Maspar

What Maspar does

Maspar is an Indian direct-to-consumer home furnishings brand headquartered in New Delhi, operating a Shopify-hosted e-commerce storefront at maspar.com and a WhatsApp sales channel. The company markets itself around 55 years of manufacturing heritage and crafts a portfolio spanning bed sheets, quilts and quilt sets, duvet covers, towels, curtains, cushion covers, pillows, throws, dohars, kitchen textiles, home wear, bath and door mats, and accessories. Products are priced on a single-tier unit basis from Rs. 150 for small accessories up to Rs. 59,999 for premium 10- and 11-piece quilt sets, with periodic promotional discounts. The brand operates multiple sub-brands and collections including Serene Haven (TENCEL and bamboo), Colorart, Vintage, Hermosa, Rurban, Essentials, Eternal Treasure, Hues, Cotsmere, and Little Maspar (children's line), as well as named product lines such as Luxe Elegance, Chester Luxica, Ornamental Elegance, Classical Impression, Charlotte Collection, Timeless Ornare, Botanic Blooms, Pastelair, Arona, and Blaize Throws.

The business model is straightforward one-time transaction e-commerce with no subscription or recurring revenue component. Go-to-market is digital-first: a self-serve Shopify storefront supplemented by organic Instagram presence across @masparfashion and @masparhomefashions, an email newsletter, and a content blog focused on styling guides and brand storytelling. The primary customer segment is individual Indian homeowners seeking premium, design-led home textiles, with a secondary corporate gift buyer segment. Distribution is single-country (India) and single-channel (own storefront plus WhatsApp), with no third-party marketplace or international sales disclosed.

From a technology standpoint, Maspar has no proprietary technology platforms, no app, no public APIs, no integrations, and no disclosed AI/ML capabilities. The company relies on standard Shopify commerce tooling for catalog, cart, checkout, and customer accounts, with backend sales and support contactable via [email protected], a phone line, and WhatsApp. Ownership is private with no disclosed parent company, venture investors, or institutional shareholders, and the operating status is active with ongoing product and collection launches.

Name

Maspar

Legal name

Maspar

Website

https://maspar.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

251–500 employees

Short description

Maspar is a privately held Indian direct-to-consumer home furnishings brand selling premium bedding, bath, curtain, kitchen, and home textiles through its Shopify-hosted maspar.com storefront and WhatsApp channel, targeting Indian homeowners and corporate gifting buyers.

Ownership category

akta.pro rank

Product category

Home Furnishings

NAICS

Textile Furnishings Mills (3141)

akta.pro primary industry

Soft Home Décor Textiles Retail (Throws, Blankets, Cushion Covers) (CRAIALAG)

akta.pro secondary industries

Seasonal & Holiday Home Textiles Retail (Seasonal Bedding, Themed Linens) (CRAIALAI), Decorative & Soft Furnishings Manufacturing (Cushion Covers/Throws/Quilts) (IMAOAKAG)

Keywords

• Home furnishings
• Bedding products
• Bath textiles
• Home decor
• Bedding sets

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Direct Product Sales: Maspar generates revenue through one-time transaction sales of home furnishing products including bed sheets, quilts, towels, curtains, cushion covers, and accessories. Products are sold at fixed retail prices through their e-commerce platform with no subscription or recurring revenue component.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Maspar is an Indian home furnishings brand that designs, manufactures, and sells premium home textile products including bed sheets, quilts, towels, curtains, and cushion covers. The company operates as a direct-to-consumer e-commerce brand with 55 years of manufacturing heritage, headquartered in New Delhi, India, and offers its products through a Shopify-hosted online store under multiple sub-brands.

Product overview

Maspar is a home furnishings brand offering a comprehensive portfolio of bedding, bath, window treatments, and kitchen textiles. The product line spans core categories including bed sheets (cotton, Egyptian cotton, self-jacquard, fitted), quilts and quilt sets (Luxe Elegance, Chester Luxica, Ornamental Elegance, Classical Impression), towels, duvet covers, cushion covers, curtains, pillows, dohars, bed covers, throws, bath & door mats, and kitchen accessories. The company operates multiple sub-brands including Serene Haven (featuring TENCEL and bamboo fabrics for eco-conscious comfort), Colorart (towels and cushions), Vintage, Hermosa, Rurban, Essentials, Eternal Treasure, Hues, Cotsmere, and Little Maspar (children's collection). Notable product lines include Luxe Elegance (premium 10-piece quilt sets), Chester Luxica (11-piece quilt bed cover sets), Ornamental Elegance (100% cotton vintage-inspired sets), Charlotte Collection (summer textiles), Timeless Ornare (ornate craftsmanship), Botanic Blooms (floral dohars), and the TENCEL Collection (responsibly sourced moisture-managing fabrics). The brand emphasizes craftsmanship, thoughtful design, and sustainable materials across its offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Bed Sheets

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Bombay Dyeing: Heritage Indian home textiles brand with bed linen, towels, and furnishings. Comparable to Maspar's heritage positioning and product portfolio, though distributed through larger retail and department store channels.
• Spaces by Welspun: Indian home furnishings brand from Welspun India offering bed, bath, and home décor products with both online and offline presence. Comparable to Maspar in product categories and target market, with far larger scale.
• Home Centre (Landmark Group): International home furnishings retail chain with strong India presence, selling bedding, curtains, cushions, and home décor. Comparable to Maspar in product breadth and Indian-market premium positioning, with omnichannel advantage.
• Trident Group: Major Indian textile manufacturer and retailer of home textiles including towels, bed linen, and yarn. Comparable to Maspar in product categories; while primarily B2B/manufacturing, Trident's consumer brands compete in the same home textile space.
• IKEA India: Global home furnishings retailer with India operations offering textiles, bedding, curtains, and cushions at accessible price points. Comparable to Maspar in product categories and Indian market, though operating at very different scale and price tier.

Direct peers

• D'Decor: One of India's largest home textile brands offering curtains, upholstery, bedding, and blinds. Comparable to Maspar in product breadth and Indian-market premium positioning, though D'Decor has broader distribution including trade and retail.
• Story@Home: Indian DTC home textile brand selling bedding, curtains, towels, and cushions online. Direct competitor to Maspar with similar premium positioning and broad product range targeting Indian consumers.
• Jaipur Rugs: Indian premium home textile brand specializing in rugs and floor coverings with artisan-craftsmanship narrative. Comparable to Maspar in premium positioning, Indian heritage story, and emphasis on quality textiles.

Emerging players

• Wakefit: Indian DTC home and sleep brand selling mattresses, bedding, and home products direct-to-consumer. Comparable to Maspar in DTC model and bedding category, though Wakefit began in mattresses and built venture-backed digital scale.
• Urban Ladder: Indian online furniture and home décor brand including soft furnishings and bedding. Comparable to Maspar in DTC home category and Indian market, though Urban Ladder has wider furniture focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/masparhomefashions
• Xx.com/masparhome
• LinkedInlinkedin.com/company/maspar-industries-pvt-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maspar