Universidad Madero

What Universidad Madero does

Universidad Madero (UMAD) is a private higher education institution headquartered in San Andrés Cholula, Puebla, Mexico, operated by the civil association Promotora de Cultura y Servicio Social, A.C. and part of the Sistema Educativo Madero network of five Methodist-aligned institutions. The institution delivers undergraduate programs across 17 disciplines — including engineering, business, law, communications, and international trade — alongside graduate programs, a preparatory high school (Prepa UMAD), a language center (Centro de Idiomas), and continuing education (Educación Continua). It operates both on-campus delivery and a virtual campus (UMAD Online) supported by the SISE student information system. UMAD supplements academic offerings with a portfolio of value-added programs: professional internships with corporate partners (Volkswagen, T-Systems, Schnellecke, JP Freight Forwarding, CANACINTRA-affiliated companies), international exchanges with over 200 partner institutions across approximately 7 countries, and the UMAD Training Model for skills development. The institution is a member of the SAP University Alliance Program, integrating SAP S/4HANA, SAP Fiori, SAP Business Technology Platform, and SAP Analytics Cloud into engineering and business curricula, and competes in international hackathons (ULatinHack, ERPsim). It also operates the AISCO Networking Academy course track and the 'La Llama de la Esperanza' social impact program, which funds scholarships, food donations, and vocational training for unemployed youth.

The business model is tuition-driven, billed per semester across undergraduate, graduate, high school, and continuing education programs, with secondary revenue from professional training (Educación Continua) and donations collected through the 'La Llama de la Esperanza' charitable program. Student recruitment is primarily sales-led via an annual admissions campaign and supplemented by event-driven engagement (Día de la Vinculación career fair, alumni reunions) and a multi-channel presence across the institutional website, social media, and webinars. The customer base is fundamentally B2C, consisting of undergraduate, graduate, and high school students rather than enterprise clients, with corporate partnerships serving as internship pipelines rather than revenue sources. UMAD is privately held and non-listed; it generates revenue primarily through tuition and academic fees, with ancillary revenue from donations, continuing education, and fundraising via the Sorteo SEM lottery channel.

Name

Universidad Madero

Legal name

Promotora de Cultura y Servicio Social, A.C.

Website

https://umad.edu.mx

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Universidad Madero is a private Mexican higher education institution in Puebla offering undergraduate, graduate, high school, and continuing education programs, delivered both on-campus and online through UMAD Online, with value-added programs in international exchange, SAP-based curriculum, and corporate internships.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Online For-Profit Career Universities (EDAHALAJ)

akta.pro secondary industries

University/College Continuing Education (Extension) Programs (EDAAAEAA), Faculty-Led & Custom Group Study Abroad Programs (EDAIAAAA)

Keywords

• Private higher education
• Undergraduate degree programs
• Graduate education programs
• Online university programs
• Continuing professional education

Headquarters

HQ city

Buenavista

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tuition and academic fees: Universidad Madero generates revenue primarily through tuition payments from students enrolled in undergraduate (licenciaturas), graduate (maestrías), high school (Prepa UMAD), language programs (Centro de Idiomas), and continuing education courses. Fees are charged per program and semester.
2. Donations and fundraising (La Llama de la Esperanza): The institution operates a charitable donation program called 'La Llama de la Esperanza' which raises funds for student scholarships. This includes individual donations, corporate donations, and lottery/sweepstakes (Sorteo SEM) proceeds directed to the scholarship fund.
3. Continuing education and professional training: Revenue is generated through the Educación Continua department, which offers professional development courses, workshops, and training programs to external participants and companies, including corporate training for partner organizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

Universidad Madero (UMAD) is a private higher education institution operating undergraduate degree programs (Licenciaturas) across 17 disciplines, graduate master's programs (Maestrías), high school education (Prepa UMAD), and a virtual campus (UMAD Online). It supplements academic programs with continuing education (Educación Continua), language instruction (Centro de Idiomas), professional internships at major employers, and international exchange programs with over 200 partner institutions. The institution also delivers the SAP University Alliance curriculum and runs a social impact program (La Llama de la Esperanza) providing scholarships and vocational training.

Product overview

Universidad Madero (UMAD) is a private higher education institution in Puebla, Mexico, offering a multi-format educational portfolio. The core offering consists of on-campus undergraduate programs (Licenciaturas Presenciales) across 17 disciplines and graduate master's programs (Maestrías Presenciales), supplemented by online learning (UMAD Online). Pre-university education is available through Prepa UMAD. Beyond traditional academics, UMAD provides continuing education (Educación Continua), language training (Centro de Idiomas), international exchange programs, professional internship placements, and the UMAD Training Model as value-added programs. The institution also operates La Llama de la Esperanza, a social outreach program encompassing scholarships, food bank partnerships, and free vocational training for unemployed youth. The Sistema Educativo Madero also includes additional campuses and institutions in the broader network.

Differentiator

Problem solved

Functional benefit

Brands

• Prepa UMAD: Preparatory school level education offered by Universidad Madero
• UMAD Online
• UMAD Training Model
• La Llama de la Esperanza
• Tigres Blancos

Products and services

• Licenciaturas Presenciales On-campus undergraduate degree programs across 17 disciplines including engineering, business administration, law, psychology, communications, international trade, and foreign languages, taught in-person at the San Andrés Cholula, Puebla campus. Designed for students seeking a private university undergraduate degree with career preparation, professional internships, and international exchange opportunities.
• UMAD Online Online undergraduate and graduate degree programs delivered through the university's virtual campus (online.umad.edu.mx), enabling remote access for students unable to attend classes in-person at the Puebla campus.
• Prepa UMAD Preparatory (high school equivalent) education program offered under the Sistema Educativo Madero network at the Puebla and Zavaleta campuses, providing a values-based secondary education aligned with UMAD's university academic standards.
• Maestrías Presenciales On-campus graduate master's degree programs including the Maestría en Imagen y Relaciones Públicas and other specialized programs, designed for working professionals seeking advanced credentials for career advancement or specialization.
• Centro de Idiomas Language instruction center offering Spanish, English, and other foreign language courses to UMAD students and the broader community, available on-campus and through the virtual platform.
• Educación Continua Continuing education and professional development department offering courses, workshops, and corporate training programs to external participants and partner companies, accessible via educacioncontinua.umad.edu.mx.

Quantifiable outcome

• 111 youth trained in automation since 2019 through the 'Cambio de vida a jóvenes sin empleo' program; 30% of completers are hired by partner companies, 30% pursue technical education, and 40% pursue other opportunities.
• +5 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability6 records

Feature4 records

Partnerships

16 partnerships are on record, tiered minor and core.

• Puebla ComparteminorStrategic or Co-development Partner · 1 June 2026UMAD received recognition from Puebla Comparte for its contribution to the Puebla Sin Hambre campaign, donating 4,000 kg of food. UMAD and Puebla Comparte discussed new joint social projects with impact, strengthening the collaboration between academic and social sectors.
• Banco de Alimentos (Food Bank)coreStrategic or Co-development Partner · 25 August 2023UMAD has collaborated with Banco de Alimentos for 5+ years on social impact projects including food drives, youth training, and community support. In August 2023, they joined efforts to benefit over 10,000 people in vulnerable situations in Puebla and Tlaxcala through the Puebla Sin Hambre campaign.
• CERHANminorStrategic or Co-development Partner · 1 June 202316 UMAD engineering students participated in a summer specialization program in Robotics at CERHAN, gaining additional technical skills as part of their international academic enrichment.
• SAP / SAP University Alliance ProgramcoreTechnology or Integration · 1 May 2022UMAD participates in the SAP University Alliance Program, providing students access to SAP S/4HANA, SAP Fiori, SAP Business Technology Platform, SAP iRPA, and SAP Analytics Cloud. This enables students to gain hands-on experience with enterprise software used by global corporations and compete in international SAP competitions (ULatinHack, ERPsim).
• UCEL (Universidad del Centro Educativo Latinoamericano)coreStrategic or Co-development Partner · 1 June 2021UMAD organized a joint international webinar with UCEL (one of 200 institutions with which UMAD holds agreements worldwide), where Argentine experts discussed the importance of postgraduate education. This partnership provides students access to Latin American academic networks and exchange opportunities.
• ELAP (Emerging Leaders of the Americas Program)minorChannel Partner/ Reseller/ Distributor · 1 June 2021ELAP, a scholarship program administered by the Government of Canada, awarded UMAD student Ernesto Espinosa Abarca funding to study in Canada. UMAD facilitates student access to international scholarship programs as part of its exchange ecosystem.
• REMM (Red de Escuelas Metodistas de México)coreStrategic or Co-development Partner · 1 November 2020UMAD, as part of the Sistema Educativo Madero, participates in the REMM network of Methodist schools in Mexico and the broader ALAIME (Asociación Latinoamericana de Instituciones Metodistas de Educación) spanning Latin America, which organizes joint educational, cultural, and sports events.
• JP Freight ForwardingminorImplementation/ SI/ Consulting Partner · 1 April 2020UMAD signed an agreement with Mexican logistics company JP Freight Forwarding to benefit students of Comercio Exterior y Derecho Aduanero. The company plans to launch training workshops on customs legislation and finance for upper-semester students, with the long-term goal of recruiting trained graduates.
• Kuban State University (Russia)coreStrategic or Co-development Partner · 1 March 2020UMAD signed its first agreement with a Russian university, Kuban State University, covering student exchange, faculty exchange, sports collaboration, and joint research. This is the first such agreement for Kuban State University with a Mexican institution. The Russian university has 50+ years of experience and focuses on sports preparation, psychology, sports medicine, tourism, animation, and event organization.
• SchnelleckeminorChannel Partner/ Reseller/ Distributor · 1 March 2020Schnellecke, a leading global logistics provider specialized in the automotive sector, signed a collaboration agreement with UMAD to provide internship opportunities for students. The company sought UMAD's talent pipeline due to its SAP and Ki Wo Tsukau (Japanese continuous improvement) training programs.
• CANIRAC Puebla (National Chamber of the Restaurant and Prepared Food Industry)minorChannel Partner/ Reseller/ Distributor · 1 March 2020Mtra. Mariana González Castañeda, Director of CANIRAC Puebla, led a 'Developing Leaders' workshop as part of UMAD's Día de la Vinculación, connecting the restaurant industry with UMAD's talent development ecosystem.
• CANACINTRA (Cámara Nacional de la Industria de la Transformación) – Puebla ChaptercoreStrategic or Co-development Partner · 1 January 2020UMAD became an affiliated member of CANACINTRA Puebla, which represents approximately 500 companies across various industries. The partnership enables UMAD students to access internships and professional practices with member companies, strengthens the institution's linkage with industry, and opens dialogue on workforce development.
• SAP (Ki Wo Tsukau / SAP Training)coreTechnology or Integration · 1 January 2020Before starting professional practices, UMAD students receive Ki Wo Tsukau training — a Japanese continuous improvement methodology taught at UMAD — and SAP technology training as part of their curriculum. This preparation makes students attractive to corporate partners like Schnellecke and JP Freight Forwarding.
• CONADEIP, CONDDE, Liga ABE (Sports Leagues)coreStrategic or Co-development Partner · 1 January 2020UMAD's Tigres Blancos athletic teams compete in CONADEIP (Comisión Nacional Deportiva Estudiantil de Instituciones Privadas), CONDDE (state championships), and Liga ABE (Liga de la Asociación de Basquetbol Estudiantil) — the three primary collegiate sports leagues in Mexico's private education sector.
• BENTELER, PWO de México, ROMI, Master Controls, ThyssenKrupp, BASF, Grupo LivertminorStrategic or Co-development Partner · 1 January 2019These companies collaborate with UMAD's 'Cambio de vida a jóvenes sin empleo' social program, providing internship opportunities for youth trained in automation courses through 'La Llama de la Esperanza.' On average, 30% of program completers are hired by these companies following their internships.
• Fundación Universitaria San Mateo (Colombia)coreStrategic or Co-development Partner · 1 April 2018In April 2018, UMAD and Fundación Universitaria San Mateo (Bogotá, Colombia) signed a collaboration agreement covering student exchanges, faculty exchanges, and research. As a result, Dr. Emmanuel Juárez (UMAD alumnus and IMM alumnus) co-authored the book 'Economías globalizadas: Producción y consumo responsable, experiencias en América Latina' with researchers from San Mateo.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• UPAEP (Universidad Popular Autónoma del Estado de Puebla): UPAEP is the most direct regional peer—another private university headquartered in Puebla, Mexico, offering undergraduate and graduate programs with Catholic affiliation. Competes with UMAD for the same Puebla student pool and regional employer partnerships.
• Universidad de las Américas Puebla (UDLAP): UDLAP is a major private university in San Andrés Cholula (same locality as UMAD) offering undergraduate and graduate programs with strong international focus. Directly competes for the same geographic catchment and student segments as UMAD.
• UNITEC (Universidad Tecnológica de México): Major Mexican private university network focused on accessible, career-oriented education with strong online and hybrid programs. Direct competitor in the mid-market private university segment where UMAD operates.
• UNIMEX (Universidad Mexicana): Mexican private university with online and hybrid programs targeting working professionals. Comparable mid-market positioning with focus on accessible career education, similar to UMAD Online segment.

Broad incumbents

• Tecnológico de Monterrey (ITESM): Mexico's largest and most prestigious private university system with national campuses and strong industry partnerships. While not Puebla-focused, ITESM competes for top-tier Mexican students nationwide and sets the benchmark for career placement outcomes.
• Universidad Iberoamericana (IBERO): Major Mexico City-based Jesuit private university with strong Jesuit/values-based educational tradition similar to UMAD's Methodist tradition. Competes for students seeking values-based premium private education across Mexico.
• Universidad Anáhuac: Network of private Mexican universities with multiple campuses nationally, offering undergraduate and graduate programs with strong industry and international connections. Comparable private career-oriented positioning.
• Universidad La Salle México: Major Lasallian private university in Mexico City with strong values-based educational tradition similar to UMAD's Methodist tradition. Competes for students seeking premium private education with international exchange opportunities.
• Universidad del Valle de México (UVM): Large private university network in Mexico with multiple campuses and strong online offerings. Competes with UMAD's UMAD Online arm and offers comparable career-oriented programs at scale.

Regional players

• UNIVA (Universidad del Valle de Atemajac): Private Mexican university with Catholic affiliation and multiple campuses, similar values-based positioning to UMAD. Comparable mid-tier private university with career-oriented programs in western/central Mexico.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/umadpuebla
• Facebookfacebook.com/1452996118262950
• LinkedInlinkedin.com/school/universidad-madero
• Instagraminstagram.com/umadpuebla
• TikToktiktok.com/@umadpuebla

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Universidad Madero