Aspers Casino

What Aspers Casino does

Genting Casino Stratford (formerly Aspers Casino Westfield) is a flagship UK land-based casino operated by Genting Casinos UK Limited, a private limited company registered in England (company number 01519689) and ultimately owned by the Malaysia-based Genting Group. The venue occupies a location within Westfield Stratford City in London E20 1ET and is described as having the largest casino floor in the UK, with over 150 slot machines and the country's biggest poker room, operating 24 hours a day, seven days a week under UK Gambling Commission licence number 537.

The casino floor combines traditional slot machines, live dealer table games (roulette, blackjack, baccarat, three card poker, heads up hold'em, perfect pairs), electronic gaming terminals branded as Live E-Tables, and BOOM Slots tournament product, alongside a dedicated sports betting shop and the UK's biggest dedicated poker room hosting the Prestige Poker Tour and a High Hand daily cash-game promotion. The property also operates two F&B venues — the Tanzibar bar (a sophisticated nightspot with 4K sports screens) and the Terrace Bar (a top-floor outdoor venue) — and supports live music, tribute acts, and DJ programming. A free My Genting loyalty programme, distributed via a mobile app on iOS and Android, links the physical venue to the GentingCasino.com online gaming platform and provides offers such as 10% off drinks and badge-based challenges.

Revenue is generated through four transactional streams: gaming operations (slots, tables, poker), sports betting, food and beverage, and ancillary loyalty-driven spend. The go-to-market is an open-door retail model with no membership required for entry (membership is optional and free), supported by social media marketing, seasonal promotional offers (e.g., Kopparberg cider partnerships, 2-for-1 cocktails, Spin for a Million), live event programming, and an integrated online channel. Customer segments are horizontal: general public, poker players, and sports bettors/sports fans. No public revenue, headcount, or management-team disclosures are available.

Name

Aspers Casino

Legal name

Genting Casinos UK Limited

Website

https://aspersstratford.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Aspers Casino, now rebranded as Genting Casino Stratford, operates the UK's largest land-based casino floor and biggest poker room within Westfield Stratford City in London, offering slots, live tables, sports betting, two bars, and an integrated My Genting loyalty and online gaming platform under Genting Group ownership.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Gaming Operations: Revenue from casino floor gaming including slot machines, table games (roulette, blackjack, baccarat, three card poker, heads up hold'em, perfect pairs), and poker tournaments. Gaming is the primary revenue driver.
2. Sports Betting: Sports wagering services including pre-match and live sports betting with dedicated sports betting shop on premises.
3. Food & Beverage: Revenue from Tanzibar bar and Terrace Bar venues, food menu including pizza-sharing options, cocktails, and premium drinks service. Includes promotional offers like 2-for-1 cocktails.
4. My Genting Membership: Loyalty program offering exclusive member-only promotions, offers, and benefits. Membership is free and provides access to exclusive deals and rewards.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Aspers Casino (now Genting Casino Stratford) operates a single land-based casino and entertainment venue within Westfield Stratford City in East London, providing slot machines, live and electronic table games, poker tournaments and cash games, an on-site sports betting shop, two themed bars (Tanzibar and Terrace Bar), and live music events. The venue integrates with the My Genting loyalty program and the GentingCasino.com online gaming platform to deliver a combined physical and digital casino experience to individual consumers.

Product overview

Aspers Casino (now Genting Casino Stratford, formerly Aspers Casino Westfield) operates as a land-based casino experience within Westfield Stratford City, London's largest casino floor. The venue offers a unified hospitality and gaming platform combining over 150 slot machines and classic live table games (Roulette, Blackjack, Baccarat, Three Card Poker, Perfect Pairs, Heads Up Hold'em) with the UK's biggest poker room hosting regular tournaments. The gaming floor is complemented by two bar venues—Tanzibar (a sophisticated bar with 4K sports screens and food menu) and Terrace Bar (outdoor rooftop bar)—plus an on-site sports betting shop. The My Genting membership program connects physical venues with the GentingCasino.com online gaming platform, creating a cross-channel casino experience.

Differentiator

Problem solved

Functional benefit

Brands

• Tanzibar: Sophisticated night spot bar offering an extensive drinks selection and fantastic food menu in a comfortable and elegant setting.
• Terrace Bar
• My Genting
• Prestige Poker Tour
• High Hand
• BOOM Slots

Products and services

• Genting Casino Stratford Gaming Floor

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Napoleons Casinos & Restaurants: UK casino operator with venues in London and other cities combining gaming floors with restaurants and bars. Comparable integrated gaming-hospitality offering targeting similar adult entertainment customers.
• Les Ambassadeurs Club: Members-only London casino offering table games and a hospitality experience aimed at higher-end clientele. Comparable London gaming venue targeting premium gaming and nightlife customers.
• Alea Casino (Grosvenor/Rank): UK casino venues in London and other cities with slots, table games, bars and restaurants. Comparable integrated casino-hospitality format targeting similar gaming and leisure customers.
• The Casino at the Empire: Central London casino in Soho operating slots, table games, poker, and sports betting within a heritage venue. Comparable urban gaming and entertainment offering competing for West End foot traffic.
• The Hippodrome Casino: Iconic central London casino in Leicester Square offering slots, table games, poker, multiple bars and restaurants, and live entertainment. Closest comparable flagship London casino competing for the same metropolitan gaming and nightlife spend.
• Grosvenor Casinos (Rank Group): Largest UK casino chain operating dozens of regional and city venues with full gaming floors, poker rooms, restaurants, and sports betting. Directly comparable in product mix, target customers, and regulatory environment to the subject casino.

Broad incumbents

• Mecca Bingo (Rank Group): UK gambling entertainment chain under the same parent as Grosvenor, offering bingo, slots, and F&B. Comparable regulated UK gaming operator in adjacent categories competing for similar leisure spend.
• Genting Casinos UK (other properties): Other UK land-based casinos operated by the same parent (Genting Casinos UK Limited), including Resorts World Birmingham. Same brand, loyalty program, and operating model; provides direct comparison for the subject property's performance.

Others

• Playtech plc: Major B2B gambling technology provider supplying platforms, content, and software to many UK land-based and online operators including casino games. Adjacent ecosystem participant rather than direct competitor.
• Evolution Gaming (Evolution AB): Leading live-dealer casino platform provider supplying table game streams to online operators including GentingCasino.com. Adjacent infrastructure provider enabling the omnichannel stack the subject casino depends on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/GentingCasinosUK
• Facebookfacebook.com/AspersNorthampton
• LinkedInlinkedin.com/company/aspers-casino
• Instagraminstagram.com/gentingcasinosuk
• Xx.com/AspersCasino

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aspers Casino