consultancy focused on sports partnerships that helps brands and sports organizations translate sponsorship investments into structured communications programs. The company's service offering consists of four core capabilities: Sponsorship Narrative Strategy (crafting brand narratives through sports partnerships using campaign architecture and audience segmentation), Strategic Communications Planning (producing integrated communication plans and calendars), Media Activation (coordinating storytelling and media engagement for earned media amplification), and Campaign, Insights, and Analysis (monitoring performance and translating data into actionable insights). These services work together to drive narrative, visibility, fan engagement, and business relevance for clients across the global sports ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Sponsorship Narrative Strategy Strategic service that crafts a brand's narrative through compelling sports partnerships, using campaign architecture, platform messaging strategy, and audience segmentation to convert sponsorship investment into a strategic asset for brand positioning and long-term value. Intended for global brands with sports sponsorship portfolios.
• Strategic Communications Planning Production of integrated communication plans, campaign architecture, and clear communication calendars designed to bring defined narratives to life and sustain visibility over time. Intended for brands and sports organizations requiring ongoing communications support.
• Media Activation Coordination of storytelling, media engagement, and communications initiatives to extend sponsorship partnership reach and relevance, including tactical story development and thought leadership initiatives that drive earned media amplification. Intended for brands and sports organizations seeking earned media impact.
• Campaign, Insights, and Analysis Post-launch monitoring of campaign performance across media, digital, and messaging channels to analyze visibility drivers, narrative impact, and audience engagement, translating data into actionable insights for future campaigns and platform optimization. Intended for brands and sports organizations needing performance measurement.

Quantifiable outcome

• Increased earned media engagement for BNP Paribas Open x lululemon partnership, positioning the brand as a lifestyle and fitness leader in tennis
• +1 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered flagship and core.

• Cisco SystemsflagshipStrategic or Co-development PartnerMVT serves as the strategic communications partner for Cisco Systems' major sports sponsorships, including partnerships with the NFL (Super Bowl connectivity and protection), McLaren Racing (Formula 1 team), and LPGA golfer Nelly Korda. MVT leads all external and internal marketing efforts, managing sponsorship narrative strategy, media activation, and campaign development across multiple sports properties.
• BNP Paribas OpencoreStrategic or Co-development PartnerMVT activated the announcement of lululemon as Official Outfitter and Footwear Outfitter of the BNP Paribas Open. The agency increased earned media engagement for the partnership, positioning the brand as a lifestyle and fitness leader in the tennis space.
• The National Sports Collectors ConventioncoreGTM or Marketing PartnerMVT partnered with The National Sports Collectors Convention to refine its year-round social media strategy, anchored in its annual convention. This work delivers an enhanced brand identity to a leader in the sports collecting hobby.
• International Tennis Hall of FamecoreStrategic or Co-development PartnerMVT launched the 'Be Legendary' program for the International Tennis Hall of Fame, giving the ITHF a signature initiative to expand its global reach and inspire kids around the world by providing unique access to tennis history, values, and legendary players.
• McLaren RacingflagshipGTM or Marketing PartnerMVT supports communications for Cisco's partnership with McLaren Racing, the Formula 1 championship-winning team. Activities include hosting journalists at Grand Prix events and building sales-driven partnership websites.
• NFLflagshipGTM or Marketing PartnerMVT leads marketing efforts for Cisco's NFL partnership, building and driving year-round awareness around connecting and protecting major sporting events including the Super Bowl.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mvtpr
• Xx.com/mvtpr
• Facebookfacebook.com/MVTPublicRelations

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MVT