Zorse

What Zorse does

ZORSE株式会社 (Zorse) is a private Sendai-headquartered digital marketing services company founded in February 2020 and operating as a wholly-owned subsidiary of Vision Co., Ltd. (Tokyo Stock Exchange Prime Market, ticker 9416) since June 2023. The company provides one-stop social media marketing support services for Japanese enterprises and SMBs across three primary product lines: Official Account DX for LINE (account setup, rich menu configuration, delivery planning, creative production, analytics, and advertising operations), Official Account DX for Instagram (account design, post planning, photography/video editing, design, copywriting, campaign planning, analytics, and Meta advertising operations), and Official Account DX for Local Search (Google Business Profile optimization, post management, review promotion, analytics, and multilingual inbound support). The platform also includes the patented AIBeacon IoT terminal (Patent No. 5713249), a Wi-Fi + BLE dual-equipped sensor device for foot traffic and customer analytics, and the company distributes AiTag NFC and AIGeo/AIGeo Push advertising solutions via its partnership with Adinte.

ZORSE's revenue model is a hybrid of professional services (project and recurring billing for LINE/Instagram/Google Business Profile marketing operations) and subscription/distribution (LINE Sugumiere). In September 2025, ZORSE was appointed as the first general distributor of LINE Sugumiere (LINEスグミエール), a LINE official account-linked third-party tool developed by LINE Yahoo Communications, and sells this service nationwide both directly to enterprises and through a network of secondary sales partners (二次代理店). The go-to-market combines enterprise field sales with a channel partner model, supplemented by Vision Group's distribution network of 400,000+ enterprise customers and 17+ million cumulative service users. The company maintains ISO/IEC 27001:2013 (ISMS) certification, holds a paid employment placement business license in Japan, and is led by Representative Director Takeshi Sase with external director Hisahiro Chofuku (former LINE Pay CEO, NetStars COO). Headcount is not publicly disclosed and revenue is not reported; ZORSE operates from Sendai (HQ at WeWork, JR Sendai East Gate Building) and Tokyo (Shinjuku East Side Square).

Name

Zorse

Legal name

ZORSE Corporation

Website

https://zorse.jp/

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Zorse specializes in online marge with offline business, human resources digital transformation, and video content business.

Ownership category

akta.pro rank

Product category

Social Media Marketing Services

NAICS

Advertising Agencies (541810)

akta.pro primary industry

Sales Promotion Campaign Design & Management (BPAFAMAC)

Keywords

• Social media marketing
• LINE official account
• Instagram marketing support
• Google Business Profile
• Digital transformation services

Headquarters

HQ city

Sendai

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Sales Support Service (売上支援サービス事業): Provides comprehensive LINE official account, Instagram, and Google Business Profile marketing support services to enterprises and local businesses. Services include strategy design, account setup, creative production, analytics, and advertising operations, billed on a project or recurring service basis.
2. LINEスグミエール Distribution: As the general distributor of LINEスグミエール, ZORSE earns revenue through direct sales to enterprises and via sales partner channels across Japan. The service provides customer management, segmentation, and template delivery for LINE official account users.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

ZORSE provides end-to-end sales support services for LINE Official Account, Instagram, and Google Business Profile marketing, covering strategy design, account setup, creative production, delivery planning, analytics reporting, and advertising operations. As the first general distributor of LINEスグミエール, the company also sells a LINE-linked third-party tool for customer management, segment-based delivery, and template messaging. Services target Japanese enterprises and local SMBs and are delivered directly or through nationwide sales partners.

Product overview

ZORSEの売上支援サービス事業は、ソーシャルメディアマーケティング支援を中核とするプラットフォームサービスである。「LINE公式アカウントDX for LINE」「LINE公式アカウントDX for Instagram」「LINE公式アカウントDX for Local Search」の3つの柱となる製品で構成され、 각각のプラットフォームを活用したマーケティング支援を一気通貫で提供する。さらに「LINEスグミエール」はLINE公式アカウント連携型の拡張ツールとして、顧客管理・セグメント配信機能を追加し、既存サービスの価値を向上させるアドオンモジュールとして位置づけられている。

Differentiator

Problem solved

Functional benefit

Products and services

• Official Account DX for LINE End-to-end LINE Official Account marketing support service covering account opening and initial setup, rich menu and feature configuration, delivery planning, creative production, analytics reporting, and advertising operations, with API integration and system construction capabilities. Targeted at Japanese enterprises and SMBs seeking managed LINE marketing.
• Official Account DX for Instagram Instagram-based marketing support service for awareness, customer acquisition, and fan conversion, including account design, post planning, photo/video editing, design production, copywriting, campaign planning, analytics reporting, and Meta advertising operations. Targeted at Japanese enterprises and SMBs.
• Official Account DX for Local Search Google Business Profile-based foot-traffic promotion service covering profile optimization, post operations, review promotion and response management, analytics reporting, survey functionality, Instagram integration, and multilingual inbound-oriented measures. Targeted at Japanese local businesses and stores seeking Google search and Maps visibility.
• LINEスグミエール (LINE Sugumiere) LINE Official Account-linked third-party tool providing customer management, segment-based delivery, template delivery, friend map surveys, custom surveys, automatic customer classification, and loyalty/interest/survey-based targeted messaging. Distributed in Japan by ZORSE as the first general distributor, both directly to enterprises/stores and through secondary sales partners.

Quantifiable outcome

• Extremely high customer support continuation rate, described as industry top-class

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• LINEヤフーコミュニケーションズ株式会社 (LINE Yahoo Communications)coreChannel Partner/ Reseller/ Distributor · 1 September 2025ZORSE was officially appointed as the first general distributor (総代理店) of 'LINEスグミエール', a LINE official account-linked third-party tool developed by LINE Yahoo Communications. ZORSE distributes the service nationwide to enterprises and retail stores, both directly and through secondary sales partners.
• 株式会社ビジョン (Vision Co., Ltd.)coreStrategic or Co-development Partner · 2 June 2023ZORSE became a subsidiary of Vision Co., Ltd. (Tokyo Stock Exchange Prime Market, Security Code: 9416) in June 2023. Vision is a top-class information communication service provider with 400,000+ enterprise customers and 17+ million cumulative service users. The acquisition enables ZORSE to leverage Vision's extensive distribution network and customer base for accelerated growth.
• 株式会社ビジョンデジタルマーケティング (Vision Digital Marketing)coreStrategic or Co-development Partner · 1 February 2021Joint business in OMO (Online Merges with Offline) domain with Vision Digital Marketing. ZORSE provides location data utilization, data management, and DX planning services in the Tohoku region, leveraging Vision Digital Marketing's digital touchpoint and AIBeacon IoT terminal solutions. Includes joint marketing, sales, and customer success efforts in the Tohoku area.
• 株式会社アドインテ (Adinte Co., Ltd.)coreTechnology or Integration · 1 February 2021Strategic partnership for AIBeacon IoT terminal technology and Adinte DMP platform. ZORSE obtained rights to offer Adinte's digital services including AIBeacon marketing, AITag NFC technology, and AIGeo/AIGeo Push advertising solutions in the Tohoku region. Adinte is the developer of the Wi-Fi + BLE dual IoT terminal (Patent 5713249).

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Repro Inc. Tokyo-based marketing automation and customer engagement platform with deep LINE Official Account integration. Directly competes with ZORSE in enabling enterprises to manage and target LINE marketing campaigns, segment customers, and measure ROI.
• M-CLICK Inc. Japanese LINE marketing automation and analytics provider offering LINE Official Account management, segmentation, and delivery optimization. Competes head-to-head with ZORSE's LINE-focused service line for Japanese SMB and enterprise customers.
• SocialPLUS: LINE official account marketing tool provider with customer management, scenario messaging, and analytics features. Comparable to ZORSE's LINEスグミエール and LINE Official Account DX offerings in target functionality and customer base.
• Thinkingreed Co., Ltd. Japanese digital marketing agency specializing in LINE Official Account and social media marketing operations support. Closely matches ZORSE's sales support service positioning and target SMB/enterprise customer segment.

Broad incumbents

• Septeni Holdings: Major Japanese digital advertising agency group with broad social media and performance marketing capabilities. Larger incumbent offering overlapping social media marketing services to enterprises that ZORSE targets with its LINE/Instagram/Google focus.
• Allied Architects, Inc. Japanese digital marketing company operating multiple agency brands across social, performance, and content marketing. Larger established player with similar multi-channel social media marketing service offerings to enterprise clients.
• FreakOut Holdings: Tokyo-listed digital advertising technology company providing programmatic, social, and AI-driven marketing solutions. Broader incumbent competitor in the digital marketing services space ZORSE operates in.
• LY Corporation (LINE Yahoo): The parent platform of LINE Official Account and developer of LINEスグミエール. While ZORSE is a distribution partner rather than competitor, LY Corp's own direct sales of marketing tools and LINE Ads overlaps with ZORSE's offering and represents the platform-owner relationship that controls ZORSE's distribution rights.
• Appier Group: Asia-Pacific marketing AI platform offering cross-channel customer engagement, segmentation, and analytics. Comparable to ZORSE's marketing analytics and segmentation capabilities, though at larger scale and with broader channel support beyond LINE.

Emerging players

• Members Co., Ltd. Japanese LINE-focused marketing automation and customer engagement provider targeting similar SMB segments. Emerging player with comparable LINE-centric product offering that intersects with ZORSE's core market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zorse