Paints4Trade

What Paints4Trade does

Paints4Trade is a UK-based manufacturer, distributor, and online retailer of industrial trade paints, coatings, and surface-preparation accessories. The firm operates from West Thurrock and runs paints4trade.com as a direct-to-customer e-commerce storefront, claiming over 30 years of manufacturing experience in the industrial paint trade. Its catalog spans metal paints (primers, undercoats, topcoats, finish paints in 1-pack and 2-pack formulations, water-based systems, epoxies, polyurethanes, and chlorinated rubber), intumescent fire-retardant coatings certified to BS 476 for steel and timber, floor paints (epoxy, anti-slip, garage and concrete), marine coatings (antifouling, deck, hull, heat-resistant), maintenance coatings (multi-surface, masonry, wood, roof, swimming pool), vehicle paints (commercial, agricultural, military), and ancillary lines such as resins, aerosols, thinners, and stencil kits. The portfolio aggregates both house brands (Trade Paints, Paint Prime, Renotub, upaintpvc) and distributed lines from major international and UK manufacturers including Jotun, Sherwin-Williams, International, Coo-Var, Nullifire, Fosroc, Thermoguard, Teamac, and RSL Resin Surfaces.

The go-to-market is a single-channel, product-led e-commerce model serving UK mainland customers, with self-serve purchasing, trade-account discounts, a loyalty points scheme, and the Paint Prime Express next-working-day delivery proposition (free over £99). Customer segments are horizontal across use cases: trade painters and decorators, industrial facilities, marine operators, agricultural and plant machinery owners, commercial vehicle refinishers, and fire-safety specifiers requiring intumescent certification. Pricing is unit-based pay-as-you-go across SKUs ranging from ~£12.99 aerosols to £669.99+ industrial coatings.

Revenue mechanics are one-time product sales through the owned storefront, with no subscriptions, recurring contracts, third-party marketplace presence, or physical retail disclosed. Distribution is domestic-only via direct shipping, supported by a small phone-based technical advisory service for product selection. The business appears to be founder/independently held with no institutional investors, no subsidiaries, no parent company, and no public listing. Growth signals (headcount, revenue, funding) and AI/ML capabilities are not disclosed in the available data.

Name

Paints4Trade

Legal name

Paints4Trade

Website

https://paints4trade.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

UK-based manufacturer and online retailer of industrial trade paints and coatings, selling metal, floor, marine, fire-retardant, and maintenance coatings directly to trade professionals, industrial buyers, and specialist applicators across UK mainland.

Ownership category

akta.pro rank

Product category

Industrial Coatings

NAICS

Paint and Coating Manufacturing (325510), Paint and Wallpaper Retailers (44412)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Industrial & Protective Coatings (IMAEAGAB)

akta.pro secondary industries

Architectural & Decorative Paints (IMAEAHAA), Paint, Stain & Finishes Retail (Coatings, Sundries) (CRAIADAF)

Keywords

• Industrial trade paints
• Protective coatings
• Marine paint supplier
• Intumescent fire retardant
• Floor epoxy coatings

Headquarters

HQ city

West Thurrock

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: One-time purchase model for industrial, marine, and commercial paints and coatings sold through e-commerce platform. Products range from primers and undercoats to specialized finishes including intumescent fire retardant coatings.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Paints4Trade manufactures and supplies industrial, marine, and decorative trade paints and coatings through a UK-focused e-commerce platform. Core product lines include metal paints, intumescent fire retardant coatings, industrial floor paints, marine coatings, maintenance paints, vehicle paints, resins, thinners, and aerosols, with distribution of leading manufacturer brands such as Sherwin-Williams, Jotun, International, Nullifire, and Teamac alongside its own Trade Paints house brand. The company provides next-working-day delivery across UK mainland and a technical advisory service for product selection.

Product overview

Paints4Trade is a UK-based manufacturer and supplier of industrial trade paints and coatings, operating as a multi-brand e-commerce platform. The product portfolio centers on specialized coating systems organized into core categories: Metal Paint (with subcategories for primers, finish paints, topcoats in 1-pack and 2-pack formulations, water-based, epoxy, and polyurethane systems), Intumescent Fire Retardant Paint (for steel structures, timber, and internal decor with BS 476 compliance), Floor Paint (industrial epoxy, anti-slip, and concrete coatings), Marine Paint (antifouling, deck, and hull coatings), Maintenance Paint (multi-surface, masonry, wood, and specialty coatings), Vehicle Paint (commercial, agricultural, and military vehicle coatings), plus supporting categories including Resins, Aerosols, Thinners, and Stencil Kits. The company distributes products across multiple branded lines including Trade Paints (house brand), Renotub (bath refinishing), upaintpvc, and represents major manufacturers such as Jotun, International, Nullifire, Sherwin-Williams, Teamac, Thermoguard, Manor, RSL Resin Surfaces, Fosroc, and Coo-Var. With over 30 years of manufacturing experience, the company offers technical advice and UK-wide delivery services.

Differentiator

Problem solved

Functional benefit

Brands

• Trade Paints: A brand of trade paints offered by Paints4Trade featuring various industrial coating products.
• Paint Prime
• Paint Prime Express

Quantifiable outcome

• Fire protection ratings of 30, 60, 90, 120, and 180 minutes available for intumescent coatings
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Rawlins Paints: Long-standing UK online specialist distributor of industrial and decorative paints, coatings, and surface treatments serving trade professionals with the same multi-brand, technical-advisory-led model as Paints4Trade.
• Promain: UK e-commerce distributor of industrial and commercial paints and coatings including Jotun, International, and Rust-Oleum brands with a near-identical product mix in metal, floor, and roof coatings to Paints4Trade.
• Coo-Var: UK manufacturer of specialist industrial paints including hammer finish, marine, and protective coatings, stocked by Paints4Trade as a brand and directly comparable in product mix and customer use cases.
• Teamac: UK industrial paints manufacturer producing farm oxide, marine, and protective coatings that overlap directly with Paints4Trade's maintenance, marine, and metal-paint categories and trade customer base.

Broad incumbents

• Brewers Decorator Centres: UK's largest decorator merchant with both physical trade counters and online ordering for paints and decorating supplies, addressing the same trade-professional customer base as Paints4Trade across a much larger footprint.
• Sherwin-Williams: Global paint and coatings manufacturer whose brand is stocked by Paints4Trade; competes at the manufacturer level for the same UK industrial and protective coatings specifications and could disintermediate the distribution layer.
• Jotun: Global marine, protective, and decorative coatings major featured heavily in Paints4Trade's assortment; comparable product portfolios in intumescent, epoxy, and polyurethane chemistries serving overlapping customer use cases.
• AkzoNobel (Dulux Trade / International Paints): Global coatings manufacturer whose Dulux Trade and International Paints brands target the same UK trade-professional market; manufacturer-direct sales and decorator merchant relationships compete with Paints4Trade's positioning.
• PPG Industries (Johnstone's Trade / Leyland): Global coatings manufacturer owning UK trade paint brands Johnstone's Trade and Leyland, addressing the same trade-paint customer with broad decorating and maintenance product ranges overlapping Paints4Trade's catalog.
• Hempel: Global coatings manufacturer with significant marine and protective coatings lines overlapping Paints4Trade's marine, antifouling, and industrial maintenance categories, selling both direct and via trade distributors in the UK.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/paints4trade
• YouTubeyoutube.com/channel/UCCLCMlpzz03PmIjS9kfWXmg
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/Paints4trade
• LinkedInlinkedin.com/company/trade-paints-uk-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paints4Trade