What TruHealing Addiction & Mental Health Treatment does

TruHealing Addiction & Mental Health Treatment is a privately held network of substance use disorder and mental health treatment facilities operating across four U.S. states — Indiana, Maryland, New Hampshire, and Ohio. Formerly known as Amatus Recovery Centers and managed by parent company Amatus Health LLC (headquartered in Owings Mills, MD), the company rebranded to TruHealing in 2022 to present a unified national brand. It operates 10+ owned treatment facilities under both the TruHealing name and legacy brand identities (e.g., Bonfire Behavioral Health, Midwest Recovery Center, Midwest Center Youngstown, Ohio Treatment Center), with a Cincinnati, OH facility in the pipeline. The network is Joint Commission accredited, BBB accredited, and TRICARE certified at multiple locations.

The clinical program delivers a full continuum of care spanning medical detox, residential treatment, Partial Hospitalization Programs (PHP), Intensive Outpatient Programs (IOP), outpatient care, supportive housing, and an alumni aftercare program. Evidence-based modalities include Cognitive Behavioral Therapy (CBT), Dialectical Behavior Therapy (DBT), Medication-Assisted Treatment (MAT) using FDA-approved Suboxone and Vivitrol, and dual diagnosis programming for co-occurring mental health disorders. Specialty tracks serve active-duty military, veterans, first responders, dispatchers/CIT teams, labor and union members, and LGBTQQIA individuals. The 44-bed TruHealing Baltimore residential facility opened in 2023 and is among the largest single assets.

Revenue is generated almost entirely through insurance reimbursements from a broad panel of commercial and government payers including Aetna, BCBS, Cigna, United Healthcare, TRICARE, AmeriHealth Caritas Medicaid, and ~10 additional plans. Go-to-market is hybrid: a 24/7 phone-based admissions helpline (833-641-0572) handles intake and insurance verification, supported by SEO, content marketing (rehab blog, addiction glossary), Instagram community building, and alumni referrals. The company reports 600 employees retained during COVID and currently lists ~51 active job openings, consistent with ongoing buildout.

Name

TruHealing Addiction & Mental Health Treatment

Legal name

TruHealing Centers (operated by Amatus Health LLC)

Website

https://truhealingcenters.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Short description

TruHealing Addiction & Mental Health Treatment is a privately held network of Joint Commission accredited addiction and mental health facilities operating 10+ centers across four U.S. states, delivering a full continuum of care from medical detox through outpatient services.

Ownership category

akta.pro rank

Product category

Addiction and Mental Health Treatment Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Residential Mental Health and Substance Abuse Facilities (623220), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Outpatient Substance Use Treatment Programs (IOP/PHP/OP) (HLAFACAF)

akta.pro secondary industries

Substance Use Detoxification Centers (Medical Detox) (HLAFACAD), Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE), Residential Mental Health Treatment Centers (HLAFACAC), Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)

Keywords

• Addiction treatment services
• Substance use disorder care
• Mental health treatment
• Medical detox services
• Residential rehabilitation programs

Headquarters

HQ city

Owings Mills

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Healthcare Treatment Services: Direct patient care services across detox, residential, PHP, IOP, and outpatient programs. Revenue generated through insurance reimbursements from accepted health plans including commercial insurance, Medicaid plans, and TRICARE for military beneficiaries.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

TruHealing Addiction & Mental Health Treatment operates a nationwide network of Joint Commission accredited treatment facilities delivering a full continuum of care for substance use disorders, mental health disorders, and co-occurring conditions. Services span inpatient medical detox, residential treatment, Partial Hospitalization (PHP), Intensive Outpatient (IOP), outpatient programs, Medication-Assisted Treatment (MAT), and therapy modalities including CBT and DBT, delivered across facilities in Indiana, Maryland, New Hampshire, and Ohio.

Product overview

TruHealing Addiction & Mental Health Treatment is a nationwide network of Joint Commission accredited substance use disorder and mental health treatment facilities offering a full continuum of care. The platform consists of multiple treatment levels—Medical Detox, Residential Treatment, Partial Hospitalization Program (PHP), Intensive Outpatient Program (IOP), and Outpatient Program (OP)—that work together to guide clients through recovery from most intensive to least restrictive settings. Core therapeutic services include Medication-Assisted Treatment (MAT), Cognitive Behavioral Therapy (CBT), Dialectical Behavior Therapy (DBT), and Dual Diagnosis Treatment for co-occurring disorders. The company operates facilities across Indiana, Maryland, New Hampshire, and Ohio (TruHealing Riverbend, TruHealing Baltimore, TruHealing Hagerstown, TruHealing Bethlehem, Bonfire Behavioral Health, Midwest Detox Center, Midwest Center at Youngstown, Midwest Recovery Center, Ohio Treatment Center), with additional services including Supportive Housing and Alumni Programs for continued recovery support.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Detox Inpatient medical detox program providing 24/7 medical and nursing staff to safely cleanse substances from clients' bodies, combined with residential treatment for optimal outcomes. For individuals with substance use disorders.
• Residential Treatment Program Safe residential setting providing clinical groups, case management, and individual therapy sessions in a comfortable environment designed to promote healing and recovery for clients with addiction.
• Partial Hospitalization Program (PHP) Community-based intensive treatment where clients live off-site in transitional or private housing and attend treatment for the majority of the day, adapting coping skills in a partially controlled environment.
• Intensive Outpatient Program (IOP) Outpatient program for individuals decreasing intensity of care or entering treatment from the community, applying coping skills in group-based modality while maintaining daily life responsibilities.
• Outpatient Program (OP) Outpatient services for individuals seeking assessment and support for substance use concerns who may not require residential treatment or detox.
• Medication-Assisted Treatment (MAT) FDA-approved medications including Suboxone and Vivitrol to curb cravings and relieve withdrawal symptoms during early recovery for individuals with opioid or alcohol use disorders.
• Dual Diagnosis Treatment Co-occurring disorders treatment addressing both substance use and mental health disorders simultaneously, delivering multi-faceted care for lasting recovery.
• Cognitive Behavioral Therapy (CBT) Evidence-based psychotherapy helping clients identify and change negative thinking patterns that contribute to addiction.
• Dialectical Behavior Therapy (DBT) Evidence-based therapy teaching emotional regulation, distress tolerance, and interpersonal effectiveness skills.
• Supportive Housing Recovery housing connections providing safe, supportive living environments that improve treatment outcomes for clients in PHP, IOP, and conventional outpatient treatment.
• Alumni Program Aftercare program keeping alumni connected to support and helping them maintain recovery after treatment.
• Specialty Populations Programming Specialized treatment tracks for Active Military Members, Veterans, First Responders, Dispatchers/CIT teams, Labor/Unions, and LGBTQQIA populations requiring tailored addiction and mental health care.

Quantifiable outcome

• Safe medical detox with 24/7 medical and nursing staff
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered major and core.

• United Behavioral Health (UBH)majorGTM or Marketing Partner · 26 April 2023Commercial coverage agreement with United Behavioral Health at TruHealing Riverbend in Indiana beginning May 2023. UBH is a major behavioral health insurance administrator.
• TRICAREcoreGTM or Marketing Partner · 20 January 2023TRICARE certification at TruHealing Baltimore Detox enables treatment access for 9.6 million active-duty service members, veterans, and their family members. TRICARE provides health coverage to military beneficiaries requiring addiction and mental health services.
• TRICAREcoreGTM or Marketing Partner · 4 November 2022TRICARE certification extended to facilities in New Hampshire (Bonfire Behavioral Health and New Hampshire Detox). Expands military beneficiary access to addiction and mental health treatment in the Northeast region.
• AmeriHealth CaritasmajorGTM or Marketing Partner · 21 October 2022In-network partnership with AmeriHealth Caritas Medicaid plan for Midwest Center at Youngstown in Ohio. Expands access for Medicaid beneficiaries seeking addiction treatment services.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• American Addiction Centers: Large national operator of inpatient and outpatient SUD treatment facilities offering detox, residential, PHP, and IOP services — directly comparable business model, multi-state footprint, and payor mix to TruHealing.
• Recovery Centers of America: Northeast/Mid-Atlantic-focused network of inpatient and outpatient addiction treatment centers with similar continuum-of-care structure and commercial-insurance revenue model to TruHealing.
• Hazelden Betty Ford Foundation: Nonprofit national leader in SUD treatment providing detox, residential, outpatient, and MAT services; comparable in offering the full continuum of care with strong accreditation profile.
• Bradford Health Services: Regional (Southeast-heavy) operator of residential and outpatient addiction treatment programs with multiple levels of care and broad commercial-insurance acceptance — comparable scale and service mix.
• Summit Behavioral Health: Multi-state operator of inpatient behavioral health and addiction treatment facilities, including detox and residential, with similar commercial-insurance payor mix and continuum-of-care model.

Emerging players

• CleanSlate Centers: Outpatient-focused addiction treatment provider specializing in office-based MAT (Suboxone/Vivitrol) across multiple states — narrower scope than TruHealing but overlaps on IOP/MAT service lines.
• Behavioral Health Group (BHG): National outpatient opioid use disorder treatment network delivering MAT and counseling services; overlaps with TruHealing's MAT and IOP programs but does not operate residential/detox.

Broad incumbents

• Acadia Healthcare: Large publicly traded behavioral healthcare operator with inpatient psychiatric and SUD treatment facilities nationwide — broader portfolio than TruHealing but directly competes in residential SUD.
• CRC Health Group (now part of Acadia/Ignite): Historical national SUD treatment platform operating residential and outpatient programs; a benchmark for the multi-state roll-up model TruHealing is pursuing.

Regional players

• Promises Behavioral Health: Premium residential and outpatient addiction treatment operator with a Southern California base; comparable full continuum of care but operates predominantly on the West Coast rather than the Mid-Atlantic/Midwest.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCYPKTPfMFk4Hk41NPO85K-A
• Facebookfacebook.com/TruHealingCenters
• LinkedInlinkedin.com/company/truhealing-addiction-and-mental-health-treatment
• Instagraminstagram.com/truhealingtreatment

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TruHealing Addiction & Mental Health Treatment