Uniform
Uniform Group is a Liverpool-based, founder-owned creative agency holding company operating two wholly-owned subsidiaries — Continuous (brand agency) and Somewhere (property and place agency) — delivering strategy, design, visualization, film, and immersive content to enterprise clients in the UK and Europe.
- Company typePrivate
- Founded1998
- HeadquartersLiverpool, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Uniform does
Uniform Group is a privately-held creative agency holding company headquartered in Liverpool, United Kingdom, founded in 1998 by three designers. It operates as a 'modern family of creative businesses' through two wholly-owned subsidiaries: Continuous, a brand agency serving world-class consumer-facing brands (e.g., Primark), and Somewhere, an integrated agency for property and place serving global real estate developers and architects (e.g., Urban Splash, Canary Wharf). The group employs 50+ in-house specialists across brand, strategy, design, technology, visualization, film, and immersive content, with a broader partner network extending capacity to 100+ across the UK and Europe.
The business model is professional services-based: revenue is generated through project-based creative engagements delivered to enterprise clients via direct B2B sales led by senior leadership (Founder & CEO, Managing Directors). Pricing is custom and quote-based per engagement, with no public pricing, no disclosed productized offerings, and no recurring-revenue mechanism visible in the source data. Go-to-market relies on a curated case-study portfolio, direct relationship building, and industry recognition (D&AD, Fast Company, Dezeen, Design Week, CG Architect), supplemented by organic digital channels (website, newsletter, LinkedIn).
Operationally, Uniform owns Bold Street Studios, a 12,000 sq ft two-floor creative building in Liverpool's independent district, providing physical workspace that anchors the group. The company is founder-owned (no external institutional investment indicated), structured as Uniform Communications Ltd in England and Wales, and is pursuing B-Corp certification while holding Living Wage Employer status and three consecutive years of Best Companies recognition. There is no disclosed revenue, no funding rounds, and no M&A activity in the source material.
Uniform firmographics
Firmographics- Name
- Uniform
- Legal name
- Uniform Communications Ltd
- Website
- https://uniform.net
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Uniform Group is a Liverpool-based, founder-owned creative agency holding company operating two wholly-owned subsidiaries — Continuous (brand agency) and Somewhere (property and place agency) — delivering strategy, design, visualization, film, and immersive content to enterprise clients in the UK and Europe.
- Ownership category
- akta.pro rank
Where Uniform is headquartered
LocationHeadquarters
- HQ city
- Liverpool
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Uniform business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Creative Agency Services: Uniform generates revenue through project-based creative agency engagements, including brand strategy, design, technology development, visualization, film production, and immersive content creation. Services are delivered through two primary subsidiaries: Continuous (brand agency) and Somewhere (property and place agency).
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Uniform product offering
Product offeringCore offering
Uniform is an independent creative agency that designs brands and the places they inhabit, operating through two subsidiaries: Continuous (a brand agency delivering brand strategy, identity, digital design and communications) and Somewhere (an integrated agency for property and place branding). The agency serves corporate clients in fashion retail, architecture and property, building products, sport, and food and drink, including Primark, Urban Splash and Canary Wharf.
Product overview
Uniform Group is a holding company operating a family of creative businesses. The portfolio consists of two primary operating divisions: Continuous, a brand agency focused on strategic brand transformation for world-class brands; and Somewhere, an integrated agency specializing in property and place marketing for real estate developers and architects. Both divisions blend strategy, creativity, and technology, and operate independently while sharing the Uniform Group umbrella.
Differentiator
Problem solved
Functional benefit
Brands
- Continuous: A brand agency helping ambitious, world-class brands thrive in times of change. Partners with world-class brands to help them thrive through strategic brand thinking and exceptional creative delivery.
- Somewhere
Products and services
- Continuous
Companies that use Uniform
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles1 record
Uniform technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Uniform partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Bold Street Studios Neighbors (Fourth Wall Publishing)minorUniform shares the Bold Street Studios building with Fourth Wall Publishing, an independent producer of children's content. They are co-located tenants in the same creative building rather than formal partners.
- Extended Network PartnerscoreUniform's partners extend capability across research and insight, digital delivery, and motion design and animation. This network brings total capacity to over 100 people across UK and Europe, enabling comprehensive creative project delivery.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Uniform competitors and assessment
Company assessmentDirect peers
- Wilderness: Independent creative agency with strong specialisation in property, place and destination marketing. Closely comparable to Somewhere in serving real estate developers and architects with storytelling-led campaigns.
- Universal Design Studio: London-based strategy and design agency with deep expertise in architecture, property and brand environments. Comparable to Uniform/Somewhere in the property and place marketing space.
- Magpie Studio: Independent design and branding studio with strong specialisation in property, architecture and cultural sectors. Highly comparable to Uniform/Somewhere's property and place vertical.
- Studio Output: Independent brand and design studio working across brand identity, digital and motion for ambitious brands. Comparable in scale, founder-led structure and multi-disciplinary creative services.
- Mother Design: Brand and design arm of the Mother creative collective, offering brand strategy, identity and design to enterprise clients. Comparable in multi-disciplinary creative services and vertical specialisation.
- Pentagram: Multi-disciplinary independent design and branding agency with a partner-led structure serving enterprise clients globally. Closely comparable to Uniform in its blend of strategy, design and brand work, though at significantly larger scale.
Broad incumbents
- BDP (Building Design Partnership): Major international architecture and design practice serving property, real estate and built environment clients. Comparable to Somewhere's property/place positioning but at much larger scale.
- Superunion: Global brand agency (part of WPP) delivering brand strategy, design and content for enterprise clients across multiple verticals. Comparable in scope but significantly larger and network-affiliated.
- Anomaly: Global creative agency offering brand strategy, advertising, design and digital products to enterprise clients. Comparable offering but operating at much larger scale with global footprint.
Regional players
- Benoy: Global architecture, masterplanning and design firm. Comparable to Somewhere in serving real estate developers and architects, though primarily a design/architecture practice rather than a creative agency.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Uniform social profiles
Digital presenceUniform financial estimates
Financial estimateRevenue estimate
Valuation estimate
Uniform leadership team
Management profileNumber of profiles
Profiles1 record
Uniform subsidiaries and ownership
Company hierarchySubsidiaries2 records
Uniform funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Uniform M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Uniform
What does Uniform do?
Uniform is an independent creative agency that designs brands and the places they inhabit, operating through two subsidiaries: Continuous (a brand agency delivering brand strategy, identity, digital design and communications) and Somewhere (an integrated agency for property and place branding). The agency serves corporate clients in fashion retail, architecture and property, building products, sport, and food and drink, including Primark, Urban Splash and Canary Wharf.
Is Uniform a public or private company?
Uniform is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Uniform founded?
Uniform was founded in 1998. It employs 101 to 250 people.
Where is Uniform based?
Uniform is headquartered in Liverpool, United Kingdom, in the Europe region.
How does Uniform make money?
One revenue line is on record: creative Agency Services.
Who are Uniform's main competitors?
Direct peers on record are Wilderness, Universal Design Studio, Magpie Studio, Studio Output, Mother Design and Pentagram. Broad incumbents are BDP (Building Design Partnership), Superunion and Anomaly. Benoy is listed as a regional player.
Does Uniform have an API?
No public API is recorded for Uniform.