What Wealth Architects does

Wealth Architects is a privately-owned Australian boutique financial advisory practice operating across two service lines, Wealth Advice and Insurance Advice, delivered through a distributed network of qualified financial advisers and insurance advisers. Wealth advice covers retirement planning, investment strategy, tax minimisation, superannuation, estate planning, debt management, cash flow, education savings, succession planning, and Centrelink/government benefits navigation; insurance advice spans personal risk (life, TPD, trauma, income protection), business risk (key person, buy/sell), and group schemes. The firm operates as an Authorised Representative of Insight Investment Services (AFSL 309996) for wealth and Bombora Advice (AFSL 439065) for insurance, and operates Wealth Architects NZ Ltd under a Full FMA licence (FSP678631).

Underpinning the adviser network is a technology stack built on the Paradino platform with an Envest overlay for portfolio governance, plus myprosperity client portals for client self-service. AI tooling is used for research, data aggregation, pattern recognition, administrative efficiency, and document preparation, with all recommendations subject to qualified human adviser review. Distribution is sales-led, combining direct web enquiries, referral partnerships with accountants, legal advisers, and insurance brokers, and organic referrals, supported by content marketing, social media (Facebook, Instagram, X), and published case studies.

Revenue is generated through fee-for-service financial advice on a quote-based, scope-dependent pricing model with annual billing cadence, with fees undisclosed publicly. The firm is majority-owned by Envest Group following a March 2025 acquisition of a 60% stake at a $101 million valuation, with stated intent to scale via further adviser-practice acquisitions, the first being PSC Life. Customers span horizontal segments — high-net-worth individuals, retirees, families, and businesses — served through 18+ Australian offices and two New Zealand locations.

Name

Wealth Architects

Legal name

Wealth Architects

Website

https://wealtharchitects.com.au

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Wealth Architects is an Australian boutique financial advisory firm delivering wealth management and risk insurance advice to high-net-worth individuals, retirees, families, and businesses across Australia and New Zealand through a distributed network of licensed advisers.

Ownership category

akta.pro rank

Product category

Wealth Management Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Trust, Fiduciary, and Custody Activities (523991)

SIC

Investment Advice (6282), Life Insurance (6311)

akta.pro primary industry

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

akta.pro secondary industries

Tax-Aware Retirement & Estate Coordination (FSAEABAJ), Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail) (FSAAAAAJ), Trust & Estate Tax Planning & Compliance (FSAEAKAE), Estate & Legacy Planning Advisory (FSAEAAAG)

Keywords

• Financial planning services
• Wealth management advice
• Personal risk insurance
• Retirement planning advice
• Business succession insurance

Headquarters

HQ city

Brunswick

HQ country

Australia

HQ region

Oceania

Offices19 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Financial Advisory Fees: Wealth Architects generates revenue through financial advisory and planning fees, likely charged as ongoing advice fees, one-time planning fees, or a combination based on the complexity of services provided.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Wealth Architects is a boutique financial advisory practice delivering holistic wealth advice and personal and business risk insurance advice to individuals, families, retirees, high-net-worth clients and business owners across Australia and New Zealand. Services cover retirement, investment, tax minimisation, superannuation, estate, debt and cash flow planning on the wealth side, and life, TPD, trauma, income protection, key person and buy/sell insurance on the protection side, delivered by qualified advisers via offices, referrals and an AI-supported advisory platform.

Product overview

Wealth Architects is a privately-owned boutique financial advisory practice offering two core service lines: Wealth Advice and Insurance Advice. The firm operates through multiple licensed entities (Insight Investment Services for wealth, Bombora Advice for insurance) and has expanded to New Zealand under Wealth Architects NZ. The advisory services cover comprehensive financial planning including retirement, investment, tax, superannuation, estate planning, and risk insurance products for individuals, families, professionals, and business owners across Australia and New Zealand.

Differentiator

Problem solved

Functional benefit

Products and services

• Wealth Advice Comprehensive financial planning covering retirement planning, investment advice, tax minimisation, superannuation, estate planning, debt management, wealth creation, cash flow management, education savings, home buying, financial goal setting, succession planning, and Centrelink/government regulations assistance for individuals, families, retirees and high-net-worth clients.
• Insurance Advice Life risk division specialising in personal and business protection, including life, total and permanent disability (TPD), trauma and income protection insurance for individuals, plus business key person insurance, buy/sell agreements, business succession planning, estate equalisation, ownership structuring and claims advocacy.
• Personal Risk Insurance Standalone personal risk insurance solutions for individuals, families, professionals and self-employed clients, covering life insurance, total and permanent disability (TPD), trauma (critical illness) and income protection.
• Business Risk Insurance

Quantifiable outcome

• Couple increased retirement income target from $70,000 to $100,000 per year while maintaining sustainability beyond life expectancy
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• PSC LifecoreStrategic or Co-development Partner · 25 March 2025PSC Life is a life insurance advice business acquired as part of Wealth Architects' expansion, supporting the firm's goal to balance services between financial advice and life insurance.
• Insight Investment Services Pty LtdcoreOthersWealth Architects operates as an Authorised Representative of Insight Investment Services Pty Ltd (AFSL No: 309996) for wealth advice services.
• Bombora Advice Pty LtdcoreOthersWealth Architects operates as an Authorised Representative of Bombora Advice Pty Ltd (AFSL No: 439065) for personal risk insurance services.
• Paradino PlatformcoreTechnology or IntegrationWealth Architects operates on the Paradino platform, a technology environment specifically designed for financial services with security and compliance built in.
• MLCminorOthersMLC handles trauma policy claims for Wealth Architects clients. Case study demonstrates efficient claims processing through MLC.
• QSuperminorOthersQSuper provides income protection insurance referenced in client case studies.
• Zurich InsuranceminorOthersZurich provides terminal illness policies referenced in client testimonials.
• Wealth Architects NZ LtdcoreOthersWealth Architects NZ Ltd is a Financial Advice Provider (FAP) holding a Full Licence issued by the FMA (FSP678631) for New Zealand operations.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Emerging players

• HUB24: Australian investment and superannuation platform powering advisers across the country. Indirect competitor via its adviser customers and increasingly a substitute channel for traditional boutique advice models like Wealth Architects'.
• Netwealth: Australian wealth management platform providing investment, super and reporting infrastructure for advisers and direct HNW clients. Represents the digital, scale-platform alternative to Wealth Architects' adviser-led boutique model.

Broad incumbents

• Perpetual Limited: Australian wealth management and trustee services firm serving HNW clients, estates and advisers. Comparable in serving HNW and estate planning needs but operating at significantly larger AUM and headcount.
• Mercer Australia: Global consulting leader with a substantial Australian wealth and advice business serving HNW individuals, corporate super and employer plans. Overlaps in super, retirement and investment advisory but at enterprise scale.
• AMP Limited: Major Australian financial services incumbent with wealth management, superannuation and advice arms. Competes broadly for HNW and retiree clients but at much larger scale and with vertically integrated products.
• Macquarie Group (Wealth Management): Major Australian financial group with wealth management, platform and advice businesses. Competes for similar HNW and retiree segments through Macquarie Wrap and aligned advisers but with vastly greater capital and platform scale.
• Insignia Financial (formerly IOOF): One of Australia's largest wealth advice platforms, owning multiple advice brands under license. Overlaps with Wealth Architects on wealth and insurance advice but operates at substantially larger scale with proprietary platforms.

Direct peers

• Count Limited: Australian financial advice and accounting network using an Authorised Representative model similar to Wealth Architects. Comparable in licensing structure, adviser-led wealth and insurance offering, and roll-up growth strategy.
• Sequoia Financial Group: Australian boutique financial advice and accounting network of similar size and distribution model, serving HNW individuals and SMEs with holistic wealth + insurance advice. Directly comparable in scale, multi-office footprint and referral-driven GTM.
• Shadforth Financial Group: Mid-sized Australian wealth advisory firm providing financial planning, superannuation and risk insurance to HNW and retiree segments. Similar client mix, product breadth and adviser-led delivery model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Wealth_AU
• Facebookfacebook.com/WealthArchitectsAU
• Instagraminstagram.com/wealtharchitectsau

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wealth Architects