ASM Global Route Development

What ASM Global Route Development does

ASM Global Route Development is a UK-headquartered aviation consulting and data analytics firm that supports airports, airlines, tourism authorities, and governments in growing air service networks. Founded in 1993 as Airport Strategy & Marketing, ASM is the creator of the Routes events and the world's first provider of route development training courses. The company operates as a trading division of Informa Markets, a unit of Informa PLC, following Informa's 2018 acquisition of UBM.

ASM's core offering is a combination of consulting and representation services, a suite of route development data products, and a global training program. The data product suite includes Catchment Analyzer (blending census, internet search, hospitality, and airport data to map catchment areas), DataDashboard™ (an Excel-based analytics platform powered by Sabre Global Demand Data), ForecastOne™ (a self-service route forecasting tool priced at £1,500 per route), Passenger Route Forecast™ (customized route-level analysis), and Airport Long-Term Passenger Forecast™ (master planning and infrastructure support). Consulting engagements operate on retainer and project bases, with ASM claiming support for over 1,000 new routes since 1993. Training is delivered across the Americas, Europe, and Asia-Pacific through Informa's Aviation Week network.

ASM serves three primary verticals: airports, airlines, and tourism authorities, with secondary reach into governments and economic development boards. The go-to-market combines enterprise field sales, event-driven representation at Routes conferences, and inbound channels via Aviation Week's demo booking infrastructure. Revenue streams are professional services (consulting, training) and subscription/per-use data products. The company maintains offices in Manchester (HQ), New York, Washington DC, London, Beijing, Melbourne, and Singapore.

Name

ASM Global Route Development

Legal name

ASM Global Route Development

Website

https://asm-global.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

ASM Global Route Development is a UK-based aviation consulting and data analytics firm serving airports, airlines, tourism authorities, and governments with route development strategy, proprietary forecasting products, and global training programs. A trading division of Informa Markets, it founded the Routes events and has supported over 1,000 new routes since 1993.

Ownership category

akta.pro rank

Product category

Aviation Route Development Consulting

NAICS

Air Transportation (481)

SIC

Airports, Flying Fields & Airport Terminal Services (4581)

akta.pro primary industry

Air Program Technology Enablement & Integration (OBT/TMC/GDS) (THACAHAK)

akta.pro secondary industries

Partner Network & Supplier Onboarding/Connectivity Platforms (Mapping, Certification, QA) (THALAJAO), Global Program Expansion, Localization & Regionalization (THACAMAK)

Keywords

• Aviation route development
• Airport consulting services
• Passenger forecasting analytics
• Air service strategy
• Aviation market intelligence

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consulting & Representation Services: Retainer-based and project-by-project consulting engagements for route development strategy, airline relationship management, market analysis, and infrastructure advisory services for airports, airlines, and tourism authorities.
2. Data Products Subscriptions: Annual subscriptions and per-use pricing for data analytics products including Catchment Analyzer, DataDashboard™, ForecastOne™, Passenger Route Forecast™, and Airport Long-Term Passenger Forecast™.
3. Training Programs: In-person training courses across Americas, Europe, and Asia-Pacific regions with multi-course discounts available. Courses cover fundamentals of route development, forecasting, and airline marketing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

ASM Global Route Development provides aviation route development consulting, proprietary data analytics products, and training programs to airports, airlines, tourism authorities, and governments. The company combines 30+ years of industry expertise with proprietary forecasting tools, catchment analysis, and market data products to help clients identify, evaluate, and launch new air service routes. ASM also represents clients at Routes events globally and offered the world's first route development training courses since 1998.

Product overview

ASM Global Route Development offers a portfolio of data and consulting products for airport route development. The core product suite includes Catchment Analyzer for catchment area analysis, DataDashboard™ for market data visualization, ForecastOne™ for quick passenger route forecasts, Passenger Route Forecast™ for detailed route analysis, and Airport Long-Term Passenger Forecast™ for infrastructure planning. These are complemented by consulting services and training programs. The company has supported clients in delivering over 1,000 new routes since 1993.

Differentiator

Problem solved

Functional benefit

Brands

• DataDashboard™: An interactive Microsoft Excel model providing market data including monthly passenger traffic, average fares, yield data, country of origin, and airline market share for airports and competitor airports.
• ForecastOne™
• Catchment Analyzer
• Passenger Route Forecast™
• Airport Long-Term Passenger Forecast™

Products and services

• Catchment Analyzer Analyzes airport catchment areas by blending census-based data, internet search data, hospitality data, and actual flown passenger data to identify traffic demand, leakage, and visitor origination patterns. Used by airports, airlines, and tourism authorities to understand true market potential.
• DataDashboard™ Interactive Microsoft Excel-based market data platform drawing data from Sabre Global Demand Data and calibrated against internal statistics. Displays monthly passenger traffic, average fares, yield data, country of origin, and airline market share with visual graphs, charts, and airport/year filters.
• ForecastOne™ Passenger forecast model enabling airlines and airports to quickly test scenarios and assess route potential by adjusting flight times, aircraft size, catchment definitions, and passenger numbers. Costs £1,500 per defined route and can be upgraded to ASM Forecast Service for comprehensive reports.
• Passenger Route Forecast™ Customized in-depth market analysis for selected routes examining all variables, connections, sector lengths, passenger flows, and carrier stimulation effects, delivered as detailed reports with methodology transparency.
• Airport Long-Term Passenger Forecast™ Comprehensive long-term forecasting for airport master planning and valuations, combining econometric techniques, market insight, and airline feedback to project passenger demand, capacity, movements, peak hour analysis, and busy-day timetables, supported by non-commercial activity and cargo projections.
• Consulting & Representation Services Route development consulting including retainer/relationship management, route development strategy, long-term passenger forecasting, infrastructure advisory, and airline meeting support. ASM has supported clients in delivering over 1,000 new routes since 1993 and represents clients at Routes events globally.
• Training Programs World's first provider of route development training courses covering fundamentals, forecasting, data analysis, air cargo development, and airline marketing. Delivered in-person across Americas, Europe, and Asia-Pacific regions with multi-course discounts available.

Quantifiable outcome

• Over 1,000 new routes delivered for clients since 1993
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core, major and minor.

• Informa MarketscoreStrategic or Co-development Partner · 1 January 1993ASM is a trading division of Informa PLC, operating as part of Informa Markets. The company was founded in 1993 and acquired by Informa, leveraging Informa's global events and media infrastructure including Aviation Week network.
• Aviation WeekmajorGTM or Marketing PartnerAviation Week by Informa provides the platform for ASM's demo booking, consulting inquiries, and training enrollment through Aviation Week's business-critical information and connection platforms.
• SabrecoreTechnology or IntegrationDataDashboard™ draws market data from Sabre Global Demand Data, providing the foundational airline demand data that ASM calibrates and presents in its analytics products.
• CAPA - Centre for AviationminorStrategic or Co-development PartnerCAPA, part of Aviation Week by Informa, is referenced as a resource providing market intelligence. ASM and CAPA share Informa ownership and cross-reference content.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ASM_Ltd
• Facebookfacebook.com/100063472874995
• LinkedInlinkedin.com/company/asm-world-route-development-consultants

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASM Global Route Development