Bobby White

What Bobby White does

Bobby White is a London-based bespoke fine jewellery brand, founded in 2004 and operating as a privately held, founder-owned atelier. The company designs and handcrafts its entire product range in-house from studios in Farringdon and Hatton Garden, producing pieces in 18ct gold (yellow, red, white), platinum, and precious gemstones including diamonds, rubies, sapphires, and emeralds. Pricing spans $1,300 to $68,600+ USD, with a 14-day return window on ready-made items and bespoke pieces sold non-returnable.

The product portfolio is anchored by the signature Motion Collection, which uses a proprietary multi-hinged mechanism allowing rings, pendants, bracelets, and earrings to transform between open and closed states while exposing diamonds externally and concealing rubies or other stones on the interior. Core categories extend across pendants (Lion, Spartan, City King, Warrior King, BOOM, RTM), chains (Triple Tennis Chain, HEX, Sixteen 1-8), rings (Signet, Eternity, Daisy Twist, Pear Bloom), bracelets (Cuban Link, Diamond Handcuff), and earrings. The company also offers natural and lab-grown diamond engagement rings with a bespoke custom design service, and in 2025 launched the NOVA 41 watch — a Swiss-made skeleton timepiece limited to 20 pieces per year.

The business model is exclusively direct-to-consumer via a Shopify storefront shipping globally with US taxes and duties pre-paid, complemented by organic social presence across Instagram, Facebook, YouTube, and TikTok alongside an email newsletter. Payments include traditional card networks and digital wallets plus USDC cryptocurrency. No third-party retail, marketplace, or wholesale distribution is used, and the company has no disclosed institutional funding, making it entirely founder-financed at the time of available data.

Name

Bobby White

Legal name

Bobby White

Website

https://bobbywhite.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Bobby White is a London-based fine jewellery brand founded in 2004 that designs and handcrafts bespoke gold, platinum, and diamond jewelry from its Farringdon studio, serving affluent couples, collectors, and luxury consumers worldwide through direct-to-consumer e-commerce.

Ownership category

akta.pro rank

Product category

Luxury Fine Jewelry

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (45831), Jewelry, Luggage, and Leather Goods Retailers (4583)

SIC

Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944), Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

High Jewelry & Haute Joaillerie (CRAKAAAE)

akta.pro secondary industries

Custom Bridal & Engagement Design (CRAKAHAB), Engagement Rings (CRAKACAA), Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD), Custom Religious, Cultural & Ceremonial Jewelry (CRAKAHAK)

Keywords

• Handcrafted fine jewelry
• Bespoke engagement rings
• Luxury diamond jewelry
• Custom made jewelry
• Luxury watches

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Luxury Jewelry Retail: One-time purchase model for handcrafted fine jewelry including rings, pendants, chains, bracelets, and earrings. Products made from 18ct gold, platinum, and precious gemstones with prices ranging from $1,300 to $68,600+.
2. Bespoke Custom Jewelry: Fully custom engagement rings and jewelry designed to customer specifications. Works with 18ct golds, platinum, precious gems, and diamonds (over 0.40ct with GIA report). Priced within customer budget range.
3. Luxury Watch Sales: NOVA 41 limited edition timepieces - Swiss made, London designed. First edition watches available in 18ct yellow, red, or white gold. Only 20 pieces produced annually. Pricing by request only.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Bobby White designs and handcrafts fine jewellery and luxury timepieces from its London studio, producing rings, pendants, chains, bracelets, earrings, and engagement rings in 18ct gold and platinum with D-F VS+ diamonds. The brand also offers a bespoke custom engagement ring service and the limited-edition NOVA 41 Swiss-made watch, with all pieces sold directly to consumers via the bobbywhite.com Shopify storefront.

Product overview

Bobby White is a London-based bespoke and fine jewellery brand that designs and handmakes all products from their studio in Farringdon, London. The product portfolio centers on the signature Motion Collection featuring patented multi-hinged jewellery with diamonds visible on the outside and hidden precious stones on the inside. Core offerings include Pendants (Lion, Spartan, City King, Warrior King, BOOM, RTM), Chains (Triple Tennis Chain, HEX Chain, Sixteen 1-8), Rings (Signet, Eternity, Daisy Twist, Motion rings), Bracelets (Cuban Link, Diamond Motion), and Earrings. The company also offers Natural Diamond and Lab-Grown Diamond Engagement Rings with a bespoke service for custom designs. A notable expansion is the NOVA 41 Watch - a First-Edition Swiss-made luxury timepiece limited to 20 pieces annually. All jewellery is crafted in 18ct gold (yellow, red, white) or platinum with D-F colour VS+ clarity diamonds. The brand ships worldwide with complimentary shipping and all taxes/duties included for US orders.

Differentiator

Problem solved

Functional benefit

Brands

• Motion Collection: Signature collection featuring multi-hinged jewellery pieces with hidden diamonds and precious stones, including rings, pendants, earrings, and bracelets.
• King of the City
• NOVA 41

Quantifiable outcome

• 14-day return window for ready-made items
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Shaun Leane: London-based bespoke fine jeweller renowned for handcrafted pieces and signature sculptural collections. Directly comparable to Bobby White on London atelier model, handcraft positioning, and bespoke service.
• Theo Fennell: London-based bespoke jeweller and silversmith with an in-house workshop. Comparable to Bobby White as a founder-led London atelier producing handcrafted fine jewelry and silverware.
• Jessica McCormack: London-based fine jeweller focused on bespoke diamond jewelry with a Hatton Garden workshop. Comparable on bespoke engagement and diamond-led design at ultra-luxury price points.
• Vashi: London-based bespoke fine jeweller with a focus on custom engagement rings and made-to-order pieces. Closely comparable on bespoke service model, London workshop, and made-to-order customer experience.
• Monica Vinader: British DTC fine jewelry brand using semi-precious stones and gold. Comparable on the London-based DTC luxury jewelry model and accessible price points, though positioned slightly below Bobby White's average ASP.

Emerging players

• Mejuri: DTC fine jewelry brand with strong social media presence and accessible price points targeting younger luxury consumers. Compares on DTC e-commerce model and digital marketing sophistication rather than bespoke craft.
• Brilliant Earth: Online jewelry retailer specialising in engagement rings, including lab-grown diamond offerings. Compares to Bobby White on online engagement ring distribution and lab-grown diamond positioning.

Broad incumbents

• Boodles: Established British luxury jeweller with multi-generational brand heritage, multiple boutiques, and high-jewelry offering. Overlaps with Bobby White on London-made fine jewelry and engagement rings but at much larger scale and broader distribution.
• Boucheron: French high-jewelry house with Place Vendôme heritage and broad luxury portfolio. Relevant incumbent comparison for Bobby White's high-end precious-metal jewelry and haute joaillerie positioning.
• Graff: London-based high jewelry and watch house specialising in diamond-led pieces. Comparable on London luxury heritage and diamond-intensive fine jewelry, though at much greater scale and global retail footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/bobbywhite
• Facebookfacebook.com/bobbywhitelondon
• Instagraminstagram.com/bobbywhite
• TikToktiktok.com/@bobbywhiteldn
• Xx.com/bobbywhiteldn
• LinkedInlinkedin.com/company/bobby-white-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bobby White