Core Income Advisors

What Core Income Advisors does

Core Income Advisors is an independent insurance brokerage operating as a Field Marketing Organization (FMO) and Insurance Marketing Organization (IMO), serving financial advisors, RIAs, and insurance producers with annuities, life insurance, and long-term care products. Founded in 2012 by Dan Slater (FSA, MAAA, former Head of Product at Allianz Life) and Tim Foley (former VP of Annuity Marketing at American Financial), the firm is headquartered in Minneapolis, Minnesota, and operates as Core Income Advisors, LLC. The company is differentiated by a dedicated in-house actuarial team and a proprietary Actuary Lab suite comprising four tools—Longevity analysis, Internal Rate of Return (IRR), Sequence of Returns, and Inflation modeling—delivered through the Core Connect advisor portal. These tools enable mathematically precise retirement planning analysis uncommon among FMOs/IMOs.

The firm's product surface includes the Actuary Lab tool suite, the Core Connect portal for case tracking and operations, Insurance Intel (a two-day, all-expenses-paid in-person training event), Core Evolve (a structured five-segment financial planning education program powered in partnership with the Advanced Planning Educational Group), and LIAM's Life Lab (a life insurance resource hub providing access to over 20 carriers). Core Income provides access to 20–30+ insurance carriers without exclusivity contracts and offers full-service back-office support including case management, contracting/licensing, commissions processing, and marketing services.

The revenue model combines insurance product commissions (the standard FMO/IMO transaction model across annuities, life, and LTC) with Core Evolve education program fees (pricing on inquiry). GTM is sales-led and event-driven, anchored by direct advisor relationships, Insurance Intel events, content marketing, and a 100% Answer Rate Guarantee during business hours. The firm has grown from two founders in 2012 to approximately 32 employees by 2024 and completed a brand refresh and leadership expansion (notably the hire of Lindsey Pattee as Head of Marketing) in 2024. Core Income Advisors is privately held with no disclosed institutional funding.

Name

Core Income Advisors

Legal name

Core Income Advisors, LLC

Website

https://coreincome.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Core Income Advisors is an independent insurance brokerage (FMO/IMO) serving financial advisors with actuarial-backed annuities, life insurance, and long-term care. Founded in 2012, the firm provides proprietary risk analysis tools and operational support.

Ownership category

akta.pro rank

Product category

Insurance Brokerage (Annuities, Life Insurance, Long-Term Care)

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH)

akta.pro secondary industries

Retirement Income Planning & Decumulation Advisory (FSAEABAD), Business Owner & Executive Financial Planning (FSAEAAAO)

Keywords

• Insurance brokerage services
• Annuity placement solutions
• Actuarial risk management
• Financial advisor support
• FMO IMO services

Headquarters

HQ city

Hopkins

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Insurance Product Commissions (FMO/IMO): Core Income Advisors earns commissions from insurance carriers (annuity, life insurance, and long-term care products) placed through its platform by financial advisors. As an FMO/IMO, the company passes through commissions to advisors while retaining a share.
2. Core Evolve Education Program: The Core Evolve structured education program (Foundations, Planner's Pathway, Collaboration + Implementation tracks) is offered to financial advisors. Pricing details are provided upon inquiry; the program is described as an investment in advisor development.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Core Income Advisors operates as an FMO (Field Marketing Organization), IMO (Insurance Marketing Organization), and independent insurance brokerage that places annuities, life insurance, and long-term care products on behalf of financial advisors. The firm provides advisors with proprietary actuarial risk management tools (Actuary Lab), back-office operations support, marketing services, education programs (Core Evolve, Insurance Intel), and access to 20-30+ insurance carriers without exclusivity contracts.

Product overview

Core Income Advisors operates as an FMO, IMO, and independent insurance brokerage providing a unified platform and suite of products for financial advisors. The core offering centers on Core Connect (advisor portal) integrated with Actuary Lab (proprietary risk management tools), supplemented by Insurance Intel (actuary-led training), Core Evolve (comprehensive planning education), and LIAM's Life Lab (life insurance resources). The company specializes in annuities, life insurance, and long-term care products, with marketing and operations support services.

Differentiator

Problem solved

Functional benefit

Brands

• Actuary Lab: A proprietary suite of risk management tools designed to help financial advisors enhance retirement planning strategies. Includes Longevity Tool, Internal Rate of Return Tool, Sequence of Returns Tool, and Inflation Tool.
• Core Evolve
• Insurance Intel
• LIAM (Life Insurance Ally)

Products and services

• Actuary Lab Proprietary suite of risk management tools including Longevity Tool, Internal Rate of Return (IRR) Tool, Sequence of Returns Tool, and Inflation Tool, designed to help financial advisors enhance retirement planning strategies and evaluate annuity, life insurance, and long-term care products with mathematical precision.
• Core Connect Advisor portal platform providing case tracking, access to proprietary Actuary Lab tools, training materials, and industry insights in one centralized hub for insurance and annuity operations.
• Insurance Intel An actuary-led, two-day all-expenses-paid in-person training course held at Core Income headquarters, allowing financial advisors to connect with peers, meet the Core team, and learn how to effectively use risk management strategies involving annuities, life insurance, and long-term care to improve client outcomes.
• Core Evolve A structured education program for financial advisors seeking to be truly comprehensive across all five segments of financial planning (Estate Planning, Tax Planning, Risk Management & Insurance, Income Planning, and Investment Planning). Developed with CFPs, estate attorneys, and CPAs via Advanced Planning Educational Group (APEG). Includes Foundations, Planner's Pathway, and Collaboration + Implementation tracks.
• LIAM's Life Lab Life insurance resource hub featuring educational tools, product information, and a streamlined process for integrating life insurance into financial plans, with access to over 20 carriers offering Term, Legacy/DB Guarantee, and Accumulation/IUL products.
• Annuity, Life Insurance, and Long-Term Care Product Placement (FMO/IMO Brokerage) Independent insurance brokerage services placing annuity, life insurance, and long-term care products on behalf of financial advisors through access to 20-30+ insurance carriers without exclusivity contracts. Includes case management, contracting/licensing, commissions administration, and underwriting support.
• Advisor Marketing Support Services Personalized marketing services provided to advisor clients including a Marketing Guidebook, custom one-pagers and graphics, brand narrative development, digital marketing and prospecting strategies, brand refresh, seminar programs, client gifting strategies, and event/press support.

Quantifiable outcome

• Sequence of returns risk: A bad market year at the start of retirement can reduce client savings by up to 10 years
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered supporting and core.

• Gradient Financial GroupsupportingStrategic or Co-development Partner · 1 January 2024Bill Combs from Gradient Financial Group helped encapsulate Core Income's brand story and was credited with creating the meaningful brand narrative during the 2024 rebrand. Bill Combs contributed to defining the logo elements and brand identity.
• Advanced Planning Educational Group (APEG)coreStrategic or Co-development PartnerAPEG brings together a team of experts (CFPs, estate planning attorneys, CPAs) dedicated to providing comprehensive financial planners with unbiased education and practical resources. APEG powers the Core Evolve program, which was developed with input from these professionals and covers all five segments of financial planning.
• Phil VogelsupportingStrategic or Co-development PartnerPhil Vogel is a financial services consultant focused on ultra-high-net-worth clients. He supports advanced case designs involving premium financing and advanced tax planning strategies to help clients preserve their exemptions. He is brought into Core Income's case support for the most complex client situations.
• Rob WellendorfsupportingStrategic or Co-development PartnerRob Wellendorf is a nationally recognized estate planning expert. He is partnered with Core Income for advanced case support when clients own multiple businesses, have complex trust structures, or need advanced wealth transfer strategies.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CoreIncomeAdvisors
• LinkedInlinkedin.com/company/core-income-advisors
• Xx.com/CoreIncome

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Core Income Advisors